The Marketing Book Podcast
Douglas Burdett
Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.
Episodes
Mentioned books
Feb 19, 2016 • 38min
058 UnSelling by Scott Stratten
"UnSelling: The New Customer Experience" by Scott Stratten and Alison Kramer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/unselling-scott-stratten
Feb 12, 2016 • 37min
057 The Content Promotion Manifesto by Chad Pollitt
"The Content Promotion Manifesto: Getting the Most Out of Your Content Marketing" by Chad Pollitt Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-content-promotion-manifesto-chad-pollitt
Feb 5, 2016 • 35min
056 Town Inc. by Andrew Davis
Town Inc: Grow Your Business. Save Your Town. Leave Your Legacy by Andrew Davis https://www.salesartillery.com/marketing-book-podcast/town-inc.-andrew-davis Recorded 12/15/2015
Jan 29, 2016 • 34min
055 Zero Paid Media as the New Marketing Model by Joseph Jaffe
"Z.E.R.O.: Zero Paid Media as the New Marketing Model" by Joseph Jaffe and Maarten Albarda Click here to see the show notes! https://www.salesartillery.com/marketing-book-podcast/z.e.r.o.-joseph-jaffe
Jan 22, 2016 • 25min
054 X: The Experience When Business Meets Design by Brian Solis
"X: The Experience When Business Meets Design" by Brian Solis Click here to see the show notes! https://www.salesartillery.com/marketing-book-podcast/x-brian-solis
Jan 15, 2016 • 45min
053 The Content Formula by Michael Brenner
"The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again" by Michael Brenner and Liz Bedor Click here to see the show notes! https://www.salesartillery.com/marketing-book-podcast/the-content-formula-michael-brenner
Jan 8, 2016 • 35min
052 Think Like a Rock Star by Mack Collier
Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans by Mack Collier https://www.salesartillery.com/marketing-book-podcast/think-like-a-rockstar-mack-collier Recorded 9/30/2015
Jan 1, 2016 • 32min
051 Subscription Marketing by Anne Janzer
"Subscription Marketing: Strategies for Nurturing Customers in a World of Churn" by Anne Janzer Click here for the episode's show notes and links. https://www.salesartillery.com/marketing-book-podcast/subscription-marketing-anne-janzer
Dec 25, 2015 • 22min
050 The Business of Podcasting by Donna Papacosta
"The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional" by Steve Lubetkin and Donna Papacosta Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/the-business-of-podcasting-donna-papacosta
Dec 18, 2015 • 31min
049 The Challenger Customer by Pat Spenner
"The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results" by Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/the-challenger-customer-patrick-spenner
