
The Orbit Marketing Podcast
Practical advice from top founders about how to scale your business using content marketing. orbitmarketing.substack.com
Latest episodes

Apr 24, 2020 • 50min
Slade Johnston: The Trips4Trade Story - Bringing Innovation To The Outdoors
In this episode, Slade Johnston joins us to discuss his journey building Trips4Trade, an innovative platform for swapping incredible outdoor experiences. Fueled by a passion for the outdoors, Slade has started three businesses making him an up-and-coming entrepreneur in the Tuscaloosa community. Grand Slam Outdoors is a lifestyle brand that puts on a turkey hunt each year, Cooler Comrade is a custom Koozie designed to complement your Yeti, and Trips4Trade is a way for anyone to trade exciting adventures.Some Facts About Slade:Slade has won over $70,000 in business plan competition prize money. Is a University of Alabama Legend. Is the 2020 H. Pettus Randall III Entrepreneurial Rising Star. Successfully completed his Turkey Grand Slam. If you would like to reach out to us, the best way to do so is on Twitter, Instagram, or Facebook.If you want to check out Grand Slam Outdoors, you can do so here. If you want to check out Cooler Comrade you can do so here.Last, if you have an experience to trade on Trips4Trade you find out more here. Have some feedback you'd like to share? Please leave a note in the comments section below!If you enjoyed this episode please share it with your friends.Don't forget to subscribe to the show on iTunes to get automatic episode updates for "The Louis and Kyle Show."And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show.Thanks for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Apr 21, 2020 • 1h 18min
Curtis Shulman: Seven Businesses, One Roof - Stories from a Casino Host, Restaurateur, and Meathead Turned BJJ Nerd
In this episode, Curtis Shulman joins us and walks us through his career path, from Las Vegas where he was a casino host, to State College, PA where he runs seven unique business in one building.Throughout the interview we uncover how to take ownership, good or bad, how to stay ethical through difficult conversations, and how to make the hard decisions to realign your priorities. Some Facts About Curtis: Runs multiple restaurants, a hotel, a nightclub, and a beer garden. Was a casino host at the MGM Grand and the Wynn. Used to be a power lifting body builder (1500+ power lifting score). Just had a daughter (she's 7 months old). Is very into Jiu Jitsu. If you would like to reach out to us, the best way to do so is on Twitter, Instagram, or Facebook.If you want to check out the Hotel State College & Co., you can do so here. Have some feedback you'd like to share? Please leave a note in the comments section below!If you enjoyed this episode please share it with your friends.Don't forget to subscribe to the show on iTunes to get automatic episode updates for "The Louis and Kyle Show."And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show.Thanks for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Apr 20, 2020 • 1h 12min
Callie Courter: Bringing Song to Corporate America - Be Bold, Learn Anything, and Stay Authentic
In this episode, Callie Courter and Ann Claire Bishop join us to discuss Callie's 'You Only Live Once' journey from high school to her current position at Deloitte, where she created a role that fulfills her artistic potential and provides real value to her clients.Throughout the interview, we uncover the strategies that Callie used to put herself in positions to succeed, from believing in herself to taking meticulous notes, Callie did what it took to put herself in a position to succeed. Some facts about CallieWent to the same High School as Kyle.Has a full-length album released.Created a form of meeting recap called Sonic Capture.Kyle and Callie got fake engaged in front of hundreds of people.Sang at both her college and high school commencement ceremonies.If you would like to reach out to us, the best way to do so is on Twitter, Instagram, or Facebook.If you would like to reach out to Callie, the best way to do so is on Instagram.If you want to check out her music, you can do so here. If you want to check out her vlogs you can do so here.Have some feedback you'd like to share? Please leave a note in the comments section below!If you enjoyed this episode please share it with your friends.Don't forget to subscribe to the show on iTunes to get automatic episode updates for "The Louis and Kyle Show."And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show.Thanks for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Apr 10, 2020 • 1h 10min
Adam Wozniak: One Month To Mastery - Lessons from a Self-Taught Software Engineer
In this episode, Adam Wozniak joins us to discuss his experience working as a professional software engineer before earning a high-school diploma. Adam's gone on to excel in multiple software jobs and is currently the CTO for Lavell Stores.Through the interview we walk through Adam's strategies and motivations for teaching himself to be a great software engineer. Some Facts About Adam: Dropped out of college. Has been programming since middle school.Is well respected in the fin-tech space.Got his first developer job in high school.Is prominent in the Pokémon Go community.If you would like to reach out to us, the best way to do so is on Twitter, Instagram, or Facebook.If you would like to reach out to Adam, the best way to do so is on Twitter.If you want to check out Lavell Stores, you can do so here. Have some feedback you'd like to share? Please leave a note in the comments section below!If you enjoyed this episode please share it with your friends.Don't forget to subscribe to the show on iTunes to get automatic episode updates for "The Louis and Kyle Show."And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show.Thanks for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Apr 7, 2020 • 1h 48min
Angelo Robledo: Wisdom From a True Jack of All Trades - A Crash Course in Archaeology, The Atlatl, Lock Picking, Music History, and Rock Climbing
