On The Ledge

Media, whether it be defined as conventional, traditional, terrestrial, digital, or social, has evolved at a breathtaking pacing over the past few years. And that evolution has forced or prompted new habits and behaviours among media and news consumers. In years past, media would have been viewed as a primary source to inform voters during an election campaign. But in 2022, the consumption behaviour says as much or more about the consumer than the content may say about a political platform. In this episode of The Writ Race, Sussex Strategy Group VP Colleen Ryan weighs in on the effects these new behaviours are having on a campaign.

If Andrea Horwath were paying attention, she would commit to reinstating the licence plate fees to pay for her dental care plan. That $120 per plate per year, 10 bucks a month! would be enough to pay for 5 years of that plan at $360 million per annum! That would be an easy relatable sell. But the Writ Race crew says neither oppo party is prepared to roll back Doug Ford's $1.8 billion gift to voters.

Day one of the election campaign in Ontario was distracted by the abortion debate. Two weeks ago, the Liberals made headlines promising to ban handguns across the province. Neither issue is relevant in this campaign. But they consume editorial oxygen because newsrooms are lazy. They don't want to explore the issues that are top of mind for families and businesses across the province. They simultaneously flash a shiny distraction then follow it! It's worth noting, the latest polling from Nik Nanos suggests Healthcare is the number one concern for Ontarians as we head for the polls on June 2. And its followed by a litany of affordability issues. Those issues are always tops in the list. That is the perennial call for change that is routinely ignored by media and political parties.

The provincial legislature was dissolved at 4pm on May3. That makes today the first full day of campaigning in Ontario. As it stands, this is Doug Ford's election to lose. It's also a last stand for Andrea Horwath. And survey says most voters don't who is standing as the leader of the Liberals. Affordability is THE ISSUE but what does that mean among the major parties?

The Ontario Progressive Conservatives were already at an advantage among decided voters prior to Budget Day. Now, Doug Ford and his team will run on the fiscal plan presented this past Thursday. The legislature will not sit Monday or Tuesday, meaning no vote on the budget before the Lt. Governor officially dissolves the legislature on Wednesday and officially sends Ontarians to the polls June 2nd. Most of what's in the budget has already been announced or leaked. But is it possible that what's NOT in the budget will be the backbone of debate during this campaign. The opposition are pointing to a litany of promises made in 2018 the Tories failed to keep or simply bailed out on.

Is Doug Ford really buying your vote?  Have the Liberals already lost if they think a handgun ban in Ontario is going to put them over the top on June 2nd. Polls consistently showing the Liberals a solid second choice among Ontario voters. Should Andrea Horwath just riff off Kathleen Wynne's 2018 script and admit now, "The NDP has no chance of forming a government."?

The On The Ledge roundtable crew discusses Kathleen Wynne's final speech in the Ontario legislature, her legacy as the MPP for Don Valley West and as premier of the province between 2013 and 2018.

Not only is the Ford government spending at a faster rate than the previous Liberal government, according to the Fraser Institute, the PCs are lining voters' pockets with cash. That includes dropping licence plate fees, no more tolls on highways 412 and 418, and a promise to cut taxes at the gas pumps in July. But is it enough to hang onto a majorit at Queen's Park. John Wright's polling at Maru Public Opinion suggests the cost of living - particularly at the grocery store - is going to play a major role in this election campaign.

Masks are no longer mandatory in most public spaces in Ontario. And a week into it, some places are either no masks or all masks. I was in a couple of auto dealerships this week and nearly NO ONE wore a mask (I did). Then earlier today, nearly EVERYONE was masked in the local grocery store. Today on the podcast we kick around the latest in Ontario politics. From star candidates to the childcare plan, and who's the bigger spender - Justin Trudeau or Doug Ford?

The latest numbers from Angus Reid suggest Ontario Premier Doug Ford's approval rating has jumped 13 points in the past month or so. He's riding in the low 40s and he's out performing the Ontario PC party, which, if an election were held today, would likely hold onto it's majority at Queen's Park.