Intro: The odds of an entrepreneurial venture succeeding are, statistically speaking, not stacked in the founder’s favor. This is something that Asaf Peled, Founder and CEO of Minute Media, was well aware of when he left his career as a tech investor to found his own tech startup. Today, Minute Media owns 6 major media brands, is considered the third largest online sports publisher in the world, and serves over 350 million fans.    On the podcast today, Asaf dives into the work that he does at Minute Media and the evolution of the company. He also shares his personal entrepreneurial journey, outlining the mistakes and tough moments along the way.    Tune in to hear his thoughts on leading a tech company, culture, talent retention and more.     Main Takeaways: The Evolution of Minute Media: Asaf describes the unique combination of tech and content work that is done at Minute Media, sharing the initial idea, how they have evolved over time, and what the company looks like now.  Asaf’s Entrepreneurial Journey: Asaf shares his background and decision to move from investing into entrepreneurship. He dives into some of the tougher moments in the journey, talking about the struggle to get funding in early days and the mistakes that he has learned from along the way.  Three Tips for Aspiring Entrepreneurs: Asaf says that it is essential to have an inherent passion for the work that you are doing and for your idea. He also stresses the benefits of taking a unique technology angle that is not being used by traditional competitors in your space and advises finding a founding team that will stay for the long run. Asaf’s Thoughts on Company Culture: Asaf discusses the competition for talent and the company culture at Minute Media. He explains that his focus on culture stems from his belief that it is the reason for their high retention rates and is what will set Minute Media apart in the long run.  Key Quotes: (16:48) “...people is key and your partners when you're starting is really key. I think the one thing we really focused on from day one, we realized our secret sauce was the passion for sports combined with technology. So in addition to building a strong kind of tech team, we made sure we were hiring a significant team of global, passionate fans.”   (32:01) “I actually feel comfortable, more and more over time, to use my intuition and gut feeling. If it's only me at the end of the day who has to make that kind of lonely decision, I'm trying to reach out to the less rational parts in me and listen to them, as well.”    (35:22) “I would say the first couple of years were really tough because we’re very enthusiastic about the idea, but then as we’re trying to build a business, we realized it's actually a tough space. Not too many companies are able to raise money. VCs were not too enthusiastic investing in our space in the first few years...really raising money and establishing credibility and gaining traction with investors the first couple of years was tough because the space was nonexistent….And we were not sure we were going to survive it.”   (37:04) “We can always pay more and throw more parties, but I feel that there is one thing that's quite unique about Minute Media, which is we have, I feel, a very colorful, engaging and sticky culture. We have many, many, many people who have been with us for many, many years. It probably has to do with the initial passion for what we do. So I think there is something special about that, which to me is the number one reason for the very high retention rates.” (39:05) “…it's been so difficult to get to where we are right now, but it can also shift, shift and change very quickly, very rapidly, and can change tomorrow, right? If anything, it probably taught me not to take anything for granted because it looks very shiny from the outside, but there's so much work and effort and rollercoaster and ups and downs put into it.”

