

The Remarkable SaaS Podcast
Ton Dobbe
For B2B SaaS founders who are done blending in. The Remarkable SaaS Podcast features unfiltered conversations with SaaS founders navigating the real challenges of building software that matters. Hosted by Ton Dobbe, author of The Remarkable Effect, each episode zooms in on one of the 10 traits that define remarkable software companies—like offering something truly valuable and desirable, and aiming to be different, not just better. Some guests are scaling fast. Others are still in the trenches—but all share hard-won lessons about what it really takes to create pull, shorten sales cycles, and become the only logical choice in their market. Expect: Honest conversations—no hype, no theory Tactical insights from sales-led SaaS founders Practical ideas you can apply to sharpen your product and your positioning If you're building a SaaS business that deserves attention—not just more noise—this podcast is for you.
Episodes
Mentioned books

Jun 18, 2025 • 48min
#366 – How Quentin de Quelen built MeiliSearch by choosing what others avoid
A story about building an open-source search engine that developers actually want to use.This episode is for SaaS founders chasing feature parity with bigger competitors—and those wondering if there's a smarter way to compete with tech giants.Most SaaS companies don't fail because of bad technology. They fail because they try to be everything to everyone.Quentin de Quelen, Co-founder & CEO of MeiliSearch, took a different path. A former carpenter's son turned developer, he saw search as a fundamental problem worth solving properly. Instead of building another complex enterprise solution, he chose to make search so simple that any developer could implement it in five minutes.This inspired me to invite Quentin to my podcast. We explore how focusing on three core principles—simplicity, performance, and relevance—creates both developer love and business wins. Quentin shares insights about choosing open source as strategy, not ideology, and why saying no to features actually accelerates growth. You'll discover how one conversation with their community led to a breakthrough that took two hours to code but changed everything.We also zoom in on two of the 10 traits that define remarkable software companies:They acknowledge they can't please everyoneThey focus on the essenceQuentin's story is proof that traction often starts by doing what most others avoid.Here's one of Quentin's quotes that captures his philosophy on building:"Open source is not, should not be by default. It should be thought as a strategy, also for your company to grow. Because everything we are doing at the end is for business wise."By listening to this episode, you'll learn:Why letting competitors copy you actually creates competitive advantageWhat happens when you optimize for developer joy over enterprise featuresWhy saying no to customers actually accelerates product growthWhy three simple principles beat complex competitive analysisFor more information about the guest from this week:Guest: Quentin de Quelen Co-founder & CEO of MeiliSearchWebsite: meilisearch.comDiscount code: mission (2 months for free on all plans and valid until end of August '25)

Jun 11, 2025 • 49min
#365 – How Dimitri Masin hit $1M ARR in 5 months by refusing to launch early
A story about creating trust in a skeptical market by choosing quality over speed - on purpose.This episode is for SaaS founders building in regulated industries—and anyone tired of chasing the next quick win.Most SaaS companies fail because they launch too early. Dimitri Masin, Co-Founder & CEO of Gradient Labs, took a different path. He spent 14 months building before serving a single customer—against every startup playbook. His AI customer support platform now guarantees better performance than human teams and hit $1M ARR in five months after launch.And this inspired me to invite Dimitri to my podcast. We explore how setting impossibly high standards creates customer trust that competitors can't match. Dimitri shares tactical insights about building for regulated industries, creating objective guarantees, and why most automation claims are misleading math. You'll discover the quality standards that created 100% POC win rates.We also zoom in on two of the 10 traits that define remarkable software companies:They focus on the essenceThey acknowledge they can't please everyoneDimitri's story is proof that traction often starts by doing what most others avoid.Here's one of Dimitri's quotes that captures his quality-first philosophy:"We kind of set the bar very, very high for us, because from the beginning... the bar needs to be at least as high as humans in those companies can produce, or higher, ideally."By listening to this episode, you'll learn:Why building for 14 months before launch created competitive advantageWhat objective guarantees do for risk-averse financial services buyersWhen focusing on one vertical becomes your biggest growth leverWhy 50% ticket automation only delivers 20% business valueFor more information about the guest from this week:Guest: Dimitri Masin, Co-Founder & CEO Website: gradient-labs.ai LinkedIn: https://www.linkedin.com/in/dimitrimasin/Want to dig deeper into the 10 traits of remarkable SaaS companies?Get my book The Remarkable Effect at valueinspiration.com/bookOr sign up for Espresso with Ton at valueinspiration.com/daily - a 2-minute daily email to sharpen your thinking and strategy.

