An Hour of Innovation with Vit Lyoshin

In this episode of An Hour of Innovation podcast, host Vit Lyoshin speaks with AI and ethics expert Yvette Schmitter about the practical use cases of AI, the ethical considerations surrounding its deployment, and the importance of quantifying productivity gains. They discuss the hype surrounding AI tools, the challenges of integrating AI into existing systems, and the need for proper training and implementation to achieve real business value.Yvette Schmitter is a trailblazing innovator and internationally recognized AI ethicist, dedicated to making technology more inclusive, ethical, and impactful. As Co-Founder and CEO of Fusion Collective and a former leader at PwC and AWS, she has spent her career ensuring that innovation serves everyone. A sought-after global speaker featured in Forbes, The New York Times, and on national TV, Yvette is known for translating complex technologies like AI and cloud computing into transformative tools. Her work focuses on responsible innovation, breaking down barriers, and creating frameworks that ensure AI is developed and deployed equitably.References* CursorAI: https://www.wired.com/story/cursor-ai-hallucination-policy-customer-service/* Air Canada Chatbot Case: https://www.forbes.com/sites/marisagarcia/2024/02/19/what-air-canada-lost-in-remarkable-lying-ai-chatbot-case/* Mount Sinai Health System Research: https://www.nature.com/articles/s41591-025-03626-6Support This PodcastAmazon - buy things that Vit Lyoshin recommends* https://www.amazon.com/shop/anhourofinnovationwithvitlyoshin Webflow - Create custom, responsive websites without coding* https://try.webflow.com/0lse98neclhe MeetGeek - Record, transcribe, summarize, and share insights from every meeting* https://get.meetgeek.ai/yjteozr4m6ln Monkey Digital - Unbeatable SEO. Outrank your competitors* https://www.monkeydigital.org/?ref=102449 Podpage - Build a beautiful podcast website in 5 minutes (or less)* https://www.podpage.com/?via=vitaliy Takeaways* Productivity is often a buzzword used to sell AI tools.* True productivity gains must be quantified in terms of business value.* AI coding tools can enhance individual efficiency but may create technical debt.* Many AI tools are overhyped and may not deliver real value.* Ethics should be integrated into every stage of AI development.* Companies often fail to understand the real problems they need to solve with AI.* Accountability for AI decisions is a significant concern.* All risks associated with AI deployment are substantial.* AI biases can exacerbate existing healthcare disparities.* Organizations should focus on building a strong foundational infrastructure for AI.* Successful AI implementations often start with small, focused projects.* Involving diverse perspectives is crucial in AI development.* AI can be a powerful tool for good if used judiciously.* Slow and steady approaches often yield better results in AI implementation.* Understanding the real problems is essential before deploying AI solutions.Timestamps00:00 Introduction01:35 Evaluating AI's Impact on Productivity05:05 The Role of AI in Software Development09:12 Training and Implementation for AI Success14:40 The Hype Cycle of AI Tools19:36 Ethical Considerations in AI Deployment29:41 Healthcare Disparities and AI Biases36:52 Building a Strong Foundation for AI Implementation43:38 Success Stories in AI Implementation49:13 Personal AI Tools and Their Impact55:00 Advice for Transitioning to AI in OrganizationsConnect with Yvette* Website: https://www.fusioncollective.net/ * LinkedIn: https://www.linkedin.com/in/yvetteschmitter/ * Other: https://yvetteschmitter.net/ Connect with Vit* Website: https://vitlyoshin.com/contact/ * LinkedIn: https://www.linkedin.com/in/vit-lyoshin/ * X: https://x.com/vitlyoshin Podcast Website* https://www.anhourofinnovation.com/

