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Women Invest in Real Estate

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Sep 4, 2023 • 31min

WIIRE 061: Out of State Investing with Soli Cayetano

Hello friends! This week we are excited to welcome Soli Cayetano to the podcast and hear her share her expertise with all things out-of-state investing. We’re chatting about how she got started in out-of-state investing, how she strategically chose her markets, and also sharing some exciting information on the Out of State Investing Summit, happening September 20-21!Around the age of 22, Soli decided she wanted to start investing in real estate but she quickly realized that real estate prices around her in the Bay area (California) were simply too high for her to be comfortable investing with. So she quickly did her research and began looking out of state for investment opportunities, and eventually landed on several amazing markets that she currently invests in: Cincinnati, Ohio, Augusta, GA, and Aiken, SC…all of which are 2,500+ miles away from her!Something we talk about a lot on the podcast is how not doing the things that aren’t in your zone of genius yourself, can be great opportunities to outsource, or partner, with someone who thrives on doing those things. That is exactly what Soli does. She relies on partnerships for things such as construction and boots-on-the-ground project management, so she can focus on the things she thrives doing, such as raising capital for deals, working on investor relations, and asset management for her company.“I think you learn a lot from failures; way more so than you do from successes.”Soli is an incredible entrepreneur and has amazing insight on out-of-state investing and is SO excited to share it with all of her followers (you included!) at her free Out of State Investing Summit (make sure to select Grace Gudenkauf when you register!).Some of the guest speakers you’ll be hearing from are:Sarah WeaverZasha SmithPace MorbyTarek El MoussaMake sure to grab your tickets for the Summit happening September 20-21, 2023, and head over to Instagram to see what else Soli has coming down the pipeline.That’s all for this week. Take care, friends!  Resources:Grab your tickets to the Out of State Investor Summit (make sure to select Grace Gudenkauf when you register!)Follow Soli on InstagramGet all of the deets on Soli’s expertise on her websiteJoin the Out of State Investor AcademyLeave us a review on Apple PodcastsLeave us a review on SpotifyJoin our private WIIRE Facebook CommunityConnect with us on Instagram
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Aug 28, 2023 • 38min

WIIRE 060: How to Find & Use Private Money in Real Estate with Amelia & Grace

Hello everyone, welcome back to another WIIRE episode. In this week’s podcast episode, we are taking a deep dive into securing private money for real estate deals. We will be detailing exactly what it means to use private money for a deal, examining an equity partnership vs. private money, chatting about the risks and rewards, and sharing a few of our own real-life examples.In short, private money is a loan, and typically, when people think about partnering there are two ways: private money and equity partnerships. 5 Steps to Securing Private MoneyBuild your credibility with your lendersFind potential lendersPitch your dealSecure the documentsPaying back your private money lender A few of our favorite things about using private money are:You can make your own rules when it comes to qualifying a lender or buyerThey are quicker with little/less paperworkIt usually comes from someone you are acquainted with (friend, family member, etc.) but not from a companyIt is a direct loan to you and your business from another person, not an institutionIt is a unique way of helping someone else grow their wealth, while you grow yours Some of the risks we like to point out when it comes to using private money are:Some private money lenders charge points (1% of the loan)As the lender, don’t receive any tax benefitsYou need to be mindful of the entire process because you are using someone else’s money, and you should take better care of their money than you would your own Our inbox is packed full of questions about private money lending, so we hope this will give you some great insight into getting started and using private money in the best way to propel your business forward.That’s all we have for you this week. Take care, friends!   Resources:Get started with MTR Profit AcademyGrab your copy of Raising Private CapitalBe the first to know when registration opens for our next retreatLeave us a review on Apple PodcastsLeave us a review on SpotifyJoin our private Facebook CommunityConnect with us on Instagram
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Aug 21, 2023 • 27min

