To find out more, head to coachesconsole.com/gettraining.This special episode features Lisa’s guest appearance on To Lead Is Human hosted by Sharon Richmond. Lisa tells a story of monkeys trying to rescue the moon — which she and Sharon discuss as a metaphor for the danger of not checking assumptions and ignoring quieter voices in the organization. Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to. In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds. So, come now. Gather around the fire. Lisa’s about to begin…. “The moon has fallen into the water! If we do not rescue it immediately, the night sky will be doomed forever to darkness!” — Lisa Bloom For more than 30 years, Sharon Richmond has partnered with C-level executives from mid-size and small, fast-growing companies who want to up-level their leadership and build companies they are proud of. Clients accelerate their leadership by embracing mindset and behavior changes, building self-awareness and self-management skills, and focusing on the three things all leaders must ensure: focus, energy and delivery. Sharon’s purpose as an executive coach is to help leaders 10X their impact by leveraging the power afforded by their roles to build organizations that are forces for good, both economically and socially. She also advises CEOs on shaping organization culture and leading change. Sharon has taught leadership at Stanford GSB, where she now helps leaders increase influence, manage conflict, and prepare to build high-performing teams. To see a list of Sharon’s clients, please visit LeadingLarge.com. Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business Story Coach, supporting corporates, entrepreneurs and coaches with speaking mastery, leadership capability and marketing impact.  Lisa is the author of The Story Advantage and Cinderella and the Coach. Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories. Resources or websites mentioned in this episode: Mirasee Lisa’s website: Story-Coach.com Lisa’s book, The Story Advantage Sharon’s website: LeadingLarge.com The Friction Project (book): Goodreads.com/en/book/show/105735152 Amy C. Edmondson’s work on psychological safety Credits: Host: Lisa Bloom Producer: Michi Lantz Supervising Producer: Cynthia Lamb Executive Producer: Danny Iny Audio Editor: Marvin del Rosario Music Soundscape: Chad Michael Snavely To catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people. If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com. Music credits: Track Title: Escaping Light Artist: Aaron Sprinkle Writer: Aaron Sprinkle Publisher: A SOUNDSTRIPE PRODUCTION Track Title: Bright Future Artist: Be Still The Earth Writer: Marshall Usinger Publisher: A SOUNDSTRIPE PRODUCTION Special effects credits: 24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market. Episode transcript: Storytelling Stokes Business (Sharon Richmond).

To find out more, head to coachesconsole.com/gettraining.Lisa Bloom tells the Brothers Grimm tale The Fox and the Horse. She explores the dynamics between the characters, reflecting on parallels in the workplace. The story reminds us to consider the importance of kindness, ethical behavior, and the impact of self-centered motives in business. Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to. In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds. So, come now. Gather around the fire. Lisa’s about to begin…. “A peasant once had a faithful horse, but he had grown old and could no longer work.” — Lisa Bloom Host Bio: Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business Story Coach, supporting corporates, entrepreneurs and coaches with speaking mastery, leadership capability and marketing impact.  Lisa is the author of The Story Advantage and Cinderella and the Coach. Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories. Resources or websites mentioned in this episode: Mirasee The Story Coach Lisa Bloom’s book, The Story Advantage Credits: Host: Lisa Bloom Producer: Michi Lantz Supervising Producer: Cynthia Lamb Executive Producer: Danny Iny Audio Editor: Marvin del Rosario Music Soundscape: Chad Michael Snavely To catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people. If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com. Music credits: Track Title: Places in Dreams Artist Name: Alsever Lake Writer Name: Adrian Dominic Walther Publisher Name: A SOUNDSTRIPE PRODUCTION Track Title: Emeralds Artist Name: Hale Writer Name: Cory Hale Williams Publisher Name: A SOUNDSTRIPE PRODUCTION Track Title: European Sunrise Artist Name: Anthony Catacoli Writer Name: Anthony Catacoli Publisher Name: A SOUNDSTRIPE PRODUCTION Special effects credits: 24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market. All other sound effects are licensed under Soundstripe. Episode transcript: The Fox and the Horse. 

