Schmidt List - Entrepreneurial Insights

Kurt Schmidt
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May 30, 2024 • 33min

Embracing AI in Marketing

In this episode, hosts Kurt Schmidt and Nate Tower dive into the strategic use of AI tools in the workplace. Nate Tower, President of Perrill, a digital marketing agency, explains how AI can boost productivity and support strategic projects while preserving human creativity.Key Topics:- Intentional AI Adoption: Integrating AI tools methodically and purposefully.- Evaluating ROI: Ensuring AI implementation leads to meaningful work and time savings.- AI in Digital Marketing: Benefits for SEO, ads management, social media, and content marketing.- Regulated Industries: Handling AI use in finance and healthcare.- Client Reactions: Varied client perspectives on AI use.Why Listen?- AI Automation: Automate tasks like alt text for images and meta descriptions, boosting efficiency.- Focus on Creative Work: AI frees time for strategic and creative tasks.- Internal AI Teams**: The role of internal teams in evaluating AI tools.- Employee Perspectives: Stories of employees shifting from AI skepticism to AI use.Episode Highlights:- AI in MSAs: Handling AI use in contracts.- Efficient AI Use: Streamlining processes with AI tools.- Client Interactions: Different client reactions to AI.- Professional Networks: Using LinkedIn and Slack for AI trend updates.- Hands-on AI: Learning through personal experience with AI tools.Tune to Schmidt List to learn how intentional AI can transform your organization through enhanced productivity and digital innovation!---Nate on LinkedIn - https://www.linkedin.com/in/nate-tower/Perrill - https://www.perrill.com/---There is too much Schmidt to List!Check out https://www.kurtschmidt.me for more show info.  Visit Kurt’s coaching site at https://schmidtconsulting.group Subscribe to The Road Map Newsletter and unlock the secrets to achieving a harmonious work-life balance as a leader.  https://bit.ly/RoadMapNewsletterNew Book! https://www.amazon.com/dp/B0D2C61THR  Follow us on all the things! https://twitter.com/Schmidt_Listhttps://www.instagram.com/schmidtlistpodcast/ https://www.facebook.com/schmidtlist/ https://www.youtube.com/c/SchmidtListBecome a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-entrepreneurial-insights--2664825/support.
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May 22, 2024 • 30min

Future Trends in Brand Naming

Explore branding complexities with Brad Flowers, co-founder of Bullhorn, on this compelling episode of the Schmidt List Podcast. Discover the transformative impact of digital innovation and AI on brand naming strategies.Brad discusses the evolution from domain-driven naming to the creative freedoms introduced by new domain extensions and social media influences.In this episode, we learn how generative AI reshapes the art of naming in branding, enhances traditional processes with innovative tools for generating names, and ensures legal compliance.Highlights include:- Evolving branding practices with digital and social media influences.- Differences in naming strategies between B2B and B2C markets.- Practical uses of AI in brand strategy and name generation.- Insights into contemporary challenges in brand naming.Subscribe for more insights, and hit the bell for notifications. Check the description for links to Brad's work and book, "The Naming Book."🔗 Useful Links:- Bullhorn Creative: bullhorncreative.com- Buy "The Naming Book":https://amzn.to/3R2JiQN📩 Contact Brad Flowers: brad@bullhorncreative.comFollow Bullhorn Creative: @BullhornCreativeBecome a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-entrepreneurial-insights--2664825/support.
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May 15, 2024 • 23min

Becoming a CMO

Marketing expert Alan Gonsenhauser shares key insights on achieving the CMO position, emphasizing the importance of diverse backgrounds, essential skills, mentorship, and staying updated on technological innovations like AI. His wealth of experience in various CMO roles offers valuable wisdom for aspiring marketing leaders. Tune in to discover more on marketing leadership and career progression.
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May 7, 2024 • 29min

