The Milk Road Show

Community provides so much value to a business so we teamed up with our friend TPan, an expert in growth marketing and community development, to discuss community performance marketing.🤝 HELP US GROW 🤝 Subscribe to the Web3 Academy Podcast 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER 🔥: https://newsletter.w3academy.io/subscribe?utm_source=podcast&utm_medium=social 👥 JOIN OUR COMMUNITY ON DISCORD 👥: https://w3academy.io/web3-academy-membership/ 🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models. ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter: https://twitter.com/web3academy_ 👉 Web3 Academy TikTok: https://www.tiktok.com/@web3academy?lang=en 👉 Web3 Academy Instagram: https://www.instagram.com/web3academy_/ 👉 YouTube: https://www.youtube.com/c/Web3Academy 👉 Kyle Reidhead: https://twitter.com/KyleReidhead 👉 Jay Hamilton: https://twitter.com/jaybird_nft ✏️ AUTHOR INFO ✏️ Name: TPan Twitter: @TPan_Web3 - https://twitter.com/TPan_Web3 🚀 SPONSORS 🚀 Kazm: The all-in-one tool for building a thriving web3 community Lens Protocol: It's time to switch to web3 social with Lens ⏱ TIME POINTS ⏱ 00:00 - Intro 03:53 - Community performance marketing with TPan 04:42 - Where is community now? 07:13 - Community growth + upskilling community roles 13:00 - Best in-class community growth 18:09 - Tools for automation and measurement 20:16 - Community as a business function 22:59 - Arguments against community growth 26:48 - Final thoughts

Blur’s game-changing move to bypass OpenSea’s royalty blocklist, Coinbase wallet adds safety features following high-profile NFT scams, Immutable launches Passport, Pfizer Ventures backs decentralized science startup in $4.1 million round & sell your car as an NFT - California DMV puts car titles on blockchain. 🤝 HELP US GROW 🤝 Subscribe to the Web3 Academy Podcast 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER 🔥: https://newsletter.w3academy.io/subscribe?utm_source=podcast&utm_medium=social 👥 JOIN OUR COMMUNITY ON DISCORD 👥: https://w3academy.io/web3-academy-membership/ 🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models. ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter: https://twitter.com/web3academy_ 👉 Web3 Academy TikTok: https://www.tiktok.com/@web3academy?lang=en 👉 Web3 Academy Instagram: https://www.instagram.com/web3academy_/ 👉 YouTube: https://www.youtube.com/c/Web3Academy 👉 Kyle Reidhead: https://twitter.com/KyleReidhead 👉 Jay Hamilton: https://twitter.com/jaybird_nft 🛠 TOOL OF THE MONTH 🛠 Name: Guild XYZ Twitter: @guildxyz - https://twitter.com/guildxyz 🚀 SPONSORS 🚀 Kazm: The all-in-one tool for building a thriving web3 community Lens Protocol: It's time to switch to web3 social with Lens ⏱ TIME POINTS ⏱ 00:00 - Intro 03:16 - Reddit NFTs 09:11 - Blur vs Opensea 18:56 - Wallet UX 31:09 - Pfizer backs a DAO 36:03 - California cars on-chain 41:31 - Web3 Tool of the month 43:53 - Quick hits 54:30 - Final thoughts

Chris Sealey is the Senior Vice President and Creative Director at OneOf, overseeing all creative, marketing/brand development, and NFT production for the company. We talk about how to pitch big brands, why brands say no, the Notorious B.I.G. NFT project, ownership in web2 and web3 and more. 🤝 HELP US GROW 🤝 Subscribe to the Web3 Academy Podcast 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER 🔥: https://newsletter.w3academy.io/subscribe?utm_source=podcast&utm_medium=social 👥 JOIN OUR COMMUNITY ON DISCORD 👥: https://w3academy.io/web3-academy-membership/ 🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models. ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter: https://twitter.com/web3academy_ 👉 Web3 Academy TikTok: https://www.tiktok.com/@web3academy?lang=en 👉 Web3 Academy Instagram: https://www.instagram.com/web3academy_/ 👉 YouTube: https://www.youtube.com/c/Web3Academy 👉 Kyle Reidhead: https://twitter.com/KyleReidhead 👉 Jay Hamilton: https://twitter.com/jaybird_nft 🎙 GUEST INFO 🎙 Name: Chris Sealey Twitter: @chsealey - https://twitter.com/chsealey Website: www.oneof.com 🚀 SPONSORS 🚀 Kazm: The all-in-one tool for building a thriving web3 community Lens Protocol: It's time to switch to web3 social with Lens 00:00 - Intro 04:45 - Meeting Prince 10:39 - Pitching for brands 15:42 - First OneOf project 20:15 - Why do brands say no? 23:39 - Notorious B.I.G. NFT collection 33:58 - Duke basketball project 40:59 - Collectibles in the music industry 45:26 - How does OneOf work 50:29 - Most successful investment 52:16 - Ownership in web3 vs web2 54:42 - Where to contact Chris 57:00 - Speed round 59:57 - Final thoughts

