
Transform Work
The Transform Work podcast, hosted by John Winsor and presented by Open Assembly, is your front-row seat to the revolution reshaping how work gets done. Each episode features candid conversations with leading thinkers, bold organizational leaders, innovative platforms, and forward-thinking academics—all united by a shared mission: to advance the practical application of open talent strategies.Guided by John’s vision and experience at the forefront of the open work movement, this podcast offers more than just ideas—it’s a collaborative space for fresh insights, real-world stories, and powerful connections that are redefining the future of work.
Latest episodes

Feb 2, 2021 • 38min
WORK. with Wharton School Professor Jerry Wind
Jerry (Yoram) Wind joined Wharton in 1967 with a doctorate from Stanford and since 2017 is the Lauder Professor Emeritus and Professor of Marketing. He founded the Wharton Think Tank – The SEI Center for Advanced Studies in Management and ran it for three decades. Among his many innovations at Wharton he led the development of Wharton Executive MBA, the Lauder Institute, the new MBA of 1990 and Wharton School Publishing. He has edited top marketing journals, published over 300 articles, manuscripts and chapters and authored, co-authored or edited 30 books, and received the 4 major marketing awards: Buck Weaver, Parlin, Converse, and AMA/Irwin Distinguished Educator Award. He was inducted to the inaugural group of AMA Fellows. He was one of the original Legends in Marketing, with an 8-volume anthology published by Sage in 2014. He has consulted with over 100 companies, is a member of the executive committee of SEI, sits on the advisory boards of various companies and nonprofit organizations, and testifies in intellectual property cases. He is a trustee of the Philadelphia Museum of Art, the Curtis Institute of Music and Grounds for Sculpture. He is a co-founder of the first private, non-profit university in Israel, The Interdisciplinary Center (IDC) Herzliya. His current research explores marketing-driven business strategy, creativity and innovation; and challenging our mental models. His recent books include Transformation In Times of Crisis (December 2020), Can Art Resolve Conflict? (2018) Beyond Advertising: Creating Value Through All Customer Touchpoints (2016) and The Network Imperative: How to Survive and Grow in the Age of Digital Business Models (2016). He is a 2017 inductee into the Marketing Hall of Fame. He is the Co-founder of the Purple Project for Democracy and of the Reimagine Education global competition and conference.Jerry Wind Wharton School at the University of Pennsylvania Transformation in Times of Crisis: Eight Principles for Creating Opportunities and Value in the Post-Pandemic WorldStanfordChris StantonThe Effective Executive by Peter DruckerReimagne EducationBob GarfieldPurple Project for DemocracyTim Prohm KellyOCGVictors & SpoilsBeyond Advertising

Jan 27, 2021 • 28min
WORK. with Chaordix CEO Terry Sydoryk
Terry Sydoryk is the CEO of Chaordix. With 25+ years as an entrepreneur, founder and executive in the technology industry under his belt, Terry's perspectives on the future of co-creation, community and customer participation come qualified by a deep well of experience.Spark Lego communityBaked in: Creating Products and Businesses That Market ThemselvesRust-Oleum Creator Studio

Jan 25, 2021 • 35min
WORK. with Topcoder CTO Dave Messinger
Dave Messinger is the Chief Technologist at Topcoder, where he is in charge of all crowdsourcing products and technology. He is responsible for the platform and overall community development methodology.Prior to his current role, Dave spent seven years as Topcoder’s Chief Architect, during which time he oversaw the platform, community growth, and component-based methodology.TopcoderRed HatVelocity Network Foundation BlockchainCryptocurrencyMike MorrisClinton BonnerThese are two companies that verify self sovereign identities:evernym.comhttps://trinsic.id/POC: Proof Of ConceptSME: Subject Matter ExpertTalent as the ServiceBrian Flemming, Senior VP Product & Technology, T-MobilePaul Hlivko, Chief Experience Officer & Chief Technology Officer , WellmarkSajeev Nair, Head of Global ADM, Zurich InsuranceKarim Lakhani, Harvard Business SchoolCo-pilot: a Topcoder member who serves as a tech lead to support clients on the Topcoder platformBug Bashers: what Topcoder calls members who come to solve problems and fix bugs on demandCircle-CI is the vendor we use for our continuous integration and continuous deployment (CI/CD) platform we use at Topcoder for DevOpsAdam Sandlin, Head of Worldwide Go-To-Market & Customer Success, TopcoderDean Bosche, Head of Channel Development, VirtasantTim Prohm, VP Digital Product Development, KellyOCGTCO: Topcoder Open

