

Growing Your Firm | Strategies for Accountants, CPA's, Bookkeepers , and Tax Professionals
Jetpack Workflow
Growing Your Firm is the top podcast for ambitious firm owners to find tips, tactics, and strategies on how to grow their firm (or practice).
In this podcast we'll be interviewing unique thought leaders in accounting, tax, and bookkeeping about topics including: practice management, marketing, social media, succession planning, partner relations, hiring, pricing, and much more.
In this podcast we'll be interviewing unique thought leaders in accounting, tax, and bookkeeping about topics including: practice management, marketing, social media, succession planning, partner relations, hiring, pricing, and much more.
Episodes
Mentioned books

Jul 29, 2021 • 28min
3 Examples of LinkedIn (and TikTok?!) Posts for Accounting Firm Owners
I help you cut through the noise so the right customers reach out to work with you. ✅ Capture attention ✅ Build trust as the expert in your industry ✅ Grow revenue It's hard to stand out and trying to cut through all the noise is overwhelming. It doesn't need to be this way. I spent 12 years building a tech company with 2.6 million in annual revenue―one of Inc. Magazine's fastest growing companies. After selling that company―I looked back and realized I could have done it faster. So I got clear on what actually captures attention and gets the right people to take action. I started helping clients get results and now I'm fulfilling a new mission to help entrepreneurs like you accelerate growth. That's where my thought leadership and video marketing program comes in: ➡️ Develop a marketing strategy designed to fit your unique DNA ― Develop a pillar video concept (e.g. podcasting, live shows, workshops) ― Design your marketing engine around 2-3 hours/week of your time ― Identify the ideal places to publish your content LinkedIn, YouTube, TikTok, etc ➡️ Map out a content repurposing workflow. Take long-form video and create… ― Audio to send to podcasting platforms (iTunes, Google, Spotify…) ― Short video clips for social media (30 seconds - 1 minute) ― Images and quotes for social media ―Written pieces such as blogs for SEO ➡️ Create engaging and shareable video content that makes people say "Wow!" ― Select, purchase and set up equipment and lighting. Build an "always ready" system. ― Articulate your ideas, present yourself as the expert while looking your best on video ― Overcoming fear or imposter syndrome ➡️ Optimize your social presence, LinkedIn, YouTube, TikTok, etc... ― Optimize profiles and banner images ― Deploy best practices, settings, titles, and descriptions ― Know how to grow your audience rapidly, get views and engagement I'm also a practitioner who walks the walk―I run a weekly podcast and live streaming show and repurpose content across the internet. I regularly book 10-20 incoming sales calls/week Get where you want to go―faster: I'll show you step-by-step how to put the marketing pieces together and avoid the pain of trial and error so you can focus on your business. ― I recently helped a client more than double in size in just over 12 months ― Another grew by $2 million to $9 in the past year ― Someone I'm working with landed 2 new clients in 7 days Serious about growing your business? https://sgplabs.com Or DM me

Jul 22, 2021 • 45min
Get Consulting Clients for Your Accounting Firm with Zero Marketing
Hector M. Garcia is a CPA and QuickBooks Trainer for Quick Bookkeeping & Accounting LLC. He has over 10 years of experience working with small business finance and accounting, along with 3 Post-graduate degrees from Florida International University (FIU) in Accounting, Finance and Taxation. Specialties: Certified QuickBooks Advanced ProAdvisor (Desktop and Online) Microsoft Excel, Data Import/Export Operations and Strategic Advisory Bilingual: Español

Jul 15, 2021 • 38min
Peek Inside an $8.5/Year Remote Accounting Firm
I joined Acuity to translate accounting for entrepreneurs. I do that by helping navigate tax and accounting rules and speaking entrepreneur, not accountant, but now most people just want to chat me up about cryptocurrency and blockchain. I run the sales and marketing teams at Acuity where we are trying to see how many entrepreneurs we can help get a handle on their finances. I like to volunteer in the Georgia technology community and serve on the boards of the Atlanta Technology Angels and EO. I am also on the Venture Atlanta Advisory Board.

