

Remarkable Retail Podcast
Michael LeBlanc, Steve Dennis
With the pace of disruption continuing to accelerate, with more and more power being concentrated in the hands of only a few mega-retailers, with consumer needs and wants being constantly reshaped, and with the global impact of tariffs still far from certain, how do you make sense of what to do and, most importantly, gain the confidence to aim higher, move faster and act more boldly.
That's where the industry leading, award-winning Remarkable Retail Podcast comes in.
I'm Steve Dennis, strategic advisor, keynote speaker, and bestselling author. I invite you to join me and fellow retail insider Michael LeBlanc each week as we separate the signal from the noise and give you the tools and ideas to make the bold leap to remarkable.
The Remarkable Retail podcast is the only retail show hosted by two of the NRF’s 2025 Top Retail Voices. And in this, our eleventh season, we’ll continue our award-winning formula: [pause] no BS perspectives crafted from our decades of experience on the front lines, hot takes on the week’s biggest retail news, conversations with the most remarkable retail leaders, and, new this season, occasional guest co-hosts who will help us open the aperture on an industry in flux.
So be sure to follow us wherever you enjoy your podcasts or on the newly expanded Remarkable Retail YouTube channel. We hope you’ll join us.
© 2020-2025 M.E. LeBlanc & Company Inc. All Rights Reserved.
That's where the industry leading, award-winning Remarkable Retail Podcast comes in.
I'm Steve Dennis, strategic advisor, keynote speaker, and bestselling author. I invite you to join me and fellow retail insider Michael LeBlanc each week as we separate the signal from the noise and give you the tools and ideas to make the bold leap to remarkable.
The Remarkable Retail podcast is the only retail show hosted by two of the NRF’s 2025 Top Retail Voices. And in this, our eleventh season, we’ll continue our award-winning formula: [pause] no BS perspectives crafted from our decades of experience on the front lines, hot takes on the week’s biggest retail news, conversations with the most remarkable retail leaders, and, new this season, occasional guest co-hosts who will help us open the aperture on an industry in flux.
So be sure to follow us wherever you enjoy your podcasts or on the newly expanded Remarkable Retail YouTube channel. We hope you’ll join us.
© 2020-2025 M.E. LeBlanc & Company Inc. All Rights Reserved.
Episodes
Mentioned books

Jun 24, 2025 • 47min
Future-Proofing Retail: Mark Irvin Best Buy's EVP & Chief Supply Chain Officer on Agility, AI & Delivering for Customers
 In the latest episode of Remarkable Retail, Michael LeBlanc and Steve Dennis return with a their hot takes on the week's top retail headlines.The duo begins with a macroeconomic update, including political gridlock in the U.S. over the "Big Beautiful Bill," the Fed's inflation outlook, and uncertainty surrounding consumer spending. They then break down TikTok's extended 90-day reprieve, speculate on Amazon's motivation behind extending Prime Day to four days, and assess the e-commerce giant's recent shift in tone regarding AI impacts on future hiring needs The hosts also spotlight Walmart's surprising 23% growth in online apparel sales, consider the luxury sector's first contraction in 15 years, and dig into a new Profitero study that reveals digital channels now influence 64% of retail transactions—emphasizing the needs to break down silos and implement a harmonized shopping experience.Then it's over to this week's featured guest: Mark Irvin, Best Buy's Executive Vice President and Chief Supply Chain Officer. With more than 12 years at the retailer and a deep background in logistics, Irvin pulls back the curtain on what it takes to operate one of the world's largest and most complex retail supply chains. From visibility and speed to adaptability, Irvin outlines the three pillars of Best Buy's evolving logistics strategy. He explains how they leverage AI-driven sourcing to reduce delivery errors, digital twins to simulate future supply networks, and a growing control tower to dynamically reroute inventory in response to global disruptions—like the Panama Canal's low water levels or shifting geopolitical challenges.He also details Best Buy's commitment to sustainability, including partnerships for electrified freight and aggressive reverse logistics programs to refurbish or responsibly dispose of aging tech. The conversation wraps with a preview of his upcoming keynote at NRF's Big Show Europe in Paris, September 16-18., where he'll explore the future of retail supply chains and what it takes to deliver exceptional customer experiences by 2030.
About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.  

