New Books in Business, Management, and Marketing

Esoteric and frequently disinterested in the public good, financial institutions can be hard to navigate for those seeking to advance social welfare. My Episode 10 guest Paul Katz of the Jain Family Institute is trying to change that by building innovative tools to help visionary leaders in Brazil grow social wealth. During our lively exchange, Paul helped me understand how much history fits into his efforts and his organization's vision. We talked about Paul's discovery of his superpowers derived from a PhD in history, the importance of being a well-rounded researcher, and how it's often difficult to separate neatly quant from qual. We also discussed the significance of networking and wondered why historians routinely undervalue their expertise, thereby undercutting their chances of success in non-academic domains. Ultimately, our conversation is about the surprising ways to use history for the public good, contribute to organizational effectiveness, and explore new horizons for professional growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

Richard interviews BBC Journalist Dougal Shaw about his book CEO Secrets based on the BBC Series CEO secrets in which he interviewed 100s of CEOs.When Dougal first began as a business journalist at BBC, he wasn’t particularly interested in the topic. Prior to his new career, he was training for doctorate in history. He began creating content for social media, interviewing CEOs who found themselves in the BBC offices. He then shifted to producing miniseries, talking to different CEOs every single week.Dougal has taken years of interviews and analyzed them for patterns in the lives and behaviors of CEOs. The pattern that stood out most was the difference between CEOs who founded their own company, and CEOs who hadn’t, what Dougal refers to as “corporate climbers.”The founders were brasher, more prone to extemporaneous speech, and sometimes quite eccentric. Meanwhile, the corporate climbers were highly-prepared and behaved like participants in a job interview.He also noticed certain traits among the younger founders. Many of them, reassuringly, appeared to be wise beyond their years. This early maturity was frequently catalyzed by a traumatic event in their family like divorce or death. Entrepreneurship for some became like a coping strategy. It was something they could throw themselves into at an early age.Dougal also discusses the challenges of interviewing CEOs, especially when they bring along their PR teams to coach them. Getting past the censors is one his goals, especially when his agenda differs from the CEO’s. Dougal views himself as somewhat of a psychologist, attempting to coax real and authentic answers out of his interviewees. The best answers for the audience are ones that surprise, not boilerplate jargon. As well as focussing on ideas in the book they discuss who he would have liked to interview, and what Dougal is going to do next. They were introduced by Peter Cowley, whose extraordinary story was featured on the NBN a few months ago here, or go to to the Public Success Private Grief website here Listeners can get get a 25% discount if they use the code ‘CEO25’ on the Bloomsbury website hereGet the latest on the CEO Secrets series by subscribing to the newsletterCEO Secrets is now out as a book! Learn more about your ad choices. Visit megaphone.fm/adchoices

Dialysis is a medical miracle, a treatment that allows people with kidney failure to live when otherwise they would die. It also provides a captive customer for the dialysis industry, which values the steady revenues that come from critically required long-term care that is guaranteed by the government. Tom Mueller's six year deep dive into the dialysis industry has yielded his latest book, How to Make a Killing: Blood, Death, and Dollars in American Medicine (W. W. Norton, 2023). It's both an historical account of this lifesaving treatment and an indictment of the industry that is dominated by two for-profit companies that control ~80% of the market.  There is a precarious balance between ethical care for patients and the prioritization of profits for the providers, a tension that has led to ethical, political, and legal debates about the rationing and exploitation of life-saving care and quality of life. Dialysis services are desperately needed by patients who require the dangerous, uncomfortable, and exhausting treatments multiple times per week, and pay for it through complex insurance procedures.Tom Mueller’s book includes a vivid account of CEOs who lead their companies with messianic zeal to drive revenues continually up while simultaneously reducing the cost of care. He introduces us to the doctors charged with reducing those costs even at the expense of high-quality care and negative health outcomes. And we meet the patients themselves, who have little choice but to put their lives and well-being at the mercy of this system.How did a lifesaving medical breakthrough become a for-profit enterprise that threatens many of the people it’s meant to save? And who are the brave people -patients, doctors, and employees of the system who are willing to tell their stories despite tremendous pressure to remain silent? And why do we as Americans accept worse outcomes at higher costs than the rest of the world?Tom Mueller's highly readable yet devastating book illustrates the dialysis industry as a microcosm of American medicine. Mueller challenges us to find a solution for dialysis, an approach that could also provide the opportunity to begin fixing our country’s dysfunctional healthcare system and a fighting chance at restoring human health outcomes, rather than the extraction of profits, as its true purpose.To contact Tom Mueller, visit www.tommueller.coSuggested reading:  The Body's Keepers by Paul L. Kimmel, M.D. The Occasional Human Sacrifice: Medical Experimentation and the Price of Saying No by Carl Elliott Also mentioned:  How to Get Away with Merger by Thomas G. Wollman (NBER working paper, 2020) "How Acquisitions Affect Firm Behavior and Performance" by Eliason, Heebsh et al. (The Quarterly Journal of Economics, 2020) Learn more about your ad choices. Visit megaphone.fm/adchoices

