Business Tao with George Kao

One realization, early on my in my content creation journey, set me up for life: "The vast majority of your content isn't going to make an impact." I know that sounds negative, but the corollary is: "Therefore you are liberated to experiment! And you'll eventually come across the few gems that will make your career..." This idea had a deep impact on me, and has helped me create consistently for 9+ years now. And it's true: Most of my videos make almost no impact... but a few? Those rare gems have contributed significantly to my business success today.I hope you will similarly feel liberated to create, to experiment and publish -- consistently -- so that you give yourself the greatest chance of stumbling upon those occasional treasures that will set you up for life. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Discover the powerful impact of consistent content creation on personal growth and audience connection. Urgency in sharing your wisdom can transform lives, pushing you to embrace the present rather than waiting for the perfect moment. Learn how sharing knowledge, even imperfectly, allows you to clarify your purpose and inspire others. This journey of creativity isn’t just for business—it's a mission to give back and make a difference in the world.

You can read the post here: https://www.georgekao.com/blog/perfectnow This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Over the years, I’ve become sensitized to marketing manipulation. By watching/listening to this episode, you’ll also gain more conscious control over your purchasing choices… and be empowered to do more authentic marketing. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

As a heart-centered business owner, you’re very supportive of others. This can mean you’re not mindful about your boundaries sometimes, and you give away more than you sustainably can… When friends or family are interested in your services, do you instinctually offer them free sessions or access to your programs? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

If you can learn to love the process, you'll stick with it... and if you stick with it, you'll practice enough to succeed. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Which marketing methods have been used on you, that turn you off? Take notice. Don’t use such methods. Authentic marketing is simply following the Golden Rule: (not) doing unto others what you (don’t) want done unto you. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

In my courses, I resist being "too" step by step about everything. Some complain that they want exact detailed steps so that they don't have to be uncertain. With technical training, that may be true (although there's a joy in finding your own way there as well.) With strategy, formulas are questionable. If I teach you step by step, please feel free to rebel, and find your own way. That is the only way to authentic fulfillment in your business. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

I’ve written a lot about the importance of creating and distributing content… it’s a great foundation for an authentic business.What I haven’t emphasized as much is the importance of having an offer rhythm, and that’s what this post is about. I encourage every client of mine — and you, if you are a small business and wish for consistent income — to have a consistent rhythm of offerings.Even if you have no audience yet, you can and should begin testing offerings, as soon as possible, starting with your friends.Here’s what I mean by a rhythm of offerings:To have a consistent schedule of sharing (testing) your offers with your audience or network.What are your offerings? Any products, services, or programs that you create and sell, or alternatively, that you curate and earn a commission from selling.(You don’t have to always create products, you can find things that your audience or network might love to buy, and earn an affiliate commission by promoting it to them. However, in the long term, creating offers is usually the more authentic and meaningful path.) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

How to keep your business growing when sales are slow, and to do it authentically? Connect more internally: with your deep source of security, compassion, creativity... Connect more externally: with friends, colleagues, acquaintances who have some interest in your work. The tougher the times, the more we need to connect. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com