CFO 4.0 - The Future of Finance

Hannah Munro
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Apr 20, 2021 • 1h 11min

30. A CFO’s Guide To Measuring Marketing ROI – and it isn’t by MQLs! with Chris Walker – Refine Labs

Send us your thoughtsIn this latest episode of CFO 4.0, Hannah Munro chats to Chris Walker. Chris is CEO of Refine Labs, which is a demand accelerator for B2B SaaS companies.  Chris also runs his own podcast, State of Demand Gen. Chris talks innovative strategy, advice and tactics that works best for marketers, along with interviewing the top experts within the marketing industry.This episode covers:How has marketing changed in the last few years?Why the MQL is no longer a good way to measure marketing impact?How do fast growing businesses measure marketing success?What you should be focussing on in terms of measurement?What is brand and what sort of activities would fall underneath it?Buyers process and their journeySigns for CFOs that their brand is workingWhat questions should a CFO be asking their CMO?Support CFOs should give to a CMO to enable success?How long until you start to see an impact to generate leads?Sign up for our CFO Briefing and Podcast newsletters Explore other CFO 4.0 Podcast episodes here. Subscribe to our Podcast!
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Apr 13, 2021 • 50min

29. Dealing with a Psychopathic CEO: The CFOs Survival Guide - with Jack McCullough

Send us your thoughtsIn this weeks episode of CFO 4.0, we welcome back Jack McCullough, President of The CFO Leadership Council.This episode covers:The definition of a psychopathThe impact of working with a psychopathic CEOCelebrities who display traits of psychopathyIs it common to have psychopathic CEOs?Signs that you could be working for a psychopathic CEOHow to protect yourself from a psychopathic CEO?Links referenced within this episode:Jack's LinkedInSign up for our CFO Briefing and Podcast newsletters Explore other CFO 4.0 Podcast episodes here. Subscribe to our Podcast!
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Mar 30, 2021 • 48min

28. CFO Stories - Life as a Portfolio CFO for Start-ups with Aarish Shah

Send us your thoughtsIn this new episode of CFO 4.0, join Hannah Munro, as she chats to Aarish Shah, founder of EmergeONE. Aarish helps founders, start-ups, and people grow. In this episode, they discuss:Portfolio CFO vs Part-Time CFODo you have what it takes to be a portfolio CFO?Why do it? What are the benefits?What are the downsides?Picking the right portfolio to work with.Links referenced in this episode:EmergeONE WebsiteAarish's LinkedInSign up for our CFO Briefing and Podcast newsletters Explore other CFO 4.0 Podcast episodes here. Subscribe to our Podcast!
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Mar 23, 2021 • 39min

27. Understanding the ROI of Employee Wellbeing - with Gethin Nadin

Send us your thoughtsIn this episode of CFO 4.0, Hannah Munro interviews Gethin Nadin. Gethin is an Award-Winning Psychologist who's published in The Financial Times. This episode covers: Is employee wellbeing a new fad or just something we have renamed?What matters to employees when it comes to wellbeing?How do we measure current levels of wellbeing?Importance of employee wellbeing to the bottom lineShifting from reactive to proactive wellbeingEmployee wellbeing and your investorsLinks referenced in this episode:Gethin's LinkedInDeloitte ReportRaise your game with Sage IntacctSign up for our CFO Briefing and Podcast newsletters Explore other CFO 4.0 Podcast episodes here. Subscribe to our Podcast!
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Mar 16, 2021 • 49min

26. A CFOs Guide to Writing Annual Reports That Your Investors Actually want to Read - with Claire Bodanis

Send us your thoughtsHannah chats to Claire Bodanis, the UK leading authority on corporate reporting. Claire is also the Author of "Trust Me, I'm Listed". Claire is also the Founder and Director of Falcon Windsor.In this episode, Hannah and Claire cover:Challenges currently faced today with producing the annual report How to produce a report that is engaging and valuable to investorsBalancing the increase in regulatory requirements with what investors need to hearCommunicating challenging news in your Annual ReportCommon mistakes businesses make when writing their annual reportWhat is changing in the world of annual reportingLinks referenced in this episode:Claire's LinkedInFalcon WindsorMonthly Reporting WebinarsBook: Trust Me, I'm ListedSign up for our CFO Briefing and Podcast newsletters Explore other CFO 4.0 Podcast episodes here. Subscribe to our Podcast!
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Mar 9, 2021 • 37min