In this episode, Angelo Robledo joins us to discuss his experience in multiple intense self-education projects ranging from Experimental Archaeology to Music History.Through the interview we uncover other projects of Angelo's like Rock Climbing, Bar Games, and Lock Picking. Some Facts About Angelo: The youngest person to ever serve on the World Atlatl Association Board of Directors.Has done Archaeological Digs in Belize.Was his high school's on call lock-smith.Interned for Nevada's senator in Washington DC.Has a fantastic Music History Podcast.If you would like to reach out to us, the best way to do so is on Twitter or Facebook. If you would like to reach out to Angelo, the best way to do so is on Instagram. Have some feedback you'd like to share? Please leave a note in the comments section below!If you enjoyed this episode please share it with your friends.Don't forget to subscribe to the show on iTunes to get automatic episode updates for "The Louis and Kyle Show."And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show.Thanks for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Apr 1, 2020 • 1h 32min
Ethan Reeves: Lessons from a Modern Day Renaissance Man - 10,000 Customers versus a Student Solopreneur
Ethan Reeves joins us to discuss why and how he founded and built Extemp Genie, a software that he began building in high school as a solution to the problems he recognized while competing in Speech and Debate. The software is now used by schools and students around the country. He runs the company as a one man team all while completing a degree in Electrical Engineering at the University of Alabama.Through the interview we uncover other projects of Ethan's like theatre, fitness, and personal productivity management.Some Facts About Ethan: Was homeschooled. Began Programming at 10 years old. Has performed in 60 musicals. Has discipline equals freedom tattooed on his left bicep. If you would like to reach out to us, the best way to do so is on Twitter or Facebook. Have some feedback you'd like to share? Please leave a note in the comments section below!If you enjoyed this episode please share it with your friends.Don't forget to subscribe to the show on iTunes to get automatic episode updates for "The Louis and Kyle Show."And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show.Thanks for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Mar 29, 2020 • 1h 9min
Louis and Kyle: 5 Books That Shaped Us
In this episode, Louis and Kyle discuss the 5 books that shaped each of them the most. Louis references Deep Work by Cal Newport, The Four-Hour Workweek by Timothy Ferriss, Antifragile by Nassim Nicholas Taleb, Can't Hurt Me by David Goggins, Atomic Habits by James Clear, and The Power of Habit by Charles Duhigg. Kyle references The Four-Hour Workweek by Timothy Ferriss, Equity Happens by Robert Helms and Russel Gray, The Autobiography of Benjamin Franklin, Zero to One by Peter Thiel, Shoe Dog by Phil Knight, Principles by Ray Dalio, and The Leonardo Da Vinci Biography by Walter IsaacsonLouis' honorable mentions were Unscripted by MJ DeMarco, Principles by Ray Dalio, The Meditations of Marcus Aurelius, Letters from a Stoic by Seneca, Surely You're Joking, Mr. Feynman by Richard Feynman, The Fountainhead by Ayn Rand, and Amusing Ourselves to Death by Neil Postman.Have some feedback you'd like to share? Please leave a note in the comments section below! If you enjoyed this episode please share it with your friends. Don't forget to subscribe to the show on iTunes to get automatic episode updates for "The Louis and Kyle Show." And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show. Thanks for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Mar 26, 2020 • 1h 9min
Bryant Mathis: Facilitating Deeper Social Interaction in the Age of Social Media
Bryant Mathis joins us to discuss how and why he built Locality, an app based platform designed to catalyze real world social interactions. We cover the social theories that guide the development of the app, and the process of building the company while earning a metallurgical engineering degree. About Bryant: Was a competitive swimmer.Might be related to Ben Franklin.Loves talking to anyone about social science.Have some feedback you'd like to share? Please leave a note in the comments section below! If you enjoyed this episode please share it with your friends. Don't forget to subscribe to the show on iTunes to get automatic episode updates for "The Louis and Kyle Show." And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show. Thanks for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Mar 25, 2020 • 1h 14min
Lisa McKinney: Teaching, Community Service, and Being Different - Lessons from a Extroverted Accountant
Professor Lisa McKinney joins us to discuss how she built the largest community service program at The University of Alabama while being an extremely well received lecturer in a notoriously boring subject. We cover the important of accounting for anybody who wants to be successful in business, how to give back during COVID-19, and the benefits of community service. About Lisa: Was a professional tax accountant for nearly a decade. Has over 500 student volunteers every semester. Goes to prison on a regular basis. Is an avid reader and Redditor. Is leading a front-line COVID-19 response team in Birmingham, AL. Have some feedback you'd like to share? Please leave a note in the comments section below! If you enjoyed this episode please share it with your friends. Don't forget to subscribe to the show on iTunes to get automatic episode updates for "The Louis and Kyle Show." And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show. Thanks for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Mar 24, 2020 • 1h 12min
David Saxe: Always Find a Way - Stories from a Student Entrepreneur
Welcome to Episode 1 of "The Louis and Kyle Show." In this episode, David Saxe joins us to discuss how he started businesses in college. So if you want to take action on your first project, finish what you start, and do more than just take classes, tune in now! In this episode, we discuss:Handling employees that are older than you.Managing course-load with starting a business.Navigating the health code to start a restaurant.How to convince people to join an organization.The uncertain future of COVID-19.About David21 years old.Started a food truck.Started a fraternity.Been investing since early high school.If you enjoyed this episode please share it with your friends. And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show. Thanks for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.