
The Action Catalyst
The Action Catalyst interviews top leaders and achievers, sharing hard-earned tips and advice to help you uncover your inspiration and gain valuable insights to overcome setbacks, defeat mediocrity, and reach your goals in life, business, and beyond.
Southwestern/Great American, Inc., dba Southwestern Family of Companies, for itself and its related entities and their assigns, reserves and retains all rights to their copyrighted materials and trademarks contained in this podcast.
Latest episodes

Jul 30, 2024 • 27min
Venturing Boldly, with Priit Martin (Sales, Estonia, Entrepreneurship, Careers)
President of Southwestern Ventures, Priit Martin, shares the mission of creating career and entrepreneurial opportunities for young people in Europe, reflects on the dream job of making money playing computer games, talks about weathering Covid, why simple isn't always easy, and new and different isn't always effective, why success boils down to the basics, and why Ventures’ real product isn’t a product at all.Mentioned in this episode:Learn more at SouthwesternConsulting.com/Coaching/StudentsSouthwestern Student CoachingApply for an inspiring career at SouthwesternVentures.com/Careers. Elevate your business and create global impact by partnering with Southwestern Ventures at SouthwesternVentures.com/Partners.Southwestern Ventures

Jul 25, 2024 • 5min
CLIP: Find a Problem and Own It
Cassie Petrey, CEO and co-founder of social media/music management firm Crowd Surf, offers advice on differentiating yourself in a crowded field, and what the REAL hardest part of your job will be running a business.Hear Cassie's full interview in Episode 464 of The Action Catalyst.

Jul 24, 2024 • 2min
CLIP: Say "No" In Order To Say "Yes"
Author, speaker, business coach and podcast host Christy Wright covers the importance of only disappointing the RIGHT people, and choosing between being popular, or being effective as a leader (but you can't be both).Hear Christy's full interview in Episode 60 of The Action Catalyst.

Jul 23, 2024 • 15min
REMASTERED: Facing Entrepreneurial Fears, with Christy Wright (Business, Sales, Persistence, Boutique)
Author, speaker, business coach and podcast host Christy Wright defines “mom guilt”, explains what women in particular intuitively know about business, why more is caught than taught, why the antidote to fear is action, and why to always make the easiest win your first step.

Jul 23, 2024 • 14min
REMASTERED: Protect Your Time, with Christy Wright (Business, Time Management, Success, Author)
Author, speaker, business coach and podcast host Christy Wright covers the importance of saying "no", disappointing the RIGHT people, choosing between popular and effective, and why balance doesn’t mean 50/50.

Jul 18, 2024 • 3min
CLIP: Creating Your Anthem
Bestselling author and Hall of Fame speaker Sally Hogshead talks about the value of being a specialist, and how to create your own "anthem".Hear Sally's full interview in Episode 47 of The Action Catalyst.

Jul 16, 2024 • 24min
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)
Cassie Petrey, CEO and co-founder of social media/music management firm Crowd Surf, talks about starting a Backstreet Boys army at 12 years old, questioning Hillary Clinton, how hardware leads to social media change, the limitations of VR, advice on differentiating yourself in a crowded field, innovating new pay structures in the music and digital marketing industries, what the REAL hardest part of your job will be running a business, and the critical use of Sabrina the Teenage Witch in her workflow.

Jul 11, 2024 • 5min
CLIP: Mastering Impact, Focus, Vision, Belief, Truth, and Time
Ron Alford, Executive Coach, Certified Trainer, Keynote Speaker, and Senior Partner with Southwestern Consulting, dives into a few of the principles found in his newly revised edition of "Redefining Possible", including creating impact, forming your vision, breaking belief barriers, identifying truth vs. lies, and organizing your time.Hear Ron's full interview in Episode 463 of The Action Catalyst.

Jul 9, 2024 • 11min
REMASTERED: Fascination, Persuasion and Captivation, with Sally Hogshead (Author, Speaker, Advertising, Success)
Bestselling author and Hall of Fame speaker Sally Hogshead breaks down the importance of focusing on differences vs strengths, getting the magic glasses to reveal how the world sees you, being a specialist, and creating your own anthem, and why you don’t learn how to be fascinating…you UNlearn how to be boring.

Jul 4, 2024 • 5min
CLIP: Four Loko Vs. The Government
Chris Hunter, founder of several successful beverage brands, including the iconic Four Loko as well as the health-focused Koia, and the unique Not Your Father's Root Beer, shares the story of the gap in the market that he identified that led to the creation of Four Loko, and the process of fighting the government to keep it legal.Hear Chris's full interview in Episode 462 of The Action Catalyst.
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