Cybersecurity has become increasingly complicated with the rise of the Internet of Things. How do we protect critical data as it transfers from 1st party to 3rd party devices and services? What are the challenges of modern-day cybersecurity? How can they be addressed? On this episode of Future in Tech, Nadir Izrael, Co-Founder and Chief Technology Officer of Armis, discusses how their platform helps enterprises mitigate risks within the current threat landscape. He also shares his experiences as a founder, some of the tougher moments throughout the journey and his advice for aspiring entrepreneurs. Enjoy this episode!  Main Takeaways: Founding a Company: Nadir shares his personal experience cofounding Armis, as well as some of the tougher moments in his entrepreneurial journey and his advice for aspiring founders. Mapping Devices and Assets: Armis was founded when Nadir and his cofounder realized that many enterprises didn’t even know what devices and assets they had, let alone how to map them to mitigate security risk. He shares how the company has evolved to serve as the “Google maps of an organization”. Addressing Challenges in IOT Security: Nadir outlines the challenges he sees in IOT security and how Armis addresses those challenges. This discussion covers topics like network complexity, agentless security, outdated operating systems, supply chain issues and more. Maintaining Team Enthusiasm: Nadir discusses building a passionate team as a startup grows and argues that transparency is key to maintaining a strong company culture.         Key Quotes: (09:28) “These days, we understand that the real problem organizations have is just scale. Networks are the largest they've ever been by several orders of magnitude compared to a few years ago. There's no longer even a network; there's no longer even a perimeter…. all these different changes, still manifest in the very same question from before of what do I have? What do I need to know about it? How do I manage and secure it?”   (40:19) “I think that we had a really, really great executive team in the beginning, but very few of them are with us today. I think that we've had to, as the company grew and matured, change different personas, figure out who's the right person for a job at any given point in time. And this is difficult. When you start as a startup, you start as a real family. People create bonds. These are not just people you work with. These are people that are family and having to make changes like that is difficult.”   (41:57) “I think most founders when they start companies, they think about the idea 90 percent of the time and other aspects of the company they give very little thought to in the beginning. It's exciting to think about ideas. It's exciting to think about what you could build and what you could do, but the reality is that the team, especially the founding team, is so, so, so much more important than the idea.”   (43:12) “…founding a company is all about listening. Listening to investors, listening to other people in the company, listening to clients, listening to partners, just basically listening all the time and trying to apply that knowledge and not your own convictions about the world, at least until a certain point in the company.”   (48:28) “The thing that I think we noticed the most is the way to maintain enthusiasm and the way to maintain the inclusiveness or that feeling of being a part of something big and important, is to be super transparent. If you are transparent with people about things, even the most basic things, they feel like it's a two way street. They feel like you're giving them all the information they need; you trust them. And so they're part of that same journey.”

Intro: Business leaders can reasonably feel overwhelmed, at times, with the volume of software solutions in the world that may or may not be helpful to their companies.   On this episode of Future of Tech, Godard Abel, the Co-founder and CEO of G2, explains how G2 has created a marketplace where business leaders can check out useful software reviews.   Godard also shares lessons he learned along his entrepreneurial path, including learning a practice to increase his consciousness and to allow himself to feel and process his emotions. Enjoy this episode!    Main Takeaways: G2’s Place in the Market: Godard describes G2: “At G2, we’re aiming to build the place you go for software. When we founded the company in 2012, we called it a Yelp for business software.” G2’s goal is to create a space for credible, helpful reviews of software solutions. Godard chats about how this service helps efficiently crowdsource software reviews and that this ends up being constructive for B2B software sellers and buyers. Working on Multiple Projects: It’s easy to marvel at how entrepreneurs like Godard can work on multiple projects simultaneously. Godard demystifies his ability to do so. He talks about how he does not manage every project; in truth, he is part of a team of entrepreneurs who take on different roles on projects. Becoming a Better Leader: Born from overcoming earlier business stresses, Godard shares how he sought out a coach that helped teach him consciousness and mindfulness techniques and how to experience and process his feelings. He has found that these strategies have helped him manage stress and become a better leader. Advice for Entrepreneurs: Godard offers that budding entrepreneurs should hone in on their intention rather than going overly broad. He also points to the power of passion for seeing one through inevitable challenges that come with building a new business.   Key Quotes: [00:30] “At G2, we’re aiming to build the place you go for software. When we founded the company in 2012, we called it a Yelp for business software. And the idea is as software is eating the world, G2 is a buffet where you can find over a hundred thousand different business apps. And I think the amazing thing about our industry [is that] there's been so much innovation, but, entrepreneurs, software entrepreneurs have built purpose-built applications for every business function [and] every industry, and G2 is the one place you can go to find all those apps.”   [12:03] “I think we focus on our culture and [at] G2 we've defined our ‘peak culture’ and ‘PEAK’ is a mnemonic that stands for ‘performance, entrepreneurship, authenticity, and kindness.’ And so we really want to have a ‘peak culture.’”   [30:49] “And I think what I advise startups is to go very narrow at the beginning. And I think a lot of startup pitches are like, ‘Oh, I have a huge TAM. I'm going to sell to everybody.’ I actually think that's exactly the wrong answer. Pick up very much a niche, because there's already a hundred thousand software apps. So I think pick one use case, one industry, [and] do that better than anyone. And just at the beginning, just focus — Make sure your first five, 10 customers are really successful [by] solving that one problem better than anyone else and then scale from there.”   [34:22] “I don't think you can control your emotions. I think… more, it's like, feel your emotions [and} accept them. So for me, it's more accepting what is, and actually becoming more aware of your feelings.”   [41:19] “I do think all the great entrepreneurs, they have some greater purpose and greater vision that they're kind of metaphorically willing to die for. And so I think that that's really important is that you have that for your vision for your company, so that you will keep going [and] you will persevere. And I do believe with that, ultimately you can usually find a way to succeed.”

