Breakfast Leadership Show

Episode Summary In this powerful conversation, I sat down with Candace Pendleton, a dynamic force in commodities trading and a passionate advocate for financial empowerment—especially for women. We tackled the persistent underrepresentation of women in leadership roles and financial markets, particularly the trading sector. Candace shared her deeply personal mission: helping women break into commodities trading as a path to wealth-building and independence. We explored critical elements of successful trading—pattern recognition, emotional intelligence, and the role of technology—along with the mindset required to win in a traditionally male-dominated field. From discussing the psychology behind trading to reflecting on real-world leadership examples (including Mary Barra’s journey at GM), this episode dives into the real skills that make a difference—not only in trading but in life and leadership. Key Takeaways & Next Steps ✅ Candace’s 90-Day Trading System: She's developed a results-driven program where students must achieve 70% accuracy before going live—showcasing the power of discipline and data-backed strategy. ✅ Financial Empowerment for Women: Candace continues to make commodities trading accessible to women, demystifying the field and challenging gender norms. ✅ Robo Trading & AI: With her custom robo trader and Quantum AI exploration, Candace is innovating how people approach futures trading—making it smarter and more intuitive. ✅ Michael’s Commitment: I’ll be diving deeper into commodities markets, exploring how pattern recognition and strategic discipline apply to investing—and sharing those insights with the Breakfast Leadership community. ✅ Reach Out & Learn More: Want to connect with Candace or explore trading for yourself? Visit commoditiesuniversity.com or email her at cp@commoditiesuniversity.com. Topics Covered 🔹 Women in Leadership: Why female representation in executive roles still lags—and how that’s shifting post-Lean In. 🔹 The Trading Advantage: Why women’s natural abilities—emotional regulation, attention to patterns, and discipline—give them a unique edge in commodities trading. 🔹 From Grief to Growth: Candace’s personal journey of resilience after losing her husband to cancer—and how that catalyzed her success in futures trading. 🔹 Mindset & Motivation: We discussed the emotional intelligence needed for trading success, from embracing losses to developing inner characters like “Mr. Discipline” and “Xena Warrior.” 🔹 Tech-Enabled Trading: How multiple monitors, custom algorithms, and AI tools are reshaping trading workflows—and what it means for the future of investing. 🔹 Parallel Lessons in Leadership: From real estate to golf to the boardroom—why pattern recognition and strategic thinking are the currency of success. Final Thoughts This wasn’t just a conversation about trading—it was a call to action. Empowering women financially changes families, communities, and entire economies. Candace isn’t just teaching trading—she’s building a movement. And I’m excited to amplify that mission wherever I can. Whether you're a seasoned leader or just starting to explore investing, there’s wisdom here for anyone ready to bet on themselves—and win. Resources & Contact 📧 Candace Pendleton Email: cp@commoditiesuniversity.com Website: commoditiesuniversity.com 🔗 Stay connected with me For more thought leadership on workplace culture, burnout prevention, and leadership transformation: 🌐 BreakfastLeadership.com  

Global BPO Services and Flexibility Adam O'Connor from Gear Inc., a BPO company operating in 25 countries and covering 75 languages, discussed their services in customer service, trust and safety, and back-office operations. Michael highlighted the value of Gear's diverse organization for managing economic challenges across markets and supporting businesses in global expansion. Adam emphasized their flexibility in adapting to clients' needs and their expertise in navigating cultural and regulatory nuances in different markets. Business Growth and AI Implementation Michael and Adam discussed the challenges businesses face as they grow, emphasizing the importance of understanding a company's current stage and needs before implementing solutions. Adam highlighted the need to assess where a business is, identify its problems, and work collaboratively to address them. He also stressed that AI cannot fix broken processes and that businesses must first establish solid processes before expecting AI to enhance them. Adam concluded by explaining that their business model is built on client success, as it directly correlates with their own success in the low-margin, high-volume BPO industry. Customizing Playbooks for Customer Success Adam and Michael discussed the importance of customizing playbooks for different customers, emphasizing the need to understand their unique goals, outcomes, and how to blend AI with low-cost labor. Michael highlighted that AI is only as effective as the information inputted and cannot replace the complexities of human understanding within organizations. They agreed on the significance of strong infrastructure and systems to enable agility and adaptability, while also acknowledging the challenges of blind spots and misaligned