Media Intelligence
WPP Media
Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter.
Welcome to Media Intelligence by WPP Media.
Welcome to Media Intelligence by WPP Media.
Episodes
Mentioned books
Jun 17, 2024 • 31min
Rebooting Investment in the News Ecosystem feat. The Washington Post & Outbrain
In this special Cannes edition of The Rebooting, Brian Morrissey talks to GroupM's Global President of Business Intelligence Kate Scott-Dawkins, Johanna Mayer-Jones, Chief Advertising Officer at The Washington Post, and Outbrain CEO David Kostman.
Recorded Live from The GroupM Rooftop at Cannes Lions 2024
Cannes.GroupM.com
Jun 17, 2024 • 8min
Gaming with Purpose feat. L'Oreal's Global Head of Sustainability
Live from Day 1 of Cannes Lions 2024, Kim Dirckx, Global Head of Sustainability at L'Oreal, talks to Alex Altman, Global Client President at Wavemaker, about gaming's potential as a platform for positive change.
Recorded Live from The GroupM Rooftop at Cannes Lions 2024
Cannes.GroupM.com
Jun 17, 2024 • 22min
How Marketing and Business Vision is Enabled by Organizational Change
Jose `Reyes, Chief Creative Officer at EY, Philipp Schuster, Agency & Marketing Partnerships Director, Global Strategic Marketing, Consumer Health at Bayer, and Aruna Natarajan, Chief Client Officer at EssenceMediacom explore the ways in which organizational change can be the catalyst for achieving a marketing or business vision.
Recorded Live from The GroupM Rooftop at Cannes Lions 2024
Jun 17, 2024 • 17min
The Future of Audio with AdsWizz
Anne Frisbie, SVP, Global Business Development at AdsWizz joins Preeti Nadgar, Chief Strategy Officer at EssenceMediacom in the US for an enlightening conversation on the future of audio, recorded live at The GroupM Rooftop during Cannes Lions 2024.
Recorded Live from The GroupM Rooftop at Cannes Lions 2024
Cannes.GroupM.com
Jun 22, 2023 • 1h 4min
Microsoft Advertising, GroupM LATAM CEO, and GroupM Business Intelligence | Live from the GroupM Rooftop at Cannes Lions 2023 - Day Four
Throughout the week at the Cannes Lions Festival of Creativity, GroupM's influencer marketing arm Goat interviews brand marketers, GroupM and agency executives, and partners. In the final episode of the week, Arron Shepherd and Harry Hugo speak to Cesar Reclade - GroupM CEO for LATAM, Jennifer Creegan - General Manager, Global Marketing & Operations for Microsoft Advertising, and Kate Scott-Dawkins - President, Global Business Intelligence at GroupM.
Jun 21, 2023 • 60min
Nextdoor, Bloomberg Media, EBONY, AXA, and more | Live from the GroupM Rooftop at Cannes Lions 2023 - Day Three
Throughout the week at the Cannes Lions Festival of Creativity, GroupM's influencer marketing arm Goat interviews brand marketers, GroupM and agency executives, and partners. In today's episode Arron Shepherd and Harry Hugo speak to Stephanie Lawrence Head of Agency Development, Nextdoor, Christine Cook, CRO at Bloomberg Media and Eden Bridgeman, Chairwoman and CEO of EBONY and Jet, and host a panel discussion with Wavemaker's Head of Content Adam Puchalsky, Virginie Bercot, Global Brand Director at AXA, Thai Randolph, CEO of Hartbeat, and GroupM Motion Entertainment's Chet Fenster.
Jun 20, 2023 • 1h 4min
Smartly.io, Pinterest, BBBS | Live from the GroupM Rooftop at Cannes Lions 2023 - Day Two
Throughout the week at the Cannes Lions Festival of Creativity, GroupM's influencer marketing arm Goat interviews brand marketers, GroupM and agency executives, and partners. In today's episode Arron Shepherd and Harry Hugo speak to Laura Desmond, CEO of Smartly.io, Stacy Malone, Global Head of Business Marketing at Pinterest, BBBS CEO Artis Stevens, and GroupM NA Chief People Officer Serena Anthony.
Jun 19, 2023 • 58min
The Goat Agency Live from the GroupM Rooftop at the Cannes Lions 2023 - Day One
Throughout the week at the Cannes Lions Festival of Creativity, GroupM's influencer marketing arm Goat interviews brand marketers, GroupM and agency executives, and partners.
Jan 27, 2023 • 34min
51/ January 27: Retiring to a Beach on Mars
Brian says his final goodbye to the podcast with one last read-through of economic conditions and a breakdown of results from the worlds of television, CPG and luxury. And we invite James McDonald, Director of Data Intelligence and Forecasting at WARC, on the show for a wide-ranging discussion that includes a lesson on the importance of studying your history. This Week Next Week will return.
Music credit: Joseph McDade
Jan 20, 2023 • 42min
50/ January 20: 50 Ways to Leave Your Podcast
In our 50th episode, we have the latest retail sales data from China, the U.S. & U.K. and earnings reports from Netflix, P&G, Richemont & Discover. Brian and Kate then talk through mass reach versus targeted ad campaigns and the impact either can have on consumers’ buying decisions years after first seeing that ad. And we take a deeper dive into the latest with Netflix, why it’s more important to focus on revenue and revenue drivers over subscriber totals and how the frequency of global hits like 'Wednesday' could accelerate with program marketing. Finally, we talk with Anne-Laure Dreyfus-Coutinho, TV Director, and Katty Roberfroid, Director General, both of EGTA, an international Brussels-based trade body representing TV and radio sales houses, about TV measurement around the globe, the addition of US-based streamers into their membership, and the importance of local language content for the future of TV.
Music credit: Joseph McDade
