

Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands | Technology
Mike Gelb
Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.
Episodes
Mentioned books

May 2, 2023 • 42min
Mike Salguero (ButcherBox)- How He Bootstrapped ButcherBox to $600 million, Why He Didn't Take Any VC Money, And Lessons From Raising Money at CustomMade
Thank you Daniel Gulati for introducing me to our guest today, Mike Salguero. Mike is the founder and CEO of ButcherBox, which delivers 100% grass-fed beef, free-range organic chicken, humanely raised pork, and wild-caught seafood directly to your door. ButcherBox is a unique brand that we’re covering on the show since it’s not venture-backed but bootstrapped to $600 million in sales. Previously, Mike was the CEO at CustomMade which was venture-backed. We discuss some of the differences between venture-backed and bootstrapped companies, when he knew that ButcherBox was going to be bigger than he intended, how to find businesses based on the lifestyle you lead, and their growth journey. ***Sponsor***This issue is brought to you by Vauban from Carta. Vauban from Carta is the easiest way to launch & run your venture investing. They offer SPVs, and fund vehicles for GPs at all stages of the journey - from your first syndicate to operating a multi-million dollar venture fund. Their end-to-end platform automates your back-office and manual workflows so you can focus on what matters: finding the next unicorn & building investor relationships.Click Here to Get Started - https://structurer.vauban.io/

Apr 27, 2023 • 38min
Jessica Karr (Coyote Ventures) - How She Went From Scientist to Investor, The Opportunity in Women’s Health, and Why She Doesn’t Invest in Beauty & Personal Care
Our guest today is Jessica Karr, General Partner at Coyote Ventures, which is a VC fund that’s investing in women's health and wellness. Some of the portfolio companies include Maude, The Flex Company, and Wile. We discuss how she transitioned from scientist to investor, particular categories she’s currently investing in and has stayed away from and how she thinks about risk. ****Sponsor****This issue is brought to you by Vauban from Carta. Vauban from Carta is the easiest way to launch & run your venture investing. They offer SPVs, and fund vehicles for GPs at all stages of the journey - from your first syndicate to operating a multi-million dollar venture fund. Their end-to-end platform automates your back-office and manual workflows so you can focus on what matters: finding the next unicorn & building investor relationships.Click Here to Get Started

Apr 25, 2023 • 45min
Mike Ghaffary (Canvas Ventures) - Could AI Be The Next Consumer Platform After The iPhone?
Our guest today is Mike Ghaffary, General Partner at Canvas Ventures. Mike is the first third time guest of the show. The last time I had Mike on we spoke about what’s the next consumer platform after the iPhone? Funnily enough, we didn’t mention AI. We thought we needed to revisit this question and discuss the opportunity in AI from a consumer technology lens.****Sponsor****This issue is brought to you by Vauban from Carta. Vauban from Carta is the easiest way to launch & run your venture investing. They offer SPVs, and fund vehicles for GPs at all stages of the journey - from your first syndicate to operating a multi-million dollar venture fund. Their end-to-end platform automates your back-office and manual workflows so you can focus on what matters: finding the next unicorn & building investor relationships.Click Here to Get Started

Apr 18, 2023 • 1h 3min
When You Start, Scale, Sell and Then Buy Back Your Business From Hershey And Coca Cola with Jon Sebastiani (Krave Jerky) and Mark Rampolla (Zico)
Our guests today are Jon Sebastiani and Mark Rampolla. Jon founded Krave Jerky, one of the first premium jerky brands, and Mark founded Zico, one of the first coconut water brands in the U.S. It’s very rare for an entrepreneur to sell their business, get a good outcome, and then be able to buy back the business from the acquirer. This episode is about how both Jon and Mark founded, scaled, sold, and bought back their businesses.****Sponsor****This issue is brought to you by Vauban from Carta. Vauban from Carta is the easiest way to launch & run your venture investing. They offer SPVs, and fund vehicles for GPs at all stages of the journey - from your first syndicate to operating a multi-million dollar venture fund. Their end-to-end platform automates your back-office and manual workflows so you can focus on what matters: finding the next unicorn & building investor relationships.Click Here to Get Started