How essential is technology to the success of a business? How can CDOs and CTOs best enable digital transformation in their organizations?  Marcus East, Chief Digital Officer at T-Mobile, has been fascinated with technology ever since a teacher provided him with access to a computer when he was eight years old. This led him to work in technology for major brands including Apple, Google, National Geographic, and now T-Mobile. On this episode of Future in Tech, Marcus shares his passion for using technology to transform businesses. Tune in to hear the lessons he has learned throughout his career, his advice for entrepreneurs and CIOs, and more. Enjoy this episode!  Main Takeaways: Technology enables digital transformation: Mark explains that while many companies have a clear vision and understand what they would like their customers to experience, the execution is very important. He argues that “the most important aspect of a digital transformation is the enabling technologies that allow you to bring it to life.”  The importance of a diverse workforce: Mark explains why having a workforce that reflects the society that you live in is “good business” and how important it is to get the best person for the job regardless of their background, gender, etc.  Guidance for young entrepreneurs: Mark provides three pieces of advice for young entrepreneurs. He explains how essential it is to seek out guidance , to think about the business model in addition to the product and the importance of a strong team. Advice for CIOs and CDOs: Mark provides three pieces of advice for CIOs and CDOs. He dives into the importance of “building relationships” and “stakeholder management,” establishing a “clear vision” and becoming a great “people leader.”    Key Quotes: [02:52] “The most important aspect of a digital transformation is the enabling technologies that allow you to bring it to life.”    [05:33] “... In some organizations, technology isn't necessarily given a seat at the table. And so strategic decisions are being made without really having a deep appreciation or understanding for technology. And sometimes technologists allow themselves to become order takers. Now this is something I have a strong adversity to…Technology is enabling transformation. It's enabling businesses to innovate in a way they couldn't do before. And so for businesses to be successful, they have to make sure that technology is represented at the top table.”   [20:58] “Diversity, equity, and inclusion are incredibly important for a couple of reasons. One of them… is this idea that in the digital space you are building products and experiences for your customers and your customers look different. They have different values. You can't just build products for one particular cohort or one particular segment. So I think it's important for the teams that are building those products and designing those products to basically represent the society that you're operating within… So [it] is just good business.”    [31:52] “I would advise any CIO, CDO, CTO, make sure you build those relationships with your stakeholders because it's a tough job… There are very few people in the organization that will have the same level of skill and experience that you have, but you are so critical to the success of your organization that there'll be times when, if you don't have the strong, personal relationship with all of your stakeholders, it's going to  go wrong.”    [48:37] “When I was at National Geographic… one of the jokes there was that most initiatives, products, [and] programs started on the whiteboard in my office because the environment and the culture that we built there was that if somebody had an idea, they would poke their head in my door and say, ‘Hey, can I just test something with you?’ We'd go onto the whiteboard. We would test it. And it's my belief that as a leader, if I'm not able to do that, then my team loses some of the value of my leadership. So being there for my team is probably my number one priority” 