perspectives within businesses. Entrepreneurial Management and Team Development Michael and Adam discussed the importance of planning and developing management skills for entrepreneurs and business owners. They highlighted the need for understanding exit strategies, building effective teams, and addressing communication gaps within organizations. Adam emphasized the significance of taking care of employees, who are the voice of the company, and the importance of investing in management training to improve employee engagement and prevent burnout. Online Safety and Employee Support Adam discussed the importance of trust and safety online, highlighting the work done to ensure safe environments on gaming and social media platforms. He emphasized the need to support employees who handle potentially distressing content, as they require specialized counseling to manage the emotional toll of their work. Michael agreed, noting that online safety should be a priority for organizations and that employees exposed to harmful content need support to cope with what they see. Both speakers stressed the importance of taking care of staff who are on the front lines of maintaining online safety. AI and Human Work Balance Michael and Adam discussed trends in business and technology, focusing on the balance between AI and human interactions. Adam predicted that businesses would find a balance between AI and human work, with AI becoming an important tool while maintaining human touchpoints. They also discussed the impact of remote work and the expansion of the global talent pool due to improved internet access in developing countries. Adam encouraged listeners to learn more about his work on LinkedIn and the company's website, http://www.gearinc.com.   Adam O'Connor CCO With over 25 years of experience in sales and customer service leadership, Adam is a seasoned expert dedicated to driving business success. For the past 13 years, Adam has honed his skills in the outsourcing and BPO industry, working with both Fortune 500 companies and small to medium-sized businesses. His deep understanding of the industry, combined with a passion for innovation, has, made him a trusted partner for companies looking to optimise their operations. Adam’s mission is clear: to help businesses become more cost-effective while improving profit margins without ever compromising on quality. His extensive experience across diverse industries allows him to identify unique challenges and craft tailored solutions that deliver real results. Whether working with large corporations or smaller enterprises, Adam brings a strategic approach to problem-solving, always focused on finding the most efficient and effective paths to success. He has a commitment to excellence and client satisfaction and drives this through his teams to ensure the best possible experience for customers. Website:  https://gearinc.com/ LinkedIn: https://www.linkedin.com/in/adam-o-connor-54766048/  

Unleashing Purpose and Prosperity with Pushkar Anand In this compelling episode, I sit down with Pushkar Anand, a transformational leader whose 15-year journey from high-achieving banker to purpose-driven author is nothing short of extraordinary. What began as a quest for personal success evolved into a mission to uplift humanity and empower others to unlock their highest potential. From Success-Seeker to Soul-Driven Leader Pushkar shares his evolution—rooted in voracious learning, with over 500 books read, countless seminars attended, and deep mentorship. His goal shifted from decoding the formula for success to creating a roadmap for others, helping them accelerate their growth without the long detour. His book is the result: a guide for those ready to step into their truth, purpose, and power. Authenticity as the Gateway to Purpose We dive into the heart of living authentically—what it really means to embody who you’re meant to be. Pushkar's core belief is that once you're aligned with your true self, abundance naturally follows. I add that living with purpose makes us more resilient, magnetic, and inspiring. The answers we seek aren’t “out there”—they live within us. Vibrational Alignment and Financial Freedom Pushkar breaks down how aligning your self-image with your financial vision can unlock exponential results. It’s not just about goal-setting—it’s about becoming the person who already has what they desire. By embracing “inspired action,” we can shift from hustle to harmony, planting seeds today for the wealth of tomorrow. The Power of Belief and Wealth Consciousness We unpack the deep power of self-belief, the rarity of human existence, and how our internal dialogue shapes our external reality. Pushkar introduces his “6 Statutes of Money,” challenging the myth that wealth is dependent on family background or formal education. The real key? Vibrational alignment and mindset mastery. Mastering Wealth Through Inner Work Pushkar explains that wealth isn't just earned—it’s tuned into. Financial success is the byproduct of purpose, belief, and inner alignment. One of his key principles: there’s no universal definition of “wealth”—it’s as unique as each person’s mission. Rewiring the subconscious can shift everything. A Book That Shifts Paradigms We close the conversation by exploring the impact of Pushkar's book—crafted to serve those ready to evolve. Whether you’re starting your journey or looking to deepen your alignment with purpose and prosperity, Pushkar invites listeners to explore more through his site: PushkarAnandsWorld.com, where you’ll find free resources, transformational programs, and tools to master your wealth from the inside out.  