WIIRE 059: Growing Your Team for Maximum Success with Jae Morales

Hello everyone, welcome back to the WIIRE podcast! This week is the final episode in our three-part mini-series featuring Jae Morales. In this episode, we are diving into growing your team. We will be touching on things such as who your first hire should be and where to find those people. Let’s get started! A quick recap on Jae and her biz…Jae is an REI investor who joined us at our Charlotte retreat, and loves to focus her energy on helping others work on their business, instead of in their business and is a boss at all things SOPs.Listen to the first two episodes of the mini-series:Episode 57Episode 58 What we talk about in this episode:When you should start growing your teamWho you should have on your team right away (if you don’t already)How to find people that fit your needs These tips on growing your team are applicable whether you are just getting ready to hire your first position, or have a seasoned team and looking to grow it.Have a question you’d like to ask or a topic you’d like to hear us talk about on an upcoming podcast episode? DM us on Instagram and let us know!Thank you for tuning in. Until next week, take care friends!   Resources:Listen to part one (Episode 57) and part two (Episode 58)Get the deets on Danielle’s CPA servicesConnect with Jae on InstagramCheck out Jae’s SOP BootcampCheck out all of Jae and Mike’s offerings on their websiteBe the first to know when registration opens for our next retreatLeave us a review on Apple PodcastsLeave us a review on SpotifyJoin our private Facebook CommunityConnect with us on Instagram
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Aug 14, 2023 • 37min

WIIRE 058: Elevate Your Business: 3 Essential CEO Activities with Jae Morales

Welcome back to episode two of our three-part mini-series with Jae Morales. In this episode, we’re sharing 3 CEO activities you should be doing every month for your business to keep things running smoothly and make sure you set yourself up for success.  A quick recap on Jae and her biz…Jae is an REI investor who joined us at our Charlotte retreat, and loves to focus her energy on helping others work on their business, instead of in their business and is a boss at all things SOPs.If you haven’t already, make sure to listen to our first sit-down with Jae in episode 57. 3 CEO Activities You Should Be Doing Every MonthReview your monthly financial reportsConduct performance and quality reviews (for yourself + any employees or contractors)Goal setting + future planningOftentimes, we see people forget to treat their rest estate investing business like a legitimate business and this is super important to do even if you only have a single property in your portfolio.See what Jae is up to now by following her over on Instagram and make sure to tune in next week for the final episode in this three-part mini-series!Take care, friends!   Resources:Listen to Episode 57Connect with Jae on InstagramCheck out Jae’s SOP BootcampCheck out all of Jae and Mike’s offerings on their websiteBe the first to know when registration opens for our next retreatLeave us a review on Apple PodcastsLeave us a review on SpotifyJoin our private Facebook CommunityConnect with us on Instagram
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Aug 7, 2023 • 26min

WIIRE 057: Unlocking Success: How SOPs Fuel Business Growth with Jae Morales

Hello friends, welcome back to another episode of the podcast! This week we are so excited to share part one of our three-part miniseries, featuring Jae Morales. Jae is an REI investor who recently joined us at our Charlotte retreat, and loves to focus her energy on helping others work on their business, instead of in their business and is a boss at all things SOPs.Jae and her husband are creative financing investors specializing in rent-to-own properties in their local area of Philadelphia, PA, and other areas in Pennsylvania. After they purchased their first investment property they decided they needed more money to work with and discovered the magic of creative financing. But what Jae really loves is working on the back end of the business and building out strategic SOPs that help propel her business forward.What is an SOP & what does it do for a business?SOP, short for Standard Operating Procedure(s), is a step-by-step guide on how to do either a process or task consistently, the same way, so nothing is missed. Having SOPs in place especially helps when you finally decide you are ready to hire someone to make sure everything is done the correct way (the way you would do it yourself), with checkpoints along the way, that help to keep things consistent throughout the business.Before she became an investor, Jae was a real estate paralegal. She and her husband started working in REI during Covid and when their jobs told them it was time to come back into the office they made the pivot to working in real estate full-time.SOPs are her bread and butter and truly helped them to scale their business super quickly, but Jae actually has 3 businesses: wholesaling, SOP coaching, and self-managing their own investment properties.Jae firmly believes that having SOPs helps you treat wholesaling like a business.If you want to connect with Jae you can follow or DM her on Instagram.Make sure you tune in next week for part two of the miniseries. Until then, take care friends!  Resources:Connect with Jae on InstagramCheck out Jae’s SOP BootcampCheck out all of Jae and Mike’s offerings on their websiteLeave us a review on Apple PodcastsLeave us a review on SpotifyJoin our private Facebook CommunityConnect with us on Instagram
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Jul 31, 2023 • 31min