In this episode of An Hour of Innovation, Vit Lyoshin and Jonathan Mast discuss the effective use of AI in business and personal contexts, emphasizing the importance of choosing the right tools, mastering prompting techniques, and adopting an AI-first mindset. Jonathan Mast is the founder of White Beard Strategies and a leading voice in practical AI adoption. With decades of experience in digital marketing, he now helps professionals and businesses harness AI tools, master prompting, and stay competitive in a rapidly evolving world.Support This PodcastAmazon - buy things that Vit Lyoshin recommends* https://www.amazon.com/shop/anhourofinnovationwithvitlyoshin Webflow - Create custom, responsive websites without coding* https://try.webflow.com/0lse98neclhe MeetGeek - Record, transcribe, summarize, and share insights from every meeting* https://get.meetgeek.ai/yjteozr4m6ln Monkey Digital - Unbeatable SEO. Outrank your competitors* https://www.monkeydigital.org/?ref=102449 Podpage - Build a beautiful podcast website in 5 minutes (or less)* https://www.podpage.com/?via=vitaliy Takeaways* AI can dramatically increase productivity and save time.* Choosing the right AI tool depends on availability and use case.* AI models like ChatGPT, Claude, and Gemini have unique strengths.* Vibe coding allows non-programmers to create functional tools with AI.* Effective prompting involves providing context and asking clarifying questions.* Overcomplicating prompts can lead to poor AI responses.* An AI-first mindset can enhance task efficiency and creativity.* Workflows can be customized to fit individual needs and tasks.* AI can automate many aspects of content creation and management.* Continuous updates in AI technology are reshaping user experiences.* AI can transform businesses by adapting to market needs.* Job displacement due to AI can lead to new opportunities.* Upskilling with AI tools is essential for future job security.* Innovation cycles will accelerate with AI technology.* Skepticism towards AI can be addressed through success stories.* AI is a tool for learning and personal development.* The gig economy will expand as AI changes work dynamics.* AI will create jobs that we can't yet imagine.* Generative AI will enhance productivity and creativity.* Understanding AI's limitations is crucial for effective use.Timestamps00:00 Introduction03:28 Choosing the Right AI Tools04:41 Understanding AI Model Differences10:23 The Rise of Vibe Coding13:23 Mastering Prompting Techniques16:51 Common Mistakes with Prompts19:34 Adopting AI-First Mindset and Workflows23:08 Adapting to AI: A Business Transformation Story26:01 The Future of Jobs in an AI-Driven World30:40 Upskilling for the AI Era32:45 Accelerating Innovation with AI33:35 Overcoming Skepticism Towards AI38:57 Essential AI Skills for Everyone39:46 AI Myth to Stop Believing41:15 The Future of Generative AI42:50 Advice from JonathanConnect with Jonathan* Website: https://whitebeardstrategies.com/ * LinkedIn: https://www.linkedin.com/in/jonathanjmast/ * X: https://x.com/jonathanmast * Other: https://jonathanmast.com/linktree/ Connect with Vit* Website: https://vitlyoshin.com/contact/ * LinkedIn: https://www.linkedin.com/in/vit-lyoshin/ * X: https://x.com/vitlyoshin Podcast Website* https://www.anhourofinnovation.com/

Austin Vance, Co-founder and CEO of Focused, shares his insights on the revolutionary impact of AI in software development. With over two decades of experience, he discusses the necessity of hands-on coding to effectively leverage AI tools. The conversation highlights how context is critical when integrating AI into development workflows and the evolving roles of developers. Vance also examines the strengths and limitations of AI code generation tools and the importance of structured guidance in maintaining code quality amidst technological advances.

