

Boagworld: UX, Design Leadership, Marketing & Conversion Optimization
Paul Boag, Marcus Lillington
Boagworld: The podcast where digital best practices meets a terrible sense of humor! Join us for a relaxed chat about all things digital design. We dish out practical advice and industry insights, all wrapped up in friendly conversation. Whether you're looking to improve your user experience, boost your conversion or be a better design lead, we've got something for you. With over 400 episodes, we're like the cool grandads of web design podcasts – experienced, slightly inappropriate, but always entertaining. So grab a drink, get comfy, and join us for an entertaining journey through the life of a digital professional.
Episodes
Mentioned books

Aug 10, 2011 • 48min
The big decisions about design and how to make them
[S02E05] Design is full of decisions from whether to design in the browser to which typeface is best. But how do you make those decisions and what factors need considering?
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Jul 20, 2011 • 1h 9min
Helping users find content and take action
[S02E04] A successful website should enable users to find the content they require as quickly as possible, while encouraging them to complete your desired course of action. In this post I examine how to achieve these demanding objectives.
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Jul 6, 2011 • 47min
The secret power of personality
[S02E03] The design of your site should communicate something of your organisations personality as well as make a connection with users. Knowing who you are and how you communicate is a vital for a successful site.
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Jun 22, 2011 • 1h 5min
Defining your audience and their tasks
[S02E02] This week on the boagworld show we look at defining your target audience and identifying their goals, activities and tasks.
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Jun 12, 2011 • 47min
Laying the ground work
[S02E01]: Before you can create an effective website you need to know what you are trying to achieve, how you are going to measure success and what you want from users.
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Mar 25, 2011 • 1h 4min
Live ‘end of season one’ show
To mark the end of season one of the Boagworld Show we recorded a live special from SXSW in Austin Texas.
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Mar 3, 2011 • 51min
When driving traffic, think quality as well as quantity.
(S01:E06) As website owners how do we drive high quality traffic to our websites that will generate the return on investment we need?
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Feb 24, 2011 • 40min
Are you refining or rotting?
(S01:E05) Too many websites are just left to rot. If you want your website to generate a return on investment you need to continually refine it.
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Feb 17, 2011 • 42min
Calls to Action help users
(S01:E04) Everybody seems to go on about calls to action. They offer obvious benefits to your business, but what about your users?
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Feb 10, 2011 • 37min
Becoming user focused
(S01:E03) Although business objectives should be your sites number one goal, ignoring users would be a mistake. Happy users are a prerequisite of a successful website.
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