WIIRE 056: Full-Time Airbnb Co-Hosting with Natalie Palmer

Hello friends, welcome back to the WIIRE podcast! This week we are beyond excited to welcome Natalie Palmer to the podcast. Natalie is a real estate investor, property manager, AirBnb Co-Host, host of No Vacancy The Podcast, and co-founder of the Level Up Your Listing Summit.Natalie has been investing in short-term rentals for about five and a half years and currently manages 10 properties in Big Bear, California, focusing most of her energy on co-hosting and the management side of the business. Natalie also co-founded the all-women STR Summit, Level Up Your Listing Summit, an all-women short-term rental summit held in Scottsdale, AZ (grab your tickets now for the March 2024 summit here).Natalie got her start in the short-term rental industry when her family vacation house in Big Bear started to get less frequently used as they grew up and she convinced her parents to test the waters and list it for rent for the week between Christmas and New Year’s. The 800 square foot, 2 bed/2 bath condo was listed and within 45 minutes of the listing going live on December 22, they received a booking for $2,500 for a check-in only 2 days later on Christmas Eve! They received another booking directly behind that one and decided to go all in and try one full winter season. They took all of the earnings her parents made on the rentals and bought a 2nd property in the area, which Natalie also manages as well. During the renovation of the 2nd property, the neighbors approached her about managing their rentals and Natalie eventually went full-time managing multiple short-term rental properties in the Big Bear area. Natalie co-hosted for 3 years before finally diving in and buying a property of her own with her husband.This episode is packed with information for getting started in short-term rentals, growing your short-term rental portfolio, AND tips on self-managing your properties without the overwhelm, so make sure you listen to the full episode!You can learn more about what Natalie is up to by following her on Instagram.Until next week, take care friends!   Resources:Follow Natalie on InstagramListen to Grace & Amelia’s episode on No Vacancy The PodcastCheck out Steadily in your REI bizEnroll in our Property Management AcademyLeave us a review on Apple PodcastsLeave us a review on SpotifyJoin our private Facebook CommunityConnect with us on Instagram
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Jul 24, 2023 • 24min

WIIRE 055: 4 Ways to Generate Deals With Your Buy Box

Hi friends! Welcome back to episode 55 of the podcast! A few weeks ago in Episode 48 we talked about what a Buy Box was and why it is super important for you to have one set as an investor. In this episode, we’re doing a deep dive into how to use your Buy Box to bring you deals - getting them to come directly to your inbox, saving you both time and legwork.The 4 ways were diving into are:RealtorsWholesalersSocial MediaLocal Investor Meet-UpsMake sure you grab our Buy Box template to create your own and join our Buy Box Bootcamp where you’ll learn how to save your time and energy by narrowing down your options and focusing on the properties that match what you're after.That’s all we have for you in this episode. We would love it if you’d head over to Instagram and share with us what your buy box includes!We’ll catch you in the next episode!  Resources:Download our Buy Box template to create your own Buy BoxLeave us a review on Apple PodcastsLeave us a review on SpotifyJoin our private Facebook CommunityConnect with us on Instagram
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Jul 17, 2023 • 22min

WIIRE 054: Inherited Tenants: Yay or Nay? With Amelia & Grace

Hi everyone, welcome back! This week we’re talking about all things inherited tenants: the pros and cons of each, plus our personal preferences on inherited tenants. This episode is an absolute must-listen if you’re entertaining the idea of purchasing any property where you could potentially inherit tenants. Let’s get started!Pros of Inherited Tenants:Immediate rental incomeEstablished rental historyReduced vacancy riskLow turnover costsCons of Inherited Tenants:MaintenanceCompatibility issuesRental agreements and lease termsUnknown tenant backgroundLimited control over tenant selectionIf you are looking for more great resources on self-managing your rental properties, you can enroll in our Property Management Academy, to learn how you can save thousands of dollars year after year.That’s all we have for you this week, friends. We’ll catch you in the next episode!  Resources:Learn how to self-manage your rentals with our Property Management AcademyLeave us a review on Apple PodcastsLeave us a review on SpotifyJoin our private WIIRE Facebook CommunityConnect with us on Instagram
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Jul 10, 2023 • 44min