In this episode of An Hour of Innovation podcast, host Vit Lyoshin and guest Lauren Petrullo discuss the essential strategies for launching and growing new software. They explore the balance between launching too early and waiting for perfection, the importance of user feedback, and the role of social proof and influencer marketing.Lauren Petrullo is a growth strategist, entrepreneur, and founder of Mongoose Media, where she helps startups and brands scale through creative, data-driven marketing. With a background in digital advertising and product strategy, Lauren specializes in launching software and ecommerce products that actually get noticed and bought. She’s passionate about making tech relatable, positioning products as essentials (not just nice-to-haves), and building marketing strategies that convert.Support This PodcastAmazon - buy things that Vit Lyoshin recommends* https://www.amazon.com/shop/anhourofinnovationwithvitlyoshin Webflow - Create custom, responsive websites without coding* https://try.webflow.com/0lse98neclhe MeetGeek - Record, transcribe, summarize, and share insights from every meeting* https://get.meetgeek.ai/yjteozr4m6ln Monkey Digital - Unbeatable SEO. Outrank your competitors* https://www.monkeydigital.org/?ref=102449 Podpage - Build a beautiful podcast website in 5 minutes (or less)* https://www.podpage.com/?via=vitaliy Takeaways* Perfectionism can hinder timely software launches.* Gather user feedback early to shape your product.* A clear online presence is crucial before launch.* Crowdfunding can validate ideas but requires careful management.* Influencers can effectively communicate your product's value.* Focus on storytelling to highlight product benefits.* Customer comprehension is key to successful marketing.* Personalized advertising enhances relevance and engagement.* Startups should prioritize SEO and organic growth strategies.* Investing in quality content can yield long-term benefits.* Language diversity in content creation is crucial.* Crafting messages for non-technical audiences is essential.* Founders often make mistakes by focusing on ego and perfectionism.* Delegation and empowerment are key for successful product launches.* Studying both good and bad outliers helps in understanding traction.* Effective storytelling is vital for product relevance.* Guerrilla marketing can provide invaluable consumer insights.* Using AI can streamline the process of crafting personalized pitches.* Building a waitlist can gauge interest before a product launch.Timestamps00:00 Introduction02:26 Balancing Perfection and Timeliness in Launching Software05:06 Identifying Red Flags for Early Launch06:48 The Role of Prototypes and Crowdfunding10:04 The Importance of Social Proof and Influencer Marketing14:36 Crafting a Compelling Product Narrative17:01 Understanding Customer Comprehension18:09 The Impact of Personalized Advertising22:07 Marketing on a Budget for Startups27:13 Optimizing for Search Engines and LLMs30:54 Rank on Search Engines Fast in Spanish and Other Languages35:59 Crafting Your Message for Non-Technical Audiences44:06 Common Mistakes Founders Make46:36 Troubleshooting Traction Issues52:24 Effective Launch Strategies and Guerrilla MarketingConnect with Lauren* Website: https://mongoosemedia.us/ * LinkedIn: https://www.linkedin.com/in/laurenpetrullo/ * X: https://x.com/LaurenEPetrullo * Other: https://www.laurenpetrullo.com/ Podcast Links* https://www.anhourofinnovation.com/ Connect with Vit* Website: https://vitlyoshin.com/contact/ * LinkedIn: https://www.linkedin.com/in/vit-lyoshin/

In this episode, Vit Lyoshin speaks with Vincent Allen, an expert in intellectual property and technology law, about the importance of protecting innovations in the fast-paced world of AI. They discuss common mistakes startups make in safeguarding their intellectual property, the timing for patent applications, and the implications of using open source technologies.Vincent Allen is a managing partner at Carstens, Allen & Gourley, LLP, specializing in intellectual property and technology law. With a background in electrical engineering and decades of experience in patent, trademark, and trade secret protection, Vincent helps startups and tech companies safeguard their innovations. He’s