Conquer Local Podcast

Educating your clients makes them feel that you want to improve their experience and encourage them to make better, more informed decisions.We are excited to bring you marketing guru - Jenni White. She is the CEO & Founder of Polaris Marketing & Consulting; they help businesses enhance their marketing strategies, widen their reach, and increase their revenue. Jenni has an excellent tip on how to save time while educating your clients. She explains why it's important to educate clients on the fundamentals while balancing your precious time. Not everyone wants to be engaged, but if they know more about the products and ROI, it will mean less work for you in the long term. When you take the time and effort to educate your clients, they feel taken care of.Jenni has been a much sought-after marketing guru from tech start-ups to long-term established businesses. She specializes in building strategic partnerships, business development, marketing strategy implementation, and product development and ideation. In addition to managing the digital services offered by Polaris Marketing & Consulting, Jenni also consults with companies across the United States. She donates her time to multiple charities as well. She is a Dale Carnegie Black Belt, studied undergrad at The Claremont Colleges in Claremont, CA, and is originally from Portland, Oregon.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

By recognizing and avoiding mistakes leaders make, your Sales Development team will have greater ROI and deliver better results for years to come.David Dulany, Founder and CEO of Tenbound, joins the podcast this week. We are talking about building the most robust SDR team that is laser-focused on qualifying leads and filling calendars with meetings. David shares with us the 5 biggest mistakes leaders make with their sales development program.Mistake 1: Hiring SDRs before setting up their processesMistake 2: Hiring SDRs without an experienced Manager in placeMistake 3: Using unstructured dataMistake 4: Not having a go-to-market script or strategy in placeMistake 5: Set it, forget it, and then criticize itDavid is the Founder and CEO of Tenbound, research and advisory firm focused and dedicated to Sales Development. Tenbound has become the hub of the Sales Development industry, with a thriving online research center, market map, tool directory, training and consulting programs and The Tenbound Sales Development Conferences held yearly around the world and virtually. He recently published his first book, The Sales Development Framework, now available on Amazon.com.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.Resources: 5 Mistakes Leaders Make with their Sales Development Program E-book

Misadventures are bound to happen throughout your life; it's how you react, grow, and help others learn from your experiences.The passionate Larry Long Jr., Founder and CEO of Larry Long Jr LLC, is this week's guest on the Conquer Local Podcast. Larry shares how his career started with his dream of being a baseball player in the MLB to scaling sales team and being a keynote speaker. This episode has a bit of everything - we discuss building relationships with your clients, learning from your misadventures and failures, being passionate about what you do, helping your clients succeed, and segmented sales teams. Larry has an infectious personality and speaks in such an engaging manner that you can't help but smile and laugh with him.Larry Long Jr is the Founder and CEO of Larry Long Jr LLC, which focuses on sales motivation, inspiration, training & coaching, and the host of the ‘Midweek Midday Motivational Minute.’ He is also Co-Founder and Lead Instructor of The Sales Allies, an online sales training course and supportive community designed to uplift the sales community. Larry is extremely passionate about coaching and helping professionals take their game to the 'next level.' As an experienced sales leader with a demonstrated history of success in SaaS sales, Larry brings a unique perspective to the table and understands many of the challenges faced by sales professionals.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

By fostering a positive team culture, we see better performance, higher employee retention rates, increased profitability, and improved employee morale.Today on the Master Sales Series with our host, George Leith, we are talking about building a positive team culture. A great quote around this topic comes from Henry Ford: “Coming together is a beginning, staying together is progress, and working together is success.”Teamwork is a practice and a skill, a skill as leaders, collaborators, and colleagues we can embrace and improve on continuously.We explore 16 ways to create a positive team culture. What are the BenefitsBuild a Culture of SuccessSet GoalsIdentify ValuesRespectResponsibilityCommitmentContinuous DevelopmentKudos & PraiseSupportWorking TogetherMore than Just WorkLead by ExampleClear ExpectationsCommunicate, Over and Over AgainBe PatientJoin the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

You have to play by Google's rules to know who will convert and when - how to get an $8 return on your $1. So what is the ultimate guide to Google Ads? Founder & CEO of WebSavvy.com.au, Mike Rhodes, joins the podcast this week all the way from Melbourne, Australia. WebSavvy is an award-winning agency based in Australia named by Google as one of the Top 18 agencies worldwide. Mike gets into the nuts and bolts of Google Ads, Artificial Intelligence Learning, and Google Shopping. We also take a look at privacy concerns and how it impacts the usefulness of the information. Mike is the CEO and founder AgencySavvy and WebSavvy, and co-author of the world's best-selling book on Google Ads, ‘The Ultimate Guide to Google Ads.’His award-winning digital marketing agency WebSavvyis based in Melbourne, Australia. Since 2006, Mike and his team have been running campaigns for brands around the globe, and it's one of Australia’s largest independent Googleagencies. Mike’s passion for the future of AI and Machine Learning has seen him invited to speak at over100 events around the world, including Traffic & ConversionSummit, Baby Bathwater, and Digital Summit Moscow. A teacher at heart, Mike is passionate about the AgencySavvy community and helping agency owners to ‘do’ Google Ads better and scale their agency.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy

A Passionate Marketing Agency Owner means ensuring your client's needs are met by educating, building a relationship, and getting involved. We bring Cheryl O'Hern, Founder of Spin Markket + Digital, on the podcast this week to discuss what it means to be an agency owner. Chery is the definition of a passionate marketing agency owner; she is dedicated to her clients and the local businesses they serve. In this episode, Cheryl and George explore what it means to build a connection with your client, why it's crucial to the success of the working relationship, educating on what you as their marketing guru deliver, and when they will hear the cha-ching!As a Digital Marketing Specialist, Cheryl develops innovative campaigns across a wide range of businesses that create the EXPERIENCE to engage the targeted audiences' hearts and minds. By utilizing data that evaluates the behaviors, interests, diversity, and the EXPERIENCE to the right market at the right time, she can ultimately drive the results her clients are reaching for. Cheryl is known as an envelope pusher with Kickstarter marketing in a freshly brewed social and digital world. She ventured out as a small business owner after years in the corporate circle in 2012 with Spin Markket. With a background in various fortune 500 businesses and marketing platforms, she can bring a wide knowledge base of experiences for her clients. Several of her campaigns have garnered national attention and notice from the industries they represent and media giants.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

The Entrepreneurial Life is less about skills and more about the drive. What matters is that you determine your goals and live them out, whatever that looks like.Jeff Adamson, Co-Founder & CMO at Neo Financial and Co-Founder of SkipTheDishes, is on the podcast as he is the definition of embracing the entrepreneurial life. He shares the nitty-gritty details of what he went through to ensure he succeed in his undertakings of being an entrepreneur. From sleeping in his car, having nothing but doubters saying this won't work, and using his credit card limits as the investments. Jeff has not only successfully co-founded not one but two organizations to a multi-billion valuation.Jeff Adamson is a former world-class athlete who ditched his comfy corporate job to co-found Canada's most popular consumer tech brand, SkipTheDishes.com. Having grown SkipTheDishes to a multi-billion dollar brand, Jeff is once again venturing outside his comfort zone as co-founder and Chief Merchant Officer at Neo Financial, where Jeff and his team are building the future of Canadian banking and rewards. When he's not building startups, Jeff can be found running ultra-marathons or at home changing diapers with his amazing and ever-supportive wife.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

In this Master Sales Series, we’re talking about the Four Fastest ways to Burn a Lead. We work tirelessly to market, attract, and qualify leads. We can burn them in a single step, with a click of a button, and we spend a lot of time talking about how we can do it right. In this episode, we hone in on where we might be going wrong.We will cover:The cost of wasting leadsHow slow follow-up impacts conversionNot enough points of contactNot having a specific person assigned for follow-upWeak discovery and qualificationJoin the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

Positioning yourself as a LinkedIn Expert, Industry Expert, or Thought Leader is all around creating a personal brand and adding meaningful value to your business network.Viveka von Rosen, Co-Founder & Chief Visibility Officer of Vengreso, is back for Part 2. She is the ultimate LinkedIn Expert and is sharing the 101 ways to rock LinkedIn. In part two, we discuss:Connect: Connect and network with target buyers with the objective of turning every online conversation into an offline.Feed: Feed or nurture your network with regular content to help them on their journey and create further engagement.Cadence: Develop a daily, weekly, and monthly set of digital selling activities to drive more conversations and/or expand relationships.Cofounder of Vengreso, the largest provider of full-spectrum Modern Digital Sales transformation solutions. Known as the @LinkedInExpert, she’s the author of the best-selling “LinkedIn Marketing: An Hour a Day” AND “LinkedIn: 101 Ways to Rock Your Personal Brand!”. She’s been named in Forbes (4 years running) as a top social media expert and is a regular contributor and has been featured in Forbes, BuzzFeed, Inc, CNN, Entrepreneur, Selling Power, and the Social Media Examiner. Her business mission is to help sales professionals and business owners create more quality and qualified conversions on LinkedIn.Resources:Prospecting article with the follow-up cadencesTwo-step referral methodologyVideo on video cover storiesJoin the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

Becoming a LinkedIn Expert is vitally important, now more than ever, to create a strong personal brand so that you stand out from your competition.We get to speak with Viveka von Rosen, Co-Founder & Chief Visibility Officer of Vengreso, the ultimate LinkedIn Expert. Viveka is on the podcast for not one but two episodes sharing 101 ways to rock LinkedIn. In part one, we discuss:Mindset: today’s modern seller must recognize that buyers have become better at buying faster than sellers have become at selling. Adapt or die to the buyers' decision;Brand: establish a personal and professional presence online with a social profile that drives your prospective buyer to engage with you;Engaging: find and engage with your buyers by discovering and sharing valuable information to help solve real business problems.Cofounder of Vengreso, the largest provider of full-spectrum Modern Digital Sales transformation solutions. Known as the @LinkedInExpert, she’s the author of the best-selling "LinkedIn Marketing: An Hour a Day" AND "LinkedIn: 101 Ways to Rock Your Personal Brand!”. She's been named in Forbes (4 years running) as a top social media expert and is a regular contributor and has been featured in Forbes, BuzzFeed, Inc, CNN, Entrepreneur, Selling Power, and the Social Media Examiner. Her business mission is to help sales professionals and business owners create more quality and qualified conversions on LinkedIn.Resources:Prospecting article with the follow-up cadencesTwo-step referral methodologyVideo on video cover storiesJoin the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.