Empowering Women in Leadership

Join us on this enlightening episode of the Schmidt List Podcast, where host Kurt Schmidt engages in an engaging conversation with Tricia Dege, a leadership development expert and coach. This episode is a must-watch for professional women, mainly working mothers, seeking effective personal and professional growth strategies.🔹 What's Covered:- Tricia Dege shares her journey from being a chief financial officer in healthcare to discovering her passion for leadership development.- Insights into working moms' unique challenges and how leadership coaching can help.- The benefits of the cohort model in leadership training and its impact on professional growth.- Practical tips on managing work-life balance, reducing workplace stress, and navigating career advancement as a working mother.- Strategies for businesses to support the career development of working moms and promote female leadership.- Discussion on combating imposter syndrome and building confidence among professional women.🔹 Key Highlights:- Discover how leadership development can transform your career and personal life.- Learn about the importance of community and coaching for professional women.- Understand the real meaning of workplace flexibility and how it can be effectively implemented.- Gain insights on the importance of having allies and mentors in career advancement.- Explore practical steps working mothers can take to balance their professional and personal responsibilities.🔹 Who Should Watch:- Working mothers looking for strategies to juggle career and family.- HR professionals and business leaders want to understand how to support female employees better.- Women in leadership roles seeking community and validation.- Anyone interested in personal development, leadership coaching, and organizational culture.Connect with Tricia:www.mommastermind.comwww.linkedin.com/in/tricia-mason-dege/www.linkedin.com/company/mom-mastermind/www.instagram.com/mom_mastermind/www.facebook.com/mommastermind There is too much Schmidt to List!Check out https://www.kurtschmidt.me for more show info. Visit Kurt’s coaching site at https://schmidtconsulting.groupSubscribe to The Road Map Newsletter and unlock the secrets to achieving a harmonious work-life balance as a leader. https://bit.ly/RoadMapNewsletterNew Book! https://www.amazon.com/dp/B0D2C61THR Follow us on all the things!https://twitter.com/Schmidt_Listhttps://www.instagram.com/schmidtlistpodcast/https://www.facebook.com/schmidtlist/ https://www.youtube.com/c/SchmidtListBecome a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-entrepreneurial-insights--2664825/support.
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Apr 30, 2024 • 34min

The Power of Authenticity in Networking

Do you feel like networking is just a business card exchange game? Get ready to rethink your approach with this week's enlightening Schmidt List episode featuring the incredible Susan Rylance!🔗 Episode Highlights:Beyond Business Cards: Dive deep with Susan and Kurt as they dissect the conventional misnomers around networking. Discover how genuine connections outshine mere business transactions and learn how to transform your networking into meaningful events.- **Values in Action:Susan shares her intentional networking strategy, which is aligned with her core company values — supporting women-owned organizations and ESOPs. Kurt underscores the vital importance of aligning actions with values, especially regarding empowerment, diversity, and inclusivity.- From Interaction to Impact:Learn how Susan’s approach to meeting new people and nurturing relationships led to creating the successful "Women in Wine" group — a testament to the strength of focused networking based on shared interests and values.- Masterful Event Planning:** Take a page from Susan's playbook on organizing panel events that resonate with authenticity and purpose. Plus, find out how turning a profit from these events into charitable donations can amplify attendance and impact.- Empowering Women in Tech:You will gain practical advice on navigating networking events in male-dominated industries, making them more accessible and comfortable for women, and leveraging male allies for support.Connect with Susan!https://www.linkedin.com/in/susanrylance/https://intuitivetech.com/about-us/There is too much Schmidt to List! Check out https://www.kurtschmidt.me for more show info.  Visit Kurt’s coaching site at https://schmidtconsulting.group Subscribe to The Road Map Newsletter and unlock the secrets to achieving a harmonious work-life balance as a leader. https://bit.ly/RoadMapNewsletter New Book! https://www.amazon.com/dp/B0D2C61THR  Follow us on all the things! https://twitter.com/Schmidt_List https://www.instagram.com/schmidtlistpodcast/https://www.facebook.com/schmidtlist/ https://www.youtube.com/c/SchmidtListBecome a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-entrepreneurial-insights--2664825/support.
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Apr 23, 2024 • 34min

Marketing's Secret Weapon

In a captivating episode, hosts Kurt Schmidt and Katharine Kelly discuss the transformative power of understanding consumer insights for business strategy and sales success.The hosts dive into the birth of Katharine’s business, Inquisitive, in the wake of the pandemic’s onset in 2021. With a focus on qualitative over quantitative research, Inquisitive aims to decode the reasons behind customer behavior to enrich businesses with deeper understanding.They highlight the pitfalls companies face when they neglect the dynamic needs of their customer base. Particularly vulnerable are growing businesses that may lose touch with their market without thorough research, often relying on outdated or superficial data.The intersection of sales and consumer research is crucial. Katharine underscores that while salespeople are important custodians of customer relationships, they must work in tandem with research teams to generate nuanced insights, mindful of inherent biases.The episode reveals the significance of continuously gathering diverse customer feedback to fuel innovation and maintain trust. The hosts advocate for curiosity-driven enterprises that prioritize customers’ evolving perceptions as the key to remaining nimble and successful in a competitive market.In closing, both Kurt and Katharine reflect positively on how the pandemic has altered their approaches to business, viewing these shifts as openings to capture human behavioral insights more effectively. Katharine shares her contact details for listeners interested in Inquisitive Insights.This episode not only highlights the indispensability of connecting with customers on a deeper level but also serves as an instructional guide for those seeking to integrate these insights into their corporate culture for enhanced decision-making and business growth.Find Katharine here!Website: https://www.inquisitiveinsights.com/Insta: https://www.instagram.com/inquisitive_insights/LinkedIn: https://www.linkedin.com/in/katharinekelly/There is too much Schmidt to List! Check out https://www.kurtschmidt.me for more show info.  Visit Kurt’s coaching site at https://schmidtconsulting.group Subscribe to The Road Map Newsletter and unlock the secrets to achieving a harmonious work-life balance as a leader. https://bit.ly/RoadMapNewsletterBecome a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-entrepreneurial-insights--2664825/support.
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Apr 9, 2024 • 41min

