
Personal Injury Mastermind
Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.ioYou'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.
Latest episodes

Feb 4, 2021 • 28min
58. Andrew Finkelstein, Finkelstein & Partners — Acquisitions, Delegation And Operational Synergy
Andrew Finkelstein is legendary in the personal injury attorney space for heading up a grand total of FIVE different firms, from New York to California! From dominating the New Jersey market for catastrophic cases at Finkelstein & Partners, Andrew rose to new heights through shrewd acquisitions, operational synergy, and strong core values. Today, Andrew takes it back to where it all began - we hear about how his legal empire started out, what his non-negotiables are when it comes to acquisitions, and what is the secret sauce in the art of delegation.

Jan 28, 2021 • 25min
57. Gordon McKernan, Gordon McKernan Injury Attorneys — Law Firm Family Succession And Giving Back
McKernan makes giving back to his local community a priority. The hugely successful Louisiana personal injury attorney grew his father's firm from a single site to 10 offices, with over 50 attorneys. But for Gordon, it's not about the numbers, it's about the individuals. Today, we discuss what it was like taking over the reins of a family business, how you and your firm can become more active in the community, and why you should always scrutinize your marketing strategy- even when it's working!

Jan 21, 2021 • 29min
56. William Denninger, Weitz & Luxenberg — The People, Process, Profit Venn Diagram
Bill Denninger wants you to work on the business, not for the business. As the Director of Business Strategy at Weitz & Luxenberg, the biggest plaintiff's law firm in New York, Bill has transformed the firm's processes into the perfect Venn diagram of people, process, and profit. Today, we discover how Bill reimagined the firm's interdepartmental approach, which data sets the law firms of the future need to have a handle on, and why Bill believes you should always hire a geek.

Jan 14, 2021 • 33min
55. Steven M. Levin, Levin & Perconti — Revolutionizing Nursing Home Litigation, Niche Marketing, And Mentorship
Steven M. Levin is a true trailblazer. From his early career in criminal defense, Steven forged his own path in the then little-known area of nursing home litigation. Now, alongside the team at Levin & Perconti, Steven has reached verdicts and settlements topping $660 million for their clients in Chicago and beyond. Today, Steven shares his story of groundbreaking work in the category of nursing home and medical malpractice litigation. We talk about the difficulty of linking your marketing messaging when you're niching down and expanding at the same time. Plus, discover how you can become an authority in your niche!

Jan 7, 2021 • 37min
54. John Nachazel, Michael Morse Law Firm — How Process Makes Profit From The Fireproof Data Evangelist
John Nachazel has a five-step model to take your law firm from unpredictable to wildly profitable, yes, really! He's half of one of the legal world's most respected visionary-integrator duos, and co-author of the hugely successful *Fireproof* alongside his partner Michael Morse. He's a data enthusiast, an EOS evangelist, a jumbotron fan, and an absolute master at perfect planning and execution! Today, we discover how John transforms blue-sky thinking into concrete results every time, why the successful firms of the future need to be big on data, and why John can't stop dreaming about owning a Ford F-150!

Dec 31, 2020 • 28min
53. Patricia Refo, American Bar Association — Making The Most Of Going Digital & Adapting Your Law Firm In The Post-Covid World
Patricia Refo , partner at Snell & Wilmer, has achieved more than most lawyers ever will. Trish has received countless professional recognition and awards, established herself as a first-class commercial litigation lawyer and she’s the current president of the American Bar Association. In today’s episode of The Rankings Podcast, Trish tells us all about her journey from aspiring newspaper editor to president of the ABA, and shares with us her views on how the legal industry has had to adapt throughout the pandemic and what she thinks some of the lasting impacts will be.

Dec 24, 2020 • 32min
52. Chris Mursau, Topgrading — Hiring For Excellence, Interview Strategy, And The New PIP
Chris Mursau can spot an A-player from miles away! Chris is the President of Topgrading, a market-leading company that helps organizations find A-players and hold onto them. He's spent his career tackling the big intake questions and he shares that expertise with us. Today, we discuss how to motivate and retain high performers, what you should and shouldn't do in an exit interview and whether those personality profile tests are worth your time. Plus, we hear the eye-opening financial ramifications and cost savings relating to hiring wrong, or right!

Dec 17, 2020 • 29min
51. George Salinas, The Law Office of George Salinas — Client-Centric Firms, Personalized Experiences & Hybrid Marketing
George Salinas is a Texas super lawyer with a list of achievements as long as your arm. But he, like many lawyers, knows that he’s in a competitive game and that being great at what you do isn’t always enough. So George found a way to set himself apart from the crowd. George set out to make his firm, The Law Offices of George Salinas, different from the others by putting customer service at the heart of everything it does. In this episode we talk how his firm keeps its clients happy and how he utilizes hybrid marketing to communicate his brand.

Dec 10, 2020 • 33min
50. Roland Frasier, Leverage, Exit, Grow, Scale — The EPIC Challenge And Profit Through Acquisitions
Roland Frasier wants to buy just about everything. The X of X has made a career out of shrewd acquisitions and cross-market competencies. Roland's grown and sold numerous hugely successful companies for anything from $3million to $4 billion. So how does he known when to stick and when to flip? Today, we discover how to multiply your firm's profits the Roland Frasier way and why mergers and acquisitions can supercharge your business even during a market downturn. Plus, we hear about the EPIC CHALLENGE where Roland shares his incredible business growth formula with the world for next to nothing. What’s in This Episode: Who is Roland Frasier? Paid consulting work as a vetting and staging tool What is the EPIC CHALLENGE? Roland Frasier top tips for incredible business growth Why you should be acquiring during an economic downturn How personal injury attorneys can supercharge their profits Roland Frasier PI COVID relief kit

Dec 3, 2020 • 41min
49. Sean Magennis, Capital54 — Entrepreneurship At Scale & The Power Of Professional Networks
Sean Magennis is living the entrepreneurial dream. The CFO of Capital54 and former global president of YPO spends his days helping entrepreneurs take their businesses to the next level. He knows exactly how to cultivate success. How? Because he's been there himself. Today, we hear Sean Magennis' incredible entrepreneurial journey, from his first sales pitch at school in South Africa to his first million-dollar company in Canada, all the way to his current role as the ultimate investor and mentor for entrepreneurs. He shares his insights on how candid professional networks help personal injury attorneys scale with ease, and how a solid capital strategy will ensure your firm can withstand any eventuality. What’s in This Episode: Who is Sean Magennis? The story of Sean's first million-dollar company What makes a successful entrepreneur? Why YPO is known as the most powerful organization in the world How Sean Magennis spots an entrepreneur worth investing in Perfecting networking for personal injury attorneys Financing your firm: advice on capital strategies