New Books in Business, Management, and Marketing

Much of the progress in technology today has come about as a result of innovators who did not seek prior approval from regulatory bodies and such. Yet, even with the beneficial results from innovations like the commercial Internet, mobile technologies, and social networks, a disposition exists to be overly cautious with respect to new things. Adam Thierer calls this the “precautionary principle” in his new book Permissionless Innovation: The Continuing Case for Comprehensive Technological Freedom (Mercatus Center, 2014). The “precautionary principle”–which, Thierer argues, is based on fear and concern about loss of control–limits the creativity inherent in unfettered tinkering. In contrast, Thierer advocates “permissionless innovation,” an attitude that would allow experimentation to continue without hinderance. Of course does not mean that there is no use for policies for new technology, as some developments require regulation. Policymakers should, however, take a “wait and see” approach to setting rules for innovative products. Learn more about your ad choices. Visit megaphone.fm/adchoices

Pedro Oliveira provides a fascinating glimpse into his transition from academia into consultancy, with a guide for those like minded to boot. People-Centered Innovation: Becoming a Practitioner in Innovation Research (Biblio Publishing, 2013) chronicles Oliveira’s journey from his work as a clinical psychologist in Portugal, to becoming an anthropologist in the UK, and moving into the world of business and innovation. Written for a general audience, this book is a mix of case studies, theory for practitioners, and autobiographical information that shows how to apply work in the social sciences to the problems facing businesses today. This is a great read for anyone interested in psychology and anthropology, as well as how business and innovation is changing due to the influence of the humanistic sciences. Learn more about your ad choices. Visit megaphone.fm/adchoices

George Brock approached his book about newspapers and journalism in the digital age unwilling to write another gloom-and-doom narrative about the death or decline of the industry. When he studied the historical development of journalism and current trends, he found the industry is what is always has been: volatile, evolving, and vital to society’s well being.Out of Print: Newspapers, Journalism and the Business of News in the Digital Age (Kogan Page, 2013) is an important look at the industrial, economic, and pragmatic realities of a shifting industry. Using modern case studies, including the phone-hacking scandal that brought down Great Britain’s News of the World, as well as historical research and recent data, Brock examines where journalism was, is and will be.Brock, head of City University London’s prestigious graduate school of journalism, has produced a work that transcends academia without sacrificing methodology or theory.“Because journalism lives on the frontier between democratic purposes and the commercial market,” Brock writes, “it is constantly being reorganized and renegotiated.” Learn more about your ad choices. Visit megaphone.fm/adchoices

In Authentic: The Politics of Ambivalence in a Brand Culture (NYU Press, 2013), Sarah Banet-Weiser scrutinizes the spread of brand culture into other spheres of social life that the market–at least in our imaginations–had left untouched: politics, religion, creativity, and the self. Banet-Weiser observes that the authenticity concept seems to carry more weight in a culture of selling: We have come to expect, and to some extent accept, that authenticity, like everything else, can be trademarked. Through rich case studies–Dove ad campaigns, Facebook self-performance, street art, green activism, and New Age spirituality among them–Authentic identifies the pervasive (and often troubling) ambivalence of branded living. Learn more about your ad choices. Visit megaphone.fm/adchoices

“Power through freedom.” Michael Serazio‘s Your Ad Here: The Cool Sell of Guerrilla Marketing (NYU Press, 2013) traces the mushrooming world of guerrilla marketing–defined to include word-of-mouth, viral, and advergaming, along with a host of other, often hidden kinds of persuasion. The book describes the ways that advertisers give up “control” to consumers through “authentic” discovery, dialogue, amateurism, the non-sell sell, and even anti-marketing messages themselves–all of which serve, paradoxically, to reinforce control and commercialism. The consumer subject, writes Serazio drawing on Foucault and Gramsci, is strategically engaged to act without the sense of being acted upon–a kind “corporate ventriloquism.” The book includes rich, detailed case studies and interviews with marketers, who recount their “cool sell” campaigns for America’s Army, PBR, and Burger King’s “Subservient Chicken.” Learn more about your ad choices. Visit megaphone.fm/adchoices

Nicco Mele is the author of The End of Big: How the Internet Makes David the New Goliath (St. Martin’s Press, 2013). He is Adjunct Lecturer in Public Policy at the Kennedy School’s Shorenstein Center on the Press, Politics, and Public Policy, Harvard University. Mele writes as a technology expert and as a witness to history. He served as a campaign staffer for the Howard Dean for President Campaign in 2003. He and his colleagues implemented many of the web-based campaign innovations that resulted in President Obama winning the 2008 presidential election and define the modern American political campaign. Mele links that experience with radical social changes brought about by the internet. His title thesis, The End of Big, suggest that big institutions in nearly every sector of our lives (business, government, news) have been eroded and, in some cases, supplanted by smallness. An enthusiast for technology, Mele also cautions against the risks associated with this transformation. Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m Al Emid and I’m back here on New Books Network after a long absence. I had a good excuse though – I was finishing up the book entitled Investing in Frontier Markets, to be released this Fall by John Wiley & Sons and co-authored with Gavin Graham. Barring unforeseen circumstances I will be back here regularly with reviews of timely books in the investing and business categories, which I’ve covered for years as a journalist.And in the business news category, firings, layoffs and forced resignations have occurred frequently for the past five years. Anyone who has recently lost what seemed like a secure job can be forgiven for wondering where he or she went wrong – but in many cases the fault did not lay with the terminated employee. And we can understand how any individual who has fulltime employment might wonder how long that will last. In the past year, blue-chip employers have terminated thousands of employees: 2400 at Dow Chemical, 5400 at American Express, over 4300 at Bank America and even 4000 at Google. The list goes on: United Technologies, Thomson Reuters, Proctor & Gamble and others. And declining revenues don’t always explain the layoffs. In late May ESPN confirmed plans to lay off 400 employees despite an increase in operating income of 8%. ESPN had not had any layoffs since 2009. And we know that positions in the executive suite have become equally uncertain. So in the face of all of this how does one survive? Suzen Fromstein offers some clues in her book Suits and Ladders: Ten Proven Ways to Keep Your Job Safe (Carrick Publishing, 2013) and it contains what she describes as universal survival strategies. Her book is on Amazon Kindle in ebook and paperback versions. Suzen fesses up and says that her own failure to keep her job inspired her book. Learn more about your ad choices. Visit megaphone.fm/adchoices