This week we have a special episode of Future of Tech!   Avishai recently got a chance to sit down with Eric Boyer, The EVP of Customer Technology Platforms at AT&T to discuss how current and future innovations are going to have massive ripple effects into the businesses of tomorrow.    The world is more connected than ever because of the internet, and this interconnectedness will only increase. How will all this interconnection empower individuals and businesses?   Today’s guest Eric Boyer, the EVP of Customer Technology Platforms at AT&T, is an ideal person to speak about technology’s ability to connect people and ideas, and talk about how technology is being utilized strategically in business.   On this episode of Future of Tech, Eric shares his thoughts about the potential force artificial intelligence and 5G may have in changing our world.   He also gives some guidance on how business leaders can approach digitally transforming their own companies. Enjoy the episode.    Main Takeaways: A Culture of Digital Transformation: For Eric, digital transformation begins with culture. According to him, “it starts with people.” He suggests that after getting one’s people bought into the goal, “the easy part is picking the technologies.” Eric also describes how ATT is transforming to make sure that customers can shift smoothly between multiple products and channels. The Importance of Communication: Eric explains how communication is an essential part of leadership to get a team moving in the desired direction. He also suggests that clearly communicating the company’s goal may help to retain talent. The Impact of AI and 5G: Regarding AI, Eric makes the point that sometimes people get caught in the hype. That said, he offers that: “AI is not going to solve all the world’s problems today. It will, if used correctly, I believe, solve a lot of problems tomorrow.” Concerning 5G, Eric sees the amazing potential of 5G but muses how many of its life-changing applications may be beyond current notions of the impact that it will have.   Key Quotes: [37:41] “And the place that we’re in, and what I tell my team today is, historically… technology has almost been viewed as a cost center. And now, it is a strategic partner that plays a critical role at the decision making table — where we need a business strategy and… before the ink is dry on the business strategy, you have to have a technology strategy that immediately aligns for the execution of that business strategy. That’s the place that we are today in our evolution. I think tomorrow the technology strategy and the business strategy are being done together by the same people.” [07:29] “We have a business that is largely built on a technology stack that is a bit dated. And we made major investments to build a very modern microservices based set of technologies to interconnect with those platforms to help us bring e-commerce to our customers and help significantly ease the ability of our customers… to do business with us.” [09:13] “I think it starts with people. And then… I think it becomes culture. And I think the technology change is almost easy once you’ve aligned your people around a mission and you’ve created the culture that you need. The easy part is picking the technologies. The hard part is getting people aligned to build those technologies out to meet the purposes that you’re trying to achieve.” [21:09] “I believe we do retain more people if they feel like they’re involved and they’re part of the cause. But as importantly is, I think, we’re able to get more done as a team. I think people are able to contribute more if they really feel bought in and they understand the purpose of what we’re trying to do and why we’re trying to do it. I think we tend to get more done as a team when everybody’s on board and a part of the solution.” [25:58] “I think it’s a fool’s game to sort of get sucked into, ‘Okay… everything is going to be answered because we’re connected to this AI solution.’ With that said, I think AI is extremely powerful… You have to be thoughtful about your architecture and how your data is being managed. And if you are, then I think you can smartly deploy AI throughout your architecture, and you can iterate your way to very positive outcomes. And so, AI is not going to solve all the world’s problems today. It will, if used correctly, I believe, solve a lot of problems tomorrow. And it will grow into those solutions over time.” [46:21] “I would say, absolutely, that one should invest in a technology career and invest in education in technology. But I think you need to think broadly about that because even if you want to spend the majority of your career in technology, you'll be so much more effective if you have appreciation for the other parts of business that work together with technology to achieve the outcomes that we all hope to achieve.” 