Pushkar Anand is the author of the #1 international bestseller Manifest Your Infinite Riches and founder of the Centre for Infinite Riches. Educated at the University of Cambridge and the London School of Economics, Pushkar was in the early stages of his traditional corporate career when a profound moment of insight in 2008 led him to evaluate his life expectations and priorities. This moment of insight set Pushkar on his quest as a seeker: an extraordinary quest of endless research and self-discovery that covered more than 500 books, thirty seminars, workshops and immersive learning experiences, and an intense four-year period of study with his teacher – Blaine Bartlett, whom he fondly addresses as Grandmaster B². Pushkar’s fifteen-year journey resulted in his founding the Centre for Infinite Riches and authoring Manifest Your Infinite Riches. The Centre is best defined as a movement; a movement, whose purpose is to Uplift Humanity by empowering everyone it touches to become the person they were always meant to be. The Centre’s vision is to uplift four million people by Pushkar’s 50th birthday on October 21, 2026 and 100 million people by Grandmaster B²’s 80th birthday on September 9, 2026. https://pushkaranandsworld.com/about/ Book:  Manifest Your Infinite Riches

Untying the Knot of Remote Work Communication In today’s evolving workplace, communication breakdowns are more than just frustrating—they’re costly. Dianna Anderson joins me to unpack her innovative "Untying the Knot" approach, rooted in large-scale change management and coaching. We dive deep into how organizations often rush remote work decisions without engaging their teams, and how this disconnect impacts morale and productivity. It’s not just about location—it’s about listening. The Shift Toward Adaptive Leadership Post-pandemic workplaces require more than 20th-century leadership styles. Dianna and I discuss how adaptive, people-first leadership is crucial in today’s fast-paced, complex world. We explore how leaders can build bridges across generations and departments by fostering creativity, collaboration, and—most importantly—better conversations. From Individual Contributor to Impactful Leader Too often, high-performing employees are promoted to leadership roles without the tools or training to succeed. I share insights from my own leadership journey, including how I transformed a toxic workplace—not with layoffs, but through authentic communication and meeting staff where they were. Leadership isn’t innate—it’s learned, and it’s teachable. Putting People First During a Crisis When the pandemic hit, I made a clear choice: prioritize people over processes. I talk about how checking in on employees’ lives beyond work not only boosted morale but built a stronger, more connected organization. Supporting your team’s well-being is not a soft skill—it’s a strategic advantage. Human-Centered Leadership in the Age of AI In a world where algorithms drive decisions, we can’t afford to lose our humanity. Dianna and I unpack why performance metrics must be balanced with emotional intelligence and clear direction. Her one-day coaching-based leadership workshop is a game-changer for teams ready to embrace a more thoughtful, collaborative way to lead. Creating a Shared Language for Change Organizational transformation starts with a shared language. Dianna shares how her work helps companies align people and priorities through simple yet powerful communication practices. I strongly encourage organizations ready to shift their culture to connect with Dianna—you’ll be glad you did.   Bio Info Dianna Anderson is a visionary leader and the driving force behind Cylient, a pioneering organization dedicated to equipping people to successfully engage in the conversations they are currently avoiding. Dianna believes that if you can’t talk about something, you can’t change it. Dianna saw the potential for creating coaching cultures in 2005 after co-authoring Coaching that Counts, a textbook based on ROI data and her years of coaching experience that illuminates how coaching engagements add value in organizations. The Untying the Knot® approach to “in the moment” coaching that she created has equipped over 55,000 people globally to wire up a coaching-based approach to leadership. As a thought leader in leadership development, Dianna has worked with clients across industries, from Fortune 500 companies to smaller organizations. Her approach combines deep empathy, evidence-based strategies, and a profound understanding of human dynamics to help leaders at all levels unlock their potential. Under her guidance, Cylient has become a trusted partner for organizations seeking to create adaptive, resilient cultures in today’s fast-paced world. Dianna is a sought-after speaker for her ability to translate complex leadership challenges into actionable insights. Her engaging style and practical wisdom make her a captivating guest on podcasts, where she shares her journey, lessons learned, and discerning insights regarding the power of coaching-based leadership to address current, complex issues. With her unwavering passion for redefining leadership and her commitment to driving meaningful change, Dianna Anderson is not just shaping conversations—she's sparking a movement that reimagines the future of leadership. LinkedIn:  https://www.linkedin.com/in/dianna-anderson-cylient/ Website:  http://www.cylient.com/ YouTube:  https://www.youtube.com/user/CylientCoach X:  https://twitter.com/cylient  

