Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth
Courtney Elmer | PodLaunchHQ.com
This isn’t another “share great content and stay consistent” podcast about podcasting. We’re breaking down 15,000+ hours of study into what top hosts do differently to create bingeworthy podcasts that convert. Hosted by Forbes- and Rolling Stone-featured podcast psychology expert and Webby Awards judge Courtney Elmer—who’s helped over 70+ hosts launch Top 100 shows—you’ll get the tools and strategies other shows won’t dare to share. Expect unfiltered coaching, behind-the-scenes breakdowns, and the kind of “why didn’t anyone tell me this sooner?!” advice to help you build a podcast your future clients can’t stop bingeing (and buying from). So if you’re ready to break out of “less-than-200-download-per-episode” jail and stop settling for downloads that don’t reflect your effort—or you want to launch a podcast that positions you as an authority in your niche and drives real revenue—welcome to the podcast that’s about to change the game for you. Hit play and let’s dive in. Popular Guests Include: Jordan Harbinger, John Lee Dumas, James Cridland, Tom Rossi, Jeremy Enns, Kevin Chemidlin, Dave Jackson, Alex Sanfilippo, Seth Silvers, Stacy Tuschl, Kate Erickson, Grant Baldwin, Hal Elrod, Gay Hendricks, Brandon Lucero, James Wedmore, and more. Popular Episode Topics Include: Podcasting for Business Growth, Starting a Podcast, Podcast Audience Growth, Podcasting for Profit, Podcasting Psychology, Increasing Listener Engagement, Creating Bingeworthy Podcast Content, Lead Generation Through Podcasting, Business Podcasting, Ranking Your Podcast in The Top 100, Podcast Launch Strategy, Podcast Monetization Strategies, Podcast Messaging, Podcast Positioning
Episodes
Mentioned books
Jan 17, 2023 • 48min
The Simple Secret to Enrolling More Clients (Part Two)
As a digital business owner, how do you solve your potential customer’s problem?Last week, I revealed that your future clients view everything through the lens of their current problem, and in order to speak to them effectively in your marketing, you HAVE to understand this.Now, I’m taking you a step further and showing you how to put this concept into action to increase sales for your business now.BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: The difference between what you offer as a digital business owner and what you sell — and why this difference matters!What you have to teach people in your marketingWhy you don’t need to fabricate urgency to increase sales in your business -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
4 snips
Jan 10, 2023 • 45min
The Simple Secret to Enrolling More Clients (Part One)
When your business isn’t bringing in the clients you need, do you question your programs or your marketing of those programs?For many digital business owners, if they aren’t making sales, they automatically go to offering something new.Today, I’m sharing why this is the wrong approach and the subtle yet simple marketing idea you can implement now to sell out your current services!BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: What you HAVE to understand about your potential customers before you start marketing to themThe easiest way to increase sales without changing a single thing about your offersHow other digital business owners are using this marketing idea to max out their programs and waitlists -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
Jan 3, 2023 • 33min
5 Reasons You Aren’t Hitting Your Revenue Goals
What are your revenue goals for this year?Most digital business owners kick off January with some BIG goals, and if this is you, listen up!Because today, I’m spelling out the five obstacles that can keep you from hitting your goals and hinder your ability to grow a business in 2023.BY THE TIME YOU FINISH LISTENING, YOU’LL WALK AWAY WITH: The reasons you may have missed the mark with last year’s revenue goalsThe five mistakes that keep most digital business owners from upping their incomeWhat really makes the difference if you want to grow a business to 6 or 7 figures this year -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
Dec 27, 2022 • 31min
Why You Should Stop Making New Year's Resolutions
What was the last New Year’s Resolution you actually kept as an online business owner?If you’re drawing a blank, you’re in good company!There’s a reason why today’s industry leaders don’t make them AND why you should abandon this practice too if you want to hit your goals and grow a business in the new year.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: The New Year’s Resolutions I made in the first few years of my business and why I never accomplished themThe key difference between setting goals and hitting goals as an online business ownerWhy your current goal setting methods are only good in theory and what actually has to change if you want to grow a business this year Episode Links10 Reasons You Should Ditch New Year's ResolutionsAtomic Habits -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
Dec 20, 2022 • 31min
The Systems You Need to Hit Six Figures
