
The Art of Product
The Art of Product is a podcast chronicling the journeys of two entrepreneurs building software companies. Hosted by Ben Orenstein and Derrick Reimer.
Latest episodes

Aug 13, 2020 • 28min
140: We Have Customers
Ben is looking to hire a WebRTC expert to prepare Tuple for multi-way calls and continue improving performance. Derrick has onboarded a handful of paying Mighty Cal customers and is rapidly iterating on their feedback. Oh, and Ben has groceries now.

Jul 30, 2020 • 27min
139: Efficiency Starts With Groceries
Ben is taking his first day off in a while to recharge. He's experimenting with clustering calls on specific days to allow for more focus time on other days. Derrick finished the Zoom integration for Mighty Cal and experienced the joy (and sorrow) of onboarding his first outside user.

Jul 23, 2020 • 36min
138: That's Not How Cults Work
Derrick has officially begun using Mighty Cal for his own scheduling needs. He plans to start onboarding early users this week. The Zoom integration is underway. Ben is considering ways to compensate and incentivise Tuple hires. As Tuple keeps growing quickly, Ben continues to navigate decision fatigue and transitioning from individual contributor to business operator.

Jul 16, 2020 • 31min
137: Approved!
Mighty Cal received Google API verification this week, which was a critical blocker to onboarding users. Derrick worked on scheduling link personalization this week. The Tuple team revamped their call feedback form and are now receiving a broader spectrum of messages from customers.

Jul 9, 2020 • 33min
136: Feedback Is Everything
Ben ran his first all-hands meeting this week. Tuple got featured in a Stripe blog post about the customer portal feature that Tuple was beta testing. Ben has some observations about how Stripe approaches product development. Derrick reached his goals this week with Mighty Cal and is now working toward onboarding the first customers.

Jul 2, 2020 • 32min
135: Do We Really Need An Office?
Derrick is driving toward the first milestone of using Mighty Cal for his own scheduling and is facing the reality of setting ambitious goals for the week. The Tuple team moved into their new office, which spurred on a healthy conversation about the value of working in-person and accessing the remote talent pool.

Jun 25, 2020 • 32min
134: Introducing Mighty Cal
Derrick details the launch of the landing page for his new scheduling app, Mighty Cal. The Tuple team took a retreat and did a feedback exercise modeled after the Great CEO Within. Tuple is officially moving into their first office.

Jun 18, 2020 • 31min
133: Perfect Is The Enemy Of Good
Derrick is dangerously close to shipping his MVP, but is also lamenting how long it's taking. He's committed to naming a public ship date by next recording time. Ben is on the hunt for an executive coach. The Tuple Boston team is eyeing their first real office space outside of Joel's condo.

Jun 11, 2020 • 27min
132: Digging a Moat
We're back! The Tuple client redesign shipped and Derrick is going to help out with an overhaul of the Tuple onboarding process. Ben asked for users to record their first-run experience in exchange for a discount and has learned a ton about what could be improved. The Tuple team is considering how best to plan out their roadmap this quarter.

May 21, 2020 • 34min
131: Making Calculated Bets
Derrick had a productive maker week and is (hopefully) a few weeks out from onboarding his first customers for the new product. He is becoming well-acquainted with the Google Calendar API. The Tuple team hired a full-time Mac OS engineer. Ben is thinking about opportunities to innovate with Tuple and taking inspiration from Bezos' shareholder letters.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.