Jun 17, 2025 • 48min
"The Analysts" Part 2: The Future of Department Stores and Agentic AI with Sucharita Kodali, Neil Saunders & Simeon Siegel
 In the latest episode of the Remarkable Retail podcast, co-hosts Steve Dennis and Michael LeBlanc return with Part Two of “The Analysts," which featues three of the retail industry’s most respected thought leaders—Sucharita Kodali (VP & Principal Analyst, Forrester Research), Neil Saunders (Managing Director, GlobalData Retail), and Simeon Siegel (Managing Director, BMO Capital Markets).But first, Michael and Steve unpack a news cycle packed with volatility. They begin by exploring the ripple effects of renewed Middle East conflict and its impact on oil prices, inflation, and economic sentiment. From there, the duo tackle the Trump administration’s intensifying immigration enforcement and its chilling effect on the U.S. labor force—particularly in agriculture, hospitality, and retail. Shoppers are anxious, workers are disappearing, and companies are bracing for cost spikes.The episode then zooms into earnings season, with fresh data from RH (Restoration Hardware), Inditex (Zara), and Victoria’s Secret. RH defies expectations with revenue gains despite a sluggish home goods sector, while Zara and Victoria’s Secret warn of tariff-related turbulence ahead. Steve and Michael also sound the alarm on a string of cyberattacks, including the Victoria’s Secret hack and a Whole Foods supplier breach, painting a stark picture of retail’s digital vulnerabilities.Then it’s time for “The Analysts” segment. Sucharita Kodali explains the hype—and the misunderstanding—around Agentic AI, warning retailers of its disintermediating potential if shopping bots take hold. The panel weigh in on the future of department stores, urging traditional retailers to rethink their value proposition, especially as beauty shifts to standalone players like Sephora, Blue Mercury, and Ulta.From TikTok’s uncertain future to retail media network fatigue, the lightning round keeps the insights flowing with wit and depth. The panel also lifts up up-and-coming remarkable brands like Vuori, Alo Yoga, and Eleventy as ones to watch.
About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.  

Jun 10, 2025 • 50min
"The Analysts": Sucharita Kodali, Neil Saunders & Simeon Siegel Decode What Really Matters
 Join Sucharita Kodali, Neil Saunders, and Simeon Siegel as they dive into the turbulence of the retail sector. They discuss the implications of political tensions on leadership and the job market's surprising resilience amid AI disruptions. The trio analyzes the sharp sales declines of Chinese retailers like Temu and Shein due to tariffs, revealing deeper market impacts. They also tackle Nike and Target's evolving strategies post-COVID, digging into brand challenges and DEI scrutiny, providing valuable insights for industry watchers. 

Jun 3, 2025 • 52min
10 Tantalizing Tips for Tumultuous Times: Surviving Retail's Perfect Storm
 Discover crucial insights for retailers navigating today's chaotic market. The discussion reveals stark performance contrasts, with some brands thriving while others struggle. Legal challenges surrounding tariff policies are examined, intensifying uncertainty. Actionable strategies for survival focus on transparency, adaptability, and emotional connections with customers. The importance of cash flow in tumultuous times is underscored, emphasizing resilience as key to thriving despite adversity. 

May 27, 2025 • 28min
Warby Parker's Remarkable Vision with Neil Blumenthal, co-CEO and Co-Founder (E)
 Neil Blumenthal, co-founder and co-CEO of Warby Parker, shares the brand's inspiring journey from a social entrepreneurship vision to a leading eyewear disruptor. He discusses Warby Parker's ambitious expansion plans, opening 900 stores, and the balance between digital and physical retail. The conversation covers innovative features like virtual try-ons that enhance customer experience. Neil also reflects on the evolution of leadership within the company and emphasizes the importance of direct customer relationships and social responsibility in their growth strategy. 

