Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books
Apr 7, 2012 • 28min
S1E14 - Mascots
This episode is about how major brands in our lives simply vanish. One of magician Harry Houdini's most famous tricks was to make a 5-ton elephant disappear in front of large audiences. Marketing has its own version of that trick. Hosted on Acast. See acast.com/privacy for more information.
Mar 31, 2012 • 28min
S1E13 - When Brands Houdini
This episode is about how major brands in our lives simply vanish. One of magician Harry Houdini's most famous tricks was to make a 5-ton elephant disappear in front of large audiences. Marketing has its own version of that trick. Hosted on Acast. See acast.com/privacy for more information.
Mar 24, 2012 • 28min
S1E12 - Handcuffed By Brand Image
This week, we explore a very interesting marketing predicament: When brands get trapped by their own image. Every once in a while, expensive brand images circle around to damage the brand. Hosted on Acast. See acast.com/privacy for more information.
Mar 17, 2012 • 28min
S1E11 - Accidental Brands
It may surprise you to know that many famous brands were invented completely by accident. They weren't the result of years of research, or painstaking experiments, or scientific brilliance - they were simply stumbled upon by mistake. Hosted on Acast. See acast.com/privacy for more information.
Mar 11, 2012 • 28min
S1E10 - Marketing In A Crisis
When companies are hit with a crisis, it can be a defining moment. In the world of marketing, it's an all-hands-on-deck situation - because communication is one of the most important keys to handling a disaster. Hosted on Acast. See acast.com/privacy for more information.
Mar 4, 2012 • 28min
S1E09 - Movie Marketing
This week, we explore the critical importance of movie trailers to a film's success. Hollywood now spends an average of $32 million per movie to advertise. But trailers have changed dramatically over the years. Hosted on Acast. See acast.com/privacy for more information.
Feb 26, 2012 • 28min
S1E08 - The Marketing Genius of Steve Jobs, Part 2
This is part two of our look at Steve Jobs the marketer. This episode traces his triumphant return to Apple after being banished for 12 years and his bold choice to release advertising that suggested Apple was on the cusp of greatness. Hosted on Acast. See acast.com/privacy for more information.
Feb 19, 2012 • 28min
S1E07 - The Marketing Genius of Steve Jobs, Part 1
This special two-part episode is about the late Steve Jobs. When you look at his vast technical accomplishments, it's easy to forget he was a great marketer. Hosted on Acast. See acast.com/privacy for more information.
Feb 5, 2012 • 28min
S1E05 - Getting Personal in the Classified Ads
This episode is about the history of the classified ads. We trace the very first classified ad in North America through to the explosion of classifieds online. At any given time, a glance at the classifieds tells us a lot. Hosted on Acast. See acast.com/privacy for more information.
Jan 29, 2012 • 28min
S1E04 - Great Brands That Never Advertise
This episode looks at famous brands that built their companies without advertising. It's so rare in this world to build a multi-million, or multi-billion dollar company without relying on advertising. Hosted on Acast. See acast.com/privacy for more information.
