The Drum Podcast

How does psychology play a role in agency business and campaign development? In this episode, experts from Momentum Worldwide, DRPG, and Unlimited discuss how understanding consumer behaviors, emotions, and motivations through research can provide insights to create more impactful marketing. Learn from examples of campaigns inspired by psychological principles and debate the various methods available to gather emotional data from audiences, taking away advice for agencies on translating insights into actionable strategies and recommendations that resonate with consumers on a deeper level. Hosted on Acast. See acast.com/privacy for more information.

Incumbents in the space have been closely monitoring a raft of changes in healthcare marketing over the last few years: entry into the market from nimble startups and fresh divisions of major consumer agencies alike; AI integrations; work to address longstanding inequalities in healthcare treatment and outcomes; a rise in influencers; and more. In this episode, healthcare marketing experts from Jack Morton, Seven Stones and Bray Leino question if these forces are coming to a head. Which of these factors should brand marketers and CMOs be keeping a closer eye on? And as they do, what will the upshot be for consumers, agencies, and brands? Hosted on Acast. See acast.com/privacy for more information.

The latest in our series of marketing industry back-to-basics, performance experts from Earnest, Jaywing, Don't be Shy and Space & Time give a primer on what performance marketing looks like in 2023 (going on 2024).Gain insights from real-world examples including Spotify, Google and Airbnb and learn to navigate the nuances of performance marketing within the broader marketing landscape: effective measurement, the interplay of data and personalization, and the strategic role of performance within a broader marketing context.⭐ Are you part of an agency with an opinion worth sharing? Visit thedrum.com/network to find out how to appear on an episode of The Drum Network podcast. Hosted on Acast. See acast.com/privacy for more information.

The luxury space has seen some perhaps surprising but lucrative moves over the last couple of years, from collabs with creators to integrations in gaming worlds and beyond. But during times of permacrisis and economic hardship, how does luxury hold out?  Luxury marketing experts from The Goat Agency, VERB (Croud), and XYZ (160over90) share how marketers are engaging consumers amidst inflation, navigating impacts on wealth levels, experiential preferences of Gen Z and younger audiences, and changing trends. Discover the importance of authenticity across demographics and where further blending of strategies may lead luxury marketing in the future. Hosted on Acast. See acast.com/privacy for more information.

B2B marketing has shifted from boring to sexy in recent years, thanks (in no small part) to the rise of influencers. But what's shaping this space, and how can brand CMOs get it right? Dig into the driving factors and future directions of b2b influencer marketing with leaders in the field; Sofia Mogliazzi of VaynerMedia, Caspar Lee of Influencer, James Baldwin of Ogilvy UK and Stevie Johnson of Disrupt.Gain actionable insights on current trends and best practices in this evolving field, through topics like authenticity, building long-term influencer relationships, relevance across the sales funnel, and measuring real ROI from B2B influencer marketing. Hosted on Acast. See acast.com/privacy for more information.

Retail media has been a big topic of the last couple of years. But what is it, where do the opportunities lie for brands, and what’s coming next?Hear how Jellyfish, VMLY&R Commerce and Indicia Worldwide are helping brands succeed with retail media. Our expert panel discusses measurement across channels, driving awareness beyond transactions, and creating seamless omni-channel experiences. Walk away with tips for partnering with agencies, investing in tech and taking an integrated approach. Hosted on Acast. See acast.com/privacy for more information.

Almost every brand wants to make a global impact, and with the world feeling smaller and better-connected than ever, it’s an achievable dream for some. In this episode, we gather expert global brand builders to pin down what good strategy and tactics look like, and what factors are continuing to change the global brand landscape.Roberto Amerighi, GreenJinn, Herbert Ho, Jellyfish APAC, Nicola Winters, Search Laboratory and Yvonne van Bokhoven, Team Lewis, share best practices for building a global brand. Hosted on Acast. See acast.com/privacy for more information.

Strategy experts Andrew O'Sullivan, Transmission, Dave Jones, true Digital, Gokce Ince, Zone and Jennifer Pyne, Radley Yeldar, share their most glowing examples of strategy excellence in the real world. We dig up practical advice for marketers on authentic brand building, differentiation, governance and collaboration, and the ingredients for successful brand strategy - all through insightful case studies of iconic brands like Barbie. Hosted on Acast. See acast.com/privacy for more information.

Search is changing: shifting away from the well-established go-to-Google-there's-your-answer, we’re seeing alternative search journeys emerging through social (including TikTok), voice, and generative AI like ChatGPT. Will any of these truly inherit Google’s crown, or even seriously threaten to?In this episode we hear from Dave Colgate, head of search engine optimization, Vertical Leap; John Campbell, head of innovation, ROAST; Sam Cant, head of search engine optimization, Jaywing; and Lottie Namakando, head of paid media and planning, iCrossing to dive to the bottom of the evolving search landscape. Hosted on Acast. See acast.com/privacy for more information.

Still now, women in the marketing industry are all too often given cause to notice campaigns and messaging that they find misguided or damaging - not least in certain spaces that may have traditionally been behind the space, like sports and technology. In this episode, we hear from Charlie Li, strategy director, TRO; Debbie Gacutan-Jardim De Oliveira, social media and community manager, Brew Digital; and Emily Winterbourne, managing director at Impero, to explore if and how marketing's approach to women is shifting, and which gaps still need closing. Hosted on Acast. See acast.com/privacy for more information.