Cassie Petrey, CEO and co-founder of social media/music management firm Crowd Surf, offers advice on differentiating yourself in a crowded field, and what the REAL hardest part of your job will be running a business.Hear Cassie's full interview in Episode 464 of The Action Catalyst.

Author, speaker, business coach and podcast host Christy Wright covers the importance of only disappointing the RIGHT people, and choosing between being popular, or being effective as a leader (but you can't be both).Hear Christy's full interview in Episode 60 of The Action Catalyst.

Author, speaker, business coach and podcast host Christy Wright defines “mom guilt”, explains what women in particular intuitively know about business, why more is caught than taught, why the antidote to fear is action, and why to always make the easiest win your first step.

Author, speaker, business coach and podcast host Christy Wright covers the importance of saying "no", disappointing the RIGHT people, choosing between popular and effective, and why balance doesn’t mean 50/50.

Bestselling author and Hall of Fame speaker Sally Hogshead talks about the value of being a specialist, and how to create your own "anthem".Hear Sally's full interview in Episode 47 of The Action Catalyst.

Cassie Petrey, CEO and co-founder of social media/music management firm Crowd Surf, talks about starting a Backstreet Boys army at 12 years old, questioning Hillary Clinton, how hardware leads to social media change, the limitations of VR, advice on differentiating yourself in a crowded field, innovating new pay structures in the music and digital marketing industries, what the REAL hardest part of your job will be running a business, and the critical use of Sabrina the Teenage Witch in her workflow.

Ron Alford, Executive Coach, Certified Trainer, Keynote Speaker, and Senior Partner with Southwestern Consulting, dives into a few of the principles found in his newly revised edition of "Redefining Possible", including creating impact, forming your vision, breaking belief barriers, identifying truth vs. lies, and organizing your time.Hear Ron's full interview in Episode 463 of The Action Catalyst.

Bestselling author and Hall of Fame speaker Sally Hogshead breaks down the importance of focusing on differences vs strengths, getting the magic glasses to reveal how the world sees you, being a specialist, and creating your own anthem, and why you don’t learn how to be fascinating…you UNlearn how to be boring.

Chris Hunter, founder of several successful beverage brands, including the iconic Four Loko as well as the health-focused Koia, and the unique Not Your Father's Root Beer, shares the story of the gap in the market that he identified that led to the creation of Four Loko, and the process of fighting the government to keep it legal.Hear Chris's full interview in Episode 462 of The Action Catalyst.

Overtime with Outland is Action Catalyst host Adam Outland's reflections and commentary on discussions with each of his esteemed and accomplished guests. In this segment, Adam dissects Episode 463 with Ron Alford, author, Executive Coach, Certified Trainer, Keynote Speaker, and Senior Partner with Southwestern Consulting.