The Marketing Book Podcast

The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave  Click here for the show notes https://www.salesartillery.com/marketing-book-podcast/forever-transaction-robbie-baxter Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay—and if you want to compete for the long run, you need to join it. Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you’re in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust. You’ll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers―and are keeping them coming back. You’ll learn how to lead your organization through every step of the process―from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You’ll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users. With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success―today, tomorrow, and forever.

Recently on The Marketing Book Podcast to discuss his book, Marketing Rebellion: The Most Human Company Wins, marketing visionary, international keynote speaker and bestselling author Mark Schaefer joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about catching the Coronavirus from his wife, sheltering in place at the "Schateau" in Tennessee and how the pandemic will affect marketers and marketing. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/mark-schaefer

Originally featured on The Marketing Book Podcast, the co-author of Experiences: The 7th Era of Marketing, marketing innovator, author and international keynote speaker, Carla Johnson, joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Denver, Colorado, living with her family in Spain last year, life as an outsourced CMO and her next book. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/carla-johnson

Originally on The Marketing Book Podcast to discuss her book, Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, subscription marketing expert and non-fiction writing muse, Anne Janzer joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in her new home in San Luis Obispo, California to talk about subscription marketing, the craft of writing, what the pandemic reveals about people and the companies they work for, and being a member of the Stanford marketing and sales book mafia. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/anne-janzer

Most recently on The Marketing Book Podcast to discuss his book, Magnetic: The Art of Attracting Business, leadership, strategy and marketing visionary, international keynote speaker and bestselling author Joe Calloway joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Nashville, Tennessee with his wife and daughters, what companies are getting right (and wrong) with their Coronavirus messaging and what's ahead for businesses and the economic recovery. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/joe-calloway

Most recently on The Marketing Book Podcast to discuss his book, Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days, customer experience visionary, international keynote speaker and bestselling author Joey Coleman joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Boulder, Colorado, what some companies are getting spectacularly right in light of the pandemic and the long-term implications. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/joey-coleman

Most recently on The Marketing Book Podcast to discuss her book, Marketing Flexology: How to Outsmart Change and Future-Proof Your Career, veteran marketer and bestselling author Engelina Jaspers joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Los Gatos, California, the traits that successful marketers have always had and what's important for them in a post-pandemic world. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/engelina-jaspers

"Restoring the Soul of Business: Staying Human in the Age of Data" by Rishad Tobbacowala Click here for the show notes https://www.salesartillery.com/marketing-book-podcast/restoring-soul-business-rishad-tobbacowala The hidden key to successful transformation in any organization lies between human intuition and data-driven insights. Named by Time as a top five marketing innovator, Rishad Tobaccowala draws on research and interviews, as well as over three decades of experience as a business and thought leader, to describe how digilog companies—ones where digital tools and analog people are integrated expertly—develop a hybrid consciousness and learn to be proactive when they see warning signs that human traits are being subordinated to technology and data only decisions. Restoring the Soul of Business provides practical tools and techniques that every organization can and should implement, and challenges readers to move forward with the kind of balance that catalyzes transformation and produces one great success after another. Understand how to unleash the significant benefit that can by realized by combining emotion and data, human and machine, analog and digital. Spot the warning signs of data-blinded companies: cold cultures with little human interaction, poor innovation stemming from stifled employees not encouraged to contribute ideas or insights, and poor customer service due to automated, robotic processes that cause frustration and hurt the brand. Explore how organizations of various sizes and from different industries, from Walmart and IBM to Starbucks and Domino’s to Netflix and Google, have successfully reoriented their thinking on how to fuse technology and humanity. Gain skills to become an expert in connections critical to growth and success, including the connection between being creative and using technology, between succeeding today and thriving tomorrow, and between leveraging networks and creating new ideas and approaches. Everyone working in an organization will find penetrating observations and guidance about how and why establishing the proper balance between human intuition and creativity and data-driven insights can lead to increased revenue, profitability, retention—and even joy—in their careers and business.

Most recently on The Marketing Book Podcast to discuss his book, Eat Their Lunch: Winning Customers Away from Your Competition, sales strategist, keynote speaker and bestselling author Anthony Iannarino joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Columbus, Ohio, his former life as as a lead singer for an LA hair metal band and the appropriate approach to selling in a pandemic world. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/anthony-iannarino

Most recently on The Marketing Book Podcast to discuss his book, Experiences: The 7th Era of Marketing, content marketing strategist, keynote speaker and bestselling author Robert Rose joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in southern California, the challenges and opportunities for content marketers in light of the pandemic, what's ahead for the Dallas Cowboys, how aspirations of being a rock musician lured him to LA, and how he then got into screenwriting and ultimately content marketing. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/robert-rose