25. What do the Elite CFOs do Differently to Drive Impact? - CFO Now Research with Aneel Delawalla, Accenture

Send us your thoughtsIn this latest episode of CFO 4.0, Hannah interviews Aneel Delawalla, Managing Director and Partner at Accenture. They discuss the research Aneel and his team have regarding the top 17% of CFOs and what they're doing differently compared to other CFOs, and how COVID may have accelerated or slowed trends.This episode answers the following:At a top level, what shifts and trends did the report identify in terms of what businesses need from their CFO?Has COVID accelerated or slowed these trends?What are the top 17% CFOs doing differently?What is the impact on businesses for those that had CFOs that model those behaviours?What can CFOs do today, to start their journey towards this shift?Connect with Aneel on LinkedInAccenture's Research on what Elite CFOs are doingInfographicAccenture's WebsiteSign up for our CFO Briefing and Podcast newsletters Explore other CFO 4.0 Podcast episodes here. Subscribe to our Podcast!
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Mar 2, 2021 • 42min

24. Avoiding Burnout When Managing Your Remote Finance Team - with Shauna Moran, Founder of Operate Remote

Send us your thoughtsIn this episode, Hannah Munro chats to Shauna Moran. Shauna is the founder of Operate Remote - an accredited and award-winning executive coaching agency that empowers CEO's and their remote teams to create and build more emotionally-healthy, engaged and sustainable organisations- so they can scale and grow with confidence, regardless of locations.This episode covers:What can we do to help combat the work from home fatigue that's happening at the moment?How can you change the way you communicate to support remote working?How can we maintain flexibility and work life balance but still ensure good communication and productivity?Managing boundaries and work life balance in a remote worldHow to build a culture that allows people to thrive working remotelyLinks referenced in this episode:Operate Remote WebsiteShauna's LinkedInSign up for our CFO Briefing and Podcast newsletters Explore other CFO 4.0 Podcast episodes here. Subscribe to our Podcast!
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Feb 24, 2021 • 47min

23. How Funding is Like Ice Cream with Martin Spiller, Paladin Partners

Send us your thoughtsIn this episode of CFO 4.0, Hannah Munro, MD of itas, interviews Martin Spiller, an experienced CFO, who has worked with a number of high growth SAAS businesses. Questions answered in this episode:What are funders looking for in a CFO?What are the top mistakes businesses make when applying for funding?What about a Start-up vs Scaleup? How does it vary from seed to series A&B?How to go about finding the right funding partnerCan you ever have too much funding?Top tips for getting fundedMartin's LinkedInSign up for our CFO Briefing and Podcast newsletters Explore other CFO 4.0 Podcast episodes here. Subscribe to our Podcast!
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Feb 16, 2021 • 36min

22. Use Humour to Your Advantage as a Finance Leader with Dr. Vanessa Marcie

Send us your thoughtsDr Vanessa Marcié is a Humour & Leadership expert, international speaker and a pioneer of theories of driving change through humour. She has given over 100 presentations to global audiences of more than 30 countries. What to listen out for in this episode:What is the benefit of using humour for both finance transformation and within your finance team?What are the different types of humour and how do you use them effectivelyHow do men and women approach humour differently?How to use humour with your direct reports and with the senior leadership?Top tips on starting to incorporate humour into your leadership style Links referenced in this episode:Leading with Humour WebsiteQuizVanessa's LinkedInLeading With Humour LinkedInFacebookInstagramThe animation videoSign up for our CFO Briefing and Podcast newsletters Explore other CFO 4.0 Podcast episodes here. Subscribe to our Podcast!
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Feb 9, 2021 • 52min

21. The 3 Pillars of Financial Transformation - with Hannah Munro

Send us your thoughtsJoin Hannah Munro, MD of itas, as she talks about the 3 pillars of financial transformation and what it takes to lead a successful financial transformation project. With over a decade of experience supporting finance teams to manage change and delivering 100s of projects across a number of industries, she is going to share some top tips on how to make your next transformation project a success.  Key highlights:Understanding the 3 pillars of financial transformation The science behind successful transformation projects Motivating your team during a transformation projectRemoving barriers to changePractical tips for your next projectSign up for our CFO Briefing and Podcast newsletters Explore other CFO 4.0 Podcast episodes here. Subscribe to our Podcast!

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