May 20, 2025 • 51min
The Evolution of Outlet Centers: Stephen Yalof, Tanger's CEO, on Value Retail's Transformation
 In this episode of the Remarkable Retail podcast, hosts Michael LeBlanc and Steve Dennis begin with a news segment covering recent market developments, notably the "tariff turmoil" between the US and China. They discuss how the US has partially de-escalated its stance, with tariffs dropping from a proposed 145% to 30%, creating a 90-day window for retailers to import products. However, they emphasize that smaller retailers remain disproportionately affected due to limited resources compared to giants like Home Depot.The hosts also cover recent retail earnings reports, including Walmart's strong comp store sales growth despite withdrawing Q2 guidance, and their strategic pricing approach to tariff impacts. Other earnings news included On Running's impressive 40% sales growth, while American Eagle, JC Penney, and Burberry reported significant losses. Additional news touched on refinancing challenges at Kohl's, potential bankruptcy concerns at Saks, and Dick's Sporting Goods' surprising acquisition of Foot Locker.The featured interview with Stephen Yalof, CEO and President of Tanger, explores his extensive career spanning retail real estate, including roles at New Plan Realty Trust, Gap, Ralph Lauren, and Simon before joining Tanger in 2020 – humorously noting he arrived when "every one of their 3,000 stores was closed" due to COVID.Yalof provides a fascinating historical perspective on outlet centers, explaining how they evolved from manufacturers' sales of returned items and factory seconds to a strategic retail channel. He details how the Tanger family themselves were shirt manufacturers who realized they were "selling more stuff out the back door than out the front door" before creating the first outlet center in Burlington, North Carolina.The conversation explores how vertical retailers like Gap transformed the model, creating consolidation stores for excess inventory before establishing dedicated outlet locations. This evolution progressed from pure excess inventory management to serving aspirational customers who understand brands but can't afford full price – what Yalof describes as bringing customers "into your ecosystem."In response to competition from online and fast-fashion retailers, Yalof explains Tanger's strategy shift from purely "power shopping" to full-service experiences with improved food, entertainment, and amenities. He compares this to how stadiums have evolved despite at-home viewing advances, stating, "We're the general merchandise managers of our shopping centers... it's about picking the right uses, right experiences, the right amenities."The interview concludes with insights into Tanger's digital engagement strategies, including how they leverage customer data to create targeted marketing campaigns and provide stackable discounts through retailer partnerships, guided by their vision of "using customer insight to inform the future of shopping."
About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.  

May 13, 2025 • 42min
The Beauty of Relevance: Getting Personal with Josh Friedman, Ulta's SVP Digital & eCommerce
 In this episode of the Remarkable Retail podcast, hosts Michael LeBlanc and Steve Dennis begin by dissecting the week's most important retail news, highlighting the Trump administration's UK trade deal. They discuss the more consequential negotiations with China befor examining how Chinese e-commerce giants Temu and Shein are experiencing sales drops of 17% and 23% respectively after implementing pricing changes.April's surprising 7% jump in US core retail sales indicates consumers are pulling forward purchases ahead of expected tariff impacts. The hosts discusss positive earnings news from Tapestry (Coach's parent company), which increased profit guidance despite economic uncertainty, and Warby Parker, which delivered its first profitable quarter in its history. They conclude the news segment with Skechers' unexpected $9 billion acquisition by private equity firm 3G Capital, noting that the footwear giant operates in 180 countries with 5,300 stores.The interview segment features Josh Friedman, Senior Vice President of Digital and E-commerce at Ulta Beauty. Friedman brings extensive experience from previous roles at Dell, JCPenney, and Neiman Marcus. He discusses Ulta's 35-year journey and upcoming expansion into Mexico and the Middle East, emphasizing their mission to be "all things beauty, all in one place."When asked about Ulta's success factors, Friedman points to three key elements: comprehensive brand assortment, their powerful loyalty program with 44 million members, and Ulta's collaborative company culture. Personalization is a major focus for Ulta, built on their loyalty program foundation. Friedman explains how Ulta leverages search and virtual try-on technology to help deliver relevant customer experiences. Under new CEO Kecia Steelman Ulta is recalibrating its structure and focus. Friedman shares details about their upcoming curated marketplace launch, emphasizing it will be invitation-only and focused on carefully selected beauty and wellness brands that complement their existing offerings. The marketplace will allow Ulta to test new products and extend into additional categories while maintaining quality control. 
About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.  