From its earliest years, the United States was a nation of tinkerers: men and women who looked at the world around them and were able to create something genuinely new from what they saw. Guided by their innate curiosity, a desire to know how things work, and a belief that anything can be improved, amateurs and professionals from Benjamin Franklin to Thomas Edison came up with the inventions that laid the foundations for America's economic dominance. Recently, Americans have come to question whether our tinkering spirit has survived the pressures of ruthless corporate organization and bottom-line driven caution. But as Alec Foege shows in The Tinkerers, reports of tinkering's death have been greatly exaggerated.Through the stories of great tinkerers and inventions past and present, Foege documents how Franklin and Edison's modern-day heirs do not allow our cultural obsessions with efficiency and conformity to interfere with their passion and creativity. Tinkering has been the guiding force behind both major corporate-sponsored innovations such as the personal computer and Ethernet, and smaller scale inventions with great potential, such as a machine that can make low-cost eyeglass lenses for people in impoverished countries and a device that uses lasers to shoot malarial mosquitoes out of the sky. Some tinkerers attended the finest engineering schools in the world; some had no formal training in their chosen fields. Some see themselves as solo artists; others emphasize the importance of working in teams. What binds them together is an ability to subvert the old order, to see fresh potential in existing technologies, and to apply technical know-how to the problems of their day.As anyone who has feared voiding a warranty knows, the complexity of modern systems can be needlessly intimidating. Despite this, tinkerers can – and do – come from anywhere, whether it's the R&D lab of a major corporation, a hobbyist's garage, or a summer camp for budding engineers. Through a lively retelling of recent history and captivating interviews with today's most creative innovators, Foege reveals how the tinkering tradition remains, in new and unexpected forms, at the heart of American society and culture. Learn more about your ad choices. Visit megaphone.fm/adchoices

In The Arab World Unbound: Tapping into the Power of 350 Million Consumers (Jossey-Bass, 2012), Vijay Mahajan, a professor of business at the University of Texas at Austin, outlines the opportunities and challenges of the Arab consumer market. As part of his research for the book he talked to everyone from CEOs of multinational corporations to small-town shop owners. Mahajan’s book shows the tremendous business potential in the Arab world, and explains what must be done to capitalize on it. He goes into detail about the diversity in the Arab world, and how it is critical to not assume that everyone living in the Arab world has the same beliefs or background. The book also illustrates the role Arab women play in the marketplace, and how new technology and social media are affecting commerce. Learn more about your ad choices. Visit megaphone.fm/adchoices

Many of us in the western world don’t rely on bills and coins as much as we used to, yet the idea of cash money is still an ever-present constant in our minds. How often have you stopped to consider the idea of what “money” actually is on a larger scale, or where our changing habits could lead us? In his book The End of Money – Counterfeiters, Preachers, Techies, Dreamers, and the Coming Cashless Society (Da Capo Press, 2012), David Wolman examines our commitment to cash, its advantages and drawbacks, how it facilitates crime and poverty, even its health and environmental issues. With an engaging and accessible style he prompts us to rethink the notion of money, how it works, and what forms it could take in the future.Wolman starts with a short history of cash, beginning with the official introduction of paper money to the Chinese monetary system in the 13th century and Marco Polo’s reaction to it 100 years later. Next we follow him around the globe to get a cross-cultural picture of cash today – including explorations of the cultural heritage and emotional value of cash, of an increasing trend in developing countries of people using their cellphones to transfer money to both businesses and family, and of counterfeiting and anti-counterfeiting technology. Along the way he enlists a wide variety of people to help illustrate these concepts: a Georgia pastor who views the end of cash as a sign of the End Times, a convicted counterfeiter (or “Monetary Architect”, depending on who you’re talking to), a coin collector with an ambivalent attitude toward coins, and a British “digital money guru” who views money as a menace.David Wolman is a contributing editor at Wired magazine. You can follow him on Twitter at @DavidWolman. He is, in his own words, a “…guy who’s interested in seemingly small, simple, straightforward topics that in fact, when you put them under the microscope, are anything but simple.” This book is an excellent example of that, and an engrossing read. In our interview he spoke of his year-long experiment to go without using coins or bills at all, the meaning of privacy and security as it relates to money in a digital world, and what he sees as the future of “money”. Learn more about your ad choices. Visit megaphone.fm/adchoices