Redefining Connection: The Power of Professional Matchmaking in a Modern World In this insightful episode, I sit down with Maria and Ann, the dynamic duo behind a leading professional dating service AfterHello.com, to unpack the strategy and psychology behind intentional matchmaking. They walk us through their thoughtful, human-first process—starting with in-depth client interviews, leveraging an extensive and curated database, and culminating in collaborative team sessions designed to make meaningful matches. Ann also shares how they coach clients on optimizing dating app profiles—a service that helps individuals avoid common digital pitfalls and approach dating with clarity and intention. Dating in a Post-Pandemic World: Trends and Realignment We explored how the dating landscape has evolved since the pandemic. Ann pointed to a noticeable decline in dating app engagement and a renewed desire for authentic, in-person connections. Maria reinforced that while dating apps aren’t going anywhere, success hinges on using them strategically. I echoed the concern that many individuals jump into dating with little self-awareness or alignment with their core values—often leading to mismatched or short-lived connections. As we discussed, there’s a strong connection between personal relationships and professional achievement, and the data backs that up. The Inner Work of Lasting Love Maria, Ann, and I dove deep into the role of self-reflection in the dating journey. We agreed: personal growth is non-negotiable when it comes to building a healthy, lasting relationship. Their matchmaking philosophy centers on clients who are open to change, understand their core values, and are looking for long-term, monogamous connections. We also explored the idea of finding a partner whose imperfections complement—rather than clash with—your own. Growth, adaptability, and emotional intelligence are just as important as attraction when it comes to sustainable love. What’s Next for Matchmaking Services? Looking ahead, we discussed the rising demand for professional matchmaking as loneliness reaches epidemic levels and people seek more intentional connections. Maria and Ann noted that their industry is growing coast-to-coast and internationally, with expected growth of 10% by 2028. I added that while population growth is slowing—which may impact how and when people form families—there’s never been a more important time to build strong, compatible relationships that support lifelong development. Coaching Meets Connection To wrap up, Maria and Ann spoke about their work in both matchmaking and relationship coaching—helping individuals not only find the right partner but become the right partner. If you’re curious about working with experts who combine data, intuition, and a passion for human connection, I encourage you to visit their website and join their growing community.   What happens when a seasoned matchmaker with a legal background teams up with an operations and wellness expert? You get After Hello. Join co-founders Ann Parnes and Maria Murray as they reveal how their national firm is bringing intention and authenticity back to the dating world.   Ann's journey in matchmaking began in 2017, building a successful boutique firm and leveraging her 14 years in the legal field, including seven as an Assistant District Attorney. This experience honed her sharp intuition and deep understanding of human connection. Maria, with nearly two decades of expertise in operations, recruiting, and business growth, combines her sharp business acumen with a passion for holistic well-being. Her background in cultivating wellness and streamlining systems is pivotal to After Hello's distinctive approach.   Together, they've built After Hello to defy the notion that seeking expert guidance in dating is outdated. They champion a refined approach, proving that investing in matchmaking is a smart choice for those who value their time, discretion, and meaningful results. After Hello blends the science of compatibility with a tailored approach, ensuring curated introductions are just the beginning of authentic love stories. Website:  https://AfterHello.com X-@loveafterhello, LinkedIn-/afterhellomatchmaking, Instagram-@afterhellomatchmaking, TikTok-@afterhello  