May 6, 2025 • 39min
Navigating Retail Media's Future Part 2 with Andrew Lipsman: Predictions and Growth Strategies
 In the latest episode of the Remarkable Retail podcast, hosts Michael LeBlanc and Steve Dennis continue their conversation with retail media expert Andrew Lipsman, founder and chief analyst at Media, Ads and Commerce, exploring the evolution and future of retail media networks.The episode kicks off with an in-depth news segment covering significant economic developments. The hosts discuss the recent GDP drop in the US, which they note is primarily driven by increased imports and inventory buildup as retailers front-loaded inventory ahead of tariff implementations. They analyze the recent disconnect between poor consumer confidence numbers and actual retail spending patterns. The hosts also examine tech company earnings, with most reporting strong results except for Apple, which is facing challenges related to tariffs and China exposure. Apple's response to tariffs—shifting manufacturing to India and Vietnam rather than the US—highlights unintended consequences of the trade policies. The news segment concludes with a discussion of Amazon's earnings and the surprising termination of Kohl's CEO Ashley Buchanan over an improper vendor relationship.In the interview segment with Andrew Lipsman, the conversation centers on the mechanics of successful retail media networks and future trends. Lipsman explains his concept of the "retail media flywheel," noting that when this flywheel takes off, it produces exponential rather than linear growth. He emphasizes that while Amazon pioneered this approach, other retailers can build their own flywheels tailored to their specific assets.A significant portion of the discussion addresses concerns about whether retail media might compromise customer experience. Lipsman acknowledges this concern but believes it can be managed with thoughtful execution and relevant advertising. He points to Trader Joe's as an interesting counterexample—a retailer explicitly rejecting retail media to focus on merchandising excellence.For retailers considering or developing retail media networks, Lipsman advises realistic expectations, particularly for mid-size and smaller players who may benefit more from joining aggregated networks rather than building walled gardens. He cautions that many retailers overvalue their first-party data and underestimate what's needed to monetize it effectively.Looking to the future, Lipsman predicts that while on-site search advertising will continue to drive significant revenue, the big growth opportunities lie in streaming TV advertising and in-store media. He estimates in-store advertising represents a potential $20-40 billion opportunity, noting that physical stores account for about 5% of all media time spent but currently capture only 0.1% of ad spending. While acknowledging implementation challenges, he points to successful examples outside the US, particularly in the UK and Asia, as evidence of the model's viability. YouTube episode Photo by Nathan Cima on Unsplash
About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.  