To find out more, head to coachesconsole.com/gettraining.Lisa tells the tale “The Starfish” (inspired by Lauren Isley’s “The Star Thrower”) and explores the profound impact of small, seemingly insignificant actions. Listen as we walk along the beach with a man who learns a vital lesson from a young girl — even the smallest steps can create ripples of change, inspiring us to act, no matter the scale of the challenge. In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds. So, come now and gather around. Lisa’s about to begin…. “Once upon a time there was a man who was used to taking a walk by the sea. . . ” — Lisa Bloom Host Bio: Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business Story Coach, supporting corporates, entrepreneurs and coaches with speaking mastery, leadership capability and marketing impact. Lisa is the author of The Story Advantage and Cinderella and the Coach. Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories. Resources or websites mentioned in this episode: Mirasee The Story Coach Lisa Bloom’s book, The Story Advantage Credits: Host: Lisa Bloom Producer: Michi Lantz Supervising Producer: Cynthia Lamb Executive Producer: Danny Iny Audio Editor: Marvin del Rosario Music Soundscape: Chad Michael Snavely To catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people. If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com. Music credits: Track Title: Places in Dreams Artist Name: Alsever Lake Writer Name: Adrian Dominic Walther Publisher Name: A SOUNDSTRIPE PRODUCTION Track Title: Emeralds Artist Name: Hale Writer Name: Cory Hale Williams Publisher Name: A SOUNDSTRIPE PRODUCTION Track Title: Precious Time Artist Name: Cody Martin Writer Name: Cody Kurtz Martin Publisher Name: A SOUNDSTRIPE PRODUCTION Special effects credits: 24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market. All other sound effects are licensed under Soundstripe. Episode transcript: The Starfish.

To find out more, head to coachesconsole.com/gettraining.Lisa tells an old Jewish tale of a king whose deep desire for a child leads him on a transformative path for himself and his kingdom — and we likewise learn how we can gain health, wealth, and peace in our businesses and lives.Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.So, come now. Gather around the fire. Lisa’s about to begin….“One day, an old, wise woman came to the king and queen and proclaimed that a child could be theirs if the king would perform one task. . . .” — Lisa BloomHost Bio:Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business Story Coach, supporting corporates, entrepreneurs and coaches with speaking mastery, leadership capability and marketing impact.  Lisa is the author of The Story Advantage and Cinderella and the Coach.Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.Resources or websites mentioned in this episode:Mirasee The Story Coach  Lisa Bloom’s book, The Story AdvantageCredits:Host: Lisa BloomProducer: Michi LantzSupervising Producer: Cynthia LambExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyTo catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.Music credits:Track Title: Places in DreamsArtist Name: Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: EmeraldsArtist Name: HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: In My DreamsArtist Name: Strength To LastWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.All other sound effects are licensed under Soundstripe.Episode transcript: The Bountiful King.

To find out more, head to coachesconsole.com/gettraining.Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.So, come now. Gather around the fire. Lisa’s about to begin….“There was a time when no one who lived on earth had to work because the sky provided everything. If the people were hungry, they had only to reach up, and they received exactly what they needed.” — Lisa BloomFollowing a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business Story Coach, supporting corporates, entrepreneurs and coaches with speaking mastery, leadership capability and marketing impact.  Lisa is the author of The Story Advantage and Cinderella and the Coach.Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.Resources or websites mentioned in this episode:MiraseeThe Story CoachLisa Bloom’s book, The Story AdvantageFor show notes, visit Eating the Sky Credits:Host: Lisa BloomProducer: Michi LantzSupervising producer: Cynthia LambExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyTo catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.Music credits:Track Title: Places in DreamsArtist Name: Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: EmeraldsArtist Name: HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: By My SideArtist Name: Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.All other sound effects are licensed under Soundstripe.Episode transcript: Eating the Sky.~~~~~

To find out more, head to coachesconsole.com/gettraining.Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.So, come now. Gather around the fire. Lisa’s about to begin….“A very long time ago, when all the parts of the body were just beginning to get together, they gathered for a conference.” — Lisa BloomFollowing a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business Story Coach, supporting corporates, entrepreneurs and coaches with speaking mastery, leadership capability and marketing impact.  Lisa is the author of The Story Advantage and Cinderella and the Coach.Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.Resources or websites mentioned in this episode:MiraseeThe Story CoachLisa Bloom’s book, The Story AdvantageFor show notes, visit Who Is Important?Credits:Host: Lisa BloomProducer: Michi LantzSupervising Producer: Cynthia LambAudio Editor: Marvin del RosarioExecutive Producer: Danny InyMusic Soundscape: Chad Michael SnavelyTo catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.Music credits:Track Title: Places in DreamsArtist Name: Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: EmeraldsArtist Name: HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Dorset SummerArtist Name: MomentsWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.All other sound effects are licensed under Soundstripe.Episode transcript: Who Is Important?~~~~~

To find out more, head to coachesconsole.com/gettraining.Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.So, come now. Gather around the fire. Lisa’s about to begin….“The pain grew stronger with every word that was spoken until finally, in anger and in grief, the woman left their home.” — Lisa BloomFollowing a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business Story Coach, supporting corporates, entrepreneurs and coaches with speaking mastery, leadership capability and marketing impact.  Lisa is the author of The Story Advantage and Cinderella and the Coach.Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.Resources or websites mentioned in this episode:MiraseeThe Story CoachLisa Bloom’s book, The Story AdvantageFor show notes, visit The Fruit of Letting Go Credits:Host: Lisa BloomProducer: Michi LantzSupervising Producer: Cynthia LambAudio Editor: Marvin del RosarioExecutive Producer: Danny InyMusic Soundscape: Chad Michael SnavelyTo catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.Music credits:Track Title: Places in DreamsArtist Name: Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: EmeraldsArtist Name: HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Suzhou CanalArtist Name: Door to PenglaiWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.All other sound effects are licensed under Soundstripe.Episode transcript: The Fruit of Letting Go coming soon.~~~~~

