
In The Trenches
The only podcast dedicated exclusively to Entrepreneurs and CEOs running Small to Medium Sized Businesses (SMB).
Nobody knows what it’s like to be an Entrepreneur or CEO unless you’ve been one. Though many understand the rewards of company leadership, very few understand the arduous journey that’s required to get (and stay) there.
I share my own lessons as an Entrepreneur and CEO, and interview experts spanning Sales, Leadership, Mental Health, M&A, and Operations (among others) all with a single goal: To improve the personal and professional lives of Entrepreneurs and CEOs running SMBs.
Latest episodes

Nov 21, 2024 • 1h 12min
Achieving the Entrepreneurial Dream Through Franchise Ownership
Michael Horowitz, a savvy entrepreneur, transformed his career by acquiring and scaling 20 Wingstop locations before making a successful exit. He discusses the lucrative opportunities in franchise ownership and why it remains under-discussed among small business owners. Listeners will learn about the importance of choosing the right franchisor, the financial metrics that signal success, and insights on navigating franchise agreements. Horowitz also emphasizes the value of brand recognition and the benefits of structured support for first-time franchisees.

Nov 7, 2024 • 1h 15min
An Investing Masterclass with Brent Beshore
Brent Beshore, the Founder and CEO of Permanent Equity, returns for another engaging discussion. He delves into how personal philosophies shape investment decisions, bridging emotional dynamics with financial strategies. Brent emphasizes the evolution of investment inquiry and the importance of vulnerability in leadership. He examines how organizational culture affects team dynamics and offers insights on building resilient relationships. Expect a thought-provoking look at balancing risk with opportunity while navigating the complexities of identity in the investment world.

Oct 24, 2024 • 24min
Five Ideas That Every CEO Should Know
Explore essential insights for CEOs, including the art of crafting effective bonus plans that truly motivate teams. Discover time management frameworks that boost efficiency and focus on what CEOs love doing. Learn the nuances of strategic pricing to enhance revenue while understanding customer value. Dive into effective goal setting that prioritizes impactful objectives. Finally, understand why authentic core values are crucial in leadership and how they shape a company’s identity.

Oct 10, 2024 • 1h 28min
In Conversation with 3 Founders Who Sold Their Companies to Search Funds
Alicia Browner, a math PhD and founder of Prelude Dynamics, shares insights from her aerospace background. David Marshall, who bootstrapped Performio, discusses the challenges of expanding into the US. Rob Day, founder of Integrity Advocate, recounts his journey in risk management. They delve into the emotional complexities of CEO transitions post-acquisition, the importance of personal relationships during sales, and the need for trust and communication between buyers and sellers. Their experiences highlight the intricacies of navigating business sales and the ongoing adaptations after selling.

Sep 26, 2024 • 1h 26min
How to Build a Business that will Attract a Private Equity Buyer
Rich Manders, an accomplished entrepreneur and CEO, shares his extensive experience in building and selling businesses. He reveals how private equity buyers evaluate companies, stressing the significance of internal systems and capital allocation. Rich dives into strategies for creating effective employee incentives and navigating the complexities of mergers and acquisitions. He also emphasizes the importance of self-management and well-being for CEOs, offering insights on structured time management and peer support for sustained success.

Sep 12, 2024 • 54min
The Link Between Money, Meaning, and Happiness
Carl Richards, a renowned financial planner and bestselling author, dives deep into the connection between money and happiness. He discusses how money can indeed buy happiness in certain contexts and the importance of treating financial choices as experiments. Richards shares insights on the complexities of wealth, including the paradox of increased stress from financial success. He also uses the metaphor of money as firewood, advocating for a focus on meaningful experiences over mere accumulation, ultimately reshaping our relationship with finances.

Aug 29, 2024 • 1h 5min
The Entrepreneur and the Spousal Relationship: Part 2
This discussion highlights the underestimated influence of spouses on entrepreneurs, exploring emotional challenges within these relationships. It delves into the speaker's journey from corporate America to therapy, revealing insights on work-life balance. The impact of compartmentalization and the necessity of emotional integration are examined. The importance of open communication, alignment of values, and mutual support is emphasized, alongside practical strategies to enhance partnership satisfaction and manage the unique stresses of entrepreneurial life.

Aug 15, 2024 • 1h 12min
Dr. Bill Hudenko: Professor of Psychology at the Dartmouth School of Medicine and a 4x Founder & CEO
Dr. Bill Hudenko, Assistant Professor of Clinical Psychology at Dartmouth and a seasoned entrepreneur, shares insights from his unique journey combining psychology and technology. He discusses the dual impact of tech on mental health and the need for emotional intelligence in entrepreneurship. Hudenko emphasizes the balance between achievement and mental well-being, tackling topics like imposter syndrome among leaders and motivations driving entrepreneurs. His views on anxiety and burnout stress the importance of relationships and proactive mental health practices.

Aug 1, 2024 • 1h 26min
From Combat to Classrooms: How Jim Vesterman Went from Special Forces to a 13.5x Return in 8 Years
Jim Vesterman, a former Special Forces member and current lecturer at Wharton, shares his remarkable transition from military service to entrepreneurship. He discusses the challenges of acquiring Raptor Technologies and expanding its reach to over 40,000 schools, achieving a striking 13.5x return for investors. Jim reflects on emotional motivations, self-awareness, and the responsibility of enhancing school safety, especially after tragic events. He emphasizes the importance of consistent, mundane efforts in achieving extraordinary success, drawing on insights from his diverse experiences.

26 snips
Jul 18, 2024 • 32min
17 Lessons on the Psychology of Being a Searcher and CEO
A seasoned CEO shares personal insights on entrepreneurship, including challenges of isolation and uncertainty, psychological struggles like imposter syndrome and fear of failure, and embracing vulnerability for personal growth and leadership authenticity.
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