How many different marketing and business growth strategies did you try this year only to still fall short of your revenue goals?Whatever the number, you aren’t alone in your efforts or your disappointment... AND it’s not your fault.The real reason you can’t get on top of things in your business is because you’re lacking the four key business systems that ALL companies need to thrive — no matter their size, industry, or niche.BY THE TIME YOU FINISH LISTENING, YOU’LL WALK AWAY WITH: The way to stop spinning your wheels with marketing that no one seems to wantFour SIMPLE systems that are foundational to all other business growth strategiesAn understanding of WHY these business systems are so essential and how they work together to help you grow -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
Dec 13, 2022 • 49min
Is It Time to Grow Your Team? Here's How to Tell | Jodi Flynn
How comfortable are you when it comes to taking steps to grow your team?For many online business owners, the idea of bringing more people into their company can be daunting.But if you want to grow a business successfully, finding the right people at the right time to support you is a necessity — and that’s exactly what today’s guest, Jodi Flynn, is here to help us unpack!BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: Why you’ve been able to achieve some of your goals as an online business owner, but not othersThe biggest thing keeping you from taking the steps needed to grow your teamHow to ensure every goal you set is aligned with your skills and strengths Episode Links:To get a copy of Jodi’s five key questions to ask yourself to evaluate your current belief systems, click here. -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
Dec 6, 2022 • 35min
How to Stop Overthinking
How many times have you caught yourself overthinking things in your online business today?Overthinking is something we ALL experience as digital business owners and honestly, it’s what keeps us stuck!Surprisingly though, the answer is NOT learning how to stop overthinking — and that’s exactly what we’re diving into with today’s episode.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: The key to stop overthinking (HINT: It’s not what you’d expect!)Why trying to always make the right decision in your online business is actually slowing your growthThe reason digital business owners have to be more flexible than bigger corporations -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
Nov 29, 2022 • 42min
Why Your Program Isn’t Selling Like You Want It To (and How to Fix It)
What have your conversion rates been like this year in your online business?If you feel like, despite your best marketing efforts, you’re still falling short, listen up because I’m sharing the secret behind our latest launch and why it was such a huge success!In this episode, I’m revealing the biggest shift we made in our social media and email marketing and how you can apply this to your business.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: Why our online business’s latest launch saw way more engagement and results than previous launchesWhat you need to focus on in your marketing nowExamples of how you can make simple but highly effective shifts in everything from your social media to your email marketing -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
17 snips
Nov 22, 2022 • 48min
Why You Should Manage Your Energy, Not Your Time
As an online business owner, how many years have you gone into the holiday season saying, “This time will be different. I’ll balance the busyness AND finish the year strong!”?Truthfully, this was always my hope, but rarely my reality as I tried to grow a business AND juggle everything else.Until I learned that the key was NOT managing your time, but rather managing your ENERGY — and this is exactly what I’m breaking down for you today!BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: Why learning to manage your energy is the secret sauce to getting through not just the holidays, but any busy or unexpected seasonThe two types of time you have and why understanding them can help you grow a businessWhat you have control over as an online business owner and how to harness it -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
Nov 15, 2022 • 40min
The Hidden Revenue Stream You're Ignoring In Your Business | Grant Baldwin
What is one marketing asset in your online business that you’re not currently tapping into? (HINT: You already have this in your possession!)If you’re not sure what the answer is, this episode is where you need to be!Today’s guest, Grant Baldwin is an expert at helping people share their meaningful messages with the masses as they also grow a business (he’s actually the one who gave me the courage to do this!).BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: How to show up as a voice of authority as an online business ownerThe way to make your marketing content more engaging and relatableHow to exponentially grow a business as you reach new audiences with your message -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
