Front and Center

We are bringing you a sweet and better-for-you podcast this week with the founder and CEO of Behave, Mayssa Chehata! Behave is revolutionizing the candy industry with its healthier, low-sugar products. It’s the first candy on the market that both Mayssa and her diabetic dad can enjoy guilt-free! Aside from the phenomenal macros in the gummies, we discuss our guilty pleasures, do a Mount Rushmore of candy, talk about Domino's stock price, learn about the difficulties of starting a CPG brand, and more!  @eatbehave on instagram@mayssa on instagram@mayssachehata on tiktokSubstack: https://maktubbymayssa.substack.com/ 

Emmett Shine, a designer and entrepreneur famed for co-founding Gin Lane and Pattern Brands, shares insights on the design process intertwined with storytelling and authenticity. He discusses the generational divide in digital content creation, highlighting the unique challenges faced by younger and older creators. Emmett reflects on Long Island's cultural richness and explores the importance of mentorship in nurturing creativity. He dives into design principles, emphasizing simplicity and emotional connections, while creatively adapting the '10 Commandments' into modern lessons for aspiring creatives.

The Boys are having a Brat Summer! The two dudes are reunited after Kevin’s vacation in Hawaii and discuss the Nathan’s Famous Hot Dog Eating Contest sans Joey Chestnut, Season 3 of the Bear and their JCrew Collab, Taco Bell Is Opening An Early Retirement Community, Dunkin’ Iced Boys, Field Roast’s Brat Wurst, Heinz x Kate Spade, and more!

Jolene Delisle is the founder & creative director of the branding and creative agency The Working Assembly. Her work has been recognized by the Type Directors Club, Print, D&AD, The One Show, and Fast Company. She has been named to the Forbes Next 1000 entrepreneur list, and Adweek's Creative 100 honoring the most innovative and inspiring individuals. Jolene is passionate about bridging the gap in creativity and tech and invests, advises, and prioritizes founder diversity. In 2022, Jolene became the owner of a 1950's ice cream shop in Stone Ridge, New York, called Cherries.

Jesse Reed is the managing partner of Order, a Brooklyn-based design office specializing in brand identity systems for a wide range of clients and industries. In addition to Order, he is the co-founder of Standards Manual, an independent publishing imprint, and Standards, a brand guidelines product. In 2021, he launched Order Type Foundry, an extension of the design office that will release commercial fonts from a new generation of type designers. Jesse is originally from Youngstown, Ohio, and graduated from The University of Cincinnati. We sat down with him in our studio to discuss his time at Pentagram, his band Sharkswimmer, why Cincinnati chili is not disgusting and a whole lot more! 

The fellas are back at it this week with a solo episode! Alex got jorts! Kevin explains mogging, the Rizzler, and Big Justice to Alex. They go on to discuss The Met’s Grimace turn around, Brat, Joey Chestnut x Impossible Foods and his rematch against Kobayashi, Hulk Hogan’s Real American Beer, Trump x Prime, W by Jake Paul, the Adobe lawsuit, and more! 

Alex and Kevin are back at it this week with a solo episode! They try to cover all the stuff they missed and this week's hottest stories. They talk about Throne Sport Coffee, Graza refill cans, The Portal, Dr. Pepper Pucker, Hotogs from Heaven, Snax Bodega, Mets off-field content, Utah Jazz New Uniforms, Molly Baz, Wu-Tang's CREAM soda, Heinz x Kitkat Kitkat'chup, Cara, Mas +, Adobe, and more!

This week, we are thrilled to have Jen Batchelor on the program! Jen is the Creator and Chief Euphorics Officer of Kin Euphorics, a science-backed line of functional beverages designed to enhance mood and reduce cravings. As a third-generation distiller of wildcrafted spirits, her mission is to evolve the 10,000-year-old ritual of social drinking into an act of better being for people and the planet. We have an enlightening conversation about her origin, the inception and early days of Kin, linking with Co-Founder Bella Hadid, scaling the brand to a national scale, and more!

Born and raised in Mexico City, Armin Vit is a graphic designer and writer now living in Bloomington, IN. He is co-founder of UnderConsideration, a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Although he has written for most well-known design publications he is most recognized for his writing on the blogs that make up the UnderConsideration online network—particularly Brand New, the popular blog that for nearly 20 years has provided opinions on corporate and brand identity work. Along with his wife and partner, Bryony Gomez-Palacio, Armin has co-authored various books for publishers and for UnderConsideration and has organized multiple design events, including the annual Brand New Conference and First Round. Previously, Armin worked at the New York office of Pentagram and his professional experience stretches back to 1999. Since then he has become a regular speaker and juror in events and competitions around the world. When not working, he is either out for a run or washing the dishes.

The Knicks advance out of the first round and Alex will be speaking at First Round this Friday! Come hang! On this episode, Alex and Kevin talk KNICKS BASKETBALL, rap beef, the Roast of Tom Brady, Piss Stained Jeans, Picklespritz, Bettergoods, the Bigger Mac, KFC Dispensary, and more!FIRST ROUND NYC: THIS FRIDAY MAY 10!GET 10% OFF YOUR FIRST FOUND TICKET WITH PROMOCODE: fr-nyc-centerTickets here:  https://underconsideration.com/firstround/2024-new-york/