The Milk Road Show

Growing an audience is hard work and many spread themselves thin while trying to do so. Joe Pulizzi is a growth consultant and the founder of The Tilt. In this clip from the full discussion “How to Build & Monetize an Audience (Owned Not Rented)” Joe gives his advice on where you should focus your energy when trying to grow your audience. 🤝 HELP US GROW 🤝 Subscribe to the Web3 Academy Podcast 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER 🔥: https://w3academy.io/?utm_source=anchor&utm_medium=audio 👥 JOIN OUR COMMUNITY ON DISCORD 👥: https://w3academy.io/web3-academy-membership/ 🧠 JOIN THE FREE MASTERMIND 🧠: How To Build and Scale Community Online: https://w3academy.io/how-to-build-and-scale-community-online-mastermind/ 🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models. ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter: https://twitter.com/web3academy_ 👉 Web3 Academy TikTok: https://www.tiktok.com/@web3academy?lang=en 👉 Web3 Academy Instagram: https://www.instagram.com/web3academy_/ 👉 YouTube: https://www.youtube.com/c/Web3Academy 👉 Kyle Reidhead: https://twitter.com/KyleReidhead 👉 Jay Hamilton: https://twitter.com/jaybird_nft 🎙 GUEST INFO 🎙 Name: Joe Pulizzi Twitter: @JoePulizzi - https://twitter.com/JoePulizzi

Your coins may be worth 1/10th of what they were a year ago but web3 is still growing at unbelievable speeds. In this week’s Deep Dive, Kyle breaks down the difference between crypto and web3, thew difference between DeFi and CeFi, and gives some examples of massive companies that are still moving into web3 despite all the negative news. 🤝 HELP US GROW 🤝 Subscribe to the Web3 Academy Podcast 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER 🔥: https://w3academy.io/?utm_source=anchor&utm_medium=audio 👥 JOIN OUR COMMUNITY ON DISCORD 👥: https://w3academy.io/web3-academy-membership/ 🧠 JOIN THE FREE MASTERMIND 🧠: How To Build and Scale Community Online: https://w3academy.io/how-to-build-and-scale-community-online-mastermind/ 🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models. ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter: https://twitter.com/web3academy_ 👉 Web3 Academy TikTok: https://www.tiktok.com/@web3academy?lang=en 👉 Web3 Academy Instagram: https://www.instagram.com/web3academy_/ 👉 YouTube: https://www.youtube.com/c/Web3Academy 👉 Kyle Reidhead: https://twitter.com/KyleReidhead 👉 Jay Hamilton: https://twitter.com/jaybird_nft ✏️ AUTHOR INFO ✏️ Name: Kyle Reidhead Twitter: @kylereidhead - https://twitter.com/kylereidhead?lang=en 0:00 - Intro 4:58 - Web3 is eating the world and no one knows it 7:58 - Crypto vs web3 10:54 - DeFi 14:20 - Web3 is thriving 16:21 - how is web3 weathering the storm

Web3 News Weekly Rollup (LIVE) with guest host Andrew Saunders from Arbitrum. The top story is the Vayner3 Web3 report is out! Find out what it says. Unlock Protocol launches Flocker, Mattel launches NFT marketplace with Hot Wheels and Barbie, Adidas drop virtual gear & the Web3 tool of the month! 🤝 HELP US GROW 🤝 Subscribe to the Web3 Academy Podcast 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER 🔥: https://w3academy.io/?utm_source=anchor&utm_medium=audio 👥 JOIN OUR COMMUNITY ON DISCORD 👥: https://w3academy.io/web3-academy-membership/ 🧠 JOIN THE FREE MASTERMIND 🧠: How To Build and Scale Community Online: https://w3academy.io/how-to-build-and-scale-community-online-mastermind/ 🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models. ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter: https://twitter.com/web3academy_ 👉 Web3 Academy TikTok: https://www.tiktok.com/@web3academy?lang=en 👉 Web3 Academy Instagram: https://www.instagram.com/web3academy_/ 👉 YouTube: https://www.youtube.com/c/Web3Academy 👉 Kyle Reidhead: https://twitter.com/KyleReidhead 👉 Jay Hamilton: https://twitter.com/jaybird_nft 🎙 GUEST INFO 🎙 Name: Andrew Saunders Twitter: @andrewsaunders - https://twitter.com/andrewsaunders ⏱ TIME POINTS ⏱ 0:00 - Intro 2:50 - Gratitudes 6:20 - What to watch in web3 9:12 - Trend #1: Brands Are Taking Web3 Seriously 14:17 - Adidas launches virtual gear 18:30 - Mattel launches NFT marketplace with Hot Wheels and Barbie 22:30 - Pudgy Penguin partnership with Kellogs 23:38 - Trend#2: Tech Giants Investing Billions 28:30 - WooCommerce partners with DePay 29:50 - Trend #3: Crypto Payment Acceptance is Growing 36:05 - Trend #4: Token Ticketing is Introducing New Experiential Models 42:28 - Trend #5 - The Battle for Web3 Mobile 46:10 - Trend #6 - The Metaverse is… Not Quite Here Yet 47:10 - Roblox looking at launching NFTs 51:35 - Sandbox land sale 52:10 - First ever virtual parade 54:35 - Trend #7: The Future Will Be Multichain 59:50 - Trend #8: Organizations are Building Web3 Teams 1:02:10 - Closing Thoughts 1:10:40 - Arbitrum updates