Jun 4, 2025 • 39min
#364 – How 46 Labs scaled to $80M by solving the problems others ignored
A story about creating something desirable by choosing to be different—on purpose.Most SaaS companies don’t fail because of bad tech.They fail because they try to win by copying playbooks that were never made for them.Trevor Francis, Founder and CEO of 46 Labs, took a different path. A former telecom engineer, he bootstrapped 46 Labs into an $80M infrastructure business by staying lean, solving the problems others ignored, and resisting the pressure to follow the VC script.In this episode, we explore Trevor’s approach to staying capital-constrained, solving real customer problems, and how rejecting venture capital became their biggest advantage.We also zoom in on two of the 10 traits that define remarkable software companies: – Offering something truly valuable and desirable – Aiming to be different—not just betterTrevor’s story is proof that long-term traction often starts by doing what most others avoid.By listening to this episode, you’ll learn: – Why staying lean for 12 years built more leverage than funding ever could – What made billion-dollar carriers trust a small, unknown startup – How to scale through acquisition without losing your culture – The power of constraint when building long-term momentumThis episode is for sales-led SaaS founders who feel pressure to chase funding, follow trends, or expand too fast—and want a smarter way to build something that lasts.You can learn more about this weeks’ guest:Trevor Francis, CEOCompany: 46labs.com

Jun 4, 2025 • 39min
#364 – How 46 Labs scaled to $80M by solving the problems others ignored
Most SaaS companies don’t fail because of bad tech.They fail because they try to win by copying playbooks that were never made for them.
Trevor Francis, Founder and CEO of 46 Labs, took a different path. A former telecom engineer, he bootstrapped 46 Labs into an $80M infrastructure business by staying lean, solving the problems others ignored, and resisting the pressure to follow the VC script.
In this episode, we explore Trevor’s approach to staying capital-constrained, solving real customer problems, and how rejecting venture capital became their biggest advantage.
We also zoom in on two of the 10 traits that define remarkable software companies: – Offering something truly valuable and desirable – Aiming to be different—not just better
Trevor’s story is proof that long-term traction often starts by doing what most others avoid.
By listening to this episode, you’ll learn: – Why staying lean for 12 years built more leverage than funding ever could – What made billion-dollar carriers trust a small, unknown startup – How to scale through acquisition without losing your culture – The power of constraint when building long-term momentum
This episode is for sales-led SaaS founders who feel pressure to chase funding, follow trends, or expand too fast—and want a smarter way to build something that lasts.
You can learn more about this weeks’ guest:
Trevor Francis, CEO
Company: 46labs.com.
If you want to dig deeper into the traits behind remarkable software companies,
grab a copy of my book The Remarkable Effect at valueinspiration.com/book
or sign up for my daily email Espresso with Ton at valueinspiration.com/daily. Just two minutes a day to change the way you look at your business.
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May 28, 2025 • 40min
#363 - Sunil Patel, CEO of Tekmetric on ignoring customer wishlists to kill industry dinosaurs
A story about turning repair shop headaches into gold by solving real problems, not copying competitorsThis podcast interview reveals why the best software breaks all the rules. My guest is Sunil Patel, CEO of Tekmetric. Before building software, Sunil owned and operated multiple auto repair shops, giving him a rare insider's perspective on the industry's real problems. He's a practical entrepreneur who's obsessed with simplicity and hates wasted effort. When in 2016, eight years after iPhones hit the market, shop owners still couldn't leverage that technology to run their business, Sunil decided to be the one to change that.And this inspired me to invite Sunil to my podcast. We explore how breaking industry norms and staying true to first principles creates remarkable companies. Sunil shares hard truths about why they turned down big clients, cut all marketing spending to zero, and raised the least funding in the industry - yet still became the market leader and only profitable one. You'll discover the counterintuitive decision that shocked his competitors but doubled customer loyalty overnight.Here's one of Sunil's quotes that captures his business philosophy: "We used first principles thinking. Everybody in our space wants to copy features from one another. Their sales team says 'we can't win against Tekmetric because they have these features' and they try to emulate what we've built. I don't approach development that way. I want to figure out what we're trying to solve."By listening to this podcast you'll learn:Why maintaining the right departmental hierarchy prevents overselling and product gapsWhat approach led Sunil to solve in one click what competitors needed 60-80 clicks forWhen saying "no" to customers with big wallets and long wishlists makes you more moneyWhy hiring the right people trumps everything else in scaling a business For more information about the guest from this week: Guest: Sunil Patel Website: https://www.tekmetric.com/