Christopher Sealey, the Senior Vice President and Creative Director at OneOf talks about creating value in NFT collections in this clip from our upcoming Doer Spotlight. 🤝 HELP US GROW 🤝 Subscribe to the Web3 Academy Podcast 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER 🔥: https://newsletter.w3academy.io/subscribe?utm_source=podcast&utm_medium=social 👥 JOIN OUR COMMUNITY ON DISCORD 👥: https://w3academy.io/web3-academy-membership/ 🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models. ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter: https://twitter.com/web3academy_ 👉 Web3 Academy TikTok: https://www.tiktok.com/@web3academy?lang=en 👉 Web3 Academy Instagram: https://www.instagram.com/web3academy_/ 👉 YouTube: https://www.youtube.com/c/Web3Academy 👉 Kyle Reidhead: https://twitter.com/KyleReidhead 👉 Jay Hamilton: https://twitter.com/jaybird_nft 🎙 GUEST INFO 🎙 Name: Chris Sealey Twitter: @chsealey - https://twitter.com/chsealey Website: www.oneof.com

There’s no doubt that NFTs will become the de-facto technology used for memberships and subscriptions in the future. So we’ve teamed up with Unlock Protocol in this weeks Deep Dive to talk about creating membership programs. 🤝 HELP US GROW 🤝 Subscribe to the Web3 Academy Podcast 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER 🔥: https://newsletter.w3academy.io/subscribe?utm_source=podcast&utm_medium=social 👥 JOIN OUR COMMUNITY ON DISCORD 👥: https://w3academy.io/web3-academy-membership/ 🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models. ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter: https://twitter.com/web3academy_ 👉 Web3 Academy TikTok: https://www.tiktok.com/@web3academy?lang=en 👉 Web3 Academy Instagram: https://www.instagram.com/web3academy_/ 👉 YouTube: https://www.youtube.com/c/Web3Academy 👉 Kyle Reidhead: https://twitter.com/KyleReidhead 👉 Jay Hamilton: https://twitter.com/jaybird_nft ✏️ AUTHOR INFO ✏️ Name: Unlock Protocol Unlock Protocol is the go-to tool for on-chain memberships, ticketing, and more. Find them: Unlock Protocol 🚀 SPONSORS 🚀 Unlock Protocol: NFT Ticketing is the Future. Learn How to Easily Create and Sell NFT Tickets for Your Next Event! ⏱ TIME POINTS ⏱ 00:00 - intro 05:40 - The basics 07:51 - Difference between Membership and Subscription 09:48 - How to build your membership program 10:17 - How to determine eligibility for you program 12:43 - Traits of successful membership programs 16:22 - Membership identity and benefit stack 18:39 - Membership privileges, benefits and tiers 20:50 - Privileges and benefits to offer 22:31 - Importance of status 25:05 - How to measure success 25:58 - Defining your membership terms 26:58 - Technical side of building a membership 29:03 - Gating and membership access 30:52 - Selling, minting and airdropping memberships to your community 33:00 - Final thoughts

Porsche struggles to sell out NFT collection, .SWOOSH studio launch, Doodles launches Doodles 2, Robinhood launches their non-custodial wallet & innovation in the web3 space. 🤝 HELP US GROW 🤝 Subscribe to the Web3 Academy Podcast 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER 🔥: https://newsletter.w3academy.io/subscribe?utm_source=podcast&utm_medium=social 👥 JOIN OUR COMMUNITY ON DISCORD 👥: https://w3academy.io/web3-academy-membership/ 🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models. ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter: https://twitter.com/web3academy_ 👉 Web3 Academy TikTok: https://www.tiktok.com/@web3academy?lang=en 👉 Web3 Academy Instagram: https://www.instagram.com/web3academy_/ 👉 YouTube: https://www.youtube.com/c/Web3Academy 👉 Kyle Reidhead: https://twitter.com/KyleReidhead 👉 Jay Hamilton: https://twitter.com/jaybird_nft 🎙 GUEST INFO 🎙 Name: Jeff Kauffman Jr Website: JoinJump.Community Twitter: @jeffkauffmanjr - https://mobile.twitter.com/jeffkauffmanjr 🚀 SPONSORS 🚀 Unlock Protocol: NFT Ticketing is the Future. Learn How to Easily Create and Sell NFT Tickets for Your Next Event! ⏱ TIME POINTS ⏱ 0:00 - Intro 1:15 - Gratitudes 2:40 - Announcement 3:34 - Porsche 19:00 - Nike launches .SWOOSH Studio 23:32 - Doodles 2 on Flow 30:00 - Robinhood enters Web3 36:20 - Diversified Staked ETH (dsETH) 42:35 - Quick Hits