Databases are exciting! Matt Cain, the CEO of Couchbase, contends that databases are right in the middle of digital transformation and that this reality provides great meaning to Couchbase’s work. Tune in to learn about Matt’s position that leaders must first look inside themselves to uncover the best way for them to lead.  Main Takeaways: Technology in the Family: Matt shares how his parents and grandmother worked at HP for many years, and he mentions the great culture at HP. He talks in more detail about how he learned valuable business lessons from his father’s leadership experience at HP. The Tesla of Databases: Matt explains how Couchbase views its work via an apt metaphor: “We think about our approach to databases like Tesla approached cars.” He describes how just like Tesla builds cars, Couchbase builds its database. But he then goes further to explain how Couchbase has innovated databases in a similar manner that Tesla has innovated cars. According to him, Tesla’s cars and Couchbase’s database may look like other cars and databases, respectively, but their capabilities may be quite different from other traditional products. Becoming a Great Leader: Does learning about leadership come more from external sources or a person’s self-knowledge? Matt believes that a process of self-discovery is the best way to grow as a leader. It’s a strong position but holds true. Without self-awareness, acting on constructive external information will be difficult. With self-awareness, necessary leadership adjustments can be understood and implemented. Self Care: Leaders can only be effective if their own well-being is maintained. Matt describes how he takes care of himself by exercising and having supportive peers to lean on. He shares how there can be a level of what he describes as “loneliness” connected to being a leader and how it has been helpful to discuss the difficulties that come with leadership and life with close peers.  Being in the Middle of Digital Transformation: Data is everywhere and an intrinsic part of digital transformation. Matt describes databases as a central aspect of this change. This puts Couchbase in an ideal position to make a substantial impact with their work.   Key Quotes: [26:32] “My vision is a coach. We take the field together. If we're bought into a common vision and we all play our roles, great things can happen.” [12:28] “We think about our approach to databases like Tesla approached cars. If you think about Tesla, what did they do? Well, there's still a gas pedal and a brake pedal and a steering wheel, and then the car still needs to go forward and backward and left and right, but under the hood it's a completely different approach. Couchbase is very similar [in] that under the hood of our database, our engine or our data model has a very flexible schema and command of structured and unstructured information that allows these applications to perform. And no longer is it these large monolithic applications, but it's this microservice based personalized applications at scale, where instead of managing terabytes of information, you've got petabytes of information that are constantly changing and accessed by thousands of different users.”  [27:28] “And what I would encourage people to do is say, ‘Where have I been successful in my life? And what led to that success?’ That's the person I am. You don't have to be someone else. So I would say put down the book that says, ‘Here's how you need to do it.’ And instead spend some time inside and reflect on where have you been successful and why, and use that and be who you are. And that is how I think you're going to get the most out of your leadership.”  [32:18] “People often ask, ‘How do you describe the CEO job?’ And I say, ‘It's Chief Strategy Officer, Chief Culture Officer, and Chief Worry Officer.’ And no one talks about the third… There is a loneliness that comes with it that at the end of the day, most decisions after all the input that you've taken to the world come down to a person making a call.”  [37:35] “We think we are in the very early innings of digital transformation… Think about how we shop, how we travel, how we entertain ourselves, [and] how we receive healthcare. It's going to be fundamentally different. And we're only getting started on how technology is going to shape those industries… The critical path of enabling all that is databases. And so if you look at the 60 plus billion dollars that are spent on databases, that does not include the adjacent areas like what's happening at the edge and analytics and other technologies that make that happen. The makeup of that spend and what it's going to enable is going to be fundamentally different. And so to be a player in that at scale that can continue to innovate and shape the future, I mean, that's the gift that not many people get to be a part of, and we at Couchbase take that very seriously.” [45:30] “I'm a big believer that if you stay committed to something and you work hard and you apply the gifts that you've been given, you can shape your life in the direction you want to — understanding what that passion is and the impact of the decisions you're making. Just be conscious about the life that you're choosing. And if you're aligned with that and the outcome is what you expect it to be and based on what drives [you], you're going to be fulfilled. Fulfillment should be the measure of success.”