May 21, 2025 • 44min
#362 – How Sharat Potharaju built a 50,000-customer business by saying "no" to endless opportunities
A story about finding entrepreneurial wisdom through a decade of patient persistenceThis podcast interview focuses on the entrepreneurial journey to discovering powerful strategic frameworks through trial and error. My guest is Sharat Potharaju, CEO of Uniqode.Sharat is a serial entrepreneur with 15 years of experience. He navigated through a decade of ventures that didn't scale before founding Uniqode in 2019. His company has since grown to serve over 50,000 businesses worldwide, including Fortune 500 companies, by creating innovative technology that connects physical and digital worlds through mobile experiences.What makes Sharat's story remarkable is his methodical approach to business building, where he combines weekly deep strategic thinking with rapid experimentation frameworks, always maintaining that impact—both for employees and customers—is what drives his entrepreneurial energy.And this inspired me, and hence I invited Sharat to my podcast. We explore how an entrepreneur's decade of failures can become the foundation for remarkable success. Sharat challenges conventional wisdom by dedicating specific time each week for deep thinking about long-term strategy while handling day-to-day operations. He reveals why being selective about advice is crucial for maintaining entrepreneurial confidence, and how balancing luck with persistence creates the conditions for breakthrough success. His approach makes products dead-simple for users while sticking to strict testing methods to know what works.Here is a quote that captures one of Sharat's most striking business lessons:"It's important to love your product, but it's even more important to be obsessed about the problem that you're trying to solve. Because if you're not obsessed about the problem, eventually you'll just fall in love with your product and lose your focus on vision."By listening to this podcast you will learn:Why entrepreneurial success typically takes a decade, not overnight, and how to mentally prepare for this realityHow to implement a "Wednesday deep thinking" practice that balances long-term vision with short-term executionThe secret to filtering advice from well-meaning investors, mentors, and colleagues without losing your entrepreneurial confidenceHow to create frameworks for experimentation that prevent chaos while maximizing learningFor more information about the guest from this week: Guest: Sharat Potharaju Website: uniqode.com