also at the forefront of legal discussions around artificial intelligence, advising clients on the risks, compliance, and ownership challenges of AI in today’s rapidly evolving landscape.Support This PodcastAmazon - buy things that Vit Lyoshin recommends* https://www.amazon.com/shop/anhourofinnovationwithvitlyoshin Webflow - Create custom, responsive websites without coding* https://try.webflow.com/0lse98neclhe MeetGeek - Record, transcribe, summarize, and share insights from every meeting* https://get.meetgeek.ai/yjteozr4m6ln Monkey Digital - Unbeatable SEO. Outrank your competitors* https://www.monkeydigital.org/?ref=102449 Podpage - Build a beautiful podcast website in 5 minutes (or less)* https://www.podpage.com/?via=vitaliy Takeaways* Startups often wait too long to protect their intellectual property.* Proper agreements with founders and developers are crucial.* Trade secrets can be a viable option for protection if kept confidential.* Public disclosure starts a one-year clock for patent applications.* Patents last for 20 years from the filing date.* Open source software can complicate claims of proprietary rights.* Acting quickly is essential when trade secrets are compromised.* Ownership of AI models is tied to their creators.* Fair use in AI training is a complex legal issue.* AI-generated work raises questions about authorship and copyright.* The user of AI tools must ensure the output is appropriate.* Critical thinking is essential when using AI-generated information.* International regulations on AI vary significantly between regions.* Companies should implement policies to protect confidential information when using AI.* Disclaimers can help mitigate liability for AI-generated outputs.* Trade secrets are harder to enforce internationally than patents.* Engineers should understand the legal landscape surrounding AI.* Collaboration between engineers and legal experts is crucial for responsible AI development.Timestamps00:00 Introduction03:18 Common Mistakes Startups Make in IP Protection05:15 Alternative Methods of Protecting Software08:02 Timing for Patent Applications10:59 Duration of Patent Protection11:41 Impact of Open Source on Patents13:38 Enforcement of Trade Secrets15:42 Choosing Between Patent and Trade Secret17:58 Ownership of AI Models Trained on Public Data20:10 Legal Implications of Using Purchased Music for AI Training22:06 Copyright Issues with AI-Generated Outputs24:23 AI and Copyright: Who Owns the Work?28:44 Liability in AI: Who's Responsible?31:58 Critical Thinking in the Age of AI34:57 Legal Protection from Hallucinations and Biases in AI Models39:22 International AI Regulations: A Global Perspective45:41 Global Regulations of AI46:33 DeepSeek vs ChatGPT48:07 Protecting Intellectual Property in a Global MarketConnect with Vincent* Website: https://www.caglaw.com/ * LinkedIn: https://www.linkedin.com/in/vincentallen/ Podcast Links* https://www.anhourofinnovation.com/ Connect with Vit* Website: https://vitlyoshin.com/contact/ * LinkedIn: https://www.linkedin.com/in/vit-lyoshin/

In this episode, Vit Lyoshin speaks with Christophe Gole and Nancy Pick, co-authors of 'Do Plants Know Math?' They explore the fascinating intersection of mathematics and nature, particularly how plants exhibit mathematical patterns such as the Fibonacci sequence. Christophe Golé is a mathematics professor at Smith College, whose research explores the intersection of math, biology, and dynamical systems. He is a leading expert in phyllotaxis - the study of plant patterns - and has collaborated across disciplines to understand the mathematical rules that shape nature. His work brings rigorous mathematics into the heart of natural beauty.Nancy Pick is an award-winning science and history writer with a background in journalism. She specializes in making complex scientific ideas accessible and engaging for general audiences. In Do Plants Know Math?, she brings clarity and storytelling to the world of plant patterns, weaving centuries of scientific discovery into a narrative anyone can appreciate.Support This PodcastAmazon - buy things that Vit Lyoshin recommends* https://www.amazon.com/shop/anhourofinnovationwithvitlyoshin Webflow - Create custom, responsive websites without coding* https://try.webflow.com/0lse98neclhe MeetGeek - Record, transcribe, summarize, and share insights from every meeting* https://get.meetgeek.ai/yjteozr4m6ln Monkey Digital - Unbeatable SEO. Outrank your competitors* https://www.monkeydigital.org/?ref=102449 Podpage - Build a beautiful podcast website in 5 minutes (or less)* https://www.podpage.com/?via=vitaliy Takeaways* Plants exhibit mathematical patterns like the Fibonacci sequence.