With the increase of cyberthreats, how are backup and recovery techniques rising to the challenge?   Today’s guest is W. Curtis Preston, the Chief Technical Evangelist at the data protection and management provider Druva. Also known in the industry as “Mr. Backup,” Curtis’ nearly 30 years of experience working in backup and recovery make him one of the foremost experts in the field.   On this episode of Future of Tech, Curtis talks in depth about the evolution of backup technology over the years and sheds light on what new challenges have arisen in the era of virtualization.   He also offers some candid advice to anyone interested in entering the backup industry, and it may not be what you’d expect. Enjoy the episode.    Main Takeaways: The History of Backup: Drawing from nearly 30 years of experience, Curtis outlines the evolution of backup technology – from “tape” to the cloud – and the challenges that have arisen along the way. Though the industry has changed over the course of his career, he suggests that the challenging nature of the work has always been consistent.  The New Cyberattack Threat: Curtis describes that before the cloud, the damage to data centers was caused by temporary threats like fires, floods, and hurricanes. He explains that with the advent of the cloud came a new industry foe: cyberattackers. He asserts that containing cyber threats can be difficult because they persist throughout the recovery process. Despite cyber threats, Curtis insists that “virtualization and cloud both have allowed us to make all compute much more available [and] much more resilient in general than it was when I joined the industry.”  The Future of the Backup Business: According to Curtis, advancements in backup technology and design have lowered the demand for specialists in the field. He suggests that those interested in entering the industry should aim their attention toward “the cybersecurity element” which, he claims, “is going to be nothing but a growth industry.”   Key Quotes: [07:31] “The problem the last year or two has been cyberattacks specifically against backups. Historically, ‘backups’ was in the corner and nobody really thought about it, and certainly neither did the cyberattacker. Cyberattackers are not new, but the idea of someone in the cyberspace directly targeting your backups to either use them to steal data, to exfiltrate data and use it to attack your company, to hold your data for ransom in that way, or to encrypt them in the same way that they encrypt the primary so that you then have to pay the ransom [is].” [21:04] “The idea that you could have an RTO – a recovery time objective – of 20 minutes for thousands of VMs is, I think, phenomenal… When you go back… I was at a bank with, I'm going to say, we had like four or five hundred servers. The idea of recovering those four or five hundred servers in anything less than a couple of weeks would be unheard of. Now, if all those servers are virtualized using the cloud and advanced technology, you can recover your entire environment in 15 to 20 minutes and only lose about an hour's worth of data.” [23:25] “Let's go back to... [the year] 2000… I'd been in IT for seven years at this point. What we thought about was hurricanes and floods and earthquakes and fires. What all of those have in common is [that] when the event has destroyed your data center, the thing that destroyed your data center is now gone. The fire has been put out, the flood has receded, the hurricane has moved on, et cetera. With a cyber recovery, that isn't the case. You need to recover your data center in the middle of the hurricane. The hurricane is still hitting your data center, meaning… the cyber attack is ongoing.” [26:38] “I will take the security of the average cloud vendor or the average SaaS vendor over the security of the average data center any day of the week. I'm not saying you can't have better security or good security in a data center. I'm just saying that for the cloud it's do-or-die. If they don't have a solid cybersecurity plan, they basically go out of business.” [40:29] “What has driven the backup design, I'd say more than anything, is that the things that we're backing up keep changing… So, that's why I'm saying VMware messed it up, the cloud, messed it up, [and] the latest thing to mess things up has been Kubernetes and containers… That again turned backup on its head and everybody's playing catch-up.”

Regulations can be incredibly burdensome to companies operating globally. Managing workers and their pay across countries with very particular regulations can be extremely difficult. Yet, as the world is increasingly technologically connected and remote work has taken off, the workforce is likely to become even more internationally interconnected for companies. Eynat Guez, the Co-founder and CEO of Papaya Global, explains how Papaya’s platform simplifies payroll complexities and automates procedures.    On this episode of Future of Tech, Eynat also gives straightforward takes concerning difficulties and successes in her entrepreneurial career and offers advice to those who may wish to follow in her footsteps. Additionally, Eynat shares her passion for supporting women on their career journeys and for having diversity in the workforce. Enjoy this episode!    Main Takeaways: Overcoming Regulations: Of course, some regulations are necessary, but they can become burdensome to companies managing an international workforce and payroll across a variety of countries. Eynat explains how even the terminology can be different among certain nations, and, therefore, confusing for taking care of payroll, etc. She describes how Papaya’s platform can handle this complexity for companies while automating procedures. Entrepreneurial Lessons: Pivotal lessons can be learned through hard times and successes too. Eynat gives direct takes on some of the difficulties she’s had as well as the successes, and the lessons she’s learned from all her experiences. Every experience has something to teach if one is willing to accept the lesson. Giving Back and Promoting Diversity: When a person has success, it’s good to support others on their journeys too. Eynat demonstrates this mentality as she strives to lift up young women in their careers through mentorship. She also speaks passionately about the need for diversity at companies and the benefits of having a truly diverse workforce.   