May 14, 2025 • 50min
#361 - Imran Syed, CEO of Hatchproof on building companies through deep problem understanding, not solutions
This podcast interview focuses on the entrepreneurial journey of finding purpose and transformation through failure. My guest is Imran Syed, CEO of Hatchproof.
After leading a high eight-figure exit at Instapage as COO, Imran witnessed how misalignment among leadership destroyed tens of millions in enterprise value during a failed product launch.
Instead of moving on, this failure became his obsession. He spent six months deeply researching why people stay at or leave organizations before founding Hatchproof, creating a company built around the belief that work should have purpose, meaning, and fulfillment.
And this inspired me, and hence I invited Imran to my podcast. We explore the counterintuitive approach of obsessing over problems rather than solutions, and why most entrepreneurs get this backward. Imran challenges conventional wisdom about scaling teams, explaining why the future belongs to smaller, tightly-aligned organizations rather than sprawling enterprises. His approach turns traditional metrics upside down, focusing on revenue per employee over headcount growth, and demonstrates how creating clear value frameworks enables sustainable business decisions.
Here is a quote that captures one of Imran's most striking business lessons:
"You have to have an obsession with the problem, not the solution. A lot of entrepreneurs are very anchored on their solution, and they struggle when the market tells them something different. If you obsess with the problem, you'll find the solution—it may not be the first one, but you'll eventually get to it."
By listening to this podcast you will learn:
How to distinguish between an "itch" and a "burning desire" when evaluating startup ideas
Why investing six months in problem research before building anything created Imran's foundation for success
How creating a simple four-value framework dramatically improves decision-making and prevents feature bloat
Why revenue per employee is becoming the critical metric for AI-era companies, replacing the traditional focus on headcount growth
For more information about the guest from this week:
Imran Syed
Website: hatchproof.com
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May 7, 2025 • 51min
#360 - Zach Wasserman, Co-founder of Fleet on community-driven business growth
This podcast interview focuses on the entrepreneurial journey of turning transparency into business advantage. My guest is Zach Wasserman, Cofounder and Tech Evangelist of Fleet.
With over a decade of experience in open source software development, Zach helped create the widely-adopted OSquery project at Facebook in 2014, which has since become an industry standard for device visibility and is now governed by the Linux Foundation. After transitioning through a role at Kolide (later acquired by 1Password), Zach became the maintainer of a project that would eventually evolve into Fleet.
Throughout his entrepreneurial journey, Zach discovered that what truly energizes him is "building software that's making someone's life better" - specifically IT administrators and security professionals who manage company devices. This human-centered approach led him to transform a personal passion project into a rapidly growing company that's challenging traditional business models in enterprise software
This inspired me to invite Zach to my podcast. We explore how being open source gives Fleet a strategic edge. His approach rejects the common belief that enterprise sales requires complexity and secrecy. We discuss how community building leads to faster adoption and better results than traditional sales tactics. The formula is simple: be transparent, earn trust, and close deals faster.
Here's one of his quotes:
"The best way to lose a deal is to our own open source product, because those people remain prime prospective customers that we really need to continue to understand and figure out how we are going to build enough new value in that premium product for them to want to pay for it."
By listening to this podcast, you will learn:
How building on existing open source foundations can give startups immediate credibility with enterprise customers
Why passionate early adopters can close deals remarkably easily compared to traditional prospects
The entrepreneurial wisdom of identifying and connecting with actual budget holders while still maintaining engineer enthusiasm
How customer-driven unexpected use cases can dramatically expand your market vision and product roadmap
For more information about the guest from this week:
Guest: Zach Wasserman
Website: fleet.com
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Apr 30, 2025 • 46min
#359 - Jan Bruce, CEO of meQuilibrium on when to ignore the capital temptation
This podcast interview focuses on what it takes to build a successful software company by following your convictions even when easier paths tempt you. My guest is Jan Bruce, CEO of meQuilibrium (MeQ).
In 2011, after years in the media industry during its technological disruption, Jan witnessed firsthand how stress and resistance to change were devastating careers and organizations. Despite having no background in technology or clinical work, she made the bold decision to create a software solution when she barely understood what a software application was.
For the first five years, she and her team worked for almost nothing, deliberately avoiding the tempting direct-to-consumer route that was attracting massive funding for competitors, instead patiently building a B2B model that would prove more sustainable long-term.
And this inspired me, and hence I invited Jan to my podcast. We explore the counterintuitive leadership decisions that led to her company's success while competitors faltered. Her approach challenges conventional wisdom in three critical areas:
avoiding the "capital trap" of raising too much money too early,
resisting the temptation to pursue direct-to-consumer strategies despite industry hype,
and having the patience to discover your true value proposition through customer insights rather than preconceived notions.
Jan's leadership journey reveals that sometimes the most profitable path is the one where you say "no" to what everyone else is saying "yes" to.
Here is a quote that captures one of Jan's most striking business lessons:
"There was a time when there were a lot of we had potential competitors entering in the direct to consumer space, and they were raising a lot of money, which, as you know, from a tech perspective, capital can deliver speed to build. And so there's always that temptation to, well, should we do it to get the money? But we didn't do it, and it was the right thing to do."
By listening to this podcast you will learn:
How to achieve "funding freedom" by bootstrapping until investors need you more than you need them
Why saying "no" to popular market trends can create a sustainable competitive advantage
How to discover your true value proposition by listening to customers rather than industry hype
The leadership mindset required to build a profitable software company when you have no technology background
For more information about the guest from this week:
Guest: Jan Bruce
Website: meQuilibrium.com
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Apr 23, 2025 • 50min
#358 - Samuel Logan, CEO of Evidencity on when slowing down accelerates growth
This podcast interview focuses on the entrepreneurial wisdom gained through building a data-driven business from scratch. My guest is Samuel Logan, Founder and CEO of Evidencity.
After bootstrapping Evidencity as his fourth venture, Samuel Logan has spent a decade building a company with a profound mission: creating transparency to eliminate modern slavery in global supply chains. His journey began by addressing a critical gap in the market—helping multinational corporations access reliable data about their suppliers in regions where information wasn't available online. What started as a network of people physically retrieving documents in over 80 countries evolved into a sophisticated data platform that now helps uncover hidden networks facilitating forced labor. Samuel's commitment to transparency goes beyond simple compliance, focusing on the 30% of companies truly willing to "lift up the rocks and see what's underneath" their supply chains.
And this inspired me, and hence I invited Samuel to my podcast. We explore the counterintuitive decisions that transform good companies into remarkable ones. His approach challenges the "move fast and break things" mentality that dominates the startup world. Samuel reveals why the hardest business choices often aren't about what to do, but about what to stop doing—especially when everyone around you expects the opposite. We discuss why sometimes you need to step back and work "under the hood" of your business rather than racing forward, and how what seems like an obvious path in the market can often be a "mirage." Throughout our conversation, Samuel shares the moments where slowing down actually accelerated his success and why rebuilding foundations allowed him to capitalize on opportunities his competitors couldn't see.
Here is a quote that captures one of Samuel's most striking business lessons:
"If we had not made the decision around the data schema that we made, we would today not be in the position that we're in to leverage the AI technology that's in the market. Frankly, we need to leverage that to keep up with the pace at which things are moving right now."
By listening to this podcast you will learn:
How to recognize when your business needs to take two steps back to ultimately move ten steps forward
Why your first hires post-funding should focus on leverage points rather than immediate revenue generation
How implementing "user manuals" for leadership creates vulnerability and clarity that transforms team dynamics
How to structure pipeline confidence-weighting systems that prevent optimism bias in your forecasting
For more information about the guest from this week:
Samuel Logan
Website: Evidencity.com
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