

Strategy Meets Finance
Steve Coughran
Welcome to Strategy Meets Finance, the podcast for business owners and entrepreneurs who want to start, grow, and run a business that lasts.Most business owners struggle because they treat strategy and finance as separate. But without a clear strategy, your finances won’t support long-term growth. And without strong financial planning, even the best business ideas fall flat.On this show, we bring both sides together—so you can grow your business with confidence, improve cash flow, increase profit, and make better decisions.Hosted by Steve Coughran, a former CFO and founder of Coltivar, each episode shares simple tools, real examples, and practical advice from working with companies of all different sizes. You’ll learn how to set smart goals, fix money leaks, build stronger teams, and create lasting value.
Episodes
Mentioned books

Apr 10, 2025 • 21min
How to Increase Profit in a Business? | Ep 164
Want to grow your business? Download your free roadmap today: coltivar.com/growthProfit isn’t a reward, it’s a system. In this episode of Boosting Your Financial IQ, Steve breaks down the essential strategies behind building a truly profitable business. Whether you lead a growing company or are stuck wondering where the profit went, this episode will give you a clear playbook to turn things around. _______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube coltivar.com

Apr 7, 2025 • 24min
Why is My Business Not Making a Profit? | Ep 163
Want to grow your business? Download your free roadmap today: coltivar.com/growth Your company is generating real revenue, but where’s the profit? Steve unpacks the most common (and often hidden) reasons businesses struggle to turn revenue into bottom-line results. From product-market fit to pricing, from customer experience to capital structure Steve reveals the pitfalls that drain profitability and how smart founders fix them. If you’re leading a $3M–$20M company and wondering what’s holding you back, this episode is for you. _______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube coltivar.com

Mar 31, 2025 • 15min
The CEO Mindset: How Leaders Think About Money and Wealth | Ep 162
Want to grow your business? Download your free roadmap today: coltivar.com/growth Steve reveals the five things financially savvy CEOs focus on (and the common traps they avoid) to build cash-rich, high-growth companies.If you’re ready to shift from operator to strategic thinker, this one’s for you. _______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube coltivar.com

Mar 27, 2025 • 15min
Work for a Wage or Own the Business? The Truth About Wealth | Ep 161
Want to grow your business? Download your free roadmap today: coltivar.com/growth Steve answers a listener's heartfelt question: should you work for a wage or build your own business? Through a raw and personal backstory from blizzards at Dairy Queen to building a multimillion-dollar company Steve shares the pivotal moments that shaped his journey. _______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube coltivar.com

Mar 24, 2025 • 13min
Strategic Finance Explained: What It Is & How to Use It for Business Growth | Ep 160
Want to grow your business? Download your free roadmap today: coltivar.com/growth Most companies get stuck in operating finance, but the real power lies in strategic finance where financial insights drive big decisions and long-term growth. In this episode, Steve breaks down the key differences and why mastering both can make you a powerhouse in business. _______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube coltivar.com

Mar 17, 2025 • 13min
3 Must Have Metrics for Business Owners | Ep 159
Want to grow your business? Download your free roadmap today: coltivar.com/growth Running a business is like spinning plates—but how do you know if it's truly efficient?In this episode, Steve reveals three key metrics every business must measure to drive growth and profitability. _______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube coltivar.com

Mar 10, 2025 • 14min
Cash Flow for Business Owners: How to Forecast, Manage, and Get More of It | Ep 158
Want to grow your business? Download your free roadmap today: coltivar.com/growth Where’s your cash going? Even thriving businesses can feel stuck when money flows in and out without clarity.In this episode, Steve Coughran reveals why cash flow confusion isn’t your fault — and how to fix it. Learn the key steps to forecasting, managing, and boosting your cash flow so you can stay in control and grow with confidence._______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube coltivar.com

Mar 3, 2025 • 7min
Let's Play Cash Flow Trivia | Ep 157
Want to grow your business? Download your free roadmap today: coltivar.com/growth Think you understand cash flow? Steve puts your financial knowledge to the test in this interactive trivia-style episode.From the difference between profit and cash flow to why profitable companies still go bankrupt, this episode breaks down key financial concepts that every entrepreneur and business owner needs to know. Whether you're a finance pro or just getting started, this one will challenge what you think you know.Are you ready? Let’s play._______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube coltivar.com

Feb 26, 2025 • 9min
If You’re Looking for a Job, Listen to This | Ep 156
Want to grow your business? Download your free roadmap today: coltivar.com/growth Steve has hired countless employees, and the hiring process never fails to shock him. From no-shows to unpolished resumes, he’s seen it all.In this episode, he shares the brutal truths job seekers need to hear—why some candidates never get a second look, the simple mistakes that ruin your chances, and the key habits that make you stand out.If you’re looking for a job (or ever will), this is the episode you can’t afford to miss._______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube coltivar.com

Feb 24, 2025 • 9min
The One Truth I'll Never Stop Sharing About Finance | Ep 155
Want to grow your business? Download your free roadmap today: coltivar.com/growth Most professionals know financial literacy is crucial, yet few follow through.In this episode, Steve Coughran uncovers why so many start strong but fail to finish—and what it takes to break the cycle. Through real-world insights and hard-hitting truths, Steve shares why there are no shortcuts to financial success, how distractions derail progress, and what separates those who thrive from those who stay stuck.If you’re ready to take control of your financial future, this episode will challenge you to commit, build real skills, and unlock new opportunities._______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube coltivar.com