AI's Role in Security

Dylan Evans discusses decision-making in business and cybersecurity on the podcast. Topics include Amazon's coordination strategy, cyber threats like ransomware, advancing security measures, empowering line workers, integrating AI in security, and enhancing security with password managers. Tune in for insights on protecting your business!
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8 snips
Apr 2, 2024 • 42min

Cracking The Career Code - LIVE SHOW

Tech enthusiasts can learn valuable career lessons from the agriculture supply chain world. Topics include growth mindset, networking, mentorship, career advancement strategies, and aligning values with professional growth. Stay curious, embrace continuous learning, and prioritize personal development for success in the fast-paced tech landscape.
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Mar 21, 2024 • 41min

Harnessing Your Leadership Potential

In this installment of the Schmidt List, host Kurt Schmidt sits down with leadership expert Dave Pygon to dissect the role of self-awareness in ineffective leadership. Pygon, the mind behind Pygon One Consulting and author of "16 Principles and Strategies to Optimize Your Day," delves into the need for leaders to be aware of their values and the impacts of their leadership styles on their teams.A critical theme of the episode is the need for clarity in setting expectations for team performance while moving away from the glorification of 'busyness.' Pygon champions a shift towards discussing positive, productive aspects of daily life, noting that negative talk can be demotivating and unhelpful.The conversation turns to the pitfalls of micromanagement, pushing for a culture that empowers individuals rather than fostering dependency. Pygon encourages the practice of regular self-improvement through coaching and mentoring to enhance leadership skills like communication and mental resilience.Kurt and Dave concur on the essentiality of adapting and staying open to change rather than remaining tethered to familiar, old-fashioned methods of operation. Pygon suggests that facing challenges with a positive outlook and communicating effectively can dramatically improve professional and personal outcomes.Illustrating his book's principles, Pygon advises avoiding micromanagement by entrusting teams with tools and autonomy. He shares anecdotes that further demonstrate the positive impact of communication in both business and personal spheres.Most of the episode discusses the importance of prioritizing and effectively managing time. Pygon shares his strategies for fitting high-priority tasks into busy schedules, emphasizing the need to compete with time to achieve better outcomes.Listeners interested in Pygon's insights on leadership and productivity can find more information on his website, PygonOne.com, and his book on Amazon.Linkedin.com/in/davepygoninstagram.com/pygononedpygon@pygonone.comFacebook.com/pygononeSubscribe to The Road Map Newsletter and unlock the secrets to achieving a harmonious work-life balance as a leader. https://bit.ly/RoadMapNewsletterTwitter.com/PygononeBecome a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-entrepreneurial-insights--2664825/support.
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Mar 14, 2024 • 48min

Healthcare Meets AI

Tune in and delve into the integration of AI in healthcare with guest expert Grant Wood. Discover how AI and machine learning can streamline patient throughput, enhance employee satisfaction, and bolster safety in the medical industry.🔍 COVERED TOPICS: Balancing patient outcomes with employee experience- Chatbots for customer service efficiency- AI and machine learning solutions in businesses- Training machine learning systems with data sets- Robotics and automation in manufacturing- Machine vision for food safety and livestock management- Security concerns and ethical AI deployment🎙️ EXPERT INSIGHTS: Innovation leader Grant Wood, founder of Notion Labs, shares his extensive knowledge on developing AI strategies that prioritize customer and employee experience—critical for CEOs and businesses prioritizing innovation.💡 KEY POINTS:- Critical role of AI in improving healthcare operations- Leveraging existing tech for better AI adoption- Practical examples of AI successes and pitfalls- AI's impact on business, job market, and societal change- Finding balance with AI implementation and security📲 CONNECT: For more from Grant Wood, search "Grant Wood Innovation" on Google or find him on LinkedIn and knotionlabs.com.Subscribe to Schmidt List for expert discussions on AI, innovation, and tech trends.Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-entrepreneurial-insights--2664825/support.

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