  In this special episode, I sat down with Peter Bissonnette—former President of Shaw Communications—to talk about his remarkable leadership journey and his upcoming book, Count on Me, launching July 18th. Peter’s story is anything but conventional. From life in a monastery to serving in the Air Force, and ultimately leading one of Canada’s most recognized telecommunications companies, his path to leadership is rooted in humility, adaptability, and service to others. Leadership Lessons from a Life Well-Lived Peter and I explored how his unique experiences shaped a grounded, people-first leadership style. Whether navigating high-stakes negotiations or union agreements, Peter emphasized that values like empathy, accountability, and active listening were key drivers of his success. His book Count on Me captures these moments and lessons, offering a compelling case study in transformational leadership. Shaw Communications: Embracing Change, Staying Human We reflected on Shaw’s evolution—from its early days in cable to becoming a major player in internet and wireless services. Peter shared how strategic investments in infrastructure and top-tier talent enabled the company to stay ahead of technological shifts. He also highlighted how Shaw's unwavering commitment to employee well-being and customer experience helped it weather the pandemic's unprecedented challenges. It's a blueprint for change management done right—with heart. Culture as a Catalyst for Success Peter opened up about Shaw’s intentional leadership culture, grounded in trust, care, and shared accountability. He described how these values created a sense of belonging and mutual respect across teams. I couldn’t agree more—when employees feel supported, they deliver their best. That culture doesn’t just drive business results; it builds loyalty and resilience. Why Count on Me Matters Now More Than Ever Peter spent three years writing Count on Me, a legacy project meant to inspire current and future leaders. The book explores the deeper purpose of leadership—how it’s less about personal accolades and more about empowering others and leaving things better than you found them. If you care about leadership that lifts people up and strengthens communities, this book is a must-read. 📌 Next Steps and How You Can Engage Peter's book Count on Me launches July 18th—Here's the link This podcast episode drops next week to coincide with the book launch—subscribe so you don’t miss it. Follow Peter on LinkedIn, Instagram, and Facebook to stay connected and get updates on his journey. Share this episode with leaders and changemakers in your network who are committed to cultivating impact through culture. 💬 “Leadership isn't about the spotlight—it's about lifting others into it.” – Peter Bissonnette This conversation reminded me why legacy, culture, and compassion are cornerstones of impactful leadership. I hope you’ll tune in, take notes, and take action.   PETER J. BISSONNETTE - FORMER PRESIDENT OF SHAW COMMUNICATIONS - AUTHOR OF COUNT ON ME Peter began his thirty-five years with Shaw Communications Inc. in 1989, as vice president operations. He progressed to the role of president in 2001, a position he held until his retirement in 2015. He remained on the board until Shaw's sale to Rogers in 2023. As a child, Peter was an army brat moving from place to place. He attended a Catholic boarding school in England and for a time considered pursuing a life in the clergy. Instead, he joined the Navy and later the Royal Canadian Air Force, where he discovered his aptitude for electronics and radar technology. Always seeking new opportunities and growth, Peter left a poorly paid role at Northern Radio in Ottawa with just $50 in his wallet and headed to Vancouver on a Greyhound bus. There he found work with BC Tel, where he worked for twelve years, climbing the ranks, gaining a reputation for operational excellence, and attracting the attention of big telecom leaders like the McDonalds, Ted Rogers and ultimately, JR Shaw. Peter is an avid musician, with his own recording studio and an impressive collection of guitars. He is also a talented photographer; a subject he majored in at college. SPEAKER TOPICS • Telecommunications and the Future of the Industry • Manifesting and Visualization – Making things happen! • Leadership, and the Evolution of Business • The Art of Negotiation • Recording Studio Set-up, Music, Guitar playing LINKS • Ingeniumbooks.com/COUNT • Facebook.com/peter.bissonnette.7 • Instagram @peter.bissonnette   LinkedIn:  https://www.linkedin.com/in/peter-j-bissonnette-28311181/  

In this episode, Michael D. Levitt sits down with Justin, founder of Aryo Consulting Group, to unpack small businesses' real-world challenges in today’s fast-paced economy. With a track record of helping over 350 companies—ranging from scrappy startups to established enterprises—Justin brings practical insight into what works (and what doesn’t) when scaling a business. 🚧 Growth Isn’t Glamorous—It’s Gritty Small and large businesses alike are battling similar dragons: customer acquisition costs, fragmented attention spans, and complex marketing ecosystems. Michael points out a deeper cultural issue—how society often champions the underdog, only to tear them down once they succeed. It’s a warning for founders: success invites scrutiny, and resilience is required not just to rise—but to stay up. 📣 Cut the Noise—Focus on the Customer Michael and Justin zero in on a leadership blind spot: ignoring the customer. Many businesses build intricate strategies but forget to ask, “What does the customer actually want?” Michael emphasizes simplifying the customer journey and solving real problems. Justin adds that price and quality remain the cornerstones of customer loyalty—forgetting that is a fast track to losing trust. 