* Phyllotaxis is the study of how leaves arrange around a stem.* The artichoke experiment illustrated plant patterns in action.* Fibonacci patterns arise from simple rules of growth.* Domestication influences plant growth patterns.* Historical figures like Leonardo Da Vinci studied plant arrangements.* Alan Turing explored patterns in nature and mathematics.* Quasi-symmetric patterns are a significant discovery.* Future research will focus on the transition between Fibonacci and quasi-symmetric patterns.* The analysis of plant patterns can reveal complex structures.* AI has the potential to simplify data analysis in research.* Mathematics plays a crucial role in understanding natural patterns.* The golden ratio's historical significance is often overstated.* Fibonacci patterns are not universally applicable across species.* Animal patterns differ fundamentally from plant patterns due to movement.* Translating scientific concepts for the public requires skill and creativity.* Interdisciplinary collaboration enriches scientific exploration.* Unanswered questions in plant research drive ongoing inquiry.* Personal connections to plants can enhance engagement with science.Timestamps00:00 Introduction01:50 The Journey of Writing the Book04:52 The Artichoke Experiment11:40 Introducing the Book and Its Authors15:05 Understanding Phyllotaxis17:08 Patterns in Nature: Fibonacci and Beyond25:44 The Influence of Domestication on Plant Patterns28:23 Historical Perspectives on Patterns in Nature35:14 Discoveries and Future Directions38:59 Exploring Plant Patterns and AI Integration41:40 Mathematics in Nature and Its Applications46:03 Patterns in Animals vs. Plants49:16 Unanswered Questions in Plant Research51:47 Contacts and Find BookConnect with Nancy and Christophe* Book: https://www.amazon.com/Do-Plants-Know-Math-Unwinding/dp/0691158657 * Nancy Pick’s LinkedIn: https://www.linkedin.com/in/nancy-pick-035bb814/ * Christophe Golé’s LinkedIn: https://www.linkedin.com/in/christophe-gol%C3%A9-bb11a624/Podcast Links* https://linktr.ee/anhourofinnovation Connect with Vit* Website: https://vitlyoshin.com/contact/ * LinkedIn: https://www.linkedin.com/in/vit-lyoshin/

In this episode of An Hour of Innovation, Vit Lyoshin and Dr. Joan Palmiter Bajorek discuss how to future-proof your career and income in the age of AI. Joan shares her experiences with layoffs and the importance of diversifying income streams. Joan emphasizes the significance of personal branding, networking, and upskilling in the face of AI advancements. Dr. Joan Palmiter Bajorek is an AI expert, bestselling author of Your AI Roadmap, and a keynote speaker specializing in conversational AI. She holds a PhD in the field and has been featured in outlets like Forbes and Harvard Business Review. She is passionate about empowering others and helping individuals and organizations future-proof their careers and thrive in the AI-driven economy.Support This PodcastAmazon - buy things that Vit Lyoshin recommends* https://www.amazon.com/shop/anhourofinnovationwithvitlyoshin Webflow - Create custom, responsive websites without coding* https://try.webflow.com/0lse98neclhe MeetGeek - Record, transcribe, summarize, and share insights from every meeting* https://get.meetgeek.ai/yjteozr4m6ln Monkey Digital - Unbeatable SEO. Outrank your competitors* https://www.monkeydigital.org/?ref=102449 Podpage - Build a beautiful podcast website in 5 minutes (or less)* https://www.podpage.com/?via=vitaliy Takeaways* Personal branding and networking are crucial for career advancement.* 70% of job seekers find their next job through introductions.* Upskilling in AI tools is essential for future job security.* Hands-on experience with AI tools is more valuable than theoretical knowledge.* Diversifying income streams can provide financial stability.* High-yield savings accounts can generate passive income.