WIIRE 053: From Toxic Boss to Full-Time Entrepreneurship with Rachel Richards

Hi friends! We are so pumped to have you join us this week because in this episode we are joined by Rachel Richards. Rachel is a financial advisor, turned real estate assistant, turned self-published author, and is also a thriving REI boss-babe who makes big moves in the world of syndications! Rachel is a true inspiration of what it looks like to build your business from scratch and we hope you will take away some powerful thoughts to help you also start to make some big moves in your portfolio, even if you are just starting out.Rachel, aka, ‘Money Honey Rachel’, started out in the real estate world in fairly low-paying jobs and at one point was also an assistant to a highly toxic realtor. This person made their employees cry on a regular basis and at one point, Rachel remembers looking at herself in the mirror on a particularly bad day with this person and decided…“This is it, I’m going to find a way to buy a rental property this year".”Within six months, Rachel had made an offer on her first property and closed in early 2017. Looking back, she remembers talking about investing and wanting to take action on it, but just hadn’t pulled the trigger so this was exciting and highly empowering.“I really do believe that anyone my age, at any income, can achieve financial independence.”Rachel started out with only $10k in savings and purchased a duplex with long-term tenants as her first property. The second was a boarding house, and now Rachel focuses her time and investments primarily on syndications, which has become her absolute favorite way to invest as they truly are the ultimate passive income.Currently, Rachel is invested in 10 syndications as an LP (Limited Partner).To learn more about what Rachel is currently working on, you can find her over on Instagram.Thank you so much for tuning in, we’ll see you next week! Resources:Visit Rachel’s websiteGet Rachel’s Passive Income Starter KitGrab your copy of Money HoneyGrab your copy of Passive Income Aggressive RetirementJoin our WIIRE Property Management AcademyLeave us a review on Apple PodcastsLeave us a review on SpotifyJoin our private Facebook CommunityConnect with us on Instagram
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Jul 3, 2023 • 23min

WIIRE 052: Deal Deep Dive: Buying Small Multifamily

Hello everybody, welcome back to another podcast episode! This week we are walking you through each of our 2nd-ever deals, which were both coincidentally multi-family properties. We are sharing our experience with how we found the deals, the ways we financed/purchased the deals, how we handled inherited tenants, and what we’ve learned since. Let’s get started! Amelia’s First Multi-Family PropertyAmelia purchased her first multi-family property, a fully occupied quadplex, in December 2020. She happened to purchase this deal from the same seller as her first deal which made things super simple since she had already worked with them before. The property had two units with 1 bedroom/1 bathroom each, one unit with 2 bedrooms, and one unit with 3 bedrooms. To purchase, she put down 20% of the $135k purchase price on a 20-year amortization with 4.5% interest.Since this property came fully occupied she has trained the tenants on her processes and also learned a lot from them as far as how to get inherited tenants on board with the processes of having a new landlord. One of the tenants ended up moving out when she initially raised the rent, but the other three are still living there 2.5 years later and keep their units in excellent condition so she is in no hurry for them to leave.This property is one that Amelia really doesn’t have a need or desire to sell unless something amazing came along. Grace’s First Multi-Family PropertyGrace purchased her first multi-family property in April 2021, on a referral from her uncle. It was 2 duplexes, all of which were fully occupied. The properties were in a good area and all in good condition. Three of the occupants were families and one was an insurance claim tenant.To finance this purchase, Grace went in on the deal with her boyfriend and her sister, splitting the down-payment three ways and she even talked her local bank down to only 10% down on a $255k purchase price, due to the built-in equity she saw the property had.They self-managed the property and decided to rehab one of the units into an MTR to rent at $1,600. Now two of her family tenants are still there, one has turned over and Grace plans to keep this multifamily basically forever.One lesson Grace has learned from this particular property is that up/down duplexes are vastly different than side-by-side units. This is a great learning episode because we are sharing so many of our personal lessons learned, the ways we have lost and saved money on multi-family properties, and why it’s so important to spend time placing good tenants, rather than just taking the first applicant you get, and also why you should keep good inherited tenants rather than risking the costs associated with vacancies.Thanks for listening, catch you next week!  Resources:Learn how to self-manage your rentals with our Property Management AcademyListen to Dion Mcneeley’s Bigger Pockets episodeLeave us a review on Apple PodcastsLeave us a review on SpotifyJoin our private WIIRE Facebook CommunityConnect with us on Instagram

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