Trulieve stands at the brink of what may be a golden swan event.With rescheduling likely "imminent" and recent remarks from Gov. DeSantis suggesting that adult use appearing on Florida ballots could set ablaze an unparalleled opportunity."It really will change the structure of the business," and "We have the largest catalyst; I think that has ever happened to a single company in this space ahead of us, along with everything else everyone else has," underscore the magnitude of these catalysts.With Florida poised to be an industry game-changer, Trulieve's expansive footprint and readiness to meet the surging new demand, particularly from first-time customers, underscore the company's strategic positioning in a market ready to explode.This week, we sat down with Kim Rivers to discuss the following:Florida's Process to Adult UseHHS, Rescheduling, Safe BankingWhat Removing 280E Does for TrulieveHouse of Brands' evolution00:00 Introduction and Welcoming the Guest, Kim Rivers 00:54 Discussing the Marijuana Legalization Initiative in Florida 02:23 Challenges and Implications of Legalization 04:55 Understanding the Legal Process and Challenges 05:50 The Role of Trulieve in the Legalization Process 06:31 The Impact of Legalization on Trulieve's Business 07:17 The Importance of Industry Participation in Legalization 07:55 Reflecting on the Journey of Legalization 10:23 The Legal Challenges and Opportunities in Florida 16:14 The Expansion and Future Plans of Trulieve 28:21 The Impact of Rescheduling on the Cannabis Industry 30:47 The Momentum of the Cannabis Industry 31:44 The Impact of Cannabis Rescheduling 32:18 The Benefits of 280E Removal 32:47 The Challenges of Quantifying the Impact 33:07 The Importance of Efficiency and Savings 34:15 The Role of Rescheduling and Safe Banking 37:50 The Potential Impact of Schedule 3 Confirmation 46:24 The Importance of Brands in the Cannabis Industry 59:21 The Future of the Cannabis Market in FloridaGuest Links:https://www.instagram.com/trulieve_/https://www.linkedin.com/company/trulieve/https://www.trulieve.com/https://twitter.com/trulievehttps://twitter.com/rivers_kim #TCNNF #Trulieve #CannabisStocksFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

Cookies is the most well-known and prominent cannabis brand. Berner's story and his rise in the cannabis industry are well documented, but it's his authentic approach that has given life to Cookies, propelling it to global fame. Despite the challenges and constraints in the cannabis industry, the brand's growing global popularity is a testament to his vision & impact.Brands like Cookies transcend beyond being mere symbols. They become universal icons that resonate globally, embodying a story and culture that connect with diverse audiences across generations and cultures. This global resonance is a clear indicator of successful marketing.This week, we sit down with Crystal Millican, Head of Marketing at Cookies, to discuss the following:Cover of Forbes.Insights into Genetics until 2080.Berner.And so much more. Guest Links https://cookies.co/https://twitter.com/cookiesglobalhttps://twitter.com/berner415https://www.instagram.com/berner415#Cookies #Berner #cookiescannabisFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

The NY CAURD program, intended to be a beacon of hope, turned into a myriad of challenges.Imagine relocating your family, investing your life savings, and building a dream, only to be met with a staggering injunction that brings the entire NY cannabis market to a halt. With countless unknowns, frequent regulatory changes, and surprises such as the NY cannabis tax, many entrepreneurs aspiring to enter the NY cannabis industry faced a daunting initiation that only the mentally strong could weather.In this episode, we delve into the heart of these challenges with Markel Bababekov, a CAURD applicant and seasoned entrepreneur. His story is a testament to the grit and resilience required to navigate the ever-shifting tides of cannabis regulations and market uncertainties.Dispensary Opening StepsIllicit vs. Legal ShopsLocation & Funding HurdlesStore Selection ProcessAnd so much more #NYCannabis #Cannabis #CUARDProgramFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

Cannabis rescheduling is likely imminentWhat needs to happen for cannabis to be successful rescheduled?Who are the key players involved, and what should the industry be doing to prepare for what will likely be strong oppositionUnderstanding the inner workings of the DEA, HHS, and other involved parties is crucial in this complex scenario.As  '½ of the On Drugs' substack and one of the most influential leaders advocating for reform, Shane Pennington brings invaluable insights to this conversation.In this episode, we sit down with Shane Pennington to discuss:Cannabis Rescheduling ProcessComplexity of Hemp-Based ProductsGeorgia Pharmacies /DEAAnd so much moreGuest Links:https://www.linkedin.com/in/shane-pennington-29262193/https://www.porterwright.com/#s.1https://ondrugs.substack.com/#CannabisRescheduling #DEA #CannabisFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