* The taboo around discussing money can hinder financial growth.* Being disciplined with finances is key to long-term wealth.* Asking for raises regularly can significantly increase income.* Starting small with side hustles can lead to significant income.* Understanding your finances is crucial for financial stability.* Many people live paycheck to paycheck without an emergency fund.* Networking is essential for career growth, even for introverts.* Monetizing personal passions can create new income opportunities.* Mental and physical health should be prioritized during career transitions.* Having a side hustle can provide financial security during layoffs.* Investing in personal development can yield long-term benefits.Timestamps00:00 Introduction1:33 About Your AI Roadmap Book05:11 The Importance of Personal Branding and Networking09:39 Upskilling and Embracing AI Tools14:39 Exploring 22 Income Streams16:59 Common Financial Mistakes and Mindset Shifts18:35 Strategies for Increasing Income22:03 Exploring Side Hustles for Extra Income24:10 Starting from Scratch: Building Income Streams27:13 Navigating Layoffs: Personal Experiences and Lessons Learned32:24 Turning Setbacks into Opportunities: Monetizing Passions35:53 Networking Strategies for Introverts38:18 Prioritizing Mental and Physical Health in Career TransitionsConnect with Joan* Website: https://yourairoadmap.com/ * LinkedIn: https://www.linkedin.com/in/dr-jpb/ * X: https://x.com/joanbajorek * Other: https://hireclarity.ai/ Podcast Links* https://linktr.ee/anhourofinnovation Connect with Vit* Website: https://vitlyoshin.com/contact/ * LinkedIn: https://www.linkedin.com/in/vit-lyoshin/

In this episode of An Hour of Innovation podcast, Vit Lyoshin interviews Alex Polyakov about the evolution of Project Simple, an AI-powered Agile Software Development Platform, focusing on innovations, challenges in startup growth, and the impact of AI and automation on product development. They discuss the importance of data analytics, maintaining product quality, and the necessity of adapting to customer feedback.Alex Polyakov is a seasoned entrepreneur and product leader, specializing in AI-driven solutions for product development and team collaboration. As the founder of Project Simple, he focuses on improving predictability, decision-making, and efficiency for engineering teams. With deep expertise in startups and technology, Alex brings valuable insights into scaling products, navigating challenges in entrepreneurship, and the evolving role of AI in software development.Support This PodcastAmazon - buy things that Vit Lyoshin recommends* https://www.amazon.com/shop/anhourofinnovationwithvitlyoshin Webflow - Create custom, responsive websites without coding* https://try.webflow.com/0lse98neclhe MeetGeek - Record, transcribe, summarize, and share insights from every meeting* https://get.meetgeek.ai/yjteozr4m6ln Monkey Digital - Unbeatable SEO. Outrank your competitors* https://www.monkeydigital.org/?ref=102449 Podpage - Build a beautiful podcast website in 5 minutes (or less)* https://www.podpage.com/?via=vitaliy Takeaways* The unpredictable nature of startups requires adaptability.* Maintaining product quality is crucial for long-term success.* Data analytics can significantly enhance team performance insights.* AI forecasting helps in predicting project timelines and risks.* Customer feedback is essential for product evolution.* Time tracking and invoicing are critical for consulting businesses.* Integration with existing tools can be a barrier to adoption.* Learning from failures is key to improving product management.* Team dynamics and culture impact productivity and success.* Discipline in agile practices leads to better outcomes.* Project Simple aims to innovate project management by tightening processes.* The traditional project management tools often create unnecessary overhead.* AI can help identify and solve recurring issues in project management.* Organizations often resist change due to fear of the unknown.* Effective communication and understanding of user needs are crucial for growth.* The importance of learning from past experiences to improve future processes.* Simplifying workflows can lead to increased productivity.