Amanda is the Founder & CEO of Serotonin, the leading web3 marketing agency and product studio. Amanda sat down with us to discuss 6 web3 concepts that businesses and creators must plan for in 2023. They are; the future adoption of NFTs, what community means to web3, web3 marketing, web3 social and the creator economy, the conflict of open and closed worlds, and the new economic survival of DAOs. This episode is part of our “WEB3 PODCASTS FOR BEGINNERS” playlist on Spotify. If you're new to web3, click HERE and make sure to hit the + button to add the playlist to your library. If you find the playlist helpful or think we need to add other episodes, please let us know on Twitter (link below). 🤝 HELP US GROW 🤝 Follow/Subscribe to the Web3 Academy Podcast 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER & PRO REPORT  👥 JOIN OUR COMMUNITY ON DISCORD  🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter 👉 Kyle’s Twitter 👉 YouTube 🚀 SPONSORS 🚀 Lens Protocol: It's time to switch to web3 social with Lens 🎙 GUEST INFO 🎙 Name: Amanda Cassatt Twitter: https://twitter.com/amandacassatt Website: https://amandacassatt.com/ Amanda's Book: https://www.amazon.com/Web3-Marketing-Handbook-Internet-Revolution/dp/1394171951/ref=sr_1_1?crid=1VL5WCFKPL3A2&keywords=web3+marketing&qid=1672853175&sprefix=web3+marketing%2Caps%2C144&sr=8-1 ⏱ TIME POINTS ⏱ 0:00 - Intro 6:25 - What NFT categories is Amanda most excited about for 2023? 11:58 - What should we expect from crypto wallet on-boarding? 18:10 - Why is loyalty such a good use case for NFTs 21:15 - What does community mean to web3? 23:47 - What are the best ways to build community 27:12 - Will Discord continue to be the #1 host for web3 communities? 30:10 - Web3 social 34:35 - Amanda’s Book 38:14 - The difference between web2 and web3 marketing 42:42 - The current state of the metaverse 50:17 - Are DAOs working? 58:40 - What’s the next big onramp to web3? 1:02:12 - How to get the book 1:03:27 - Speed round

Expert in Web3 marketing, Amanda Cassatt, discusses the importance of foundational marketing principles in the evolving digital landscape of Web3. She distinguishes between Web2 and Web3 marketing approaches, emphasizing the importance of core marketing principles.

Exploring the top accelerators and incubators in the Web3 space, including Techstars, Mesh, Outlier Ventures, Seed Club, and Alliance. Highlighting the benefits of mentorship, funding opportunities, and access to industry experts for early-stage startups. Discussing the role of incubators in aiding startups in the ideation phase and contrasting DAO accelerators with VC programs in Web3.

Reddit community points, BAYC has a new game called Dookey Dash, Tiny Colony is moving from Solana to ImmutableX, AO Adventure, plus more news & the NFT of the month. 🤝 HELP US GROW 🤝 Subscribe to the Web3 Academy Podcast 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER 🔥: https://newsletter.w3academy.io/subscribe?utm_source=podcast&utm_medium=social 👥 JOIN OUR COMMUNITY ON DISCORD 👥: https://w3academy.io/web3-academy-membership/ 🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models. ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter: https://twitter.com/web3academy_ 👉 Web3 Academy TikTok: https://www.tiktok.com/@web3academy?lang=en 👉 Web3 Academy Instagram: https://www.instagram.com/web3academy_/ 👉 YouTube: https://www.youtube.com/c/Web3Academy 👉 Kyle Reidhead: https://twitter.com/KyleReidhead 👉 Jay Hamilton: https://twitter.com/jaybird_nft 🎁 NFT OF THE MONTH 🎁 Name: Shredding Sassy Twitter: @ShreddingSassy -https://twitter.com/ShreddingSassy?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed&ref_url=https%3A%2F%2Fwww.notion.so%2Fimpactdm%2F2441440d9bf542b8be4a8a383f169006%3Fv%3D203a509c2d644d95838b455dd641c8f0%26p%3D159c3b0ddb8d4157a4ed603629a53b69%26pm%3Dc 🚀 SPONSORS 🚀 Unlock Protocol: NFT Ticketing is the Future. Learn How to Easily Create and Sell NFT Tickets for Your Next Event! ⏱ TIME POINTS ⏱ 0:00 - Intro 1:00 - Gratitudes 2:30 - Web3 Academy update 3:33 - BAYC’s new game “Dookey Dash” 9:22 - Reddit crushing it 20:10 - LimitBreak announces opt-in programmable royalties 27:55 - Norway is using Ethereum for shareholder management 29:55 - Australian Open 2023 takes swing at Roblox metaverse 34:08 - Migration from Solana 41:12 - NFT of the month 43:22 - Quick hits