With a dynamic NFT (DNFT), the changes in metadata of a token become easier. We chat with Michael Robinson from Chainlink about real world use cases for DNFTs as well as what Chainlink is up to. 🤝 HELP US GROW 🤝 Subscribe to the Web3 Academy Podcast 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER 🔥: https://w3academy.io/?utm_source=anchor&utm_medium=audio 👥 JOIN OUR COMMUNITY ON DISCORD 👥: https://w3academy.io/web3-academy-membership/ 🧠 JOIN THE FREE MASTERMIND 🧠: How To Build and Scale Community Online: https://w3academy.io/how-to-build-and-scale-community-online-mastermind/ 🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models. ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter: https://twitter.com/web3academy_ 👉 Web3 Academy TikTok: https://www.tiktok.com/@web3academy?lang=en 👉 Web3 Academy Instagram: https://www.instagram.com/web3academy_/ 👉 YouTube: https://www.youtube.com/c/Web3Academy 👉 Kyle Reidhead: https://twitter.com/KyleReidhead 👉 Jay Hamilton: https://twitter.com/jaybird_nft 🎙 GUEST INFO 🎙 Name: Michael Robinson Twitter: @77MichaelR - https://twitter.com/77MichaelR ⏱ TIME POINTS ⏱ 0:00 - Intro 5:15 - Michael’s web3 rabbit hole story 10:00 - Smart contracts now vs 5 years from now 12:45 - How Michael got a job at Chainlink 19:20 - What is Chainlink? 22:05 - How big is chainlink? 27:20 - What are dynamic NFTs? 35:39 - Car NFTs 41:58 - Retail store NFTs 43:30 - Are there any tools for dynamic NFTs 47:10 - Chainlink dynamic NFT partnerships 52:00 - Where to find Michael and Chainlink 52:50 - Speed round

Dynamic NFT’s open up a whole new batch of real world use cases. Michael Robinson from Chainlink explains how NFT’s could be used to store information on vehicles and therefor make buying and selling cars more transparent. 🤝 HELP US GROW 🤝 Subscribe to the Web3 Academy Podcast 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER 🔥: https://w3academy.io/?utm_source=anchor&utm_medium=audio 👥 JOIN OUR COMMUNITY ON DISCORD 👥: https://w3academy.io/web3-academy-membership/ 🧠 JOIN THE FREE MASTERMIND 🧠: How To Build and Scale Community Online: https://w3academy.io/how-to-build-and-scale-community-online-mastermind/ 🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models. ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter: https://twitter.com/web3academy_ 👉 Web3 Academy TikTok: https://www.tiktok.com/@web3academy?lang=en 👉 Web3 Academy Instagram: https://www.instagram.com/web3academy_/ 👉 YouTube: https://www.youtube.com/c/Web3Academy 👉 Kyle Reidhead: https://twitter.com/KyleReidhead 👉 Jay Hamilton: https://twitter.com/jaybird_nft Name: Michael Robinson Twitter: @77MichaelR - https://twitter.com/77MichaelR

