
SaaS Builder Podcast
Being a SaaS founder is hard.Product-market fit. Customer acquisition. Culture. Cash flow. Scaling… It’s a lot!There’s no roadmap, no magic formula—just hard-earned lessons from those who’ve been there.The SaaS Builder Podcast cuts through the noise to bring you actionable tactics and fresh perspectives from SaaS founders, growth strategists, and finance leaders.Join Randy Wootton—CEO of Maxio and seasoned SaaS leader—as he hosts conversations with the voices shaping the SaaS industry. From founders scaling startups to CFOs mastering financial growth, Randy & his guests unpack the decisions, strategies, and challenges that define success in SaaS.No fluff. No filler. Just the conversations that move your SaaS business forward.---P.S. We're always on the lookout for SaaS experts. For speaking inquiries, fill out this form. For all other inquiries, email podcast@saasbuilderpod.com.Produced by I Hear Everything
Latest episodes

Jan 7, 2025 • 4min
KPIs to Optimize Before Raising Equity or Debt Financing
Brian Parks, CEO and co-founder of Bigfoot Capital, is back with Randy to discuss the key metrics SaaS founders should master before seeking equity or debt financing. In this insightful conversation, Brian explores the importance of customer and revenue data, retention metrics, and MRR components for assessing growth potential. He explains the significance of historical performance in shaping future expectations and achieving milestones, offering actionable advice on using non-dilutive capital to bridge the gap to critical growth stages. Whether you're preparing for your next funding round or optimizing your SaaS business metrics, this episode provides valuable strategies to unlock your company's potential.Connect with:Brian Parks: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 6, 2025 • 22min
How to Finance SaaS Company Growth
Brian Parks, CEO and co-founder of Bigfoot Capital, delves into various financing options for SaaS companies, focusing on non-dilutive growth alternatives to traditional venture capital. He explains the distinctions between venture debt, ARR lending, and revenue-based financing, highlighting their advantages and potential pitfalls. Brian also shares insights on optimizing capital structure to achieve successful exits and maintain control, offering practical advice on making your SaaS business more attractive to potential lenders.Connect with:Brian Parks: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 20, 2024 • 2min
What Ingredients Do You Need to Create an Efficient Pricing Strategy for an Early-stage SaaS Business?
Steven Forth, Co-founder and CEO of Ibbaka, shares his expertise in creating efficient pricing strategies for early-stage SaaS businesses. He emphasizes the importance of ongoing conversations about pricing within the company and with customers, rather than relying on annual reviews. Steven also highlights the need for continuous education, competitive analysis, and data-driven decision-making to ensure your pricing strategies are effective and adaptable in a rapidly evolving market.Connect with:Steven Forth: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 19, 2024 • 2min
Should SaaS Founders Double Down on Their Pricing Model Refinement or Diversify Their Service Offerings?
Steven Forth, Co-founder and CEO of Ibbaka, joins the discussion to dive into the strategic nuances of pricing models for SaaS companies. Addressing whether founders should double down on refining their pricing models or diversify their offerings, Steven emphasizes the critical role of focus in driving growth. His insights offer practical advice on maintaining discipline and leveraging pricing strategies to unlock new growth curves.Connect with:Steven Forth: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 18, 2024 • 2min
Are You Buying or Selling that SaaS Founders Should Prioritize Usage Models to Increase ARR?
Steven Forth, Co-founder and CEO at Ibbaka, dives into the nuances of strategic pricing and customer value management for B2B SaaS companies. He discusses the importance of hybrid pricing models and how aligning usage with value can boost ARR. Learn why not all usage contributes to value and the future role of AI in pricing strategy.Connect with:Steven Forth: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 17, 2024 • 5min
Should SaaS Companies Prioritize Customer Feedback or Internal Analytics to Optimize Their Pricing Model?
Steven Forth, Co-founder and CEO at Ibbaka, shares insights into the critical importance of customer feedback over internal analytics for optimizing SaaS pricing models. Discover a real-world example highlighting the pitfalls of assuming value features without direct customer input. Learn how to construct and validate value models through customer conversations and why straightforward, honest communication matters. Uncover practical tips for addressing customer value dimensions, especially when dealing with innovative tech solutions.Connect with:Steven Forth: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 16, 2024 • 20min
Can Gen AI Optimize Your SaaS Pricing?
Steven Forth, Co-founder and CEO of Ibbaka, dives deep into SaaS Gen AI-powered pricing technologies, providing cutting-edge insights on optimizing your pricing strategies. Discover how generative AI is revolutionizing the ability to build value models in hours rather than months, offering a game-changing approach to adaptive and dynamic pricing. Gain valuable perspectives on capturing customer value effectively and the crucial steps to leverage AI for smarter pricing decisions.Connect with:Steven Forth: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 13, 2024 • 3min
Which SaaS Leader is Crushing it Today?
In this week's final Lightning Round on the SaaS Builder Podcast, host Randy Wootton and guest Glenn Gow, CEO Success Coach, shine a spotlight on standout leadership in the SaaS industry. Key highlights include: Glenn’s pick for a remarkable SaaS leader: Samir Huja of GameChanger, a company revolutionizing youth sports.Lessons in leadership from Samir’s journey, including his ability to inspire a shared vision and foster aspirational growth within his team.Insights into how great leaders motivate their organizations to exceed expectations while navigating challenges.This episode underscores the power of visionary leadership and the impact it has on driving exceptional performance and innovation.Connect with:Glenn Gow: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 12, 2024 • 3min
Who is the Best SaaS CEO Influencer?
Lightning Rounds continue on the SaaS Builder Podcast, as host Randy Wootton talks with Glenn Gow, CEO Success Coach and seasoned executive, about influential SaaS leaders and the traits that set them apart. Key discussion points include: Glenn’s pick for a top SaaS business influencer, AJ Bruno, CEO of QuotaPath and host of the Top Line podcast.Insights into AJ’s exceptional ability to motivate teams, even during challenging times, and drive top-tier performance.Why the CEO must take ultimate responsibility for their company’s success or failure.This segment highlights the importance of leadership accountability and offers inspiration from one of the SaaS industry’s standout executives.Connect with:Glenn Gow: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 11, 2024 • 8min
What Leadership Book Do You Need to Read?
In today's Lightning Round segment of the SaaS Builder Podcast, host Randy Wootton and Glenn Gow, CEO Success Coach and seasoned leader, explore practical strategies for time management and effective leadership drawn from Glenn’s favorite leadership book, The 7 Habits of Highly Effective People by Stephen Covey. Key topics include: Using the "Four Quadrants" framework to balance urgent versus important tasks and avoid burnout.Tips for CEOs to protect time for strategic thinking and relationship building, including time-blocking and email responsiveness strategies.The power of leading with curiosity to foster open dialogue and improve decision-making.Leveraging techniques like the "Ladder of Inference" to empower teams and clarify assumptions.This episode delivers actionable advice to help SaaS leaders prioritize their time, build stronger relationships, and make more informed decisions.Connect with:Glenn Gow: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.