How can we restore America's frontier spirit, foster innovation, and stave off decay? Chris Buskirk sits down to discuss his new book America and the Art of the Possible: Restoring National Vitality in an Age of Decay. Along the way, he delves into the history of innovation from Augustan Rome to the Scottish Enlightenment to Silicon Valley, whether America is an oligarchy or an aristocracy, how our education system can better support American needs, and more.Chris Buskirk is the founder, editor, publisher of the magazine American Greatness, as well as a contributing opinion writer for The New York Times. A serial entrepreneur, he is also the Founder & Chief Investment Officer of 1789 Capital.Contributions to and/or sponsorship of any event does not constitute departmental or institutional endorsement of the specific program, speakers or views presented. Learn more about your ad choices. Visit megaphone.fm/adchoices

For centuries, the vastness of the Chinese market tempted foreign companies in search of customers. But in the 1970s, when the United States and China ended two decades of Cold War isolation, China’s trade relations veered in a very different direction. In Made in China: When US-China Interests Converged to Transform Global Trade (Harvard University Press, 2024) Dr. Elizabeth Ingleson shows how the interests of US business and the Chinese state aligned to reframe the China market: the old dream of plentiful customers gave way to a new vision of low-cost workers by the hundreds of millions. In the process, the world’s largest communist state became an indispensable component of global capitalism.Drawing on Chinese- and English-language sources, including previously unexplored corporate papers, Ingleson traces this transformation to the actions of Chinese policymakers, US diplomats, maverick entrepreneurs, Chinese American traders, and executives from major US corporations including Boeing, Westinghouse, J. C. Penney, and Chase Manhattan Bank. Long before Walmart and Apple came to China, businesspeople such as Veronica Yhap, Han Fanyu, Suzanne Reynolds, and David Rockefeller instigated a trade revolution with lasting consequences. And while China’s economic reorganisation was essential to these connections, Ingleson also highlights an underappreciated but crucial element of the convergence: the US corporate push for deindustrialization and its embrace by politicians.Reexamining two of the most significant transformations of the 1970s—US-China rapprochement and deindustrialization in the United States—Made in China takes bilateral trade back to its faltering, uncertain beginnings, identifying the tectonic shifts in diplomacy, labor, business, and politics in both countries that laid the foundations of today’s globalized economy.This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices

America's elite law firms, investment banks, and management consulting firms are known for grueling hours, low odds of promotion, and personnel practices that push out any employees who don't advance. While most people who begin their careers in these institutions leave within several years, work there is especially difficult for Black professionals, who exit more quickly and receive far fewer promotions than their White counterparts, hitting a "Black ceiling."Sociologist and law professor Kevin Woodson knows firsthand what life at a top law firm feels like as a Black man. Examining the experiences of more than one hundred Black professionals at prestigious firms, Woodson discovers that their biggest obstacle in the workplace isn't explicit bias but racial discomfort, or the unease Black employees feel in workplaces that are steeped in Whiteness. He identifies two types of racial discomfort: social alienation, the isolation stemming from the cultural exclusion Black professionals experience in White spaces, and stigma anxiety, the trepidation they feel over the risk of discriminatory treatment. While racial discomfort is caused by America's segregated social structures, it can exist even in the absence of racial discrimination, which highlights the inadequacy of the unconscious bias training now prevalent in corporate workplaces. Firms must do more than prevent discrimination, Woodson explains, outlining the steps that firms and Black professionals can take to ease racial discomfort.Offering a new perspective on a pressing social issue, The Black Ceiling: How Race Still Matters in the Elite Workplace (U Chicago Press, 2023) is a vital resource for leaders at preeminent firms, Black professionals and students, managers within mostly White organizations, and anyone committed to cultivating diverse workplaces. Learn more about your ad choices. Visit megaphone.fm/adchoices

