
Thoroughly Considered
A show about entrepreneurship, product design, and the ups and downs of running a small indie business. Hosted by Dan Provost, Tom Gerhardt, and Myke Hurley.
Latest episodes

May 17, 2016 • 35min
13: Anything But “What’s In a Name?”
This time Myke, Dan, and Tom discuss how they come up with names for their projects, what they do to build a brand around them, and how they try to protect them.
Links and Show Notes FiftyThree News | EVERY STORY HAS A NAME Proprietary Eponym - Wiktionary Figure 53 | David and Goliath

Apr 21, 2016 • 40min
12: The Conference Racket
This week, the terrific trio discuss the benefit of attending conferences, and how they decide which to attend
Links and Show Notes Dan Provost & Tom Gerhardt, Studio Neat - XOXO Festival (2012) - YouTube Eventbrite - RelayCon: WWDC 2016 XOXO 2016 Layers - A new design conference Úll 2016 Release Notes | The Business of iOS and Mac Development Nearly Impossible Podcast Movement

Apr 1, 2016 • 50min
11: The Time In-Between
This time, the guys talk about dealing with the time in-between an idea feeling ready, and when you launch it to the public.
Links and Show Notes Cortex #17: Dialing Down - Relay FM Daring Fireball: The Trouble With 3D Touch

Mar 17, 2016 • 31min
10: The Press
What is it like to get good press, and how do you go about getting on the radar of journalists?
Links and Show Notes How Studio Neat Outgrew Kickstarter | WIRED How Relay FM Proves That Podcasts Aren’t An Overnight Success | TechCrunch An Indie's Guide to the Press - Curtis Herbert Blog – Studio Neat How Does the iOS 8 Time-lapse Feature Work? | Studio Neat Blog Gazette – Studio Neat THE WALK OF LIFE PROJECT

Feb 21, 2016 • 49min
9: Asking for Money
This time the guys talk about a Kickstarter Myke is currently running for The Pen Addict podcast. They discuss what makes this Kickstarter different, and how Myke views this in regards to the rest of his business.
Links and Show Notes The Pen Addict Podcast: Live at the 2015 Atlanta Pen Show by NockCo — Kickstarter The Pen Addict #139: This is Gonna Be a Party - Relay FM Nock Co. - Pen Cases Hand Made In The USA by NockCo — Kickstarter RelayCon Atlanta: The Pen Addict Live 2016 by NockCo — Kickstarter WISH I WAS HERE by Zach Braff — Kickstarter

Jan 28, 2016 • 50min
8: Packaging
A trip to the Apple Store sparks a discussion on Packaging. The guys discuss the importance of good packaging, and why it’s important to delight your customers. Make sure to stick around for the aftershow, so you can hear why the iPhone box upsets Dan.
Links and Show Notes Landmark Fonts | Hoefler & Co. Neat Ice Kit Packaging Neat Ice Kit Packaging Insert Amazon Frustration-Free Packaging Original Glif Packaging Glif Plus Packaging (bipod) Current Glif Packaging Cosmonaut Packaging V2 Cosmonaut Packaging V1 ULINE

Jan 8, 2016 • 47min
7: Work/Life Balance
This time Dan, Tom, and Myke share their thoughts about how they balance their work and their personal lives, as well as seeing how their businesses differ when it comes to office hours.
Links and Show Notes REWORK: The new business book from 37signals. Seth Godin on the Big Differences Between an Entrepreneur and a Freelancer

Dec 11, 2015 • 43min
6: Apps
This time, Dan and Tom talk about the apps they make, and why they have a rather unique strategy for building them.
This episode of Thoroughly Considered is sponsored by:
You can get 10% off anything at studioneat.com with the promo code HOLIDAYNEAT.
Links and Show Notes Frameographer | Time-Lapse and Stop Motion Movies. By Studio Neat Simple Bracket by Dan Provost & Tom Gerhardt —Kickstarter Slow Fast Slow | Control the Speed of Your iPhone Video – Studio Neat Highball | Share and Collect Cocktail Recipes on iPhone – Studio Neat Weather Line TeuxDeux GifBoom Dark Sky

Nov 25, 2015 • 33min
5: The Holiday Season
This time Dan and Tom talk about the effect that the Holiday Season has on their business, and the decisions they make as a company to be ready for it.
This episode of Thoroughly Considered is sponsored by:
You can get 10% off anything at studioneat.com with the promo code HOLIDAYNEAT.
Links and Show Notes Cards Against Humanity's Eight Sensible Gifts for Hanukkah Cocktail Rimming Tray | Studio Neat Neat Ice Kit | Perfectly Clear Ice at Home. By Studio Neat. Making the Remote Stand on Vimeo

Nov 12, 2015 • 48min
4: How The Money Comes In
Tom and Dan talk with Myke about the routes they choose for people to buy their products, and how this can effect design decisions. They also give an update on the manufacturing process of the Apple TV Stand.
Links and Show Notes Fulfilment by Amazon: Features & Benefits - Amazon Services Europe Apple TV Remote Stand – Studio Neat Studio Neat (@studioneat) | Twitter Gazette – Studio Neat