🚀 Product Over Hype The duo debunks the myth that marketing alone can save a weak product. Justin cites Amazon and Tesla as case studies where product excellence drove customer advocacy organically. Michael calls out "shiny object syndrome"—where founders chase every new marketing trick rather than deeply understanding their audience. In a world of endless tools and AI automation, foundational clarity wins. 🤯 Marketing Paralysis & The Pitfalls of AI Gimmicks Michael touches on decision paralysis—how clients freeze when bombarded with too many agency pitches or AI-fueled promises. Justin gets candid about the overhype around AI tools like cold outreach automations, warning that many businesses burn cash without meaningful results. His advice: learn from real-world failures, not influencer funnels. When done right, niche cold outreach still works—but it takes precision, not shortcuts. 🔍 The Power of Slowing Down In a world that moves fast, Michael suggests a counterintuitive growth strategy: slow down. Take the time to truly understand your clients. Drawing from lessons learned from leadership experts like Steven Morris, Michael reminds us that relationships—not transactions—build businesses. Bonus? A nostalgic throwback to the Yellow Pages, which he dubs "the original Google," plus a Red Sox vs. Yankees jab for good measure. 🤖 AI Can’t Replace the Human Story The conversation wraps with a powerful reminder: AI is a tool, not a compass. Michael and Justin agree that while automation has its place, it can’t replicate the human element. Justin encourages leaders to own their stories—because behind every business metric is a journey worth sharing. They explore how AI may reshape employment, particularly in low-cost markets, and why leaders must strike a balance between efficiency and empathy. 🔥 Key Takeaways: Simplicity scales. Complexity kills clarity. Don’t outsource your voice—own it. Focus on serving, not selling. Tech is a tool; you are the strategy. 🎧 Listen now to learn how to grow your business without burning out—and why the best strategy is often the simplest one. #Leadership #SmallBusiness #GrowthStrategy #Entrepreneurship #AIandBusiness #CustomerExperience #Simplicity #MarketingTruths #HumanFirst   About Justin: Most founders don’t need another agency. They need a partner who tells them the truth—and helps them fix what’s broken. That’s what we do at Aryo Consulting Group. I’m Justin Abrams—strategist, growth architect, and founder of Aryo. We’re not your typical consulting firm. We don’t deliver bloated decks or overpromise shiny metrics. We roll up our sleeves, dive deep into your business, and build systems that drive real, lasting growth. Think of us as McKinsey meets your favorite operator. The difference? We ship the work. We test, we iterate, and we get results. We work with small and mid-sized businesses doing $1M–$25M in revenue that are: ✅ Stalled in growth ✅ Bleeding cash on ads that don’t convert ✅ Fed up with agencies recycling the same outdated playbook Here’s how we help: 1. Strategy that grounds your growth. Our diagnostic process goes beyond surface metrics. We uncover the hidden blockers in your funnel, operations, or offer—fast. Clients say it feels more like therapy than consulting, and they’re right. Sometimes, what you need isn’t more ideas—it’s clarity. 2. Organic Growth that doesn’t burn your budget. Before you pour money into paid ads, we focus on organic channels that convert: Reddit. Facebook Groups. Local SEO. UGC. Newsletters. Podcasts. No fluff. No spend-until-you-scale tactics. Just systems that deliver qualified leads. 3. Optimization that future-proofs your operations. Once growth is working, we modernize your backend. My partner (MSEE, Carnegie Mellon) brings the tech muscle—automation, integrations, and digital infrastructure to reduce costs and scale with precision. We’ve supported 300+ businesses—ranging from hungry startups to enterprise giants like Pfizer, Sony, and Merck. 🏆 Featured by Clutch as a Top US Consulting Firm (2024) ⭐ 125+ 5-star reviews on Upwork | Top 1% Expert-Vetted If you're ready to stop guessing and start growing: → DM me “audit” and I’ll show you exactly where you’re leaking revenue. → Prefer face-to-face? If you're in Boston, coffee's on me. LinkedIn:   https://www.linkedin.com/in/justin-abrams-aryo-consulting/ Website:  https://aryocg.com/  