Web3 community building is a topic we talk about a lot at Web3 Academy. In this Deep Dive we look at why community is needed, what is wrong with existing community dynamics and how community engagement can benefit a web3 business. 🧠 JOIN THE FREE MASTERMIND 🧠: How To Build and Scale Community Online: https://w3academy.io/how-to-build-and-scale-community-online-mastermind/ 🤝 HELP US GROW 🤝 Subscribe to the Web3 Academy Podcast 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER 🔥: https://w3academy.io/?utm_source=anchor&utm_medium=audio 👥 JOIN OUR COMMUNITY ON DISCORD 👥: https://w3academy.io/web3-academy-membership/ 🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models. ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter: https://twitter.com/web3academy_ 👉 Web3 Academy TikTok: https://www.tiktok.com/@web3academy?lang=en 👉 Web3 Academy Instagram: https://www.instagram.com/web3academy_/ 👉 YouTube: https://www.youtube.com/c/Web3Academy 👉 Kyle Reidhead: https://twitter.com/KyleReidhead 👉 Jay Hamilton: https://twitter.com/jaybird_nft ✏️ AUTHOR INFO ✏️ Name: Myles O’bery Twitter: @beetyjooce - https://twitter.com/beetyjooce ⏱ TIME POINTS ⏱ 0:00 - Intro 5:02 - Why does web3 need community? 6:23 - What is wrong with the current community dynamic 7:52 - Ways that community engagement can benefit a business 9:10 - 1. Community is your moat 10:48 - 2. Engaged community members can function as “part time” employees 12:30 - 3. Engaged communities stick through thick and thin 13:55 - 4. Enabling effective social selling 15:17 - Building communities the right way

Web3 News Weekly Rollup - Nike Launching .SWOOSH, big brands are going web3 for the World Cup, babies in the metaverse, Mexico will have a metaverse mall and the DAO of the month. 🤝 HELP US GROW 🤝 Subscribe to the Web3 Academy Podcast 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER 🔥: https://w3academy.io/?utm_source=anchor&utm_medium=audio 👥 JOIN OUR COMMUNITY ON DISCORD 👥: https://w3academy.io/web3-academy-membership/ 🧠 JOIN THE FREE MASTERMIND 🧠: How To Build and Scale Community Online: https://w3academy.io/how-to-build-and-scale-community-online-mastermind/ 🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models. ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter: https://twitter.com/web3academy_ 👉 Web3 Academy TikTok: https://www.tiktok.com/@web3academy?lang=en 👉 Web3 Academy Instagram: https://www.instagram.com/web3academy_/ 👉 YouTube: https://www.youtube.com/c/Web3Academy 👉 Kyle Reidhead: https://twitter.com/KyleReidhead 👉 Jay Hamilton: https://twitter.com/jaybird_nft 👥 DAO OF THE MONTH 👥 Name: Arbitrum News DAO Twitter: @ArbitrumNewsDAO - https://twitter.com/ArbitrumNewsDAO?s=20&t=Bpxp07bL-a5WwBBsnXf1bQ 🔗 DISCUSSION LINKS 🔗 Safary Club Twitter: @Safaryclub - https://twitter.com/Safaryclub?s=20&t=jy_yvJY4UinI-RMdZJ-S2Q ⏱ TIME POINTS ⏱ 0:00 - Intro 2:19 - Gratitudes 5:31 - Nike launches .SWOOSH 19:21 - Big brands go Web3 for World Cup 21:15 - Budweiser World Cup NFTs 29:13 - Visa to auction World Cup NFTs for charity 30:45 - FIFA + Collect 38:49 - Christiano Renaldo NFT fail 45:44 - Buying your next baby gift in the metaverse 51:45 - DAO of the month 1:00:02 - Quick hits

