New Books in Business, Management, and Marketing

In this interview, Richard and Kimon speak with Rudradeb Mitra, CEO and founder of Omdena. He was born in India, moving to England as an adult to complete a master's degree at Cambridge. He worked as an AI researcher and then at a start-up before realizing that making money was not his primary goal in life.Rudradeb saw that there were many issues in the AI community and tech world, including biases in hiring and general social networking problems. As he explains, when a company is looking to hire, they focus on certain characteristics, backgrounds, and experiences that may overlook plenty of smart and talented engineers.The main idea behind Omdena was to create a collaborative platform where AI researchers and engineers could crowdsource problem-solving and demonstrate their skills. In nearly four years of operation, Omdena has run over 320 projects with 120 start-ups and non-profit organizations. More than 10,000 people from 105 countries have worked on these projects, participating in local Omdena chapters in over 60 countries. Every month, around 2,000 people apply to work on approximately 20-25 new projects .Omdena helps pair people to particular programs, keeps track of the best performers, and then helps the top-tier talent find paid work. When a person first signs up for Omdena, they are first given access to educational resources and projects that will help them learn. After completion, they can begin participating in new projects. Success in these projects will then lead to paid work projects with start-ups.Omdena is unlike many organizations, and it is perhaps best to think of it as a mix between a business and a school. Many people who are members are using it as a resource to gain practical experience, the type of education that is not often emphasized at universities. This practice work is usually to support non-profits or other charitable projects. Outcomes from these projects can then be used to get paid work for a large, for-profit company or a start-up.Throughout the interview, Rudradeb talks about the ideas, both philosophical and practical, that have influenced him in his endeavors. At the end of the interview, he describes the importance of focus, building a strong and unified culture, and travel.Rudradeb Mitra is founder and CEO of Omdena.Omdena is a collaborative platform with over 10,000 data scientists, data engineers, and domain experts from 105 countries. Large development organizations (non-corporations) like the UN, UNHCR, WRI, World Energy Council, and the World Food Program, as well as impact startups from 60+ countries have worked with Omdena.Find links to past episodes here.About our Hosts:Kimon Fountoukidis:Kimon is the founder of both Argos Multilingual and PMR. He founded both companies in the mid-90s with zero capital, and both have gone on to become market leaders in their respective sectors. Kimon was born in New York and moved to Krakow, Poland in 1993. He is passionate about sharing his success with others and working entrepreneurs of all kinds to help them achieve their goals. Listen to his story here. Kimon's on Twitter here.Richard Lucas:Richard is a business and social entrepreneur who has founded or invested in more than 30 businesses, including Argos Multilingual, PMR and, in 2020, the New Books Network.Richard has been a TEDx event organiser for years, supports the pro-entrepreneurship ecosystem, and leads entrepreneurship workshops at all levels. He was born in Oxford and moved to Poland in 1991, where he continues to invest in promising companies and helps other entrepreneurs realise their dreams. Listen to his story in an autobiographical TEDx talk here. Richard is on Twitter here. Learn more about your ad choices. Visit megaphone.fm/adchoices

How does creativity work? In Creativities: The What, How, Where, Who and Why of the Creative Process (Edward Elgar, 2022), Chris Bilton, a Reader at University of Warwick’s Centre for Cultural and Media Policy Studies, Stephen Cummings, Professor of Strategy and Innovation at Victoria University Wellington, and dt ogilvie, Professor of Urban Entrepreneurship at the Rochester Institute of Technology, use a combination of theoretical analysis and detailed case studies to explain creativity. Using global examples from a diverse range of business, individual, and organisational settings, the book ranges from to critical analysis of creative business scandals such as Weinstein and #MeToo. It will be essential reading across creative industries and management studies, with valuable insights for social science and humanities scholars too.Dave O'Brien is Professor of Cultural and Creative Industries, at the University of Sheffield. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I talked to Dr. Heidi K. Gardner about her new book (co-authored with Ivan A. Matviak) Smarter Collaboration: A New Approach to Breaking Down Barriers and Transforming Work (HBR Press, 2022)Diversity doesn’t mean much if a range of people are in the room but not really a part of the conversation taking place there. To counter that all-together too frequent shortcoming, today’s guest has focused on a variety of ways to achieve better collaboration where multiple viewpoints enrich the outcome. One way is to understand seven key dimensions of collaboration that focus on the personalities and behavioral tendencies in that room. Are people given to being risk seekers or spotters, for instance? Do they tend to be complex or concrete thinkers? And so on. Another way forward is to understand how the team will be evaluated and rewarded. When pay and promotions are weighted such that 40% is dependent on the outcome for customers, you tend to get a broader, more altruistic vantage point. Underlying it all in this conversation is how to overcome homophily: the basic human tendency to form connections with people most like yourself, thereby (unconsciously) excluding those who may look, dress, talk, think and feel in ways outside of your natural comfort zone.Dr. Heidi K. Gardner is a Distinguished Fellow at Harvard Law School and was previously a professor at Harvard Business School and a consultant at McKinsey & Co. Named by Thinkers50 as a Next Generation Business Guru, she has lived and worked on four continents and holds a PhD from London Business School.Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His newest book is Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Brent Goldfarb and David Kirsch, professors of entrepreneurship and strategy at the University of Maryland's Robert H. Smith School of Business, talk about their book, Bubbles and Crashes: The Boom and Bust of Technological Innovation, with Peoples & Things host Lee Vinsel. Bubbles and Crashes puts forward a parsimonious model of how and when economic bubbles develop around new technologies. In the conversation, Goldfarb and Kirsch reflect on a variety of topics, including why it matters that Elon Musk is such a good story teller, whether we are currently in a technology bubble, and what we can do to prevent bubbles in the future. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this interview, Richard and Kimon speak with David Regn, CEO of Stream Companies. Collectively, David oversees about 600 employees, generating an annual revenue of around $225 million.Growing up in a middle-class family, David got his first job at age 14. He worked at a grocery store, starting as a bagger, before quickly being promoted to run the in-store bakery. He worked in the bakery for five years, growing its weekly revenue from $300 to $3,000 a week. He left the grocery store once he started college, and after an internship, David realized that he didn’t want to work for someone else or a big corporation. Instead, he opted for the more challenging path of entrepreneurship.Along, with his best friend Jason Brennan, David began doing independent marketing consulting for small companies owned by friends. This was in the mid-90s when many small businesses did not have any presence on the internet. At first, they helped small business owners like landscapers and physicians produce and distribute brochures.David humorously describes how the first advertisement he ever took out was in the Yellow Pages phone book. Stream Companies had a phone number, but they used David’s mother’s home as their business address. From this ad, they got their first significant client. The marketing deck they produced made its way to a VP at Motorola, who reached out to David and Jason about additional marketing work.One of their first significant clients was a small gym franchise of five locations owned by his brother. Over the course of the partnership, the franchise added an additional seven locations. This experience helped their company learn more about retail and how to work effectively with smaller owners. Over the course of the interview, David continues to emphasize the importance of developing and maintaining relationships with clients over time. Many of David’s clients have worked with him for 20+ years. As these companies have grown, so has Stream Companies.David also discusses cultivating and developing talent. He says that any boss and business owner should think about how to adequately care for employees, seeing them holistically instead of as just cogs. In the lead-up to the shutdowns from the pandemic, David and his executive board took pay cuts to ensure that as few employees as possible would be hurt by any declines in revenue. As David says, you have to “put people before profits.”At the end of the interview, David talks about more recent developments, including recently selling a majority share of the company. This has given the company more room to grow. Jason concludes with some advice on what entrepreneurs need to succeed:1. Grit2. Positive attitude3. Be passionate about workIn 1996, David Regn and his lifelong friend and business partner, Jason Brennan, founded Stream Companies. In only a few short years, Stream Companies was recognized and awarded as one of the fastest growing, privately held entrepreneurial companies in Philadelphia and has continued to win awards like Inc. 