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Justin Flom, a magician and viral content creator, shares his secrets to mastering YouTube's short-form landscape. He dives into the explosive growth of YouTube's ad revenue and its effects on creators. Flom discusses evolving monetization strategies and the importance of brand collaborations. The chat also touches on TikTok's rise as a leading streaming platform and the shifting dynamics in college sports with athlete compensation. Consistency shines as a vital theme for content success, making this a must-listen for aspiring influencers!

Today, a world's first: Reid AI, the digital version of LinkedIn co-founder Reid Hoffman, performs its first ever podcast guest appearance right here on Creator Upload. Joining Reid AI is Ben Relles, who manages content strategy for Reid in all forms of existence.Here's more info on what we covered today:Follow Ben Relles on LinkedIn.20 Years of YouTube: A trip to the zoo started it all - TubefilterIt's YouTube's 20th birthday, and there are 20 trillion videos uploaded to its site - TubefilterFormer YouTube execs chart its rise from pirate ship to king of videoLinktree rolls out a suite of monetization features for creators | TechCrunchTilzy TV Interview at MashMeet NYC - MashableReid Hoffman meets his AI twin - Full Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

We're joined by Jasmine Enberg, the VP and Principal Analyst at EMARKETER covering Social Media and the Creator Economy. We go in depth about the changing trends -- and rising tides -- in creator marketing budgets in 2025 and beyond...and how creators should take advantage. Elsewhere: Zuck on trial, Patreon's video innovation, and MrBeast's Vegas meltdown.Here's more detail on what we covered today:View Jasmine Enberg's coverage on EMARKETER.Follow Jasmine Enberg on LinkedIn.Companies are increasing their influencer marketing budgets. Here's what they're looking for. - TubefilterFans have more ways than ever to give creators direct financial support. But what if a recession hits? - Tubefilter Mark Zuckerberg Saw TikTok as Threat, Meta CEO Testifies - BloombergZuckerberg: Snapchat would have grown faster if it accepted $6B buyout offer | TechCrunchSnap’s new ad format asks brands to pay for creators’ education - TubefilterMrBeast responds as ‘MrBeast Experience’ in Las Vegas descends into chaos - Dexerto  Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Today, we interview Marian Brannelly, Global Director of Awards for the Cannes LIONS Festival, to learn more about their Creators programming lineup and why creators should attend. Also: Vimeo helping creators launch their own streaming services, Netflix fires shots at YouTube, and the impact of tariffs on the creator economy.Here's more detail on what we covered today:Learn more about Cannes LIONS Creators here. (Will we be seeing you there??)Follow Marian Brannelly on LinkedIn.Vimeo's new product lets creators build and monetize their own streaming services - Tubefilter Trump’s tariffs killed his TikTok dealMrBeast says it'll be 'way cheaper' to make his Feastables chocolates outside the US because of Trump's tariffsQTCinderella's business is in trouble after tariffsInstagram's latest attempt to copy TikTok will bring improvements to its "content search" - TubefilterInstagram tests locked reels that can be accessed with secret codes | TechCrunchNas Daily's Dubai hotel has maker spaces for creators--and lets some share in its revenue - TubefilterCoryxKenshin's manga just sold 200,000 physical copies in a week - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Technically, TikTok is supposed to be banned again tomorrow. Will it? It remains to be seen...but in the meantime, a long line of potential buyers have risen their hands. What will Trump decide? Lauren and Josh break it down today, along with all the other creator economy headlines fit to discuss.Here's more detail on what we covered today:Spotter just took YouTube's biggest creators to its own Upfronts - TubefilterCreators want to go steady with big brands - TubefilterSpotter Showcase – NYC 2025Trump to Outline TikTok Deal Proposal, With ByteDance Retaining Stake — The InformationTrump team has weighed deal to save TikTok that would leave algorithm in Chinese ownershipAppLovin and Amazon Emerge as TikTok Bidders Ahead of Trump’s Deadline - WSJAmazon Said to Make a Bid to Buy TikTok in the U.S. - The New York TimesWhy a 30-Year-Old Magazine Is Embracing Creators — The InformationQVC will be on TikTok 24/7 with round-the-clock shoppable streams - TubefilterA fresh estimate suggests that YouTube could be worth as much as $550 billion - TubefilterHollywood studios were claiming AdSense revenue from YouTube's deluge of AI slop. Now what? - TubefilterMovie studios are being financially rewarded for AI slop on YouTube | The Verge Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Today, Josh is joined by special guest cohost Drew Baldwin, Josh's partner in crime at Tubefilter. After 17 years, we finally got him on the show! On the show itself, first: YouTube changes up the definition of what a view is, as content consumption preferences continue to move away from legacy media. Elsewhere: Good Good Golf gets great money, a TikToker is running for office, and the most outrageous sigma grindset maybe parody video we've ever seen, featuring Saratoga Water. Dive in! Here's more detail on what we covered today:YouTube is making Shorts views go up - TubefilterSeniors are watching twice as much YouTube on TVs as they were a year ago - TubefilterYouTube sets viewership record beating out Netflix, Prime Video & Disney+ - Dexerto2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainmentPeyton Manning Joins $45 Million Fundraising for Good Good Golf - BloombergGood Good just got $45 million to grow its YouTube golf empire - TubefilterInfluencers are shaking up politics by winning elections. A progressive TikToker wants to be next. - Tubefilter'We Are in an Emergency': Progressive TikTok Star Launches Bid to Unseat Old-Guard DemNo, Ashton Hall isn't sponsored by Saratoga Water. But soon he might be. - TubefilterViral morning routine creator Ashton Hall doesn’t care about people copying his content - Dexerto Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