* Avoiding micromanagement is essential for team efficiency.* Startups should not give customers reasons to avoid their products.* Experience and user satisfaction are key to success in product development.Timestamps00:00 Introduction01:56 AI Forecasting and Product Development Challenges06:22 Data Analytics and Team Metrics11:17 Time Tracking and Invoicing Solutions16:25 Navigating Industry Challenges19:21 AI Limitations21:00 Feedback from Users, Integrations, and Customization Issues24:09 Learning from Failures and Team Dynamics26:55 The Role of Discipline in Agile Practices31:23 Innovations in Project Simple34:43 Examples of Simple Innovations that Bring Value42:33 Challenges in Growing Project Simple55:02 Lessons Learned and Future DirectionsConnect with Alex* Website: https://projectsimple.ai/ * LinkedIn: https://www.linkedin.com/in/apolyako/ Podcast Links* https://linktr.ee/anhourofinnovation Connect with Vit* Website: https://vitlyoshin.com/contact/ * LinkedIn: https://www.linkedin.com/in/vit-lyoshin/

In this episode of An Hour of Innovation podcast, host Vit Lyoshin speaks with Marcelo Calbucci about the PRFAQ framework, a tool designed to drive innovation and refine product ideas. Marcelo shares his journey from working at Microsoft to founding startups and eventually joining Amazon, where he discovered the PRFAQ framework.Marcelo Calbucci is a seasoned entrepreneur, investor, and product leader with a deep passion for innovation and technology. With experience spanning startups and big tech, he has co-founded multiple companies, advised early-stage startups, and played key roles in product strategy and development. Known for his expertise in scaling businesses, fostering innovation, and leveraging frameworks like PRFAQ, Marcelo is dedicated to helping teams turn bold ideas into impactful products.-----------------------------------------GiveawayAs part of this episode, we are giving away Marcelo’s “The PRFAQ Framework: Adapting Amazon’s Innovation Framework to Work for You” book.This is a must-read for any product manager or organization leader. A practical framework that lets your team achieve better results and focus on the most impactful ideas.Go to this link: https://www.theprfaq.com/giveaway/an-hour-of-innovationEnter your name and email addressFeel free to send it to your friends and colleagues, so they can have a chance to win this book too.The last day to participate is April 4th, 2025. Marcelo will draw on April 5th and send a book to a lucky winner.Good luck, everyone!-----------------------------------------Support This PodcastAmazon - buy things that Vit Lyoshin recommends* https://www.amazon.com/shop/anhourofinnovationwithvitlyoshin Webflow - Create custom, responsive websites without coding* https://try.webflow.com/0lse98neclhe MeetGeek - Record, transcribe, summarize, and share insights from every meeting* https://get.meetgeek.ai/yjteozr4m6ln Monkey Digital - Unbeatable SEO. Outrank your competitors* https://www.monkeydigital.org/?ref=102449 Podpage - Build a beautiful podcast website in 5 minutes (or less)* https://www.podpage.com/?via=vitaliy Takeaways* PRFAQ is a framework for driving innovation.* It helps teams refine ideas and align stakeholders.* The press release is written as if the product is already launched.* Internal FAQs focus on strategy and feasibility.* PRFAQ can be used in combination with other frameworks.* Common mistakes include going into too much detail.* The process involves multiple iterations and reviews.* Success is measured by the value delivered to customers.* PRFAQ can help avoid pursuing unviable ideas.* If you're getting rejections, it's not you, it's the idea.* Focus on evaluating the idea, not the person proposing it.* Amazon's success is rooted in the PRFAQ process.* Writing a PRFAQ can clarify your target audience and their needs.* Rejections can lead to valuable insights and save time.* Startups should leverage their ability to iterate quickly.* Understanding customer problems is key to innovation.