To find out more, head to coachesconsole.com/gettraining.Melinda Cohan is the CEO of The Coaches Console and host of the Mirasee FM podcast Just Between Coaches.“They've been in this spot for so long that they just don't know how to think or feel or behave any other way. It’s just what they know, it’s become their norm.”— Melinda CohanMelinda Cohan is the author of The Confident Coach and CEO of The Coaches Console. Through her coaching and software, she removes the complexities of your business so you can build a business you love, attract ideal clients, and make a lasting impact. She is also the host of the Mirasee FM podcast Just Between Coaches.Dr. Irena O'Brien teaches coaches and care professionals how to achieve better results for their clients through neuroscience.She is the founder of Neuroscience School, which helps practitioners understand and apply insights from cutting-edge neuroscience research. She loves seeing her students gain confidence in their ability to evaluate neuroscience findings and use them successfully in their own practices. Her Certificate Program in Neuroscience is certified by the International Coaching Federation (ICF) for Continuing Coaching Education credit.Dr. O'Brien has studied neuroscience for 25 years and holds a Ph.D. in the field from the Université du Quebec à Montréal (UQAM), where she did brain-imaging studies. She completed her postdoctoral fellowship at the Centre for Language, Mind, and Brain at McGill University.Resources mentioned in this episode:MiraseeDr. Irena O'Brien website: The Neuroscience SchoolMelinda’s website: CoachesConsole.comMelinda’s podcast: Mirasee.com/podcast/just-between-coaches For show notes, visit Presenting Neuroscience of Coaching (Melinda Cohan)Credits:Host: Dr. Irena O’BrienProducer: Cynthia LambAudio Editor: Marvin del RosarioExecutive Producer: Danny InyMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioMusic credits:Track Title: Sneaker SmeakerArtist: Avocado JunkieWriter: Sander KalmeijerPublisher: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist: Dresden, The FlamingoWriter: Matthew WigtonPublisher: A SOUNDSTRIPE PRODUCTIONTrack Title: In This LightArtist: Sounds Like SanderWriter: Sander KalmeijerPublisher: A SOUNDSTRIPE PRODUCTIONSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.To catch the great episodes coming up on Neuroscience of Coaching, please follow us on Mirasee FM's YouTube channelor your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It’s the best way to help us get these ideas to more people.Episode transcript: Presenting Neuroscience of Coaching coming soon.~~~~~

To find out more, head to coachesconsole.com/gettraining.Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to. In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds. So, come now. Gather around the fire. Lisa’s about to begin….“At last the man returned and said, ‘Holy man, my life is in ruins. Please tell me what I must do.’” — Lisa BloomFollowing a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business Story Coach, supporting corporates, entrepreneurs and coaches with speaking mastery, leadership capability and marketing impact.  Lisa is the author of The Story Advantage and Cinderella and the Coach.Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.Resources or websites mentioned in this episode:MiraseeThe Story CoachLisa Bloom’s book, The Story AdvantageFor show notes, visit A Matter of PerspectiveCredits:Host: Lisa BloomProducer: Michi LantzSupervising Producer: Cynthia LambAudio Editor: Marvin del RosarioExecutive Producer: Danny InyMusic Soundscape: Chad Michael SnavelyTo catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.Music credits:Track Title: Places in DreamsArtist Name: Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: EmeraldsArtist Name: HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Cape TownArtist Name: In This WorldWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.All other sound effects are licensed under Soundstripe.Episode transcript: A Matter of Perspective coming soon.~~~~~

To find out more, head to coachesconsole.com/gettraining.Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.So, come now. Gather around the fire. Lisa’s about to begin….“‘I don’t believe it,’ said the new arrival. ‘No one weeps over a dead donkey.’” — Lisa BloomFollowing a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business Story Coach, supporting corporates, entrepreneurs and coaches with speaking mastery, leadership capability and marketing impact.  Lisa is the author of The Story Advantage and Cinderella and the Coach.Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.Resources or websites mentioned in this episode:MiraseeThe Story CoachLisa Bloom’s book, The Story AdvantageFor show notes, visit When Belief Defies TruthCredits:Host: Lisa BloomProducer: Michi LantzSupervising Producer: Cynthia LambAudio Editor: Marvin del RosarioExecutive Producer: Danny InyMusic Soundscape: Chad Michael SnavelyTo catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.Music credits:Track Title: Places in DreamsArtist Name: Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: EmeraldsArtist Name: HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: RiverArtist Name: KalgashWriter Name: Konstantinos KarakolisPublisher Name: A SOUNDSTRIPE PRODUCTIONSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.All other sound effects are licensed under Soundstripe.Episode transcript: When Belief Defies Truth coming soon.~~~~~