I had the pleasure of talking to Francisco Ramos about how his study of history shaped his approach to data science, and public policy, and his efforts to scale institutionally driven social change. For Francisco, immersion in history began as a personal project of self-discovery. It evolved into a set of tools that he uses and perfects to understand the impact of policies and institutions on society. We talk about the past, present, and future and research paradigms. We discuss the intimate connections between personal and professional experiences of change over time, the joys of applying familiar insights to new domains, the importance of becoming a stranger (sometimes), and a mysterious (and mendacious) woman named Delfina residing in my guest's genealogical tree. Fear not, you'll find no sentimental musings in this exchange. On the contrary, what emerges is that the perspectives, questions, and habits of thought gained through the study of deeply personal stories prove useful when we turn to thinking about other people, large institutions, and communities. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entrepreneurs often relied on their personal reputations to close deals and make sales. Rapid industrialization and expanding trade routes opened new markets with enormous potential, but how could distant merchants convince potential customers, whom they had never met, that they could be trusted? Through wide-ranging visual and textual evidence, including a robust selection of early advertisements, Branding Trust: Advertising and Trademarks in Nineteenth-Century America (University of Pennsylvania Press, 2023) by Dr. Jennifer M. Black tells the story of how advertising evolved to meet these challenges, tracing the themes of character and class as they intertwined with and influenced graphic design, trademark law, and ideas about ethical business practice in the United States.As early as the 1830s, printers, advertising agents, and manufacturers collaborated to devise new ways to advertise goods. They used eye-catching designs and fonts to grab viewers’ attention and wove together meaningful images and prose to gain the public’s trust. At the same time, manufacturers took legal steps to safeguard their intellectual property, formulating new ways to protect their brands by taking legal action against counterfeits and frauds. By the end of the nineteenth century, these advertising and legal strategies came together to form the primary components of modern branding: demonstrating character, protecting goodwill, entertaining viewers to build rapport, and deploying the latest graphic innovations in print. Trademarks became the symbols that embodied these ideas—in print, in the law, and to the public.Branding Trust thus identifies and explains the visual rhetoric of trust and legitimacy that has come to reign over American capitalism. Though the 1920s has often been held up as the birth of modern advertising, Dr. Black argues that advertising professionals had in fact learned how to navigate public relations over the previous century by adapting the language, imagery, and ideas of the American middle class.This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices

Labor and race have shared a complex, interconnected history in America. For decades, key aspects of work—from getting a job to workplace norms to advancement and mobility—ignored and failed Black people. While explicit discrimination no longer occurs, and organizations make internal and public pledges to honor and achieve “diversity,” inequities persist through what Dr. Adia Harvey Wingfield calls the “gray areas:” the relationships, networks, and cultural dynamics integral to companies that are now more important than ever. The reality is that Black employees are less likely to be hired, stall out at middle levels, and rarely progress to senior leadership positions.Dr. Wingfield has spent a decade examining inequality in the workplace, interviewing over two hundred Black subjects across professions about their work lives. In Gray Areas: How the Way We Work Perpetuates Racism and What We Can Do to Fix It (Amistad Press, 2023), she introduces seven of them: Alex, a worker in the gig economy Max, an emergency medicine doctor; Constance, a chemical engineer; Brian, a filmmaker; Amalia, a journalist; Darren, a corporate vice president; and Kevin, who works for a nonprofit.In this accessible and important antiracist work, Dr. Wingfield chronicles their experiences and blends them with history and surprising data that starkly show how old models of work are outdated and detrimental. She demonstrates the scope and breadth of gray areas and offers key insights and suggestions for how they can be fixed, including shifting hiring practices to include Black workers; rethinking organizational cultures to centralize Black employees’ experience; and establishing pathways that move capable Black candidates into leadership roles. These reforms would create workplaces that reflect America’s increasingly diverse population—professionals whose needs organizations today are ill-prepared to meet.It’s time to prepare for a truly equitable, multiracial future and move our culture forward. To do so, we must address the gray areas in our workspaces today. This definitive work shows us how.This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices

Based on extensive research into weekly rural publishers and rural readers, Reviving Rural News: Transforming the Business Model of Community Journalism in the US and Beyond (Routledge, 2024) outlines a mode of practice by which small publications can stay financially sound and combat the rise of "news deserts." This book argues that publishers must actively reach out to their communities to foster a sense of belonging and shared purpose. A new model known as Press Club -- tested for a year at a weekly newspaper in Kansas -- is presented as a template through which memberships, social events, and online newsletters can create a more sustainable path for the future. Reviving Rural News will be of interest to advanced students and researchers of local, community, and rural journalism as well as practitioners looking to bring about real-world change in journalism organizations. Learn more about your ad choices. Visit megaphone.fm/adchoices