Business Tao with George Kao

There are essentially two foundational ways of showing up in our marketing and content:Be impressive instantly.Be consistently authentic.You can get clients through both methods, but only one method unleashes your full potential.**Watch video or add comment here:https://youtu.be/SPQnw1ZHAW8 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

"Best of" video from 2018... What if you could reframe the "work" (and sometimes, the "struggle") of building your business, so that you take the truly productive actions — yet find it deeply fun?And what if that is part of life’s purpose: to sense into the deeper joy that is actually present in all productive and helpful activities, that at the surface level don’t seem “fun”?Let's discuss in this episode.**Watch video or add comment here:https://youtu.be/uHNn2_tGGDI This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

You've heard me (and Gary Vaynerchuk) say before... if you're not consistently creating content, try the mindset of "documenting" your journey versus trying to create masterpieces. But if you're doing that, won't you look like a novice? Will your audience trust you enough to hire you for your services? In this episode I discuss ways of "documenting" that still builds trust with your audience...**Watch video or add comment here:https://youtu.be/UHCzpG4RZBsThis is a segment from my Monthly Q&A call. You get access to 2 months of these live calls when you sign up for any of my courses: https://www.georgekao.com/workshops This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

For most my life I worked like most people -- just "getting through" tasks as soon as I can, and with a "have to do this" kind of attitude.Once I started practicing what I shared with you in today's episode, my days become much more joyful (and productive!)This is a sample lesson from the TLC (Joyful Productivity) program... a 6-month group coaching program that is my favorite one to run. It starts again next week: https://www.GeorgeKao.com/TLC This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

A "best of" video from 2018...To reach more people and make a deeper impact with your message, and ultimately grow your business, work on getting better at the 7 factors discussed in this episode.Look at it as an audit of your content marketing process, and make time to gradually improve in each of these areas... www.GeorgeKao.com/Blog/7Contenthttps://youtu.be/HdYNWvxYS2Q This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

It's a good question -- with these different ways of showing up online and communicating your message -- by writing blog posts (articles), making videos (Youtube, IG, FB, LinkedIn, TikTok), or recording podcasts... which one should you choose? Watch video or add comment here:https://youtu.be/GKgKAMSOkMQThis is a segment from my Monthly Q&A call. You get access to 2 months of these live calls when you sign up for any of my courses: https://www.georgekao.com/workshops This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

"How do I grow my email list?"I've been asked this question for years. People hear from business experts that building an email list is the most important thing to do in marketing.It's a myopic focus. If you talk more deeply with marketing experts, I think they'll agree.None of us need an "email list". What we actually want is an audience who cares about what we offer.It is essential for authentic marketing to switch our mindset from "building an email list" to growing an engaged audience. Without this mindset shift, even the resulting email list will be ineffective.**Watch video or add comment here:https://youtu.be/k1K4EDuuIwo This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

People get stuck on having to integrate their life's purpose, fully, into their "brand". I say let it go. Be willing to try offering different types of services. See what your audience resonates most with. Then do more of that. Eventually your "brand" will become clearer over time. **Watch video or add comment here:https://youtu.be/aMJ6U5ymd20 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

If you make videos sharing your knowledge & experiences (I hope you will!) you might feel anxious about remembering what you want to say on video... or sometimes, you might lose your train of thought.In either case, remember this:The purpose of authentic video (compared to writing) is to convey an authentic presence, to demonstrate your care for the topic and your audience.If you want accuracy of information delivery, do it in writing instead.**Watch video or add comment here:https://youtu.be/atRLF0LJi_o This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

The most basic thing in business is to have a good offer (product, service, event) that is aligned with the wants of one's audience. This video makes it very clear how to improve the value of that offer. Tad gives us 13 ways to consider.The ideas are borrowed in part from "Leadsology: The Science of Being in Demand" a book by Tom Poland.This is probably going to be required viewing for my clients so we can work on improving their offers!Check out Tad Hargrave's content and offers here:https://marketingforhippies.comTad's youtube channel:https://www.youtube.com/tadhargraveTad's social media:https://www.instagram.com/marketingforhippies/https://www.facebook.com/hippymarketer**Watch video or add comment here:https://youtu.be/ZzH4A3Ja-5Q This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com