Jan 21, 2021 • 38min
WORK. with Chris Stanton of the Harvard Business School
Chris Stanton is Marvin Bower Associate Professor of Business Administration in the Entrepreneurial Management Unit at Harvard.An applied economist, Chris directs his research at how technology is changing the management and location of work. The same technological trends that enable the fragmentation of work and the rise of the gig economy also improve the measurement of work outcomes inside firms. Professor Stanton seeks to understand the resulting managerial and policy implications of these trends. His work has been published in The Review of Economic Studies, Management Science, and the Journal of Labor Economics, and it has been cited by media outlets including The Economist, The Atlantic, The New York Times, The Washington Post, among others.Before joining Harvard, Chris was an Assistant Professor of Finance at the University of Utah and an Assistant Professor of Managerial Economics and Strategy at the London School of Economics. He earned a Ph.D. in business administration from Stanford University and B.A. and M.A. degrees from Emory University. Show notes and links:Harvard Business SchoolOpen Assembly / Center for the Transformation of Work bi-monthly callsStanfordOdesk / Elance / Upwork WikipediaUpworkUberLondon School of EconomicsKarim LakhaniJin PaikTopcoderMike MorrisCharles O’ReillyMike TushmanLaboratory of Innovation Sciences at HarvardNASA Tournament LabCenter of Excellence for Collaborative Innovation (CoECI)Roche Case StudyGoogle's Alphabet AlphaFold protein folding study

Jan 13, 2021 • 34min
WORK. with Eleanor & Barry Matthews of re-source
On this episode of the WORK. podcast brought to you by Open Assembly we have a fun, informative and inspiring conversation with Eleanor and Barry Matthews of re-source.re-source is a consulting group that sets the vision and strategy, as well as supports a team of globally distributed subject matter experts, to help businesses access the power of the global on-demand crowd.Eleanor and Barry are extremely smart and ambitious, and we really looking forward to watching them build re-source and help clients around the world navigate the future of work.Please enjoy this great conversation with Eleanor and Barry Matthews of re-source.

Dec 15, 2020 • 27min
WORK. with HeroX Co-founder & CEO Christian Cotichini
Welcome to another installment of the Open Assembly Podcast. In this episode we spoke with Christian Cotichini, co-founder and CEO of HeroX.Drawing upon nearly 20 years of XPRIZE Foundation experience, HeroX is a unique platform that enables any organization to solve any challenge in any field, using the power of the crowd. HeroX can run challenges from small too large, and across a wide range of industries and topics. Christian has successfully built and sold several companies and his passion for open innovation is infectious. He is one of the world’s leading thinkers in crowdsourcing and the open economy, and every time we talk with him we always feel as though the possibilities are endless.Please enjoy this conversation with Christian Cotichini, co-founder and CEO of HeroX.

Dec 8, 2020 • 32min
WORK. with Toptal Chief Economist Erik Stettler
During thus episode we spoke with Erik Stettler, the Chief Economist at Toptal. Erik is also a founding partner of Firstrock Capital which ultimately led him to his current position at Toptal. Toptal is an exclusive network of the top freelance software developers, designers, finance experts, product managers, and project managers in the world. Leading companies around the globe hire Toptal freelancers for their most important and challenging projects. As Chief Economist for Toptal, Erik utilizes his experience as a data scientist and venture capital fund manager to address the economic opportunities presented by the talent economy.Please enjoy this great conversation with Erik Stettler, Chief Economist at Toptal.

Nov 30, 2020 • 43min
WORK. with Communo CEO & Co-founder Ryan Gill
Welcome to another episode of the Open Assembly Podcast. In this episode we have a really great conversation with Ryan Gill Co-founder and CEO of Communo.Communo is a community of advertising and marketing professionals who give and get work from each other via Communo’s platform. It's for creative professionals looking for work or agencies looking to hire contingent workers for a specific project. Communo is many more things, too. Ryan is a serial entrepreneur who had his hand in the marketing agency world for more than two decades. Besides running Communo, he is a driving force behind The Gathering, an awesome event for the marketing and advertising world that is held annually in Canada. He was also the co-founder of the Cult Collective, a Canadian-based marketing engagement firm.As you'll hear, Ryan is a ball of passion... as well as a man on a mission. Ryan and Communo are firing on all cylinders right now and I love where this is all going. Please enjoy this dynamic conversation with Ryan Gill, Co-founder and CEO of Communo.

Nov 18, 2020 • 26min
WORK. with 99designs CEO & President Patrick Llewellyn
In this edition of the Open Assembly Podcast, John Winsor peaks with Patrick Llewellyn, CEO and President of 99designs. 99designs is a global creative platform that makes it easy for designers and clients to work together to create designs they love. From clients who need custom design, to designers who want quality projects, people around the world rely on the 99designs creative process to do amazing design.The company just recently launched two new products for corporate clients. 99designs Select and 99designs Studio enable brands and marketers to leverage 99design’s remote creative talent pool to enhance their in-house teams when needed. Patrick has been steering the ship at 99designs for nearly a decade and has seen it all including being a scrappy start-up, securing venture capital and now driving global growth. We hope you enjoy this great conversation with Patrick Llewellyn.

Nov 15, 2020 • 21min
WORK. with NASA Center of Excellence for Collaborative Innovation Steve Rader
Welcome to the Open Assembly Podcast. In this episode John Winsor chats with Steve Rader, the Deputy Director for the Center of Excellence for Collaborative Innovation at NASA. He is also one of the world’s top evangelists for using open talent to solve problems.In his role he helps facilitate and promote the use of collaborative innovation platforms such as crowd-based communities, challenges and crowdsourcing for supporting development projects across the United States government.It seems that every time we chat with Steve we always leave the conversation inspired to do more. We hope you feel the same way after listening to this interview with NASA’s Steve Rader.