Business Tao with George Kao

In this video I explain that your "energy signature" includes everything about you that resonates with your ideal audience - your visual branding, communication style, content, and more. I believe that before birth, you planned with your "soul group" to find each other in this life by recognizing each other's energy signatures. I recommend using authentic marketing to consistently "ping" your soul group so they can recognize you, and advise being patient as it may take them multiple tries to connect deeply. I note that your soul group will be more patient than the average website visitor. Therefore, you should persistently ping your authentic energy so your soul group members have opportunities to find and connect with you... This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

If you think social media marketing / content / promotion isn't meant for you because of your personality or type of content you create, listen to this episode to get a reality check...**0:00 Introverted or intense individuals can feel alienated by social media, believing it's not their natural strength. 01:19 Social media is varied; it's not one-size-fits-all. Different types of content resonate with different social circles. 02:14 Being "everyone's cup of tea" is not the goal; in fact, it's a failure in marketing. You want to resonate deeply with a specific audience. 03:26 Even introverted or niche interests have their own significant following online, demonstrated by movements like ASMR or the introverted movement. 05:15 With billions of internet users, even a niche interest could have thousands or millions of passionate followers. 07:34 You could have at least 5,000 to 50,000 passionate fans out there based on conservative estimates. 08:02 Many haven't found their audience yet due to lack of effective and consistent marketing efforts. 09:23 It's crucial to show up consistently, using strategies like social media ads or SEO, to reach your true fans. 10:05 Not showing up means depriving potential fans of the unique value you can offer, making their life experiences less rich. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

00:00 Introductions should serve as an "energy signature transmission," not just information transfer. 00:43 Aim for an energetic performance that resonates with your soul mate audience or Kindred Spirits. 01:09 Instead of just listing credentials, consider creating an experience for the audience by sharing your journey or emotional insights. 01:51 Concepts like "joyful productivity" and "authentic marketing" can be presented as a way of "transmitting our energy into the world." 02:33 Use opportunities like Q&A sessions to practice introductions that encapsulate your energy and essence. 02:48 It's fine if the introduction varies each time; the key is to make it an authentic expression of who you are. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

While spiritual guidance can provide some direction, it often doesn't understand the practical demands of building a stable business. You need to listen to wise guidance that recognizes the importance of commitment, boundaries, and persistent practice in creating a life you love.**0:00 A successful solopreneur requires a stable schedule for consistency and growth. 00:38 While spiritual guidance is beneficial, it often lacks understanding of practical life demands like paying rent or taxes. 01:18 Higher guidance is good for virtues like forgiveness and compassion but may not fully comprehend the pressures of human life. 02:25 Subtle and higher levels of guidance are usually the quietest because they respect our free will. 03:18 Higher guidance may encourage actions like spending time in nature, but may not understand the need for a stable work schedule. 04:23 Assess the life you've created to gauge the effectiveness of the guidance you've been following. 05:17 Wisdom can also come through interactions with other humans, not just inner or higher guidance. 06:12 Excellence in your craft and business requires a stable schedule for continuous practice and improvement. 06:56 Generating flow is a skill that helps you overcome resistance and creates a life you love. 07:37 Maintaining boundaries in your personal life is essential for crafting a stable schedule and fulfilling work life. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

A seven figure marketer recently went bankrupt from running too many ads without nurturing a real audience. The lesson? Ads should serve your audience with value, not just promote. Build trust. Announce new offers gently, not aggressively. This creates real fans who organically lean in over time. Marketing this way gets easier as your people trust you more.*** 0:00 A seven-figure marketer's bankruptcy serves as a cautionary tale about relying solely on ads for business growth.* 01:06 Ads should be part of your business strategy even if you're just starting out; you don't need to spend much initially.* 01:33 The primary purpose of ads should be to nurture a warm audience, not just to promote services or products.* 02:26 Serving your audience with valuable, non-selling content can be more fulfilling and leads to a more sustainable business.* 03:08 The key to a successful and fulfilling business is building a true fan base that cares about not just what you offer but who you are.* 04:02 Aggressive marketing strategies, such as bombarding your audience with offers, are not as effective as a more gentle, authentic approach.* 05:28 Gentle announcements give your audience the free will to lean in, fostering trust and making marketing easier over time.* 06:54 Balancing visibility and authenticity is important; it's okay if not everyone sees your launches.* 07:09 Overall, think of marketing as a way to serve and bless people, making occasional gentle announcements about your offerings. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

However much engagement you're getting on your social media, however many clients you have right now, however much money you might be making right now, is somehow mysteriously just what you need at this time. Because if you had already grown the capacities and the skillfulness to get to the next level, you would be at the next level. But right now, is the level you're at, based on your past actions and everything else going on in your life, and that's okay. I wish you celebration of your past actions, peace in the current moment, and the joyful stretching, just a little bit every day, into your potential. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Much of the marketing that's taught by online influencers is aligned with the dark side: fixation on outcome and control of one's audience... This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

I hope this episode answers the question once and for all :) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

There's an unspoken assumption in marketing:More followers/fans lead to more clients, more fulfillment, more freedom.This is like saying more money equals more happiness.These are seductive ideas. They contain a grain of truth, but they also come with an unexpected price... This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

A lot of us heart-based solopreneurs rebel against the advice that we have to find and commit to a niche. Maybe we consider ourself to be a multipotentialite, integrating various modalities and fields into our work. Or we otherwise don’t like to limit our identity. Here's my advice:Don't niche yourself. DO niche your offers.Comment here:https://youtu.be/VHIGW6Dhy2c This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com