Steph Alinsug is a Media Lead at Seed Club. Steph talks to us about her experiences leading in a DAO, decentralized team building, and staying true to your vision. 🤝 HELP US GROW 🤝 Subscribe to the Web3 Academy Podcast 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER 🔥: https://w3academy.io/?utm_source=anchor&utm_medium=audio 👥 JOIN OUR COMMUNITY ON DISCORD 👥: https://w3academy.io/web3-academy-membership/ 🧠 JOIN THE FREE MASTERMIND 🧠: How To Build and Scale Community Online: https://w3academy.io/how-to-build-and-scale-community-online-mastermind/ 🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models. ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter: https://twitter.com/web3academy_ 👉 Web3 Academy TikTok: https://www.tiktok.com/@web3academy?lang=en 👉 Web3 Academy Instagram: https://www.instagram.com/web3academy_/ 👉 YouTube: https://www.youtube.com/c/Web3Academy 👉 Kyle Reidhead: https://twitter.com/KyleReidhead 👉 Jay Hamilton: https://twitter.com/jaybird_nft 🎙 GUEST INFO 🎙 Name: Steph Alinsug Twitter: @cryptohun3y - https://twitter.com/cryptohun3y?s=21&t=JU9DIBxNlg-FWhXlKKd65Q Website: https://www.seedclub.xyz/ ⏱ TIME POINTS ⏱ 0:00 - Intro 4:35 - Steph’s web3 rabbit hole story 10:05 - What is Seed Club 17:35 - What do projects get out of the Seed Club Cohorts 21:02 - What are the most common problems that DAOs are having today? 24:50 - Steph’s experience of building a decentralized team 36:55 - The challenge of vision in leadership 42:02 - What is decentralized team building? 44:18 - Collective responsibility 47:35 - Speed round

In this clip from our Doer Spotlight, Steph from Seed Club tells us about her experience leading in a DAO and what DAO leadership should look like. 🤝 HELP US GROW 🤝 Subscribe to the Web3 Academy Podcast 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER 🔥: https://w3academy.io/?utm_source=anchor&utm_medium=audio 👥 JOIN OUR COMMUNITY ON DISCORD 👥: https://w3academy.io/web3-academy-membership/ 🧠 JOIN THE FREE MASTERMIND 🧠: How To Build and Scale Community Online: https://w3academy.io/how-to-build-and-scale-community-online-mastermind/ 🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models. ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter: https://twitter.com/web3academy_ 👉 Web3 Academy TikTok: https://www.tiktok.com/@web3academy?lang=en 👉 Web3 Academy Instagram: https://www.instagram.com/web3academy_/ 👉 YouTube: https://www.youtube.com/c/Web3Academy 👉 Kyle Reidhead: https://twitter.com/KyleReidhead 👉 Jay Hamilton: https://twitter.com/jaybird_nft 🎙 GUEST INFO 🎙 Name: Steph Alinsug Twitter: @cryptohun3y - https://twitter.com/cryptohun3y?s=21&t=JU9DIBxNlg-FWhXlKKd65Q Website: https://www.seedclub.xyz/

Physical backed tokens (PBTs) will change commerce as we know it! Let’s look at what physical backed tokens are, how they work and how they can be integrated into the world of commerce. 🤝 HELP US GROW 🤝 Subscribe to the Web3 Academy Podcast 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER 🔥: https://w3academy.io/?utm_source=anchor&utm_medium=audio 👥 JOIN OUR COMMUNITY ON DISCORD 👥: https://w3academy.io/web3-academy-membership/ 🧠 JOIN THE FREE MASTERMIND 🧠: How To Build and Scale Community Online: https://w3academy.io/how-to-build-and-scale-community-online-mastermind/ 🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models. ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter: https://twitter.com/web3academy_ 👉 Web3 Academy TikTok: https://www.tiktok.com/@web3academy?lang=en 👉 Web3 Academy Instagram: https://www.instagram.com/web3academy_/ 👉 YouTube: https://www.youtube.com/c/Web3Academy 👉 Kyle Reidhead: https://twitter.com/KyleReidhead 👉 Jay Hamilton: https://twitter.com/jaybird_nft ✏️ AUTHOR INFO ✏️ Name: Myles O’bery Twitter: @beetyjooce - https://twitter.com/beetyjooce ⏱ TIME POINTS ⏱ 0:00 - Intro 5:13 - What industries could PBTs effect? 6:38 - What are PBTs (physical backed tokens)? 9:20 - How do PBTs work? 12:53 - What’s next for PBTs? 13:52 - How PBTs will change the way we interact with physical items 18:30 - Flex utility with PBTs 21:30 - Simple legal administration for high-end goods 24:31 - Unlocks deeper community experience 26:55 - Let the lines be blurred