Key Quotes: [23:19] “First, I think that, in general, when you are building a company, you are always starting with a very small team and you don't know what you don't know. You have this idea in mind and so on, and if you keep the same people in the room — the one that looks like you [and] thinks like you, that eventually you all [have] exactly the same opinion…You're probably going to miss tons of stuff. You're gonna miss a lot of stuff in thinking about the market. You're going to miss a lot of stuff of how you build things. You're going to miss a lot of stuff in communication. So diversity is a key in general. Second, I think that men and women — we are different creatures in many aspects. And eventually, when you are keeping [an] equal gender environment or trying to keep [an] equal gender environment, it just allows people to be their better self and to respect others better.”   [29:21] “So I'm a very detailed person. So I normally [am] very, very much involved on the bits and the bite of the organization [and] probably too much, but this is my way to gain confidence and to understand how to take [a] business decision. And the second thing that I think that every CEO should do is invest 20 or 30% from his time or her time in strategy; not on the here and now, but of where this company needs to be in a year time, two years time, three years time, and what we need to do currently in order to make it happen. Because if you don't invest in the future, you won't get there.”   [32:40] “What to try and avoid is, eventually, not keeping your focus because you will always have those distractions; other business ideas, some compelling offers, some business development, some great things that you think that, ‘Yeah, we should do this and this and this and that.’ And eventually focus is the one main thing that you need to keep. Not being on focus, is the one thing that you need to avoid because we all know that eventually there is as much as we can complete. You can't do everything.”    [33:55] “You need to avoid staying in places where you know you made mistakes. I mean, as quick as possible. We all have this way…or desire to try and correct things. We know that they're not going to the right way, but we give them another chance and we say, ‘Okay, let's see.’ Eventually, you know best. if you understand that you did a mistake, it can be [a] hiring mistake. It can be a commercial mistake. It can be a product mistake. Just fix that. Just throw everything to the garbage as quickly [as possible] and eventually start over because every day that you're going to spend on designing the wrong product is the day that you did spend designing the right product.”   [37:22] “So we are currently designing or renovating a new office for Papaya, and I've been asked, ‘How do I see this office?’ And I say, ‘It's not an office any longer. This is a space where people come because they want to have a nice place to work.’ They want to hang out with people. They need to attend meetings, but I don’t see it as this is my desk [or] this is my chair. I'm going to sit here and work. I think that you are going to come to the office when you have an intent to do things in the office, or when you have intent to meet people, both socially and both for…work purposes. But I think this is not going backwards any longer. I think we already kind of changed the way that we work in this aspect.”  

Across industries, empowering creatives tends to lead to great results because they are the engine of whatever is being created. This is true for developers just as it would be for any sort of creative. As technology becomes more advanced and the world more interconnected, security concerns also become more pronounced too. Therefore, builders must consider security as they make their products and help operate them too. Guy Podjarny, the Co-Founder and President of Snyk, understands that security practices and platforms must focus on developers. On this episode of Future of Tech, Guy discusses how the security industry has moved to a DevSecOps mentality where developers are brought into the security process. He chats about the importance of empathizing with users when creating products. Guy shares his motivations for his podcast, “The Secure Developer,” as well as for writing books. He also offers up some great advice for future entrepreneurs. Enjoy this episode!     Main Takeaways: The importance of Empathy When Creating a Product: Empathy is a quality that improves relationships between people. It’s also, according to Guy, essential when building any product, including a product for developers like Snyk. People do not need to have someone else’s experience to interact with them or even to serve them, but they do need to attempt to deeply understand their experiences and needs. Creating Community and Clarifying Ideas: It’s fascinating to hear why someone continues to put effort into creative projects over time. Concerning his podcast, Guy shares he appreciates the chats and how it’s beneficial to the greater security industry as well. Guy is also a prolific author of books and shares that he writes them, in part, because it helps him to clarify his ideas.    