* Reading resources on PRFAQ can provide practical guidance.Timestamps00:00 Introduction02:12 Marcelo's Journey and the Birth of PRFAQ05:30 Core Elements of PRFAQ09:55 The Importance of the Press Release12:06 Comparing PRFAQ with Other Frameworks13:52 How to Write FAQ Sections?14:59 Common Mistakes in PRFAQ16:04 Iterative Process of PRFAQ20:20 Measuring the Success of PRFAQ22:05 Evaluating Ideas: The PRFAQ Approach23:34 Success Stories: PRFAQ in Action25:36 Learning from Rejections: A Personal Journey28:36 Starting with PRFAQ: Practical Steps29:23 Innovation Culture: Big Tech vs. Startups33:14 The Future of AI Startups35:51 Leveraging AI in Product Development37:07 Final Thoughts: Understanding Your CustomerConnect with Marcelo* Website: https://www.theprfaq.com/ * LinkedIn: https://www.linkedin.com/in/marcelocalbucci/ * X: https://x.com/calbucci Podcast Links* https://linktr.ee/anhourofinnovation

In this conversation, Vit Lyoshin and Jaime Schwarz delve into the transformative potential of NFTs and blockchain technology in redefining digital ownership and collaborative product creation. They explore the evolution of digital goods, the intersection of augmented reality and NFTs, and the implications of ownership in the digital age.Jaime Schwarz is an award-winning creative director with over 15 years of experience in brand positioning and creative development. He founded Brand Therapy LLC, where he serves as a Brand Therapist and Creative Director. His approach combines his extensive background in advertising with principles from psychology to help brands personify their identities and engage authentically with their audiences.In addition to his work in branding, Jaime holds the world's oldest NFT patent, reflecting his involvement in the evolving landscape of digital ownership and blockchain technology. He has also explored the integration of virtual reality in branding, emphasizing the importance of authenticity and community-driven engagement in the metaverse.Support This PodcastAmazon - buy things that Vit Lyoshin recommends* https://www.amazon.com/shop/anhourofinnovationwithvitlyoshin Webflow - Create custom, responsive websites without coding* https://try.webflow.com/0lse98neclhe MeetGeek - Record, transcribe, summarize, and share insights from every meeting* https://get.meetgeek.ai/yjteozr4m6ln Monkey Digital - Unbeatable SEO. Outrank your competitors* https://www.monkeydigital.org/?ref=102449 Podpage - Build a beautiful podcast website in 5 minutes (or less)* https://www.podpage.com/?via=vitaliy Takeaways* NFTs can revolutionize digital goods and collaborative creation.* Blockchain technology allows for transparency and ownership.* The shift from centralized to decentralized platforms is crucial.* Augmented reality can enhance the experience of digital ownership.* Ownership in the digital age requires a new understanding.* The co-creator economy empowers individuals to add value.* Provenance is essential for establishing true ownership.* Digital objects need a platform for rights to be real.* Interoperability is key for a decentralized economy.* The legacy we leave behind defines our ownership.* Digital twins allow for shared ownership and experiences.* The value of art can increase through community engagement.* User experience is crucial for technology adoption.* Provenance can enhance the value of physical and digital objects.* NFTs can create new revenue streams for artists and collectors.* The relationship between art and its audience needs to be redefined.* Innovators have opportunities in real-world asset tokenization.* The future lies in a decentralized IP economy.Timestamps00:00 Introduction01:29 The Evolution of Digital Goods and Blockchain04:31 The Intersection of Augmented Reality and NFTs06:00 Understanding Ownership in the Digital Age12:05 The Co-Creator Economy and Value Addition14:50 The Future of Ownership and Provenance18:00 Challenges and Opportunities in Digital Ownership20:36 What is a Value Add Concept?26:09 Fractional Ownership in Art30:42 Monetization and Value Creation in Art36:44 User Experience and Adoption Challenges40:42 Expanding Beyond Art: Real-World Applications46:35 Opportunities for Innovators in the NFT SpaceConnect with Jaime* Website: https://brandtherapy.coach/ * LinkedIn: https://www.linkedin.com/in/jaimeschwarz/ * Other: https://jaimeschwarz.com/ Podcast Links* https://linktr.ee/anhourofinnovation Connect with Vit* Website: https://vitlyoshin.com/contact/ * LinkedIn: https://www.linkedin.com/in/vit-lyoshin/