Apr 13, 2023 • 56min
Elle Lanning (Camino Partners) - What KIND Snacks Got Right, What Differentiation is in CPG, and How to Back The Right Founders
Our guest today is Elle Lanning, Managing Partner at Managing Director at Camino Partners. Camino Partners is a $350m business-building and investment platform helping entrepreneurs create enduring value with values as their compass that was founded by Daniel Lubetzky, the founder of KIND Snacks. Some of Camino Partners’ portfolio includes Somos, CAVA and Belgium Boys. We discuss Elle’s time at KIND, what KIND got right, how Camino Partners came together and what they look for in CPG brands.****Sponsor****This issue is brought to you by Vauban from Carta. Vauban from Carta is the easiest way to launch & run your venture investing. They offer SPVs, and fund vehicles for GPs at all stages of the journey - from your first syndicate to operating a multi-million dollar venture fund. Their end-to-end platform automates your back-office and manual workflows so you can focus on what matters: finding the next unicorn & building investor relationships.Click Here to Get Started

Apr 11, 2023 • 58min
Bruce Smith (Hydrow) - Why He Believes Rowers Could Overtake Bikes, The State of Connected Fitness, and How Kevin Hart Became Their Creative Director
Our guest today is Bruce Smith, CEO and Founder of Hydrow. Hydrow is a connected home rowing machine that offers live and pre-recorded fitness content on demand, where the instructors are outside rowing on the water.We discuss:The origin story of founding a rowing-connected fitness companyPrototyping & finding the right manufacturerWhy it was important to have the instructors on the water rowingThe ratio between treadmills, bikes and rowers at gymsHow he met Kevin Hart & became Creative DirectorThe current headwinds in connected fitness & much more****Sponsor****This issue is brought to you by Vauban from Carta. Vauban from Carta is the easiest way to launch & run your venture investing. They offer SPVs, and fund vehicles for GPs at all stages of the journey - from your first syndicate to operating a multi-million dollar venture fund. Their end-to-end platform automates your back-office and manual workflows so you can focus on what matters: finding the next unicorn & building investor relationships.Click Here to Get Started

Apr 6, 2023 • 44min
Ken Sadowsky (Verlinvest) - What He Saw In VIta Coco and Vitamin Water Early, Beverage Trends He's Bearish On and How to Evaluate Entrepreneurs
Thank you Clement for the introduction to our guest today, Ken Sadowsky, or, as Forbes dubbed him “The Beverage Whisperer”. Ken grew up in the beverage business. His grandfather started the beverage distributor Atlas Distributing and he was the first to distribute Vita Coco and also was the Director of Energy Brands Inc., makers of Vitamin Water, Smart Water and Fruit Water, which they eventually sold to Coca Cola for $4.1 Billion. Now he’s a Beverage Advisor to Verlinest, which is Anheuser-Busch InBev’s investment arm. We discuss his story, what are the opportunities within beverage today, if there’s a trend that he’s not sold on and how to identify great entrepreneurs.****Sponsor****This issue is brought to you by Vauban from Carta. Vauban from Carta is the easiest way to launch & run your venture investing. They offer SPVs, and fund vehicles for GPs at all stages of the journey - from your first syndicate to operating a multi-million dollar venture fund. Their end-to-end platform automates your back-office and manual workflows so you can focus on what matters: finding the next unicorn & building investor relationships.Click Here to Get Started

Apr 4, 2023 • 1h 7min
Deepak Shahdadpuri (DSG Consumer Partners) - Why India is Ripe for Premium Consumer Brands, How to Localize Brands, and Trends In India and South East Asia
Our guest today is Deepak Shahdadpuri, Founder and Managing Director of DSG Consumer Partners. DSG Consumer Partners is India & Southeast Asia's leading consumer-only venture capital fund. Some of their investments are Veeba, Piccolo Organic, and The Golden Duck. We focus this conversation on what makes India an exciting and different consumer market than the U.S., why Indian premium brands are ripe for growth, and he went from growth stage / later stage investing to earlier stage investing. This issue is brought to you by Vauban from Carta. Vauban from Carta is the easiest way to launch & run your venture investing. They offer SPVs, and fund vehicles for GPs at all stages of the journey - from your first syndicate to operating a multi-million dollar venture fund. Their end-to-end platform automates your back-office and manual workflows so you can focus on what matters: finding the next unicorn & building investor relationships.Click Here to Get Started