Being Prepared for the Ride: The entrepreneurial journey is not for the faint at heart. Guy compares the experience of being involved in a startup to a ”roller coaster.” He suggests that an awareness of this reality is helpful knowledge for a person who is about to go on this… ride. With this knowledge, he explains, one could assess other areas outside their work life to see if they are ready to dive into the start-up world.   Having Good Boundaries: Having strong boundaries helps to care for, and protect, key areas of life. Guy shares how he has developed clear rules between his work and family life, so that he is able to honor his family time. Certainly, it’s not easy to place limitations on work, especially in a world that is so interconnected and where work is often so accessible. Even though that may be the case and work is important, so too is everything outside of work, especially one’s family.   Key Quotes:    (11:05) “The light bulb moment that we had was that if you want developers to embrace security, you have to think about developers first. You have to not take an auditor practice and just think about how do you plug it into a development environment but the other way around — think about how do you build a developer tool that would tackle security?    (08:06)  “DevSecOps is really fundamentally around doing to security what has happened to ops and bringing security into that fold. And so transforming security from that sort of central organization that is off to the side to something that is embedded into the regular practices of developing and operating and securing software end-to-end and changing how security is done to go from auditing and local services…to platform builders. And focusing on empowering the application teams — the teams that are actually building and operating the software to ensure that it's secure.   (15:03) “I think more important than sort of saying ‘Developers are the only ones to build for developers’ is to ensure that whatever it is that you're building, you invest in empathy [and] you invest in talking to customers and not just to the buyers, but to the users of the product.”   (41:54) “Because we are a developer-first company, we are a depth-first company. So what we do is we build deep solutions and all of our products started as narrow, but deep products that were excellent for a specific stack or a specific use case in need. And then once we feel like we've nailed the experience, we expand to support additional stacks.”   (48:45) “Startups are hard and what they do is – they're a roller coaster. So the highs are very high and the lows are very low, and you can have a dozen of them in a given day. And they're not necessarily proportional to the success or the failure. You could not have a customer succeed, or even just say the wrong thing and you can be in a pretty low situation. But the highs are really high and you can equally be super thrilled and high on it. So I think you want to know that you are ready for something like that. For example, what other roller coasters are happening in your life at the moment? Is it the right time for you to do it or not?    

Everyone who cares about business and investing either wants to be a unicorn or discover one. But what does it take to be a unicorn or to have the ability to find one in a business environment replete with so many other creatures? Gigi Levy Weiss, General Partner at NFX, knows what it is like to be a unicorn, to identify unicorns, and to support their development. As a child, Gigi’s attraction to tech was first activated through a love of video games. Then, his adult career began as a pilot. After serving in the Air Force, he founded several startups, worked as the Division President of Amdocs, and then was CEO of 888 Holding, an online gaming company. Following his own business success, he turned his attention to acting as an angel investor. Eventually, he became a partner of the venture capital firm, NFX, to offer more hands-on guidance to founders. On this episode of Future of Tech, Gigi offers his thoughts on promising industries for future investment, including: fintech, synthetic biology, gaming, crypto, and marketplaces. Gigi contends that A.I. is now cutting across many industries rather than simply being a part of standalone businesses. He also shares the wisdom he has learned along his entrepreneurial journey that can be helpful to current and future founders. Enjoy this episode!    Main Takeaways: Giving Back to Other Entrepreneurs and to Country: A passion for service can be a very strong motivation. Gigi explains that he is driven by a desire to help entrepreneurs. He also refers to his passion for supporting Israel and its economy. He believes that “Israeli high tech is the new Zionism.” In both cases, Gigi is passionate about giving back. Local Leaders Versus Global Leaders: Gigi draws a distinction between companies that are focused on becoming a local leader, in a particular country, for instance, and those with the intention of becoming a worldwide leader. From an investment perspective, he reveals that NFX is focused on supporting those businesses that are striving for global leadership. Different Patterns for Success: When trying to discover unicorns, there can be a reasonable tendency to look for particular patterns. Gigi suggests that the path for success can be very different, however. He points to the Facebook model of moving very quickly even if something is not perfect as opposed to the Instagram model of waiting until everything is just right before releasing something. It’s inarguable that both companies had success yet their approaches were fundamentally different. Advice for Future Unicorns: The path to becoming a unicorn for a founder is not easy. There is an intensity to the work that one cannot avoid. Gigi describes how working a lot is necessary for success but that it can take a toll on personal commitments. He suggests that founders must surround themselves with supportive people.