Personal Injury Mastermind
Chris Dreyer, Rankings.io
Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.ioYou'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.
Episodes
Mentioned books
7 snips
Jun 9, 2020 • 29min
15. Nathan Gotch, Gotch SEO — How To Become an SEO Content God
Nathan Gotch is an SEO content advisor and the founder of Gotch SEO. Through his SEO academy, Nathan has taught over 3,000 clients how to improve their search engine optimization practices, and he’s given away free advice to countless more people through his YouTube channel and blog. In this episode, Nathan tells us all about how he got into the world of SEO and how he developed his skillset to the point where he was able to teach others his knowledge. Join us as we discuss why you need to take a good look at your link-building efforts, how Nathan continues to grow and improve his SEO academy, and why less can be more when it comes to content.
Jun 4, 2020 • 32min
14. Ed Herman, Brown & Crouppen — Building A Loveable Brand and Lessons From the Viral Marketing Master
Ed Herman is managing partner at Brown & Crouppen, a personal injury law firm based in St. Louis, Missouri. But as well as a lawyer, Ed is a viral marketing genius. With his hit YouTube series “Ed Versus” and “3 Lawyers Eating Sandwiches”, Ed has achieved millions of views across Facebook and YouTube, putting his firm at the forefront of potential clients’ minds and catapulting their brand into the annals of pop culture. On today’s show, Ed tells us about his foray into viral video marketing and some of the lessons he’s learned along the way. He also shares with us his thoughts on how we should approach branding, why you shouldn’t be afraid to get creative with your marketing material and how you can measure the success of your campaigns.
Jun 2, 2020 • 27min
13. Terry Dohrmann, Litify — Streamlining Practice Management and Revolutionizing Efficiency
Terry Dohrmann is the founding executive and chief revenue officer at Litify. Litify is a business transformation platform with a focus on law practice management that combines case management, marketing, analytics, and more into a single streamlined solution, which has been helping law firms and other businesses to simplify their operations since 2016. On today’s show, Terry shares with us how Litify evolved from a simple client request into the powerhouse of a management tool that is it today. He’ll also explain how the system is helping law firm owners across the country, what makes the platform so secure, and how their new tool, Docrio, is changing the way lawyers generate and manage documentation.
May 28, 2020 • 30min
12. Eric Chaffin, Chaffin Luhana - How to Build a Memorable Law Firm Brand
Eric Chaffin is managing partner at Chaffin Luhana, a plaintiffs only law firm. Eric is a trial lawyer with over 25 years’ experience and he is trustee of the Chaffin Luhana Foundation, a not-for-profit established by him and his law partner, Roopal Luhana. Eric and his partner’s altruistic ambitions also extend to their practice where it is their goal to “do good by doing right. On today’s show, Eric tells us how and why he uses his charitable work to promote his own brand and those of local businesses, and he shares with us his high value activities that ensure his firm’s continual growth.
May 26, 2020 • 30min
11. Rand Fishkin, SparkToro, Lost and Founder — Building Multimillion Dollar Businesses With The SEO Expert
Rand Fishkin is the founder and CEO of SparkToro and the author of the brutally honest book, Lost and Founder, in which he details his journey in turning his startup idea into a $45 million dollar company. Join us as Rand tells us about the business and life lessons he’s learned while setting up two hugely successful companies, and why, for him, owning a multi-billion-dollar corporation isn’t a measure of success. And we’ll discuss the near-limitless marketing capabilities of SparkToro and why he’s always so candid about his successes and failures.
May 21, 2020 • 29min
10. Stewart Guss, Stewart J. Guss Injury Accident Lawyers — Building Great Firms Through Strong Teams and Streamlined Processes
Stewart Guss is a top 100 trial lawyer and has taken his firm, Stewart J. Guss Injury Accident Lawyers, from strength to strength over its hugely successful 22 years. In this episode, Stewart shares with us some of his secrets on motivation and streamlining intake that took him from a solo practitioner working out of a 12’ by 12’ office, to a practice owner with eight locations and over 120 staff.
May 14, 2020 • 25min
9. Ken Hardison, PILMMA - Systematic Marketing of the Three Law Firm Marketing Phases
In this episode of the Rankings Podcast, Chris Dreyer talks to Ken Hardison of PILMMA about the systematic approach to building a multimillion-dollar law firm. Listen in as Ken shares his wealth of experience from running a multi-million dollar law practice himself and find out the top tips on how to effectively market your firm and grow your business.
May 7, 2020 • 31min
8. Alvaro Arauz, 3a. Law Management — Scaling Law Firms Through Awareness, Aptitude, and Accountability
Alvaro Arauz founder of 3a. Law Management, knows how to run a law firm. For nearly 15 years he’s helped practice owners launch and develop their firms using his signature 3a principles: awareness, aptitude and accountability. Join us today as we discuss what the key to turning attorneys into elite attorneys is, how to get delegate work so you can focus on your critical tasks and why it’s important to keep up your marketing efforts now more than ever.
Apr 30, 2020 • 33min
7. Jay Kelley, Elk and Elk - Trial Debriefs, Values and Radical Transparency, Elite Talent, Collaboration at all Phases
In this episode of The Rankings Podcast, Chris Dreyer interviews personal injury attorney Jay M. Kelley of Elk and Elk about growing a law firm, retaining top talent, the impact of a great company culture that focuses on transparency, and the need for lawyers to debrief before receiving the verdict of a case, and so much more...
Apr 23, 2020 • 26min
6. Brian Chase, Bisnar Chase - Auto Defects Expertise, Hiring/Firing, Continuous Improvement, and High-Value Activities
Brian Chase is a managing partner and senior trial attorney of Bisnar Chase. He was named 2020 Litigator of the Year and 2019 Lawyer of the Year, and holds dozens of other top-rated honors. In this episode… In this episode Brian Chase of Bisnar Chase talks about being an auto defects specialist, pitfalls that he gas learned from, how having superstar people on your team can make your load lighter, and so much more...