5000, fastest-growing private companies and Best Places to Work in Pennsylvania multiple times over.Find links to past episodes here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I talked to Roger Blackwell about his new book Objective Prosperity: How Behavioral Economics Can Improve Outcomes for You, Your Business, and Your Nation (Rothstein Publishing, 2022)Contrary to conventional wisdom, about 90% of billionaires are self-made as opposed to people who inherited their wealth. Why did they succeed? That’s the question this book explores at both the individual and at the countrywide level. Values and skills revolving around knowledge, a strong work ethic, delayed gratification, and more, provide much of the answer, as does access to mentors. Or to put it another way, as today’s guest alludes to – you could do worse than follow the advice of Wendy’s founder, Dave Thomas: Work hard, and be nice. Income inequality, immigration, college debt forgiveness are among the topics covered in this wide-ranging conversation with Roger, who has been an exemplary educator across the globe.Roger Blackwell is the author of 40 previous books, and a retired professor from The Ohio State University where he taught in the business school as well as course for the Medical School and as part of the Black Studies faculty. In addition, Roger has taught and done research in 39 countries and for the inmates at the Federal Correction Institution in Morgantown, West Virginia.Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His newest book is Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jack discusses different health care markets around the globe, including why there are 20 markets he would sooner want to enter than the European market.Evolution Surgical owns the full value-chain from end-to-end, meaning they are a manufacturer and a distributor. This allows them to more sensitively listen to customer feedback, which allows them, as as smaller company, to compete with big, multinational corporations.Founded in 2014, Evolution Surgical was never meant to grow to the size it is today. The original founder, intending to work with just a few clients, quickly found that there was significant demand for the products Evolution Surgical designed. This rapid growth is what lead Jack to be able to come in as the new owner and CEO. The founder is able to focus on working directly with surgeons, allowing Jack to focus on management.Evolution Surgical makes tools for spinal fusion, customizing devices to the exact specifications as requested by surgeons in Australia.In this wide-ranging conversation, Richard and Kimon explore what it takes to run a company that makes critical devices for people in need. Jack is insightful, modest, and an example of a great entrepreneur.Jack Lancaster is a highly experienced healthcare leader with a broad background across the sector globally. He is currently CEO Evolution Surgical, an Australian manufacturer and distributor of spinal devices. He is passionate about the role private sector organisations can play in improving outcomes and value for Australian patients.Evolution Surgical uniquely works across the full device value chain in Australia of design, manufacture, regulate, and distribute; and is very closely involved with the Australian clinical, academic, and manufacturing sectors to enable this success.Jack spent the early parts of his career working with the NHS deploying efficiency initiatives as well as in developing countries setting up programmes for large-scale disease elimination. Prior toEvolution Surgical he worked in the Sydney office of Boston Consulting Group in the healthcare practice. Jack has an undergraduate degree with Honours from St Andrews, and an MBA with a concentration in health strategies from Cambridge University.www.evolutinosurgical.com.auStanford Resources on Search FundsBuying your way into entrepreneurshipAbout NBN:The NBN Entrepreneurship and Leadership podcast aims to educate, inform and entertain, sharing insights based on the personal stories of carefully selected guests—all in an informal atmosphere of unscripted conversations and open, personal accounts.Find links to past episodes here.About our Hosts:Kimon Fountoukidis:Kimon is the founder of both Argos Multilingual and PMR. He founded both companies in the mid-90s with zero capital, and both have gone on to become market leaders in their respective sectors. Kimon was born in New York and moved to Krakow, Poland in 1993. He is passionate about sharing his success with others and working entrepreneurs of all kinds to help them achieve their goals. Richard Lucas:Richard is a business and social entrepreneur who has founded or invested in more than 30 businesses, including Argos Multilingual, PMR and, in 2020, the New Books Network.Richard has been a TEDx event organiser for years, supports the pro-entrepreneurship ecosystem, and leads entrepreneurship workshops at all levels. He was born in Oxford and moved to Poland in 1991, where continues to invest in promising companies and helps other entrepreneurs realise their dreams.