
Behind Gym Doors | A Fitness Business Podcast
We cover the most common challenges in the fitness industry to help you overcome them and GSD! This podcast is also available in high-def video and audio only formats.
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Read the show: https://www.loudrumor.com/the-gsd-show/
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Latest episodes

Feb 13, 2025 • 56min
383: Why Most Gyms Lose Members Fast (Here’s the Fix!)
In this episode of The GSD Show, the leading fitness business podcast, we break down why most fitness business owners are focused on the wrong things regarding retention—and how simple adjustments in tracking, engagement, and results can dramatically reduce attrition. While most gyms struggle to achieve sub-12 % attrition, Dave and Kimberley from Blended Athletics have cracked the code; keeping their members on average for over 2 years! If you’re tired of the endless cycle of new member sign-ups and cancellations, watch this now! The secret behind their incredible success? Tune in to find out! To learn more go to LoudRumor.com Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor - Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Jan 31, 2025 • 13min
381: Why CEOs MUST Be Great Storytellers
In this episode of The GSD Show, the leading fitness business podcast, we break down how storytelling impacts sales, leadership, and business growth. The greatest CEOs and visionaries share one key skill: the ability to tell powerful stories. Mike Arce, CEO of Loud Rumor shares a real-life coaching session with a fitness business owner struggling to maintain top sales and retention. The missing piece? Authentic storytelling. Learn how conviction and details in your messaging can inspire your team, create deeper client connections, and drive success. 🔹 How storytelling boosts sales & retention 🔹 Why conviction is key in sales 🔹 Actionable tips to improve storytelling 👉 Want to grow your fitness studio? Book a call: https://www.loudrumor.com/discover To learn more go to LoudRumor.com Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Jan 22, 2025 • 39min
380: CEO of Alloy Personal Training, Rick Mayo and Mike Arce Discuss Winning in the Fitness Industry
In this episode of The GSD Show, the leading fitness business podcast, we break down what it takes to run a thriving fitness business. Mike Arce sits down with Rick Mayo, CEO and Founder of Alloy Personal Training Franchise. Together, they explore: The key traits of successful fitness business owners. Actionable strategies to attract more members, boost revenue, and optimize your operations. Real-world insights from coaching fitness studios across the globe. As a franchisee of Alloy with studios in Arizona and Texas, Mike shares firsthand experiences alongside his expertise gained from working with hundreds of fitness business owners. Whether you’re a seasoned gym owner or just starting out, this episode is packed with actionable takeaways to help you grow your business. 🎧 Don’t miss this engaging conversation full of leadership insights, growth strategies, and practical advice for fitness entrepreneurs!

Dec 31, 2024 • 28min
379: Stress vs Pressure for Fitness Business Owners
In this episode of The GSD Show, the leading fitness business podcast, we break down the pervasive issue of stress among business owners, highlighting statistics that reveal the high levels of stress they experience compared to the general population. Mike Arce emphasizes the importance of reframing stress as a challenge rather than a threat and shares practical strategies for managing stress, including time management techniques and delegation. The conversation aims to equip business owners with insights and tools to enhance their productivity and mental well-being. To learn more go to LoudRumor.com Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor - Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Dec 13, 2024 • 7min
378: More Leads Won’t Change Your Fitness Business
In this episode of The GSD Show, the leading fitness business podcast, we break down why chasing more leads might be the wrong focus for your fitness studio and how plugging the holes in your business can lead to massive growth. Think more leads will fix your business? Think again. Drawing on insights from working with over 3,700 gyms worldwide, Mike explains why member retention—not lead generation—is the key to long-term success. What if your business could only grow by keeping the members you already have? Tune in to discover actionable strategies to reduce attrition, exceed client expectations, and turn your members into loyal advocates for your brand. To learn more go to LoudRumor.com Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Dec 10, 2024 • 18min
377: Why Most Fitness Businesses Struggle With Attrition (And How to Fix It!)
In this episode of The GSD Show, the leading fitness business podcast, we break down the secret to cutting attrition and boosting revenue in your fitness business. Jeremy and Luis share how consistent sales training, ancillary sales strategies, and team alignment helped them achieve an impressive 5% attrition rate—well below industry standards. Learn their actionable methods for increasing retention, driving revenue, and creating a strong, engaged team. This is a must-watch for gym owners looking to elevate their business. The secret behind their incredible success? Tune in to find out! To learn more go to LoudRumor.com Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor - Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Dec 6, 2024 • 13min
376: Why 2024 Sucked
In this episode of The GSD Show, the leading fitness business podcast, we break down why tough times in business are more common than you think and what the stats reveal about the current landscape. If 2024 has felt like a challenging year, you’re not alone—and it’s not a reflection of failure. Whether you’re feeling stuck, overwhelmed, or just looking for some perspective, this episode will help you reframe your challenges and remind you that you’re not as far off-track as you might think. Stick around—some of the stats we share might just shock you. To learn more go to LoudRumor.com Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Dec 3, 2024 • 20min
375: One Major Move: How Danny Farrar added $500K in Revenue with Hybrid Programming
In this episode of The GSD Show, the leading fitness business podcast, we break down how value stacking and personalized consultations can lead to higher retention, better member outcomes, and a 90% close rate. Mike sits down with Danny Farrar, CEO & Founder of Soldierfit, to explore Danny’s “One Major Move”. Danny shares insights into combining brick-and-mortar gyms with online programs to create a seamless member experience, boost trainer satisfaction, and increase revenue. Whether you're a gym owner, manager, or fitness entrepreneur, this episode is packed with actionable strategies to enhance your business and serve your clients better. The secret behind their incredible success? Tune in to find out! To learn more go to LoudRumor.com Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor - Follow Us! Instagram Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Nov 26, 2024 • 17min
374: Your Marketing Is Losing You Clients—Here’s How to Fix It
In this episode of The GSD Show, the leading fitness business podcast, we break down the powerful distinction between features and benefits in the fitness industry and how this shift in communication can significantly enhance client retention with Mike and Hye Jin Kalgoankar. Hye Jin shares real-world insights on crafting brand messaging that resonates with prospective clients, emphasizing why what you say matters more than what you do. They explore practical ways to communicate the benefits of what our workouts and community do effectively and how team alignment can amplify this impact. Tune in for actionable strategies on engaging clients, building trust, and fostering a committed community around your fitness brand. This episode is essential for fitness studio owners, managers, and anyone looking to connect more deeply with clients. The secret behind their incredible success? Tune in to find out! To learn more go to LoudRumor.com Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor - Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow Mike Arce: https://www.linkedin.com/in/mikearcelive/ LinkedIn: https://www.linkedin.com/company/loud-rumor Loud Rumor: https://www.linkedin.com/company/loud-rumor

Nov 20, 2024 • 14min
373: Shoulds vs Musts (Audio Only)
In this episode of The GSD Show, the leading fitness business podcast, we break down the difference between shoulds and musts—the mindset shift that separates successful fitness businesses from the ones that stay stuck. Are you stuck in the cycle of saying, “We should be doing this,” but never actually getting it done? We share actionable strategies to transform your approach to client retention, lead generation, and revenue growth. Join us as we dive into prioritizing your “musts” to create a lasting impact on your business and your clients. To learn more go to LoudRumor.com Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor - Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow Mike Arce: https://www.linkedin.com/in/mikearcelive/ LinkedIn: https://www.linkedin.com/company/loud-rumor Loud Rumor: https://www.linkedin.com/company/loud-rumor