Mar 30, 2023 • 55min
Will Nitze (IQ Bar) - How He Leveraged Harvard and Growth Hacked Indie Gogo, Why He Entered Conventional Grocery Over the Natural Channel, and Brain Food Explained
Thank you Caroline McMorrow for the intro to our guest today Will Nitze, Founder & CEO of IQ Bar. IQ Bar is a plant-based protein bar company for your brain and body! We discuss how Will got turned on to brain food and the origin story of IQ Bar, how he growth hacked his Indie Gogo campaign which I had never heard of anything like he did before, getting into retail, why they went conventional first, which is unusual and why they aren’t in Whole Foods currently. Without further ado, here’s Will.Some of the questions I ask Will:What were you doing before IQ Bar?What was the genesis behind the brand?What is brain food?Why a bar? What was still left to be conquered in bars?How did you get into retail?How did you approach formulation?How do you think about your branding a copy and being accessible but also very serious about nutrition?Did you first do DTC?Why did you do a Kickstarter campaign?***Sponsor*** Introducing aVenture - venture capital for everyoneWith aVenture everyone can now invest directly into venture capital funds through our platform while also benefiting from periodic liquidity options.If you agree, sign-up for their waitlist at aventure.vc. aVenture is a San Francisco, California-based financial technology company that permits users to launch, manage and invest in venture funds on its platform, http://aventure.vc. aVenture operates independently of any investment advisors on its platform. Certain funds listed on the aVenture platform are provided by independent fund managers and may be registered as investment advisors in the U.S., or qualify for exempt reporting status. Mike is a paid spokesperson for aVenture and is compensated $6,000. Want to keep up to date with The Consumer VC? Subscribe to my newsletter Here.

Mar 24, 2023 • 46min
Mark Samuel (IWON Organics) - Why His Entrepreneurial Journey Led Him to CPG, What’s Difficult About Scaling a Health Brand, Approach To New Sales Channels and Media
Our guest today is Mark Samuel, Founder & CEO of IWON Organics. IWON Organics snacks are delicious, high-protein, Non-GMO, gluten-free, plant-based snacks made from purely organic ingredients. This was a treat for me as I’ve been following Mark on LinkedIn for a long time and it was great to finally connect with him. We discussed his health journey and entrepreneur journey, why his road eventually led to CPG, what he thought about building a brand vs. what he knows now, how he thinks about new sales channels and growth and more.We discuss:When did you get serious about your health?What attracted you to entrepreneurship?How do you found IWON organics? What’s the problem that you’re attempting to solve?What was your approach to creating the product?How did you approach creating the supply chain?How did you get into your first retail accounts?What are the future areas of expansion, and what is the end game for them?When did you start posting on LinkedIn and starting a podcast/Youtube channel?How has your role evolved?How do you think about how much capital to raiseWhat were some of the early mistakes you made in CPG?How is CPG different to some of the other businesses you’ve founded?How are you approaching today’s market?What’s one book that has inspired you personally and one ***Sponsor*** Introducing aVenture - venture capital for everyoneWith aVenture everyone can now invest directly into venture capital funds through our platform while also benefiting from periodic liquidity options.If you agree, sign-up for their waitlist at aventure.vc. aVenture is a San Francisco, California-based financial technology company that permits users to launch, manage and invest in venture funds on its platform, http://aventure.vc. aVenture operates independently of any investment advisors on its platform. Certain funds listed on the aVenture platform are provided by independent fund managers and may be registered as investment advisors in the U.S., or qualify for exempt reporting status. Mike is a paid spokesperson for aVenture and is compensated $6,000. Want to keep up to date with The Consumer VC? Subscribe to my newsletter Here.