Apr 29, 2025 • 50min
Taking the Loyalty LEAP: Tractor Supply's Neil Tenzer, VP Customer Loyalty, Insights, & Engagement Unpacks Customer-Centric Innovation
 In Season 10, Episode 16 of the Remarkable Retail Podcast, hosts Michael LeBlanc and Steve Dennis open with a deep dive into the latest turbulence in the retail world. They tackle the U.S. administration’s wobbly trade policies, slowing home sale, and rising inventory risks stemming from ongoing tariffs. They also dissect challenges facing the luxury sector, with Kering posting disappointing numbers and growing concerns around the Saks/Neiman Marcus deal amid financial instability. Meanwhile, Barnes & Noble bucks the trend, announcing 60 new stores in 2025, reinforcing that physical retail remains far from dead.The second half of the episode features a compelling live interview from Shoptalk in Las Vegas with Neil Tenzer, Vice President, Customer Loyalty, Insights and Engagement at Tractor Supply Company (TSC). Neil provides a masterclass in building a robust loyalty program with real impact. He shares his unique journey—from a Nordstrom associate to a strategy consultant to a senior executive at TSC—and how these experiences shape his approach to customer engagement.Neil walks through the evolution of Tractor Supply’s Neighbors Club, which now boasts over 39 million members and accounts for 80% of company revenue. He highlights how spending time on customers' properties—understanding their lives firsthand—informs everything from reward program design to personalization strategy. Neil also discusses how TSC thinks differently about loyalty economics: rather than banking on reward breakage, they aim for full reward utilization to deepen customer engagement.Listeners get a firsthand look at TSC’s approach to micro-segmentation, omnichannel loyalty, and personalization efforts that bridge online and in-store experiences. Neil offers insights into experimental tactics, the application of agentic AI for personalization, and the cultural commitment at TSC to putting the customer first—literally in every loyalty and personalization decision. The episode closes with Neil’s advice to fellow retailers. About NeilNeil Tenzer is Vice President of Customer Loyalty, Insights & Engagement at Tractor Supply Co. where he is privileged to lead the Neighbor’s Club - one of the largest and fastest growing loyalty programs in retail! With 38+ M members and $12+ B in sales, the program leverages robust analytics and data science to connect each customer with the most compelling marketing and uniquely relevant offers. Neil has 20 years of experience employing data and analytics to lead multinational organizations through growth and turnaround strategy across the healthcare, consumer, and retail spaces. Neil holds a Bachelor’s Degree in Business Economics from Indiana University and an MBA from the University of Oxford.
About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.  

Apr 22, 2025 • 43min
Retail Media Unleashed Part 1: Andrew Lipsman, Founder & Chief Analyst Media, Ads + Commerce, Breaks Down the Third Wave of Digital Advertising
 In the latest episode of the Remarkable Retail podcast, hosts Michael LeBlanc and Steve Dennis deliver a powerhouse episode split between urgent retail news and a highly anticipated interview with returning guest Andrew Lipsman, Founder & Chief Analyst Media, Ads + Commerce, one of the world’s foremost authorities on retail media networks.The episode opens with a comprehensive review of the week’s most pressing economic developments. The retail industry faces mounting challenges as tariffs continue to disrupt supply chains and pricing strategies. Cross-border tourism is in sharp decline—down 37% from Canada alone—impacting major cities like New York, Miami, and San Francisco. Chair of the Federal Reserve Jay Powell warned that proposed tariffs could trigger slower growth and higher inflation, further rattling markets.The retail response? Stockpiling. Sales of big-ticket items like furniture and autos are surging as consumers rush to beat looming price hikes. Shein and Temu are already raising prices and cutting back on U.S. advertising, signalling early effects of lost de minimis exemptions. Meanwhile, luxury brands such as Hermès are increasing prices. The news also covers Ulta’s paused Target expansion, sluggish leasing activity in retail real estate, and IKEA’s increasing bet on small-format stores.Shifting gears, the second half of the episode features the first part of an in-depth conversation with Andrew Lipsman, who offers a masterclass on the growth and complexity of retail media networks. Andrew traces the emergence of retail media as the “third wave” of digital advertising—following search (Google) and social (Meta)—and explains how closed-loop measurement and first-party data are transforming the economics of media buying.He explores how retail media isn’t just stealing share from traditional platforms but unlocking new advertiser segments, particularly among third-party sellers and challenger brands. Andrew also tackles common criticisms, including the effectiveness of point-of-purchase ads and the often-misunderstood ROAS metric.With retailers like Amazon and Walmart now generating billions in high-margin revenue through media, Andrew argues that retail media is not just an ancillary channel — it’s fast becoming a core growth engine.This episode is a must-listen for retailers, marketers, and media professionals seeking clarity on the headwinds of today’s economy and the structural shifts reshaping the future of retail.
About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.  