Big Alcohol knows the writing is on the wall. Cannabis consumption is growing, and Alcohol is shrinking. "We believe that over the next 5 years, the cannabis category will add 18 million past-month consumers, while alcohol will lose 2 million past-month consumers, as consumers increasingly embrace cannabis and temper their alcohol consumption" – TD Cowen.This week, we sit down with Paul Weaver, Head of Cannabis at The Boston Beer Company, to discuss the following:Big Alcohol's take on cannabis.Who is the Cannabis Beverage Consumer?Hemp Derived Beverages.and so much moreAbout Boston Beer CompanyWe are The Boston Beer Company and together we are heavy. From the very beginning, Jim Koch wanted to create a company that he would want to work for, creating a culture that celebrated beer with a passion and depth of knowledge that can’t help but be contagious to others. Nearly 40 years of brewing beer and cultivating talent later, we continue to be a passionate group of individuals who focus on raising the bar in everything that we do. We are always looking for hardworking, motivated and competitive people who strive to push the boundaries and never settle. Not to be lost in the shuffle is the ability to have fun – after all, we are a beer company, and if you can’t have fun in this business, there’s something wrong! Boston Beer is the maker of Samuel Adams, Dogfish Head, Truly, Twisted Tea, Angry Orchard.Guest Links https://www.bostonbeer.com/https://www.instagram.com/bostonbeercareers/https://www.linkedin.com/company/boston-beer-company/#JimKoch #SamuelAdams #SAMFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

The cannabis industry is gearing up for a significant shift towards sensors and technology. These tools aren't new; they are mainstays in industries like agriculture and oil and gas, now applied directly to cultivation and extraction.These technologies have been game-changers for the early adopters – playing a crucial role in boosting production and maintaining quality. Imagine having the power to prevent entire crops from failing or ensuring complete cannabinoid extraction, all thanks to sensor technology.The benefits are substantial for businesses that are quick to adopt these changes. By adopting techniques from other industries, cannabis operators are now embracing best-in-class global practices.This week, we sit down with Urban-Gro Bradley Nattrass to discuss the following:Sensors, CEA & AgTechTurnkey SolutionsDiversificationand so much moreGuest Links https://www.urban-gro.com/https://www.instagram.com/urbangroinc/?hl=enhttps://twitter.com/urban_grohttps://www.linkedin.com/company/urban-gro/#CEA #Agtech #UGROFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

The cannabis industry requires a unique personality and skill set to do what feels like building in quicksand. This personality and perspective is known as Cannabis DNA. This week, we sit down with Kmesh to discuss the following:Unpacking the 'Cannabis DNAThe role of a career coachNavigating the maze: Tips for those aspiring or in the cannabis industryGuest Links https://www.linkedin.com/in/kmesh/https://www.kmeshcann.com/ #cannabisleadership #cannabis #flowerhireFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

"Giant… That's a giant advantage."Cresco Labs may mirror other Tier 1 MSOs on the surface, but once you explore deeper, you'll discover their unique edge. They've built sophisticated systems and technology that set them apart and enable a nuanced understanding of market conditions. This advanced business intelligence approach significantly narrows risk aperture, proactively allowing Cresco to identify and capitalize on market trends.This week, we sit down with Charlie Bachtell to discuss:Implications of Rescheduling, 280E & Interstate CommerceCresco Labs' hidden compounding unique differentiator2024 Roadmap: Focusing on FL, Ohio, Penn, NYPivotal role of data in shaping their business strategyAbout Cresco Labs:Cresco Labs is one of the largest publicly traded, vertically integrated, multistate cannabis companies in the U.S. We produce the industry’s #1 portfolio of cannabis brands and operate dispensaries under our Sunnyside brand nationally that focus on delivering consumer education, trust and convenience.Guest Links:https://twitter.com/CharlesBachtellhttps://twitter.com/crescolabshttps://www.linkedin.com/company/cresco-labs/https://www.crescolabs.com/ #MSOS #CrescoLabs #CRLBFFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

Navigating the cannabis industry, with its myriad obstacles, uncertainties, and regulatory complexities, demands an entrepreneur of exceptional resilience. Those who not only survive but thrive in this environment carry a wealth of hard-earned wisdom, the kind that could overshadow even the most intricate Harvard case study.In a sector where collaboration and a growth mindset are key, sharing lessons to sidestep potentially fatal business pitfalls is crucial. This week, we sit down with Willie McKenzie, a figure who embodies this ethos. He's not just at the helm of a successful, profitable cannabis business; he's also leading a mastermind group dedicated to fostering successful collaboration among operators amidst the industry's myriad challenges.Join us as we delve into:The genesis of the Elite Cannabis Operators Mastermind.California, Michigan, and Opportunities to improve for third-party testing labs.Continuous growth mindset...and much more. Guest Links:https://www.linkedin.com/in/william-mckenzie-ceo/https://scale.williemckenzie.comhttps://www.leftcoastholdings.com/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

From 1971 to 1986, Barry Foy of the Gentleman Smugglers was the mastermind of the importation of over 250 tons of cannabis, valued at an astonishing one billion dollars. His story is one of legend, marked by audacious moves, unexpected turns, and heart-stopping close shaves with the law.In this episode, we delve into the hidden world of international cannabis smuggling, uncovering the secrets of Barry's trade. We discuss:The transition from illicit smuggling to the legal cannabis market.The art of building trust and forging relationships with international suppliers.The importance of brand authenticityThe adrenaline-fueled thrill of evading multiple government agencies.Guest Links:https://gentlemensmugglers.com/https://www.instagram.com/gentlemen_smugglers/https://www.linkedin.com/company/gentlemensmugglers/https://www.linkedin.com/newsletters/7084930467686215682/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime🐣 Twitter: Bryan Fields, Kellan Finney