
Real Talk, Real Deals: Stories and Tips From the Real World of Sales
Richardson is how leading sales organizations around the world are getting better results from their investment in sales training. For far too long, companies have had to deal with a big disconnect between their training and their real results in the field. We connect metrics to behaviors, training to outcomes and sellers to their best performance. We provide the only comprehensive sales capability building solution in the market that brings clarity to the most critical skill gaps you need to address to move your business metrics.
Latest episodes

Jan 11, 2023 • 20min
2023 Sales Trends: Addressing the Complexities of the Year Ahead
In our second episode, host Jeremy Ulmer interviews Richardson President and CEO, John Elsey. John shares personal stories from how he got his start in sales to what’s inspiring him most as he works with world-class selling organizations. You’ll learn the market trends John believes will impact sales leaders, sales enablement leaders, and salespeople in the field in the 2023 such as selling and buying virtually, retaining talent, and a looming recession. He’ll also share the sales capabilities needed to address those complexities.

Dec 19, 2022 • 31min
How to Be a Better Sales Leader with Kelley Dunn
In our first episode, host Jeremy Ulmer interviews Richardson expert Sales Coach, Kelley Dunn. Kelly has trained sellers at Honeywell, Cardinal Health, Fidelity, MetLife, and many other market leading sales organizations. Kelly shares personal stories from her time as a sales leader (including her biggest mistake!) and what she has learned in working closely with top sales leaders.
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