Episode Title: Market Resilience, Counterfeit Realities, and the Future of Authentication with Perry Nguyen of Check Check Show Notes: In this episode, I’m joined by Perry Nguyen with Check Check, a cutting-edge digital authentication platform reshaping the luxury resale landscape. Our conversation explores the parallels between nature’s most resilient species and the dynamic, ever-evolving global marketplace, particularly the explosive growth of luxury resale and the counterfeit economy. Perry shares how Check Check leverages a global team of expert authenticators to verify high-value goods, including sneakers, designer items, and collectibles. With the rise of “super fakes” and consumer trust hanging in the balance, Perry explains why real-time, mobile-first authentication is no longer a luxury—it's a necessity. We dig into Perry’s fascinating career journey—from scaling a cannabis startup from zero to $11M in sales, to lobbying Congress (cowboy hat and all) in support of a groundbreaking antifungal vaccine for animals. His background in the music industry also adds a creative twist to his leadership style, which I found incredibly relatable. Perry also opens up about joining Check Check just 12 months ago and partnering with co-founders Arnold Luck and Eddie Abramov to scale their sneaker authentication platform into a robust enterprise solution. With over 3.3 million app downloads and 2.2 million items authenticated, they’re redefining trust in the secondary market. We wrap the conversation with a look at global expansion—including a powerful new partnership with India’s Culture Kicks—and discuss how APIs and mobile tech are driving the next phase of authentication for streetwear and luxury resale. I even encouraged my brother to download the app—because if you’re going to invest in high-value items, you need to make sure they’re the real deal. And yes, I even share a story about tracking down an elusive 90s rock vocalist named Kurt, plus what my cousin's DIY guitar pedal business taught me about creative frustration, innovation, and self-determination in leadership. 📌 Topics Covered: How market adaptability mirrors species resilience The booming counterfeit market and rise of "super fakes" Scaling Check Check into a global authentication powerhouse The intersection of creativity, structure, and burnout Personal leadership stories from the music and tech worlds       Perry Nguyen is the Chief Executive Officer at CheckCheck, a leading digital authentication company. The company started out in the sneaker market but has just expanded into the luxury market, covering handbags and wallets from high-end brands. The company has also partnered with Culture Circle, India’s biggest marketplace for authenticated hype and luxury fashion, to introduce an industry-first dual authentication system in India.   The need for authentication has never been greater. The global counterfeit market is valued between $1.7 trillion and $4.5 trillion annually, with luxury goods and sneakers among the most counterfeited products. It is estimated the global luxury market has a value of $1.5 trillion with second-hand luxury expected to reach $75 billion by the end of the year. Handbags represent the largest category in luxury resale, growing at an annual rate of 12%.    It's a really interesting sector and opens up conversations of the use of AI, note unlike their competitors CheckCheck adapt AI but also rely on human verification, also they are noticing an interest in fashion sustainability and customers wanting to buy pre-loved goods rather than newly made products. To date more than 2 million users have downloaded the app.   Perry has a strong affiliation with startups. He previously worked as Head of Business Development for pet pharmaceutical company, Anivive, and organised a partnership with NFL superstar, Rob “Gronk” Gronkowski, who committed $1 million to pet health start-up.    LinkedIn: https://www.linkedin.com/in/perryqnguyen/ Website:  https://getcheckcheck.com/en/

In this powerful conversation, Michael D. Levitt and branding expert Barry LaBov explore the critical role of differentiation in today’s hyper-competitive and fast-moving business world. It’s not about being the biggest or best in every category—it’s about being unmistakably you. The Human Edge of Differentiation Barry opens with a compelling take: while modern tools have made producing fast, mediocre content easier, what sets brands apart today is authenticity and humanity. He warns that failing to stand out leads to commoditization, lower profits, and disengaged teams. The takeaway? Know what makes you unique—and amplify it with intention. Purpose Starts with "Who Are We?" Michael shares a story from a nonprofit healthcare board meeting where a simple but profound question was raised: “Who are we?” That moment sparked a conversation about alignment, identity, and clarity. He reminds leaders to pause regularly, assess direction, and stay grounded in purpose. Barry echoes this, referencing Simon Sinek’s “Start With Why,” but adds: you also need to clearly explain what you do and how it fulfills that purpose. Belief Begins Within Barry shifts the focus inward, discussing how employee belief in a company's mission and differentiation directly impacts its longevity—citing that 16 of 17 startups fail within 10 years. His latest book, written during the COVID-era resignation wave, focuses on helping companies win hearts and minds through internal and external clarity. Real-world stories and practical frameworks help teams rediscover what makes them special. Small Shifts, Big Impact Michael dives into adaptability with a brilliant metaphor: changing the lighting in a room can completely alter its feel without replacing the furniture. In the same way, businesses often need thoughtful tweaks—not complete reinventions. He also addresses current workplace trends—like post-2021 turnover and return-to-office