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Economists and other social scientists are used to working with data that comes nicely organized into a table with a series of variable names across the top and a list of observations or datapoints down the right hand side. Data also naturally falls into this format when it comes from surveys we run. But the vast amounts of data generated by businesses and by all our online activities are usually organized in different ways. In corporate settings that first step of getting the right data and putting it into a table where it can be analyzed can be as important and challenging as the subsequent analyses. SQL (Structured Query Language) has been the standard language for accessing information in databases since the 1980s.In this episode I interview Renee Teate, also known as “Data Science Renee” on Twitter, about her new book, SQL for Data Scientists: A Beginner’s Guide for Building Datasets for Analysis (Wiley, 2022). I learned about Renee from her popular blog and podcast, “Becoming a Data Scientist,” in which she talked about the paths she and others took to becoming a data scientist. While she was coming from more of an engineering background, many economists have been becoming data scientists from the other direction. They are building up their skills with databases and programming to complement their statistical and social science training, either because of new jobs in the tech sector or because of the new academic research possibilities this opens up. SQL is a crucial part of this toolkit, and this book is a great way to get started learning it.In our conversation, we also discuss her current role as a lead data scientist at higher education analytics company Heliocampus, and some of her tips for aspiring data scientists as they apply for and interview for their first jobs.Host Peter Lorentzen is the Chair of the Economics Department at the University of San Francisco, where he created a new Master’s degree in Applied Economics designed specifically to train students in a combination of economics and data science skills that equips them to succeed in the new digital economy. Learn more about your ad choices. Visit megaphone.fm/adchoices

An explosive, deeply reported exposé of McKinsey & Company, When McKinsey Comes to Town: The Hidden Influence of the World's Most Powerful Consulting Firm (Doubleday, 2022) by Walt Bogdanich and Michael Forsythe (Doubleday, 2022) highlights the often drastic impact of the most prestigious consulting company in the world. McKinsey's vaunted statement of values asserts that its role is to make the world a better place, but what does it actually do? Often McKinsey's advice boils down to major cost-cutting, including layoffs and maintenance reductions, to drive up short-term profits, thereby boosting a company's stock price and the wealth of its executives who hire it, at the expense of workers and safety measures. McKinsey also collects millions of dollars advising government agencies. Bogdanich and Forsythe have penetrated the veil of secrecy surrounding McKinsey by conducting hundreds of interviews, obtaining thousands of revelatory documents, and following the money. When McKinsey Comes to Town is a landmark work of investigative reporting.Daniel Peris is Senior Vice President at Federated Hermes in Pittsburgh. He can be reached at DanielxPeris@gmail.com or via Twitter @HistoryInvestor. His History and Investing blog and Keep Calm & Carry On Investing podcast are here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I talked to James Hurman about his new book Future Demand: Why Building Your Brand among Tomorrow’s Customers Is the Key to Start-Up Success (Previously Unavailable, 2022).Marketers aren’t always very good at marketing, ironically enough, as today’s guest candidly admits. Among the most amorphous terms tends to be branding, for which James Hurman has a pithy, memorable and very practical definition: “The simple idea at the heart of a company,” an idea that informs all the decisions the company subsequently makes. To succeed, what’s necessary? Clarity and an animating purpose, certainly, as well as at least two other key qualities. The first is not giving in to short-term thinking, whereby the pursuit of profit and the churning rotation of ever new campaign ideas mean that nothing gets the chance to sink in and resonate with the target market. Second, the need to develop a sense of what emotional space or category you’re operating in as a company. In other words, what emotion are you “selling” or nurturing, e.g., in the way that Dove emphasizes inclusivity.James Hurman is the founding partner of the innovation studio Previously Unavailable and the co-founder and director of TrackSuit, a brand health tracking company. An award-winning ad agency planning director, James is also the author of a previous book, The Case for Creativity: The Link Between Innovative Marketing and Commercial Success.Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His newest book is Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices