Selling Sheet Music

In this episode I'm joined by Scott Harris, the program director for Hal Leonard's ArrangeMe.com, a self-publishing platform used by more than 40,000 independent music publishers, including myself.  Our conversation covers a lot of ground, including how to get the most out of the platform, ideas for establishing yourself as an independent publishing company, setting expectations and evaluating success, and how the ArrangeMe program supports songwriters.  Scott's position at Hal Leonard gives him a unique vantage point for understanding the sheet music industry as a whole and self-publishing in particular and I think you'll really enjoy getting to know him and hearing what he has to say. --- Visit ⁠sellingsheetmusic.com⁠ for episode transcripts and additional resources for publishers and composers. Subscribe to Garrett Breeze on ⁠YouTube⁠ for video versions of the podcast. --- Join the world's largest self-publishing community at ArrangeMe.com today. Give your choir the gift of new music this Christmas from holidaychoirmusic.com!

Today we’re going to take a deep dive into the non-musical content you need to effectively market your music. Things like product descriptions, cover pages, videos, and more. I’m not going to sugar coat it, this is the boring part of self-publishing, but what’s not going to be boring is this podcast episode, because we’re going to talk about some really great systems you can set up to make this process easy. Sign up for Canva to create amazing cover pages, social media posts, and video thumbnails. Visit ⁠sellingsheetmusic.com⁠ for episode transcripts and additional resources for publishers and composers. Subscribe to Garrett Breeze on ⁠YouTube⁠ for video versions of the podcast. --- Join the world's largest self-publishing community at ArrangeMe.com today. Give your choir the gift of new music this Christmas from holidaychoirmusic.com!

This week I'm interviewing Jacob Tingen: a lawyer and business consultant who is also the designer and webmaster I use for all of my sites.  It's a wide-ranging conversation that includes the basics of how to set up and maintain a website, how to get your content to rank highly on google search, how to effectively market yourself through social media, the number one trombone website in the world, and how recipe blogs have destroyed the internet. Resources mentioned in this episode: Google Webmaster Guidelines Moz SEO Quicksprout Online  --- Visit ⁠sellingsheetmusic.com⁠ for episode transcripts and additional resources for publishers and composers. Subscribe to Garrett Breeze on ⁠YouTube⁠ for video versions of the podcast. --- Join the world's largest self-publishing community at ArrangeMe.com today. Give your choir the gift of new music this Christmas from holidaychoirmusic.com!

Today's episode is all about how to develop a strategy.  Self-publishing isn't easy, nor is it a "get-rich-quick" scheme.  If you don't have a plan you can end up wasting a lot of time spinning your wheels without getting anywhere.  On the other hand, selling sheet music is a great way to generate passive income while promoting your business and building an audience all at the same time.   We'll talk about the pros and cons of self-publishing, ideas about how to incorporate sheet music sales into what you're already doing as a musician, and my eight step plan for finding your niche. Visit sellingsheetmusic.com for episode transcripts and additional resources for publishers and composers. Subscribe to Garrett Breeze on YouTube for video versions of the podcast. --- Join the world's largest self-publishing community at ArrangeMe.com today. Give your choir the gift of new music this Christmas from holidaychoirmusic.com!