Jul 8, 2021 • 33min
How This Accounting Firm Grew 100% YoY with Financial Planning Services
I'm a Certified Financial Planner with more than ten years of experience in the tax and investment industries. As the co-founder of Brooklyn FI, I specialize in helping tech professionals and business owners grow and manage their wealth. After graduating from the University of Mississippi with a master's degree in Accounting in 2010, I started my career in public accounting. After spending seven years with PricewaterhouseCoopers and Raich Ende Malter, I co-founded Brooklyn FI with my business partner Ally-Jane. Brooklyn FI stands for Brooklyn Financial Independence. We'll help you get to where you want to be financially by providing a holistic picture of your net worth and a realistic path to financial success at any life stage. We help clients of all ages - from raising your credit score and paying off student loans to transitioning your retirement savings into your retirement income. We'll take care of it with our comprehensive financial planning process. When I'm not in the office I enjoy drinking coffee (lots and lots of coffee) biking to the Rockaways beach and reading classic books – you know, the ones we were supposed to read in high school. I also sailed a catamaran across the Atlantic Ocean. That's a true story and when we meet in person, I'll tell you all about it. If money stresses you out, if you don't have time to manage your money or if you want to make smarter money moves, we can help. Not only that, but we'll do it for you with transparency, competence and integrity. If you have questions about your stock options, investments, student loans, credit score or cash flow, let's talk.

Jul 1, 2021 • 29min
3 Disruptive Business Models for Accounting Firms
Hey there. I'm Ryan. I'm a CPA, but please don't call me an accountant! I much prefer innovative technologies and disruptive business models rather than numbers. In 2013, I started a 100% online accounting firm called Xen Accounting. A first of its kind in Canada, it was totally virtual, focused on automation and was comprised of a remote team of geeky CPA's, bookkeepers and technologists. After 5 short years, Xen Accounting was acquired by a large European corporate services firm, thanks to the tech-oriented, scalable model in place. I started Future Firm in 2018 to help accountants fast-track the growth of a modern, scalable firm of their own. And in 2021 I launched, Future Firm Accelerate, an online coaching program that includes a combination of online courses, online coaching and an awesome community of forward-thinking firm leaders from around the globe to help them get to their desired destination faster. Unrelated to business, I'm addicted to Crossfit, love traveling to remote destinations and was previously an active club DJ in Montreal. Important links: - Check out Future Firm Accelerate: www.futurefirmaccelerate.com - Join 1000's of other accounting firm owners receiving my weekly email with exclusive content to help you grow a modern firm: www.futurefirm.co/newsletter

Jun 24, 2021 • 41min
The Art of Selling Your Accounting Firm
John Warrillow is the founder of The Value Builder System™, host of Built To Sell Radio, and author of the bestselling books, Built to Sell: Creating a Business That Can Thrive Without You, The Automatic Customer: Creating a Subscription Business in Any Industry, and The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top.

Jun 17, 2021 • 29min
Create A Tech Ecosystem And Implement New Accounting Applications
Founder of Satterley Training & Consulting LLC, a firm dedicated to helping accounting professionals gain the skills and confidence to explore and adopt new accounting technology. Founder of Satterley Accounting Services, a bookkeeping, and tax firm located in Rhode Island, providing clients order, simplicity, and clarity in their financials. Co-Host of The 'Appy Hour with Liz and Heather, a bi-monthly webinar series dedicated to educating accounting professionals about the latest trends in accounting technology and automation techniques. Learn more ➡ https://heathersatterley.com

Jun 10, 2021 • 29min
3 Principles Behind a Successful 12 Person Accounting Firm
I am a Certified Public Accountant (CPA), a Certified Financial Planner (CFP©) and am designated as a Certified Fraud Examiner (CFE). I have over 20 years of tax planning, accounting and financial planning for high net worth families, corporations and trust and estate planning clients. I also specialize in business succession planning, financial due diligence for corporate and personal acquisitions, and investigative accounting and auditing for businesses. I started my career with Arthur Andersen in their Audit and Business Advisory practice. I have spent the past 20 years advising individuals, corporations and partnerships on tax and financial planning, corporate and small business accounting, forensic accounting and litigation support and high net worth financial and estate planning. I hold a Bachelor of Science in Accounting from Marquette University and have been associated with several professional organizations, including The Financial Planning Association, The American Institute of CPAs, Association for Corporate Growth, the Dallas Estate Planning Council, Texas Society of CPAs, and the Association of Certified Fraud Examiners, as well as involved with several charitable organizations including the LinksPlayers Ministry and Dallas Theological Seminary. Specialties: Tax Management and Planning, Certified Financial Planner™, financial advisory, Certified Fraud Examiner; Audit - Big 6, Insurance Risk Solutions