This discussion dives into the clash between beloved kids' show Bluey and the chaotic trends dubbed 'brain rot.' YouTube's Youth Digital Wellbeing Initiative strives to protect young viewers while brands ramp up their influencer marketing. The early sell-out of March Madness ad space suggests a shift in advertising strategies, and Lilly Singh is launching a network to uplift South Asian YouTubers. MrBeast makes waves with a whopping $15 million prize for his new season, reflecting the rising stakes in digital content.

Lauren has just returned from SXSW (and announced a new role!) and is here with Josh to spill all the details on the creator front from the marathon conference. Then: creators are usurping TV ad dollars via their own version of Upfronts, and MrBeast's investor deck leaks additional detail about his various businesses. Plus: the biggest creator charity event of the year just happened in the UK, and it crushed. Here's more detail on what we covered this week:Lauren's got a new gig!SXSW behind the scenes: 6 topics everyone was debating in TV, film, and the creator economyTop YouTube Creators to Hold Their Own Upfront Event in Bid for TV Ad DollarsCreators are making premium shows on their channels, so Spotter is giving them their own upfront - TubefilterMrBeast's investor pitch deck shows why he's shifting his focus to Beast Industries - TubefilterSnap introduces AI Video Lenses powered by its in-house generative model | TechCrunchInstagram is sliding into your DMs with 20 new features - TubefilterInstagram Has Launched Over 20 New DM Features Recently: CHART - Business InsiderSidemen soccer match raises £4.7 million for charity, cements its legacy as top-tier creator entertainment - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Josh rediscovers crochet and Lauren teases SXSW. Meanwhile, YouTube is leaning harder than ever into its premium era, and creators are scrambling to polish their content offerings to match.Here's more detail on what we covered today:YouTube brings its more affordable ‘Premium Lite’ subscription to the US | The VergeYouTube's Premium Lite tier arrives, providing cheaper access to ad-free viewing - Tubefilter YouTube wants to use its dominance on TV screens to sell more premium subscriptions - TubefilterHow YouTubers are adapting their businesses to cash on a TV gold rushThe True Costs of Being on YouTube - by carla lalli musicTwitter Co-Founder Ev Williams Is Building Another Social Network Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Lauren and Josh are finally back in the studio together, just in time for MrBeast to claim his business should be valued at $5 billion. Elsewhere, Alex Cooper dumps Alix Earle as the latter leaves Unwell, YouTube takes over the podcast crown, and Crime Junkie cashes in (though with over $40 million of annual profit...why?). All that, plus Reels might go standalone. Lots to cover!Here's more detail on what we discussed today:YouTube Star MrBeast Is Raising Money at a $5 Billion ValuationMrBeast Admits He Lost A Lot Of Money On 'Beast Games': "I Lost Tens Of Millions Of Dollars On That Show. I'm An Idiot."YouTube's podcasts now reach one billion users per month - TubefilterYouTube's next anti-ad blocker move? Introduce cheaper Premium - TubefilterInstagram May Launch Reels as Separate App, Increasing Pressure on TikTok — The InformationAlix Earle’s ‘Hot Mess’ Podcast Dropped by Alex Cooper’s Unwell Network (EXCLUSIVE)Alix splits from Alex: Earle dropped from Cooper's Unwell Network - Tubefilter'Crime Junkie' Host Ashley Flowers Raises $40 Million to Build Podcasting Empire - BloombergThe most popular podcaster not named Joe Rogan is building a $250 million true crime network - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK