Front and Center

This week, we are thrilled to have Jen Batchelor on the program! Jen is the Creator and Chief Euphorics Officer of Kin Euphorics, a science-backed line of functional beverages designed to enhance mood and reduce cravings. As a third-generation distiller of wildcrafted spirits, her mission is to evolve the 10,000-year-old ritual of social drinking into an act of better being for people and the planet. We have an enlightening conversation about her origin, the inception and early days of Kin, linking with Co-Founder Bella Hadid, scaling the brand to a national scale, and more!

Born and raised in Mexico City, Armin Vit is a graphic designer and writer now living in Bloomington, IN. He is co-founder of UnderConsideration, a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Although he has written for most well-known design publications he is most recognized for his writing on the blogs that make up the UnderConsideration online network—particularly Brand New, the popular blog that for nearly 20 years has provided opinions on corporate and brand identity work. Along with his wife and partner, Bryony Gomez-Palacio, Armin has co-authored various books for publishers and for UnderConsideration and has organized multiple design events, including the annual Brand New Conference and First Round. Previously, Armin worked at the New York office of Pentagram and his professional experience stretches back to 1999. Since then he has become a regular speaker and juror in events and competitions around the world. When not working, he is either out for a run or washing the dishes.

The Knicks advance out of the first round and Alex will be speaking at First Round this Friday! Come hang! On this episode, Alex and Kevin talk KNICKS BASKETBALL, rap beef, the Roast of Tom Brady, Piss Stained Jeans, Picklespritz, Bettergoods, the Bigger Mac, KFC Dispensary, and more!FIRST ROUND NYC: THIS FRIDAY MAY 10!GET 10% OFF YOUR FIRST FOUND TICKET WITH PROMOCODE: fr-nyc-centerTickets here:  https://underconsideration.com/firstround/2024-new-york/   

This week we welcome Jordan Pories and Esteban Cardona Jiménez to the show! Jordan and Esteban are Associate Creative Directors at Coinbase and previously spent 5+ years at Apple where they won Apple's very first Film Grand Prix at Cannes, as well as several Cannes Lions, D&AD Pencils, and AICP Awards. The two are extremely talented creatives who have grown together since pairing themselves in Apples first Orchard residency program. They are still going strong after all of these years! Listen to learn the secrets of a fruitful creative partnership, get the low down on crypto, hear Jordan's BARS, and more!

On this Basketball heavy podcast, Alex and Kevin talk about the NEW YORK KNICKS, Nikola Jokić x Minions, Wemby's Logo, Brickin for Chicken,  6 inches for 6 bucks, the Better Bun, Schweppes, Not Beer, David Chang backs down, and more!

THIS WEEK WE ARE ECLIPSE MAXXING you know the brands were doing stuff! David Chang’s Chili Crunch drama,  Matheson Food Company, The Oat Milkers, and more!

It’s April, and we’re acting like fools because it’s the year's worst day for branded content! Alex and Kevin discuss some of the ‘best’ moments from April Fool's Day, canned Smart Water, Balenciaga Tape Bracelet, the Manischewitz rebrand, the BrandNew rebrand, Subway Sauce at home, Dunkin’ Short King, and more!

Alex and Kevin are embracing the Madness, it’s that time of the year! They discuss the new season of Curb, Kate Middleton is back, Bruno Mars, North West’s debut album, the Impossible Rebrand, Pizza Hut x Yeastie Boys, Wendy’s March Madness Deals, Hooters Baller Bracket Challenge, and more!

The boys are back with more recap! Alex tells Kevin what happened at the Oscars and admits to drinking copious amounts of haterade last week. The two discuss Kylie Jenner’s Vodka Soda Brand: Sprinter, Campbell’s Grilled Cheese Tomato Soup, Lunchables KI, Abercrombie Wedding Shop, Gatorade launching Water, and more!

Better late than never! We’re here before you with another, bringing you another episode of the hottest show on the block! This week, we discuss the Wonka Experience, the Clippers Rebrand, Wendy’s Surge Pricing, Zuck turning his swag on, the Eggo House, Lemon Coke, and more!