Jun 3, 2021 • 26min
How to Avoid the "Bad Niche" Trap with Dope CFO
Cannabis is the #1 growing industry in America, and as such the demand for accounting professionals to help financially manage this type of business has skyrocketed. This is because there are a number of unique and complex accounting challenges that companies in this field must overcome in order to be successful. As such, very few accounting professionals are qualified to take on this type of work. My company, DOPE CFO, provides the education and tools for accountants and financial professionals to enter and succeed in the lucrative cannabis industry (https://www.dopecfo.com/in-the-press). Anyone who is an experienced CPA, CFO, Bookkeeper, Controller or tax professional will find that our "plug and play" solution will allow them to quickly build or grow a successful Cannabis Accounting Firm. I've also been appointed to the AICPA 2021 Cannabis Accounting Conference planning committee. I have provided executive leadership and business counsel to companies across many industries including retail, manufacturing, energy, medical/bio, high tech. Within the last 10 years alone: ►Founder of DOPE CFO, a nationally recognized firm with over 800 accounting firms in all 50 states. ► CFO to two high visibility Cannabis start-ups (both over 20 employees), Hifi Farms and Evio Labs (SGBYD). Also, currently serving cannabis in all verticals (farm, dispensary, retail, lab, processing), in several states ►As Contract CFO to a pharma Startup, I helped grow the company from a staff of 7 to over 50 employees, and exit to a global company for over $24 Million ► As CFO for an energy company, I directed responsibility and oversight of an exit to an S&P 500 company for over $120 Million ►As CFO for a private Startup, I assisted in private equity raise over $40 Million, growing the company from 4 to 200+ employees, and exit with 5 years to an S&P 500 company for $85 Million. ► I've worked as Contract CFO for 2 Oregon Angel Conference Winners and was an investor in two others ► I've assisted a public company as Contract CFO to enter Oregon with a strategy of launching 20 labs in the Pacific Northwest.

May 27, 2021 • 34min
Covid's Impact on Accounting Firm Acquisitions (and what's next?)
Some would consider Brannon, the head coach of accountants. He knows the key plays. The calls. The drills. But most of all, he knows how to help accountants win! For more than 20 years, Brannon has worked in the accounting field, with the last decade focused on assisting accountants in writing their next chapter in life by navigating how to buy and sell accounting firms successfully. He is also the creator of Accounting Practice Academy, an online course that is transforming accountants on how they run their practice. After graduating from the University of South Carolina's prestigious Darla Moore School of Business, Brannon entered the accounting world with international giants Ernst & Young and Elliott, Davis & Company. The Greenwood, SC native, quickly realized his entrepreneur spirit and, in 1995, became a partner in a plumbing distribution business. A few years later, he dove into the manufacturing industry and then sold his interest to pursue his own business. Brannon started brokering accounting firms in 2003 with a vision to build the best possible accounting brokerage firm in North America and opened the doors of Poe Group Advisors shortly thereafter. Honing in on its unique and seamless way to pair buyers and sellers, Poe Group Advisors wasted no time going from start-up to an internationally sought-after brand. Brannon has built a team of specialists, with offices throughout the U.S. and Canada, dedicated to bringing the best terms to the table and ensuring a pleasant experience, making Poe Group Advisors the service leader in the accounting brokerage industry. With nearly two decades of successful accounting practice sales, Brannon and the entire team at Poe Group Advisors provide unmatched resources, insight and knowledge. Since Brannon founded Poe Group Advisors, together with his team, they have facilitated the sale and purchase of more than 400 accounting firms. Recognizing that he was sitting on a plethora of knowledge, Brannon published "Accountant's Flight Plan" in 2010. Filled with practical, time-tested strategies, Brannon's manuscript has become one of the most popular books on the market for accountants wanting to level up. In 2016, Brannon followed up his first book with "On Your Own!: How to Start Your Own CPA Firm". Due to his thought-leadership, Brannon continues to be featured by the AICPA and CPA Canada, the world's largest member associations representing the accounting profession. He has published numerous blogs, podcasts and articles. To learn more about Brannon, visit https://poegroupadvisors.com/about/our-team/


