
Behind Gym Doors | A Fitness Business Podcast
We cover the most common challenges in the fitness industry to help you overcome them and GSD! This podcast is also available in high-def video and audio only formats.
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Latest episodes

Mar 31, 2017 • 31min
023: Promotional Products That Top Fitness Studios Use to Boost Membership
In this episode of The GSD Show, the leading fitness business podcast, we welcome two different businesses that specialize in promotional products, Brand X and Boompromo. Learn what products have been the most successful for the different fitness studios and gyms they work with, including custom t-shirts, water bottles, and tons more. See what some of the top fitness businesses are investing in with promo products to get the most out of their investment including retention, referrals, and a larger membership base. -- Read the show: https://www.loudrumor.com/the-gsd-show/ 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Mar 31, 2017 • 35min
022: FranNet Explains How Fitness Studios and Independent Gyms Can Franchise Their Businesses
In this episode of The GSD Show, the leading fitness business podcast, we dive into the franchising playbook with Kent Craven of FranNet of Arizona. Kent Craven with FranNet of Arizona covers the different steps and strategies to take that next next in franchising your fitness studio or gym. FranNet is a company of local, trusted franchise experts. Here, you'll learn how to expand your fitness business from 1 or multiple locations into a franchise opportunity. -- Read the show: https://www.loudrumor.com/the-gsd-show/ 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Mar 31, 2017 • 33min
021: How to Use Content to Get More Members and PR Opportunities
In this episode of The GSD Show, the leading fitness business podcast, we sit down with Scott Keppel, owner of Scott’s Training System to cover the different ways he's used content to fuel his membership base and simultaneously get featured in media both nationally and internationally. He talks about his journey to become the #1 trainer for Miss Arizona USA and the different ways he's leveraged content and resources to get there. -- Read the show: https://www.loudrumor.com/the-gsd-show/ 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Mar 31, 2017 • 29min
020: The Value of Finding Your Niche in The Fitness Industry
In this episode of The GSD Show, the leading fitness business podcast, we sit down with Russ Perry, Owner and Founder of Design Pickle to go over tips for how to find your niche for your fitness studio. Today we're actually at a pickle factory to really dive into the meaning and importance of niche-ing and why it is so essential to your fitness studio's overall growth. -- Read the show: https://www.loudrumor.com/the-gsd-show/ 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Mar 31, 2017 • 22min
019: How to Create Killer Photography with Both A Professional Camera and Your Phone
In this episode of The GSD Show, the leading fitness business podcast, we sit down with James Patrick, a top fitness commercial and editorial photographer to go over photography tips for your fitness studio. Whether you use your phone or a professional camera, he shows you how to use different techniques, lighting, and content to capture your studio's team, workouts, and brand. -- Read the show: https://www.loudrumor.com/the-gsd-show/ 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Mar 31, 2017 • 23min
018: Why & How to use Facebook Groups to Improve Customer Service and Retention
In this episode of The GSD Show, the leading fitness business podcast, we dive into one of the most powerful tools for retention and engagement in your fitness studio—Facebook Groups. Facebook groups are a huge part of retention and engagement among potential and current members for your fitness studio. Our own social media guru shares the ins and outs of how your studio can manage several different Facebook groups to improve customer service. -- Read the show: https://www.loudrumor.com/the-gsd-show/ 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Mar 31, 2017 • 28min
017: How to Build the Right PR Strategy to Grow Your Brand and Studio
In this episode of The GSD Show, the leading fitness business podcast, we join Serendipit Consulting, a brand marketing and PR agency, to go over the different ways that fitness studios can engage in the right conversations with the right people to build their business. You'll learn how your fitness studio/ gym can encourage its PR to attract more members and get your brand out there. -- Read the show: https://www.loudrumor.com/the-gsd-show/ 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Mar 31, 2017 • 27min
016: Best Offers To Get New Members In Your Fitness Studio
In this episode of The GSD Show, the leading fitness business podcast, we welcome our own Loud Rumor team to the stage. Rob and Mike dive into the different offers (free week, 3 for $30, unlimited months, etc.) that have been proven to work best for fitness studios and franchises. Here you'll learn what promotion would be most valuable for your business and exactly how to get that offer in front of your target audience for the highest ROI. -- Read the show: https://www.loudrumor.com/the-gsd-show/ 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Mar 31, 2017 • 26min
015: MINDBODY's VP of Marketing Shares Tips on Fitness Business, Offers & Social Media
In this episode of The GSD Show, the leading fitness business podcast, we sit down with Amanda Patterson, VP of Marketing at MINDBODY. Amanda dives into the different strategies that the fitness industry's most well known online management software system used to build their empire and help over 50,000 fitness studios. Amanda covers social media tips, advice on offers that have been proven to work, and more. -- Read the show: https://www.loudrumor.com/the-gsd-show/ 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Mar 31, 2017 • 57min
014: Create Killer Video Content Both Professionally & With Your Phone
In this episode of The GSD Show, the leading fitness business podcast, we dive into the power of video marketing with two amazing videographers Shaina Churchfield and Rylan Ryker. Whether you use your phone or a professional camera, they'll show you how to use different sounds, lighting, and content to capture your fitness studio's team, workouts, and brand for marketing. -- Read the show: https://www.loudrumor.com/the-gsd-show/ 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor