
The Creator Passport Podcast
"All content creators and digital entrepreneurs want to know the secret to success. The Creator Passport by Giselle and Stephen Jiroch proves that success isn’t just about algorithms and trends—it’s about strategy over hustle, creativity over competition, and mindset over metrics. After scaling our social media to over 1 million followers, generating billions of views, and building a 7-figure business from content creation, we’re here to break down the biggest misconceptions in the creator economy. Tune in to what works (and what doesn’t) to grow and monetize—without burnout.
Latest episodes

Jun 27, 2025 • 46min
Episode 88: How to Grow a Family Travel Account Without Selling Your Soul or Your Schedule
In this episode of The Creator Passport Podcast, we’re sitting down with @thehendrixtribe, a family travel account that’s grown to over 50,000 followers in just one year, all while raising three young kids and living life completely off-script.What started as a personal diary for family and friends evolved into a powerful platform that now reaches over 50 million people per month. And the best part? They’re doing it without compromising their values, chasing trends, or pretending to be anyone but their bold, unconventional selves.We’re diving deep into how they built their brand around unschooling, authenticity, and value-driven storytelling—and how embracing their “weird” became their biggest asset.We’re covering:The storytelling shifts that helped them reach 50M+ views a monthWhy their unschooling lifestyle made them more relatable, not lessHow they handle trolls, judgment, and virality without losing sleepTheir slow-burn monetization strategy (and why they say no to 90% of paid deals)The mindset shift that helped them finally go from “just sharing” to “creating value”Their honest take on posting every day, balancing travel and parenthood, and staying groundedHow real estate, Disney rentals, and content creation now work together in their income ecosystemWhat they’d tell their past selves before ever hitting publishIf you’ve ever felt like you were “too late,” “too different,” or that your life is too chaotic to build something online, this episode is proof that there’s space for you exactly as you are.🎒 LINKS & RESOURCES Watch their content: https://www.instagram.com/thehendrixtribe/reels/ Join The Creator Passport 4.0:

Jun 13, 2025 • 55min
Episode 87: How This Couple Grew from 100 to 60K Followers While Working 9–5 Jobs
In this episode of The Creator Passport Podcast, we’re sitting down with Kristen and David, the travel-loving couple behind @upscaleadventurers, who grew from just 107 followers to nearly 60,000 in under a year, all while working full-time jobs.They prove that you don’t need to quit your job, travel full-time, or be a Gen Z to become a successful creator. By leaning into their strengths (hello Type A systems!) and building a niche around upscale adventure travel, they’ve built a brand that converts with one Reel alone gaining 34,000 followers and over 18 million views.We're diving deep into the strategies that helped them get traction fast, how they monetized their page before hitting 10K followers, and what mindset shifts helped them finally stop procrastinating and go all in.We’re covering:How Kristen and David grew from 107 to 60K+ followers in less than 12 monthsTheir viral Patagonia video that gained 34K followers overnightHow they built a monetization system with affiliate links (yes, even with under 10K)The mindset blocks they had to overcome (and how a podcast episode changed everything)Their exact weekly schedule for content creation while working 9-to-5How being Type A and organized became their superpowerWhy their niche pivot from points & miles to upscale hiking paid offTheir take on batching, repurposing content, and editing on desktop vs phoneWhat they wish they knew before starting as creators in their 30sIf you’ve ever thought, “It’s too late for me,” or “I don’t have enough time,” this episode will give you a real look at what’s actually possible with a plan and a little mindset magic.🎒 LINKS & RESOURCES Free 4-Figure Creator Masterclass: https://upscaleadventurers--theloverspassport.thrivecart.com/4-figures-in-4-weeks-webinar/ Follow Kristen & David on Instagram: https://www.instagram.com/upscaleadventurers/

Jun 6, 2025 • 58min
Episode 86: How to Grow as a Creator Without Living in the U.S. or Traveling Full-Time Description:
Discover how Liz and Leon skyrocketed their follower count from 6,000 to over 82,000 while juggling full-time jobs in the UK. They share insights on thriving in the saturated travel niche by repurposing content and embracing their unique lifestyle. The duo discusses maintaining work-life balance as creative partners, navigating the challenges of content creation without constant travel, and overcoming societal expectations. If you think you're too old or lack the right location, listen to their inspiring journey of chasing aspirations against the odds.

May 30, 2025 • 53min
Episode 85:The Most Common Struggles as a New Creator (and How to Overcome Them)
In this episode of The Creator Passport Podcast, we are going through all the BIGGEST problems that see with content creations and why they aren’t growing. We asked our Creator Passport Challenge Facebook page of over 2,000 content creators what their biggest problems were, and this is what they said they were struggling the most with. We’re covering:Why so many creators struggle with Account Blindness How to increase your views on Videos Does trending Audio actually matter? How long it takes for you to start to see results from postingWhy you may not be gaining new followers daily How to increase your conversion data The difference between posting on Instagram and TikTok How to post consistently with a 9-5 jobWhether you should post old content or new content Whether you’re working full-time, feel stuck in your growth, or you’re just looking for a way to start getting more views on Instagram, this episode is for you. 🎒 LINKS & RESOURCESJoin our Free Workshop: https://checkout.theloverspassport.com/4-figures-in-4-weeks-webinar/ Join TCP 4.0 Priority Waitlist: https://theloverspassport.myflodesk.com/khtke8bt9o

May 23, 2025 • 47min
Episode 84: "I Wish I Started in 2016" - What Finally Made Her Take the Leap
In this episode of The Creator Passport Podcast, we’re sitting down with LoriAnne, one of our most inspiring TCP students, who went from 40 to over 12,700 followers in just a few short months, while working a full-time 9-to-5 job.We’re diving into how LoriAnne used her Type A travel planning skills and creative storytelling to carve out a unique niche in the saturated travel creator space. From being stuck in analysis paralysis for nearly a decade to finally taking the leap into content creation and growing fast, LoriAnne shares what finally pushed her to start, and how she’s built real momentum without quitting her day job or constantly hopping on a plane.We’re covering:How Laurieann grew from 40 to 12.7k+ followers in just 70 postsHer simple system for planning high-converting, helpful travel contentHow to stand out in a crowded niche without reinventing the wheelThe mindset shifts that helped her overcome fear and finally hit postHer tips for balancing a 9-to-5 while building a personal brandWhat to do when you feel like you’ve “missed the boat” or are starting too lateHow she uses data (without getting overwhelmed) to create viral, authentic contentWhether you’re working full-time, feel stuck in your growth, or you’re just tired of waiting for the “perfect time” to start, this episode is your permission slip to stop overthinking and just start.🎒 LINKS & RESOURCESFree Creator Masterclass: https://theloverspassport.myflodesk.com/tcp Follow Laurieann on Instagram: https://www.instagram.com/wanderwithpassion/

May 16, 2025 • 52min
Episode 83: How One Reel Earned Her 49,000 Followers (And What She’d Do Again)
In this episode of The Creator Passport Podcast, we’re diving into one of the most heartwarming and viral success stories from our community, how a full-time teacher grew from 900 to over 80,000 followers by sharing her creative classroom adventures.We’re joined by Trisha, an inspiring educator who combined her love of travel and teaching to build a unique content niche that’s now impacting classrooms around the world. From transforming her classroom into a full-blown flight to China, to building out an educational series that went massively viral (hello, 45 MILLION views!), this episode is packed with tangible lessons for anyone looking to grow while staying true to their purpose.We’re covering:How Trisha turned one classroom activity into a signature video seriesThe behind-the-scenes strategy that led to explosive growth (without burning out)How to grow as a creator with a full-time jobHer best tips for storytelling, batching, and building communityHow she handled the viral hate comments, and what kept her groundedThe mindset shift that changed everything for her contentWhy consistency > perfection, and how it paid offIf you’re a creator juggling a 9-to-5, looking for inspiration to find your voice, or dreaming of launching a series that sticks, this episode is for you.🎒 LINKS & RESOURCESTCP Masterclass: https://theloverspassport.myflodesk.com/tcp Follow Trisha on Instagram: https://www.instagram.com/mrsdepasquale/ Check out her educational travel guides: www.mrsdepasquale.com

May 9, 2025 • 50min
Episode 82: Why Your Niche Isn’t Working (and How to Fix It)
In this episode of The Creator Passport Podcast, we’re breaking down one of the most important (and most confusing) parts of growing as a content creator: nailing your niche.Whether you’re a beginner who loves everything and doesn’t want to choose, an intermediate creator ready to pivot, or an advanced creator looking to expand your audience, we’re covering exactly how to figure out what niche makes sense for you and how to grow within (and beyond) it without confusing your audience or the algorithm.We’re sharing:Our own niche evolution from California road trips to international bucket list adventuresHow to choose a niche you’ll actually enjoy long-term (without getting stuck or bored) Why a niche matters for building a loyal following and landing brand dealsThe difference between a pivot and a U-turn, and when it’s time to start a new accountThe biggest mistakes we see creators make when picking or changing nichesHow to shift your content without losing your audienceActionable exercises to help you narrow down (or refine) your niche todayIf you’ve ever felt stuck posting the same thing, worried about changing directions, or overwhelmed by “niching down” advice, this episode is your roadmap to clarity.✨ LINKS & RESOURCESLINKS: https://theloverspassport.myflodesk.com/tcp

May 2, 2025 • 44min
Episode:81: How Much It Really Costs to Become a Full-Time Content Creator in 2025
Discover the real costs of becoming a full-time content creator. Learn how to start your journey with just $30 and the must-have gear that can elevate your content with just a smartphone. Dive into hidden expenses like taxes and insurance that many overlook. Get inspired by a couple's success story that turned a honeymoon into lucrative revenue. Plus, explore budget strategies and the vital time commitment necessary for building a thriving creator brand.

Apr 25, 2025 • 44min
Episode: 80: What no one teaches you about going viral on TikTok and Instagram
Explore the intriguing world of going viral on social media! Discover what virality truly means and the surprising aftermath of sudden fame, from soaring follower counts to media attention. Learn the key pitfalls to avoid, how to handle hate comments, and the essential preparation needed before your big break. The discussion also covers engagement strategies and mental health tips for creators. Get ready with a checklist to maximize your next viral moment and protect your brand while navigating the online chaos!

9 snips
Apr 11, 2025 • 45min
Episode 79: I posted every day for 3 years then THIS happened
Discover the life-changing impact of posting daily on social media for three years. Hear how a 30-day challenge transformed their journey into becoming full-time creators. Explore the growth from 30k to over a million followers and the systems that made daily content feasible. Learn why consistency trumps talent and how to enhance post quality by just 1%. Dive into the realities of burnout and the importance of intentional breaks, along with practical strategies for optimizing engagement and monetizing your content.