The Marketing Book Podcast

Author Mathew Sweezey returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media, marketing futurist Mathew Sweezey joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Charleston, South Carolina, his brewery in Atlanta, Georgia, deer hunting, marketing in the new normal, and much more!  Cheers! Click here for show notes and links... https://www.salesartillery.com/authors-quarantine-cocktails/mathew-sweezey

"How to Sell In Place: Closing Deals in the New Normal" by Tom Searcy and Carajane Moore Could you close $1,000,000 - $10,000,000 business-to-business sales if you were not allowed to visit your customer face-to-face? Business changes were already occurring in sales, but are now accelerated. In a world of corporate travel restrictions, global concerns about meetings, and the always diminishing availability of time, face-to-face selling has been constricted like never before. The genie is out of the bottle and it is not going back. Selling at distance is a must-have capability. Proficiency will separate the highest level of performers from all other salespeople. How to Sell In Place changes the way in which professional salespeople reach new prospects, sell value, and close large sales. With over 15 years of closing tens of millions of dollars of business-to-business sales without meeting customers face-to-face, Carajane Moore and Tom Searcy have developed a highly refined and very successful process. This process is designed for landing larger, complex sales, using the available technology, and some important changes to the way you have sold in the past. Selling in place is now the way to achieve the most efficient and highest-producing sales results. Click here for show notes and links... https://www.salesartillery.com/marketing-book-podcast/tom-searcy-how-sell-place

Author Shama Hyder returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her book, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age, marketing visionary Shama Hyder joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Miami, Florida, staying busy with a 10-month old and a puppy, opportunities for brands as a result of the pandemic, what her next book might be about, and much more! Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/shama-hyder

Author Joel Comm returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, The Fun Formula: How Curiosity, Risk-Taking, and Serendipity Can Revolutionize How You Work, Joel Comm joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Denver, Colorado, his wins and losses as an internet pioneer, life as a game show host, why being skeptical a superpower, the sickness of intolerance, and much more!  Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/joel-comm

Author William Ammerman returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning, artificial information expert and marketing futurist William Ammerman joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Cary, North Carolina, his past life as a bartender, how the pandemic cancelled his European book tour, how marketing is already awash in artificial intelligence, reading Hemingway's The Snows of Kilimanjaro, the future of higher education, and much much more!  Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/william-ammerman

Author Steve Woodruff returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Clarity Wins: Get Heard. Get Referred, communication expert Steve Woodruff joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Franklin, Tennessee, his son the social media whiskey influencer, how his consulting and coaching business has adapted for the better, why communicating with clarity is so difficult for organizations, why he despises the word "solutions," and much much more! Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/steve-woodruff

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (7th Edition) by David Meerman Scott The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information. In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications―all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve. Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes. Click here for show notes... https://www.salesartillery.com/marketing-book-podcast/david-meerman-scott-new-rules-marketing-pr-7

Author Will Leach returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing, marketing and behavioral design visionary and entrepreneur Will Leach joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Dallas, Texas, vodka sangrias, his new business based on his book, why serving in the U.S. Army has made him never want to go camping again, why marketing to mindstates dramatically reduces the fog of marketing war, his planned family road trip to the American west, and much much more!  Cheers! Click here for the show notes... https://www.salesartillery.com/authors-quarantine-cocktails/will-leach

Author Tom Martin returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, The Invisible Sale: How To Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads, sales and marketing visionary Tom Martin joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in New Orlean, Louisiana, virtual selling, his alma mater The University of Texas, his next book about selling, and much more! Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/tom-martin

Author Tracy Eiler returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her book, Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth, sales and marketing alignment visionary Tracy Eiler joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in San Carlos, California, her son matriculating to Oregon in the fall, her one-year-old puppy, new research about sales and marketing alignment, and much more! Cheers! Click here for show notes with links mentioned in the interview... https://www.salesartillery.com/authors-quarantine-cocktails/tracy-eiler