Rusty Shelton, Founder/Chairman of Zilker Media, and Barbara Henricks, Founder, President & CEO of Cave Henricks Communications, explain the 3 types of media, and how to best position yourself between them to promote your brand, your product, and yourself.Hear Rusty and Barbara's full interview in Episode 132 of The Action Catalyst.

Overtime with Outland is Action Catalyst host Adam Outland's reflections and commentary on discussions with each of his esteemed and accomplished guests. In this segment, Adam dissects Episode 452, with digital strategist, speaker, and author Chris Hood.

Digital strategist, author, and entertainment industry veteran Chris Hood talks about his award-winning work with films like Jurassic Park and Apollo 13, one HUGE missed opportunity with the Power Rangers, why even the worst leaders you know can be mentors, using the cloud before the cloud existed to develop the first known music streaming platform, why all businesses are the same business, the overhype of AI, the evolution of streaming versus cable, the fastest way to identify your target audience, and why entertainment is entertainment.Mentioned in this episode:Learn more at SouthwesternConsulting.com/Coaching/StudentsSouthwestern Student Coaching

Alden Mills, CEO of Perfect Fitness and Founder/CEO of GoalBud talks about how keeping a positive mindset is like building a muscle; you gotta hit the positivity gym, plus, why the greatest successes only follow the greatest failures, even for Edison.Hear Alden's full interview in Episode 451 of The Action Catalyst.

Rusty Shelton, Founder/Chairman of Zilker Media, and Barbara Henricks, Founder, President & CEO of Cave Henricks Communications, tag-team a fascinating talk on the "micromedia mindset", the 3 types of media, the power of perception, why you should prescribe, not sell, and the trick to being discoverable.

Author, speaker, entrepreneur, and veteran basketball performance coach Alan Stein Jr. explains the importance of always keeping the spotlight of accountability on yourself, and why it’s what you do in the "unseen hours" that counts the most.Hear Alan's full interview in Episode 221 of The Action Catalyst.

Alden Mills, CEO of Perfect Fitness and Founder/CEO of GoalBud shares lessons from his time as a Navy SEAL, and chats about why trust is like a boomerang, putting on your “Terminator glasses”, finding your swim buddy, closing the C.A.R.E. loop, seeing possibilities in the impossible, hitting the positivity gym, and how to lead with love.

Eric McHugh, a digital entrepreneur, President of ShopX, and Co-Founder and Chief Sales Officer of Dataing.io AI powered matchmaking, explains what Web3 is and isn't, and what Webs 4 and 5 could hold in store.Hear Eric's full interview in his bonus episode of The Action Catalyst.

Josh Fox, financial advisor and Founder/CEO of Bottom Line Concepts, talks about digging into the data over the cost of pencils and other mundane items to find BIG savings, and how there is a treasure trove out there of unclaimed property, and cash, just waiting to be stumbled across.Hear Josh's full interview in Episode 450 of The Action Catalyst.

Eric McHugh, a digital entrepreneur, President of ShopX, and Co-Founder and Chief Sales Officer of Dataing.io AI powered matchmaking, talks about researching dark matter, shaking up Web3, finding romance using AI matchmakers (the first of their kind), and being the #1 Eric in the world.