debates—urging leaders to listen to their people and lead with empathy and internal communication. Say It Like You Mean It Wrapping up, Barry and Michael discuss how language shapes culture. Self-deprecating phrases like “best kept secret” can quietly undermine confidence inside and outside the organization. Instead, leaders should communicate honestly and boldly about their value—without veering into ego. Michael even mentions recommending Barry’s book to a client struggling with this exact challenge. Key Takeaways: True differentiation stems from authenticity, not superiority. Purpose is revealed by asking the hard questions—internally and externally. Your team must believe in what sets your organization apart. Minor shifts in leadership and culture can produce major results. How you describe your business matters—internally and externally. 🎧 Tune in to gain clarity, purpose, and practical insights that help your brand rise above the noise—without losing your soul. Barry is a two-time Ernst & Young Entrepreneur of the Year and founder of LABOV Marketing, Communications, and Training. He has helped global brands like Harley-Davidson, Audi, and The Macallan Scotch differentiate and thrive.   He’s also the author of The Power of Differentiation, a #1 New Release in Marketing on Amazon, now distributed by Simon & Schuster and requested by universities like Cambridge, Stanford and Chicago Booth.      Beyond brand strategy, Barry co-hosts Difference Talks, where he’s interviewed best-selling authors like Bob Chapman, Seth Godin, Ron Baker, and Joe Pine; CEOs including Johan de Nysschen and Betsy Pepine; and Grammy winners Ranaan Meyer and Cliff Goldmacher.   With over 80 podcast appearances, he’s passionate about sharing real-world lessons on differentiation, leadership, and overcoming challenges.     https://labov.com https://BarryLaBov.com Book:  https://amzn.to/3YxmUD3

this episode, I sat down with R.T. Custer to explore how he's bringing precision craftsmanship back to American soil. As the founder of Vortic Watch Company, R.T. began his journey a decade ago by upcycling antique American pocket watches into stunning wristwatches—each a one-of-a-kind blend of history and innovation. Now, with the launch of Colorado Watch Company, he's scaling that mission, aiming to produce over 500 watches a month. It’s a bold step forward for U.S. manufacturing. Investing in American-Made Legacy R.T. and I dug deep into the growing appetite for American-made products. There’s something powerful about choosing to support local—whether it's your community’s small businesses or the infrastructure that keeps our economy moving. We shared our hopes that more consumers will embrace domestically produced goods—not only for the quality, but because they represent a future built on sustainability, resilience, and meaningful employment. A Return to Craftsmanship and Physical Innovation One of the themes that resonated with me most was the tactile joy of building physical products. R.T. shared how fulfilling it is to work with his hands—and to create meaningful jobs for others doing the same. We discussed how newer generations are rediscovering analog experiences, from vinyl records to mechanical watches, in a digitally saturated world. There’s a renaissance happening—and it’s reminding us that innovation isn’t just digital. It’s human. The Market Potential for American-Made Watches We also touched on market opportunity—how entrepreneurs and cultural leaders like Kevin O’Leary are championing American craftsmanship. R.T. envisions producing up to 1,000 watches per month through Colorado Watch Company, bringing premium, American-made timepieces to a niche yet growing audience. This isn’t just about watches—it’s about reclaiming our manufacturing heritage and proving that we can lead with quality and purpose. Reviving Industry in the American West Our conversation closed on a big-picture note. We talked about Colorado’s roots in innovation and industry—and how the American West once symbolized opportunity, grit, and reinvention. Today, that spirit is still alive. R.T.’s work isn’t just about making watches—it’s about modeling what’s possible when we believe in rebuilding. We need more of that energy. More leaders. More makers. And more belief in what’s possible—right here at home.   To make his American Dream come true. With his back to the wall, R.T. Custer sold his car to make payroll.    With a few grand wired directly into a fledgling watch company that builds every piece, case, crown, and buckle on U.S. soil. Vortic Watch Co. is one of the last remaining brands to manufacture wristwatches entirely in America, sourcing, machining, and assembling everything on U.S. soil.    In a market where "resilience" is just a branding exercise, R.T. made it real. This is what actual entrepreneurship looks like: gritty, unfiltered, and painfully honest. And in a sea of curated founder stories, R.T.'s hits like a punch to the gut.   “We’re all a little delusional. You have to be. You either believe in yourself or fold. I chose belief.” R.T. Custer   Website:  https://coloradowatchcompany.com/ LinkedIn:  https://www.linkedin.com/in/rtcuster/ Website:  https://www.rtcuster.com/ IG: https://www.instagram.com/rtcuster/?hl=en